Maintaining the best possible relationship with customers is part of Customer Relationship Management (CRM). The goal is to keep customers loyal and make the company make more money. Leading companies have incorporated CRM into their marketing strategies in an effort to increase sales. The Farmers Market company has implemented a customer relationship management (CRM) system; however, there has been no evaluation of their CRM model to identify profitable marketing strategies or customer retention opportunities. To conduct this investigation, a survey had to be conducted on a sample of 55 current Farmers Market consumers. Using the partial least squares method, the analysis will be conducted with the help of the SmartPLS 2.0 program. The findings of the analysis show that, overall, CRM variables relating to the impact of human resources on customer loyalty and customer satisfaction provide satisfactory results. Customer satisfaction is significantly influenced by each HR variable. While all other variables did contribute to the results, they were not statistically significant. This section of the study concludes with an analysis of the impact of Farmers' Market management and suggestions for improvement.

CV. Madu Apiari Mutiara is a company that operates in the field of derivative honey products such as pure honey, candy, soap, and health products such as propolis and other derivative products which have various shapes and compositions. This condition makes it necessary to have the most efficient spatial layout of work areas and production facilities in order to increase work morale and work productivity in terms of the layout of production facilities. The method used to solve this problem is the BLOCPLAN method. This method can solve facility layout problems in CV Madu Apiari Mutiara production houses with the level of close relationship, area requirements, taking into account the distance of material movement and final layout. The area on CV. Madu Apiari Mutiara is 100 m2, the total area requirement is 70.48 m2. There are 3 alternative layouts in the BLOCPLAN method, the proposed layout chosen is based on the R-Score value which is close to 1, namely the 2nd layout with a material movement distance efficiency of 8.1 meters or 20.9%.