The development of digitalisation and globalisation requires MSMEs to adopt effective and integrated digital marketing strategies to improve competitiveness in international markets. This study aims to examine the effect of an integrated digital marketing strategy, which combines multi-channel and digital alliance approaches, on MSME performance. A quantitative research method with a survey approach was used, involving a sample of MSMEs that have been actively using digital marketing for at least six months. Data were analysed using Structural Equation Modeling (SEM) with the help of AMOS software. The results showed that multi-channel integration and digital alliances significantly improved the marketing performance of MSMEs in facing the challenges of globalisation. The findings strengthen the Resource-Based Theory (RBT) and Technology Acceptance Model (TAM) in the context of MSME digital marketing. The practical implications of this research emphasise the importance of digital capability development and strategic collaboration as keys to the success of MSMEs in the global market. The research also provides recommendations for MSME players and policy makers to support training programmes and facilitation of sustainable digital alliances.

In this the objective of research this research is to determine the Influence of Product, Promotion and Price on Customer Satisfaction on PT. Fast Food Indonesia TBK Products. (KFC) Central Balikpapan. Type study Which used is quantitative research. The number of samples in this study was 310 customers who ate various kinds of fast food products at KFC Central Balikpapan for 1 month. The sampling technique used in this study was probability sampling. Analysis data Which used is a regression linear multiple. The test tools used are instrument tests, classical assumption tests, and hypothesis tests. The results which is obtained illustrates that in the variable Product, Promotion, And Price own direction connection Which positive and has a significant influence on Customer Satisfaction and Products have a dominant influence on Customer Satisfaction, whereas

This community service program aims to improve the understanding and application of Pancasila values, especially the fifth principle, in promoting social justice for employees. Through a series of socialization and discussion activities, this program focuses on employee awareness of the importance of social justice in the work environment. The results of this activity show an increase in employee understanding of the application of Pancasila values ​​in work relationships, which is expected to create a fairer and more harmonious work atmosphere. This program emphasizes that the application of Pancasila values ​​in the world of work is a strategic step to realize social justice for all employees.

One of the main contributors to the global spread of HIV is migrant workers. The purpose of this community service is to determine whether the community's efforts, especially at the Batua Health Center, prevent HIV/AIDS in families at risk of HIV/AIDS. This research was conducted with a cross-sectional design with a quantitative approach. The study population was all patients who visited Batua Health Center, and 94 samples were taken. Data collection was carried out in August-September 2020. Data analysis included univariate and bivariate analysis. The results of this study indicate that individual characteristics, adolescent behavior p = 0.486, sources of information p = 0.680, knowledge p = 0.003, and attitudes p = 0.589 relationship with adolescent behavior toward HIV/AIDS. Knowledge with p = 0.865 shows no significant relationship between knowledge and risk behavior toward HIV/AIDS.