This research is entitled "Analysis of Mall Culture Preferences in the Consumption Lifestyle of Students", based on several factors that cause students to choose shopping centers or malls as a place to visit frequently. The purpose of this study is to find out how many students have high consumerism. Using qualitative research methods through a phenomenological approach, Baudrillard's sign value consumption theory. Consumerism and consumptive lifestyles among students are influenced by various factors, including social pressure, the desire to obtain a social image that wants to be recognized, and the influence of mall culture.