This study aims to analyze the savings marketing strategy implemented by Bank Sumut Syariah Capem Marelan Raya in increasing the number of new customers. The research method used is qualitative with a field study approach. Data were collected through in-depth interviews with the Branch Manager and participatory observation. The results showed that Bank Sumut Syariah applies a marketing strategy based on the 7P marketing mix, which includes product, price, place, promotion, people, process, and physical evidence. Supporting factors for the success of this strategy include a trusted bank image, competitive products, and quality service. Meanwhile, the challenges faced include intense competition and a lack of public understanding of sharia finance. This research provides implications for Bank Sumut Syariah to continue innovating, optimizing digital technology, and increasing sharia financial literacy to increase the number of customers and strengthen its position in the market.

This study aims to determine and analyze the effect of service quality, trust and convenience of Muamalat DIN mobile banking on customer satisfaction at Bank Muamalat Indonesia KCU Medan Baru. The type of research used is quantitative research. The number of samples in this study was 96 customers with the determination of the sample size using the Lemeshow formula. Data analysis used is multiple linear regression analysis using SPSS. The results of this study indicate that simultaneously and partially service quality, trust and convenience have a positive and significant effect on customer satisfaction. And based on the coefficient of determination, the independent variable is able to influence the dependent variable by 52.9%.