(Khoirul Umam, Ahmad Suminto, Zakiki Syahrinda, Muhammad Gymnastiar Azis)
- Volume: 7,
Issue: 2,
Sitasi : 0
Abstrak:
The Micro, Small and Medium Enterprises (MSMEs) that are currently developing the most are MSMEs in the culinary sector, such as food and beverage or often referred to as FnB (Food and Beverage). With many MSMEs operating in the culinary sector, business actors need relevant strategies to increase their productivity and expand wider market access. One of them is by assisting with logo design and designing the MSME product catalog Roti Gilang Arum as a strategy to increase production. The stages of implementing mentoring start from observation, field analysis, interviews with partners and documentation with the mentoring implementation method being Participatory Action Research (PAR). PAR is a method of raising public awareness regarding potential and existing problems and encouraging community participation in change activities that will be implemented. The success of the catalog assistance program Roti Gilang Arum MSME product catalog assistance program can be of particular benefit to business actors to market and increase their production to a wider market share. In particular, training in graphic design for MSME products can encourage the design of the MSME product catalog Roti Gilang Arum as a strategy to increase production in the era of marketing digitalization and the real output of community service by the KKN-Tematic 35 team can be realized as an effort to increase the productivity of business partners. and make products that are competitive.