The decline in the number of UMKM in Sukabumi City is inseparable from the lack of independence of business actors in production process technology, weak financial management, and incompetent human resources are problems that are often faced by UMKM business actors in Sukabumi City. This study aims to analyze the influence of variables of perception, attitude and consumer preference on customer satisfaction. The research method used was probability sampling using a questionnaire as an instrument to collect data from 100 respondents. The results of this study indicate that simultaneously, perceptions, attitudes and consumer preferences have a positive and significant effect on customer satisfaction, with an R Square value of 61.1%. The remaining 38.9% is influenced by other factors not examined in this study. Perceptions, attitudes and preferences also have a significant effect on customer satisfaction. The results showed that consumer preference variables had a greater influence than perception and attitude variables on customer satisfaction of Snack Food UMKM in Sukabumi City. The conclusion is that in the context of Snack Food UMKM in Sukabumi City, both perceptions, attitudes and preferences are essential factors that need to be considered in determining customer satisfaction.

The development of fossil fuel transportation continues to increase massively every time, and this condition is terrible news for the environment worldwide because the impact of gas emissions produced from burning fossil fuels is quite damaging to the environment. For this reason, based on the problems above, every country, including Indonesia, needs to contribute to maintaining and caring for environmental conditions from the threat of damage caused by pollution from burning fossil fuels. One of the efforts made by the Indonesian government to overcome this is to develop electric vehicles in collaboration with KEMRISTEK through the Indonesian Electric Car Championship (KMLI) event, which involves universities in Indonesia. One of the main parts of an electric car is the frame or chassis; for this reason, the author tries to design the best Frame for an electric car. Other leading factors such as the value of Stress, Deformation, and Factor of Safety, the method researchers use in this study is the Finite Element Method. The results showed that the frame did not fail and could meet the safety standards that the author had set.

This study aims to analyze the effect of working capital turnover and accounts receivable turnover on profitability at PT Indofood CBP Sukses Makmur Tbk Listed on the IDX 2019-2023 Period by looking at the performance of financial statements. This study uses descriptive research design with quantitative methods. The research was conducted on annual financial data conducted at PT Indofood CBP Sukses Makmur Tbk which is listed on the Indonesia Stock Exchange (IDX) for the 2019-2023 period. Analysis of the effect carried out by testing three variables, namely working capital turnover and accounts receivable turnover as dependent variables and profitability as an independent variable. The results showed three hypotheses with one accepted hypothesis and two rejected hypotheses. Thus, it can be concluded that in this study only accounts receivable turnover has a significant effect on profitability while working capital turnover has no effect on profitability on the object of study, namely PT Indofood CBP Sukses Makmur Tbk.
 

Human resource management (HRM) is a branch of management that focuses on managing people within organizations. HRM involves selecting, developing, and retaining qualified individuals to achieve organizational goals efficiently. In the digital era, HRM faces challenges such as technological disruption and the rapid shift to automation. Modern technology has transformed training and development methods, enabling unlimited access to educational resources through online courses and digital platforms. Organizations must adapt by integrating digital tools in recruitment, training, and employee development processes to enhance efficiency and creativity. Additionally, the digital era has revolutionized business operations, enabling cost-efficient and flexible strategies through digital platforms like social media and e-commerce. However, digital transformation presents challenges, including cybersecurity threats, rapid technological changes, and digital inequality. Entrepreneurs must continuously adapt by learning new technologies, prioritizing data security, and leveraging digital solutions tailored to business needs. Digital transformation drives operational efficiency, creates new market opportunities, and enhances customer experiences, making it essential for organizations to remain competitive in a rapidly evolving landscape.

Kontroler PID merupakan kontroler yang banyak dipakai di industry. Terdapat parameter proporsional, integral dan derivative pada kontroler PID. Proses perhitungan dalam PID secara buku teks lebih banyak berisi analisis pengaruh parameter Kp, Ki dan Kd. Proses implementasi perhitungan dirasakan kurang dipahami dengan cepat dan mudah oleh mahasiswa maka dibuat visualisasi untuk menunjukkan proses pada kontroler PID. Proses visualisasi menggunakan GeoGebra untuk menunjukkan proses yang terjadi pada blok perhitungan galar, pengaruh Gain proposal pada blok kontroler proporsional, pengaruh gain pada blok integral dan pengaruh perubahan galat pada blok kontroler derivative. Visualisasi juga dilakukan pada blok elemen control akhir.

