This research aims to analyze the influence of influencer marketing on purchase intentions through online consumer reviews. The population in this study were users of herbalist products. The number of samples used in this research was 100 respondents. The variables used in this research are influencer marketing, purchase intention and online consumer reviews. The data used in this research are primary data and secondary data. The data collection method used was a questionnaire. The data processing technique in this research uses SmartPLS 4.1. The results of this research show that influencer marketing has a positive and significant effect on online consumer reviews, influencer marketing has a positive and significant effect on purchase intention, online consumer reviews have a positive and significant effect on purchase intention, influencer marketing has a positive and significant effect on purchase intention through consumer reviews on line.
 

A wasteful lifestyle makes it difficult for a person to limit excessive or unnecessary spending, this lifestyle leads to excessive spending. According to the Surakarta Book, Solo City has a population in 2023 of around 526,870 people, while Generation Z, which is the focus of this research, has an age range of 15-24, totaling 81,524 people consisting of 41,584 men and 40,040 women. This research uses quantitative data with the number of samples in this study is 100. All data and information for this study were collected from primary sources through questionnaires or questionnaires. Lifestyle has a significant effect on consumptive style with the t test results showing t count of 6,851 with a significant 0.000. It is known that the t value of the variable count is greater than the t table 1.98472 and the significance is less than 0.05. Based on these results, Lifestyle has a positive effect on Consumptive Style.

Study This aim for know influence training and development, motivation work, and behavior organization to performance Work Environmental Service employes Long live the city of Surakarta. Study This use method study quantitative. Population in study is Environmental Service employees Live the working city of Surakarta more of 1 (one) year and amount sample in study This as many as 60 respondents use technique purposive sampling. Variables used? in study This is training and development, motivation work, behavior organization, and achievement Work employee. Data used in research in the form of primary data. Method data collection used is questionnaire. Research result This pointed out that training and development influential positive and significant to performance Work employees, motivation Work influential positive and significant to performance Work employees, behavior organization influential positive and significant to performance Work employees, as well training and development, motivation work, and behavior organization in a way simultaneous (together) influence to performance Work employee.