MSMEs have a large contribution to regional income and state income, play a role in reducing the unemployment rate because of their labor-intensive nature, this business can absorb a lot of workers. Micro, Small and Medium Enterprises (MSMEs) can improve the standard of living of many people. The research aims to determine and analyze the influence of financial literacy and risk mitigation on the sustainability of MSMEs. Using quantitative methods of data analysis, Determinant Coefficient Test. The sample taken was 96 respondents who were MSMEs in Jambi City. Financial Literacy and Risk Mitigation together have a significant effect on sustainability. It is proven that the adjusted R square value (coefficient of determination) is 0.443 or 44%. Shows that the influence of Financial Literacy and Risk Mitigation on the Sustainability of MSMEs has an influence of 44% and the remaining 56% is influenced by other variables outside this research.

This study aims to determine the effect of brand image, price and religiosity on the decision to buy lipstick on female students in Jambi City. The population in this study were female students in Jambi City, namely Sulthan Thaha Saifuddin Jambi State Islamic University, Muhammadiyah University and Stai Ma'arif. The number of samples in this study were 371 people using a stratified random sampling technique. The method used in this study is the quantitative method, and the data analysis method used is validity test, reliability test, multiple linear regression, t test, f test and test the coefficient of determination with SPSS 25 tools. Based on the partial test results (T test) the brand image variable (X1) indicates that the calculated t value is greater than t table, namely 5.104 > 1.966 with a significance level of  0.000 <0.05, thus it can be concluded that "brand image has a significant influence on purchasing decisions". The price variable (X2) shows that the calculated t value is greater than t table, namely 4.378 > 1.966 with a significance level of 0.000 <0.05, thus it can be concluded that "price has a significant influence on purchasing decisions. Religiosity variable (X3) shows that the calculated t value is greater than t table, namely 4.459 > 1.966 with a significance level of  0.000 <0.05, thus it can be concluded that "religiosity has a significant influence on purchasing decisions. From the research results of the simultaneous test results (Test F) brand image, price and religiosity variables have a positive and significant effect on purchasing decisions. In testing the classical assumptions of this study, the distribution is normal, there is no heteroscedasticity and multicollinearity.

The culinary business is the fastest growing business because food is everyone's basic needs. Competitiveness is the company's ability to be compete to maintain the business to be superior to its competitors in seizing attention and consumer loyalty in order to generate sustainable profits. SWOT analysis is a strategic planning method used to evaluate external and internal factors of a business speculation. To increase the competitiveness of the House  Eating SMS needs to determine the most accurate and competitive marketing strategy. The research method used is qualitative. Informants in this study are owners, employees, and customers of Rumah Makan SMS. The results of this study show that the strength of SMS Restaurant's business lies in the taste of typical Minang dishes, strategic location, has regular customers, relatively cheap prices compared to closest competitors. The weakness of the SMS Restaurant is that when the price of groceries rises, the service is less fast. The opportunity that Rumah Makan SMS has is the opening of a new branch. Home Threat Eating SMS comes from culinary business rivals of the same or not the same type small eatery. Based on the results of the SWOT analysis of the strategies required for to increase competitiveness is the addition of a new menu, the addition of the number of employees. 

This study aims to determine the effect of SIMDA, HR quality and SAP implementation on the quality of government financial reports at the Regional Financial and Asset Management Agency of Merangin Regency. This study uses a quantitative approach with primary data in the form of observations, interviews and questionnaires. Sampling in this study used a purposive sampling technique with a sample of 40 people. In this study using multiple linear regression analysis and testing the hypothesis on the T test and F test and analysis of the coefficient of determination. The results of this study indicate that the implementation of regional management information systems and the quality of human resources have no significant effect on the quality of government financial reports, while the research results for the variable of application of government accounting standards show that they have a significant effect on the quality of financial reports. For simultaneous test results (F test), namely the implementation of regional management information systems, the quality of human resources and the application of government accounting standards have a joint effect on the quality of government financial reports. The results of the coefficient of determination (R2) show that the independent variables namely SIMDA implementation, HR quality and SAP implementation can explain the variable quality of government financial reports by 61%, the remaining 31% is influenced by other variables not examined in this study.