This study aims to analyze the influence of influencer marketing on consumer loyalty of generation Z in Indonesia. Along with the development of technology and the dominance of social media, the marketing approach through influencer figures has become a strategy widely used by companies. Generation Z, which is a consumer group with high exposure to the digital world, tends to be more responsive to authentic and personal content than conventional advertising. This study uses a quantitative method with a survey approach to 150 respondents aged 18–24 years who actively use Instagram and TikTok. The results of the study indicate that influencer credibility, brand suitability, and content engagement levels have a significant influence on consumer loyalty of generation Z. This study provides theoretical and practical contributions to the development of digital marketing strategies based on emotional relationships and social trust.
 

Technological developments within a company are needed in the execution and evaluation of all existing jobs so that the work becomes fast, precise, and accurate. Puspita Farma Pharmacy is one of the community service businesses engaged in the sale of medicines. The high level of service to the community causes errors in processing and making reports which are still done manually.
The process of recording goods report data using two kinds of record books, namely a daily goods order book, a daily goods sales recap book, and a record book for each purchase of goods. The use of this manual system found many obstacles that caused the work process to be ineffective and efficient, including errors in recording incoming and outgoing drug data, resulting in empty or excessive drug supplies and the discovery of expired drugs.
As a solution to the problems currently experienced by the Puspita Farma Pharmacy, it is necessary to create a drug inventory information system at the Puspita Farma Pharmacy. This information system was created using the PHP programming language, Mysql for databases and the Codeigniter framework for data processing.