Reducing the area of agricultural areas, especially paddy fields into palm oil plantations in the use of space in Mukomuko Regency, has raised concerns about the impact of these changes, namely the decline in rice productivity, which if allowed to drag on could lead to food insecurity due to the decreasing number of functional paddy fields. into oil palm plantations, especially in areas that are designated as agropolitan in the Mukomuko Regency spatial planning. Time and Place of Research: Research was conducted from October to November 2023 in Muko-Muko Regency, Bengkulu Province. To find out the strategy for managing land conversion, SWOT analysis is used. The results of the research show that the position of controlling the conversion of wetland agricultural land is in quadrant I, namely the position with an aggressive strategy (S-O). In this case the recommended strategy is to utilize strengths to take advantage of existing opportunities. Alternative strategies that can be implemented by policy makers, in this case the Mukomuko district government, to prevent the conversion of rice land to oil palm are clear regulations and establishing clear rice field zones in spatial plans, improving government policies in the farming sector, improving institutions in the farming sector, empowerment and socialization regarding land conversion regulations and improving agricultural facilities and infrastructure

This study aims to empower farmer groups in applying appropriate technology to rice farming productivity in Sukajadi Village, Sadananya District, Ciamis Regency. The research methods used include field surveys and analysis of productivity data from farmers who apply this technology compared to those who do not. Primary data was collected through structured interviews with farmers and direct observation in the field during the research period. Data analysis was carried out by comparing rice production results, efficiency of using agricultural inputs, and farmer income before and after adopting appropriate technology. The research results show that the adoption of appropriate technology significantly increases rice productivity in terms of the number of harvests per hectare and reduces the costs of certain inputs such as fertilizers and pesticides. In addition, farmers who apply this technology also report better income increases compared to conventional methods. These findings support the importance of implementing appropriate technology in improving food security and the economy of farmers in rural areas such as Sukajadi Village. This research contributes to expanding understanding of the practical benefits of appropriate technology in the context of rice farming in Indonesia.

Tourism promotion plays a crucial role in attracting domestic and international tourists. One of the strategies used is digital advertising, which employs persuasive language styles. This study aims to analyze the use of language styles in the digital advertisements of the Indonesian Ministry of Tourism and how linguistic elements in these ads influence audience perception. The research method used is literature review and discourse analysis of several digital advertisements published between 2020 and 2023. The results show that digital advertisements from the Ministry of Tourism tend to use hyperbole, repetition, and metaphor to create emotional appeal. These findings can serve as a reference for developing more effective destination marketing communication strategies.

This study aims to analyze ROA, DER, NPM and Company Size as control variables for the Stock Price of Technology companies listed on the Indonesia Stock Exchange. Stock Price is a very important element in showing the value of the company and also the return on investment. The analysis method used was multiple regression, with samples during the 2019-2022 period. The results of the study show that ROA has a positive and significant effect on the Stock Price, showing that technology companies with high profits tend to have excellent corporate value in the eyes of investors. This finding provides important insights for investors in considering investing in technology companies. Technology companies should consider how in the future to earn profits not only to expand market share.

This research aims to identify potential natural tourist attraction objects and assess the feasibility of natural tourist attraction objects (ODWA) in the Kambata Wundut Forest Block. Data collection in this research was carried out by direct observation and using documentation media and structured interviews using questionnaires. The samples in this research are the local community, visitors and people who have an interest in developing ODTWA in the Kambata Wundut Forest Block area. The sampling method used in this research is accidental sampling used for area managers and surrounding communities and quota sampling used for tourists. The data analysis method used to identify potential ODTWA uses descriptive analysis and to determine the level of feasibility of each assessment criteria consisting of: tourist attraction, condition of the surrounding area, management and services, accessibility, accommodation, facilities and infrastructure using the Regional Analysis Guidelines Operations of ADO-ODTWA Natural Tourism Objects and Attractions Director General of PHKA (2003). The research results show that the potential tourist attraction objects (ODTWA) of Kambata Wundut are: Kanabu Wulang cave, Bird Waching, cultural attractions (Marapu religious ceremonies), Kambata Wundut river and orchid plants. The feasibility potential index category in the Kambata Wundut Forest Block on the variables of tourist attraction, condition of the surrounding area, management and services, accessibility, and facilities and infrastructure is suitable for development, however, the accommodation criteria are not yet suitable for development due to the lack of available accommodation within the area. the lowest radius is >10km at that location. The results of the variable recapitulation using ADO-ODTWA showed a score of 76%, indicating that the area is suitable for development.

