This article investigates the empowerment of Micro, Small, and Medium Enterprises (MSMEs) owned by individuals with disabilities through digital business transformation, with a specific focus on reviewing content creators on the YouTube platform. This analytical approach aims to understand how disabled MSMEs utilize digital platforms, particularly YouTube, to expand their reach, increase visibility, and gain support from the community. Data were collected through searching and analyzing content produced by creators related to disabilities and MSMEs, using the search method of the top 10 views from 3 hashtags #MSME #disability #digital. The findings from this analysis reveal the low intensity of the number of viewers with the highest views still below 1000, there are already some parties that have supported disabled MSMEs by involving various stakeholders, such as the government, financial institutions, non-profit organizations, academics, business associations, and surrounding communities. These findings not only reveal the strategies and best practices used by disabled MSMEs in utilizing YouTube but also highlight the challenges and opportunities they face in the process. Policy implications and recommendations to support the growth of disabled MSMEs through digital platforms are also discussed. This research is expected to provide a deeper insight into the role of digital business in strengthening economic inclusion for individuals with disabilities in Indonesia.

This research investigates the implementation of Customer Relationship Management (CRM) in the Micro, Small and Medium Enterprises (MSME) and startup sectors. Through a qualitative approach, data was collected from a number of MSMEs and startups to analyze the factors that influence the adoption and success of CRM implementation. The findings show that limited resources, lack of knowledge about the benefits of CRM, and dependence on technological infrastructure are the main challenges in adopting CRM systems. However, CRM has also been found to have great potential in increasing customer retention, developing more suitable products, and expanding into new markets. Practical implications of these findings include recommendations for appropriate resource allocation, employee training, and more effective digital marketing strategies. The contribution of this research lies in a deeper understanding of CRM implementation in the context of MSMEs and startups as well as practical guidance for improving business performance through effective CRM strategies.

EMOS Marketplace as one of the business to business (B2B) e-commerce which is in great demand by customers, especially pharmacies, clinics and private hospitals. Along with the development of technology in the industrial era 5.0, where customers become decision makers and can determine for themselves which distributor to choose to buy the pharmaceutical products needed at this time. This research is a quantitative research using a descriptive research design and path analysis techniques. There are consisting of 200 pharmacists that become respondents by using Slovin formula approach. The results of this study indicate that variables E-Service Quality, E-Trust, E-Satisfaction and Repurchase Intention have a positive and significant. Based on the results of this study, suggestions that researchers can convey to EMOS Marketplace to continues improvement include increasing customer security standards, adding a product search feature based on manufacturers and WhatsApp notifications to find out order status. Hopefully EMOS Marketplace always create continuous innovation (continues improvement) in terms of service. So that customers will feel trusted and satisfied with EMOS Marketplace

This study aims to determine the role of work environment, motivation, job satisfaction, and organizational commitment in improving the Organizational Citizenship Behavior (OCB) for the employee at the PT Garudafood Putra Putri Jaya Tbk of Gresik area. The research method applied is quantitative, using path analysis and the Sobel test to examine the relationship and the magnitude of the contribution of influence between each variable. The number of respondents in this study was 200 employees.The results showed that the work environment and motivation significantly positively affected job satisfaction. Meanwhile, work environment, motivation, and job satisfaction positively and significantly affect organizational commitment. It was found that communication between superiors and subordinates is an essential factor for improving OCB, so further research is needed on the effect of leadership style on OCB

The purpose of this study was to examine the effect of marketing innovation, product innovation, and cafe atmosphere on purchasing decisions in F&B MSMEs. The sampling technique used was purposive sampling. The research uses qualitative methods with a descriptive approach and quantitative methods in data processing for hypothesis testing. Hypothesis testing uses a structural regression approach with Smart-PLS 3.0 software using the t-test at a significance level of 5%. The choice of software is because this study uses path analysis with a sample size of 75 F&B MSMEs consumers in Malang City