This study aimed to determine the effect of digital marketing brand image on trust and its impact on visiting the dentist. The research method used in this study is a quantitative method using PLS data analysis. Sampling used a nonprobability sampling technique, namely purposive sampling, on residents of Malang who had visited the dentist as many as 100 respondents. The research found that: 1) brand image has a significant positive effect on customer trust, 2) brand image has a significant positive effect on visiting decisions, 3) digital marketing has a significant positive effect on customer trust, 4) digital marketing has a significant positive effect on customer visiting decisions, 5) customer trust has a significant positive effect on visiting decisions