This research aims to implement the marketing strategy of Pempek Palembang FC (Micro, Small, and Medium Enterprises) MSMEs through Instagram social media. Established in May 2022 in Bangka Belitung, Pempek Palembang FC offers Palembang specialty food products, namely pempek and tekwan. Despite its high market potential, this MSME faces serious challenges due to its lack of social media presence, resulting in limited marketing reach. This research used qualitative methods with interviews and observations to explore the problems and solutions faced. The results show that the creation of social media accounts, creative content development, and consistency in uploading can increase visibility and sales. Through digital marketing strategies, Pempek Palembang FC can reach a wider market, build a customer community, and increase competitiveness in the digital era.
Keywords: Pempek Palembang FC, MSME, marketing strategy, social media, Instagram, digital marketing.

Vibration due to misalignment of the propeller shaft is detected using the VA-12 Vibration Analyzer sensor which is equipped with a Piezoelectric Accelerometer PV-571. Vibration measurements are carried out in alignment and misalignment conditions. The VA-12 Vibration Analyzer detection tool displays the results of the Vibration signal. Must be protected against the vibrations generated. Vibration signal analysis is done by looking at or observing the signal amplitude and signal frequency with two conditions of alignment and misalignment. The VA-12 Vibration Analyzer is used to analyze vibration signals and then convert them to Fast Fourier Transform (FFT) and Wavelet Transform (WT). In this analysis, a comparison of vibrations is carried out during alignment and misalignment conditions.

This research aims to determine and attempt to analyze the analysis of the influence of motivation and length of work on employee performance with job satisfaction as an intervening variable at the Batipuh Community Health Center. This research is a Structural Equation Modeling (SEM) model with the SmartPLS 3.0 analysis tool. The population and sample for this study were Batipuh Community Health Center employees. The research results found that there is a positive and significant influence between motivation and job satisfaction. There is a positive and significant influence between Length of Work on Job Satisfaction. There is a positive and significant influence between Motivation on Employee Performance. There is no positive and significant influence between Length of Work on Employee Performance. There is no positive and significant influence between Job Satisfaction and Employee Performance. Job Satisfaction does not mediate Motivation on Employee Performance. Job Satisfaction does not mediate Length of Work on Employee Performance.

Poverty is one of the global issues faced by many developing countries, including Indonesia. This study aims to analyze the factors influencing poverty in Indonesia and to map provinces based on their poverty levels. The data used in this study is panel data from 34 provinces in Indonesia for the period 2020–2023, sourced from the Central Bureau of Statistics. The analytical method employed is multiple linear regression using panel data to determine the impact of gross regional domestic product (GRDP), unemployment rate, and Gini ratio on poverty levels. Furthermore, the K-Means algorithm is applied to cluster provinces based on poverty levels and the variables influencing poverty. The analysis is conducted using Knime Analytics and STATA software. The findings indicate that the unemployment rate and Gini ratio have a significant impact on poverty, whereas GRDP does not significantly affect poverty levels. Based on the clustering results of poverty levels across Indonesian provinces, Papua, West Papua, and East Nusa Tenggara fall into the highest poverty level cluster.

The rapid development of digital technology has brought significant changes in the business world, requiring companies to innovate and improve operational efficiency in order to maintain competitive advantage. One technology that plays a central role in this transformation is Artificial Intelligence (AI). This article aims to examine the role of AI in business through a comprehensive literature review, exploring the benefits, challenges, and strategies for implementing AI in facing competition in the digital era. AI makes a major contribution to improving operational efficiency through the automation of repetitive tasks (Duan et al., 2019), analyzing large amounts of data for more accurate decision making (Chui et al., 2016), and improving the personalization of customer experiences (Haenlein & Kaplan, 2019). However, the implementation of AI also faces a number of challenges, such as high investment costs, limited expertise, and ethical issues related to data privacy. Recommendations from this study include the importance of investing in workforce training, developing an AI implementation strategy that is aligned with business goals (Bughin et al., 2018), and improving data security to maintain customer trust. This study is expected to provide useful insights for academics and business practitioners in optimizing the use of AI to maintain competitive advantage amidst increasingly tight competition.