The beef cattle farming industry plays an important role in supporting food security and national economic growth. North Sumatra Province is an area with supportive geographical potential and great opportunities for developing this sector. However, several challenges such as low productivity, market competition, and infrastructure limitations still hinder its development. This study aims to analyze the potential and comparative advantages of North Sumatra Province in the development of beef cattle farming and to predict its growth in the future. The methods used are Location Quotient (LQ) analysis and the Growth Ratio Model (MRP). The data used are secondary data from the last three years (2020-2022) obtained from the Central Bureau of Statistics (BPS) of North Sumatra Province, the Directorate General of Livestock and Animal Health, and the North Sumatra Provincial Livestock Office. LQ analysis is used to identify leading commodities in the livestock sector, while MRP is used to predict the growth of the beef cattle industry. The analysis results show that several districts in North Sumatra, such as Deli Serdang, Simalungun, and Asahan, have an LQ greater than 1, indicating that beef cattle farming is a leading sector. Meanwhile, several districts, such as Langkat and Karo, have an LQ less than 1, indicating that this sector has not yet become a base for beef cattle farming. With an MRP of 4.0%, Simalungun shows the highest growth rate, followed by Deli Serdang and Asahan. This research provides an important overview of the potential and challenges of beef cattle farming in North Sumatra Province for appropriate policy-making and the future development of this sector.

This study aims to analyze pig farming with 7 livestock management. The research was conducted on November 9, 2024. The research This research uses qualitative data. The data obtained then analyzed descriptively to describe the state of the business and livestock management. management of the farm. The results of the study showed that the selection of superior seeds,efficient feed management, cage management, proper harvest management and determination of the ideal slaughtering time and overall marketing strategy and the overall marketing strategy is the success of pig farming by achieving high productivity and sustainable profitability. continue.

The growth of Indonesia's cattle population and productivity, and the factors contributing to these changes. Government policies, livestock health conditions and a shortage of quality feed have transformed Indonesia's cattle sector in recent years. Although the Special Effort for Mandatory Breeding Cattle (Upsus Siwab) programme has resulted in an increase in the cattle population, the implementation of this programme is still uneven across the country. In contrast, Foot and Mouth Disease (FMD) outbreaks and feed limitation issues are major constraints to increasing productivity. As the results show, regions that have better access to artificial insemination technology and high-quality feed have better results compared to other regions. To achieve sustainable cattle growth in Indonesia, more equitable policies, strengthened animal health systems, and improved feed distribution and quality are needed.

This study investigated the effect of genetic quality of local North Sumatra cattle on fattening efficiency. PCR and RFLP-based genetic analyses and fattening efficiency measurements through average daily growth (ADG) and feed conversion (FCR) were used. local cattle from Deli Serdang, Langkat, and Simalungun were used. The study showed that feed management involving the use of concentrate and high-quality forage can improve cattle fattening efficiency, and the IGF-1 gene plays a significant role in cattle growth. A strong correlation between fattening efficiency and genetic quality (r = 0.85) indicates the importance of genetic selection to improve productive local cattle. Based on these findings, it is recommended to implement molecular marker-based genetic selection programmes and improve feed management by diversifying local feed sources. In addition, it is necessary to improve farmer training on more efficient husbandry methods. This research provides policy suggestions that can be implemented to support the curiosity of the livestock industry in North Sumatra and improve the efficiency of local cattle production.

Regional development is a key strategy for enhancing community welfare. However, the dynamics of growth in each region are shaped by distinct characteristics of rural and urban areas. Rural areas face unique challenges in adapting to changing times, given their economic structures are largely dominated by agriculture and limited infrastructure. In contrast, cities tend to have more diversified economies, supported by industry, services, and better access to education and technology. The socio-economic disparities between rural and urban areas pose a significant challenge in regional development. The quality of life for communities in both regions is often affected by disparities in income, healthcare, education, and employment opportunities. Ongoing modernization and urbanization lead to transformations in social and economic structures in cities and rural areas. A comparative socio-economic analysis of rural and urban areas can provide valuable insights into how these differences impact regional development strategies. This study can also inform policies aimed at achieving balanced development between rural and urban areas, thereby promoting more equitable distribution of community welfare