This article aims to examine the role of leadership in mass media management through a case study of a private broadcasting institution in Indonesia. The focus of the research is on how leadership styles influence organizational performance, editorial decision-making, and operational effectiveness. A qualitative approach was employed, using in-depth interviews, participatory observation, and document analysis on a national private broadcasting institution. The findings reveal that visionary, communicative, and adaptive leadership plays a crucial role in fostering synergy across departments and enhancing responsiveness to the dynamics of the media industry. These results highlight the significance of strategic leadership in maintaining the sustainability and credibility of private broadcasting institutions amid the challenges of digitalization and increasingly competitive markets.

Interpersonal communication plays a crucial role in building trust, collective identity, and a positive organizational culture. In organizations, trust serves as the primary foundation for creating a productive work environment, while collective identity and organizational culture shape internal direction and stability. This study aims to analyze the role of interpersonal communication in supporting these three elements. The research adopts a literature review method by examining various sources, including books, scholarly journals, and other relevant documents. The findings reveal that open, transparent, and effective interpersonal communication strengthens mutual trust, facilitates the formation of collective identity through social interactions, and fosters a harmonious organizational culture. Furthermore, interpersonal communication proves to be key in resolving conflicts constructively. This study highlights the importance of effective communication strategies to enhance interpersonal relationships within organizations and achieve shared goals.