This study aims to analyze the influence of service quality and brand trust on customer loyalty at Café Hill & Tiff in Palopo City. A quantitative approach was employed, with data collected through questionnaires distributed to 35 respondents who are customers of the café. The data were analyzed using multiple linear regression to examine both simultaneous and partial effects between variables. The results show that service quality and brand trust simultaneously have a significant influence on customer loyalty, with a significance value of 0.011 (< 0.05) and an F-value of 5.365 (> F-table 3.35). Partially, both variables also have a positive and significant impact. The coefficient of determination (R²) indicates that 28.4% of the variation in customer loyalty can be explained by service quality and brand trust, while the remaining 71.6% is influenced by other factors outside this study. These findings underscore the importance of consistently delivering quality service and building brand trust as strategic efforts to maintain customer loyalty amid increasing business competition.

Human rights are a fundamental problem in every country, especially in developing countries like Indonesia. As a democratic country, Indonesia must pay attention to this. Human rights must be taught in schools to every student. This research aims to find out whether citizenship education can be used as a tool to prevent human rights violations and how it affects the evaluation of education programs in Indonesia. By using this method, it is hoped that everyone will know their rights and obligations well. Citizenship education can be an important means to achieve this goal, because citizenship education is one of the learning tools that talks about human rights and is studied in all schools. The method used in this research is literature review, the literature review aims to make an analysis and synthesis of existing knowledge related to the topic to be researched. The research results show that the quality of education services is still low due to inadequate support for facilities and teaching staff throughout Indonesia, especially in remote areas. This results in the number of students dropping out of school remaining high, so that many Indonesian students are unable to continue their education to a higher level.