This study uses a qualitative method to examine the effectiveness of marketing strategies implemented by Islamic banks in attracting young customers. The background of this research is based on the significant growth of the Islamic banking sector in Indonesia, which has not yet fully optimized the potential of the youth market segment. Data were collected through in-depth interviews with marketing managers and young customers, as well as documentation of the promotional strategies employed. The findings reveal that marketing strategies emphasizing Islamic values, service digitalization, and social media campaigns significantly influence young customers’ interest. However, some challenges were also identified, such as low Islamic financial literacy among the youth and limited product innovation tailored to their needs. This study recommends strengthening Islamic financial education, collaborating with youth communities, and developing technology-based products and services so that Islamic banks can be more competitive in attracting young customers. With a more adaptive and communicative approach, Islamic banks have the potential to become the preferred choice for the younger generation in the future.

Abstract: This study aims to develop students’ 6Cs skills—critical thinking, creativity, communication, collaboration, character/compassion, and citizenship/culture—through the implementation of Project-Based Learning (PjBL) in a program titled Masyarakat Belajar Sejarah (History Learning Society). The research responds to the relatively low competitiveness of students in East Kalimantan amid the challenges of the 21st-century VUCA world, Indonesia’s demographic bonus, and the development of the new national capital (IKN) in East Kalimantan. Using Kemmis & McTaggart’s action research model, the study involved students from the History Education Program, FKIP, Mulawarman University, across three cohorts (2020–2022). Data was collected through observation, documentation, questionnaires, and interviews in March and June 2023. Students collaborated with schools, non-formal institutions, professionals, and local communities in Samarinda to design creative, contextual historical learning products. The findings show significant improvements across all 6Cs indicators. The project enhanced students’ academic and social competencies and bridged the gap between classroom learning and real-life community engagement. The results highlight the potential of PjBL as a transformative learning strategy for equipping future educators with essential 21st-century skills. This research contributes to history education innovation by positioning students as agents of change within their communities.
Abstrak: Penelitian ini bertujuan untuk mengembangkan keterampilan 6Cs mahasiswa—berpikir kritis, kreativitas, komunikasi, kolaborasi, karakter/kepedulian, dan kewargaan/budaya—melalui penerapan model Project-Based Learning (PjBL) dalam program Masyarakat Belajar Sejarah. Penelitian ini dilatarbelakangi oleh rendahnya daya saing mahasiswa di Kalimantan Timur di tengah tantangan dunia abad ke-21 yang ditandai dengan kondisi VUCA (Volatility, Uncertainty, Complexity, Ambiguity), bonus demografi Indonesia, serta pembangunan Ibu Kota Negara (IKN) baru di Kalimantan Timur. Menggunakan model penelitian tindakan Kemmis & McTaggart, subjek penelitian adalah mahasiswa Program Studi Pendidikan Sejarah FKIP Universitas Mulawarman dari angkatan 2020–2022. Pengumpulan data dilakukan melalui observasi, dokumentasi, angket, dan wawancara pada Maret dan Juni 2023. Mahasiswa bekerja sama dengan sekolah, lembaga nonformal, profesional, dan masyarakat Kota Samarinda untuk merancang produk pembelajaran sejarah yang kreatif dan kontekstual. Hasil penelitian menunjukkan peningkatan signifikan pada seluruh indikator 6Cs. Proyek ini tidak hanya meningkatkan kompetensi akademik dan sosial mahasiswa, tetapi juga menjembatani pembelajaran di kelas dengan keterlibatan nyata di masyarakat. Penelitian ini menunjukkan potensi PjBL sebagai strategi pembelajaran transformatif yang relevan untuk membekali calon pendidik dengan keterampilan abad ke-21.

Porter’s Five Forces, which include Supplier Bargaining Power, Threat of New Entrants, Intensity of Competitive Rivalry, and Buyer Bargaining Power, are crucial factors that companies must consider, as they can have a significant and negative impact on business operations. This approach enables companies to understand and map their strategic position within the industry. By analyzing these forces, MSMEs can identify external factors that either hinder or support their competitiveness. This study employs a quantitative descriptive research method using a survey in the form of a questionnaire. The population in this research consists of 183 individuals, including business owners and employees working at Banana Chips MSMEs in Bandar Lampung. The findings, which examine the influence of Porter’s Five Forces strategy on competitive advantage, indicate that implementing this strategy significantly enhances the competitiveness of Banana Chips MSMEs in Bandar Lampung. Porter’s Five Forces strategy, encompassing industry competition analysis, the threat of new entrants, supplier bargaining power, buyer bargaining power, and the threat of substitute products or services, serves as an essential tool for understanding a company’s position in a competitive market. By applying this strategy, Banana Chips MSMEs in Bandar Lampung can identify market opportunities and challenges, enabling them to develop effective strategic measures to maintain their competitive advantage over rivals. Therefore, Porter’s Five Forces strategy has proven to be highly relevant in fostering competitive advantage within the MSME sector.

The increasing number of elderly people living in nursing homes is an important concern, given that their psychosocial and spiritual needs are often not optimally met. This study aims to analyze the life satisfaction of elderly people living in Omega Nursing Home in Semarang City. The main reason for this research is to understand in depth how the elderly make meaning of their lives and the satisfaction of life that has passed before, in situations that are often far from family and meaningful activities. This study used a qualitative method with a phenomenological approach, and involved 5 elderly participants selected through purposive sampling technique. Data were collected through in-depth interviews, then analyzed descriptively through the process of data reduction, data presentation, and conclusion drawing. The results showed that the level of life satisfaction of the elderly varied greatly and was influenced by past experiences, acceptance of current conditions, expectations for the future, and the views of others. Some seniors showed resignation, regret and loneliness, while others felt comfortable, grateful and retained a zest for life. The main findings suggest that social relationships, spirituality, and communication with family are key determinants in shaping older adults' life satisfaction. This study emphasizes the important role of the nursing home in facilitating activities that build the social and spiritual relationships of the elderly, as well as the need to improve communication between the elderly and their families. The study suggests that elderly services should not only focus on physical needs, but also on psychosocial dimensions and self-actualization, to support the overall well-being of the elderly.

Rapidly growing information and communication technology has significantly changed society, especially with the emergence of social media. In Indonesia, social media has become an important platform for connecting people and sharing information. However, as the use of social media increases, it is important to remember the moral values ​​that govern human interaction, as taught by Pancasila. This study applies a qualitative method based on literature studies from various sources, such as books, journals, and other media. This qualitative study aims to interpret the phenomena that occur around us and explain their influence on the values ​​of Pancasila in the use of social media. The results of the study show that Pancasila as the moral basis of the nation faces challenges from globalization and technological advances, especially in the use of social media. The noble values ​​contained in each principle are needed and applied in the digital life of society. The implementation of the values ​​of divinity, humanity, unity, democracy, and justice can be realized through a tolerant attitude, avoiding hoaxes and hate speech, maintaining social harmony, communicating wisely, and supporting equal access to information. Thus, social media can be a strategic means to strengthen national character and maintain Indonesian unity.

This research discusses how the integration of Islamic values and learning innovation can be applied in Islamic Religious Education in higher education, especially at the Indonesian Education University. The background of this research is the challenges of globalization and technological developments that require Islamic education to continue to innovate without ignoring the principles of sharia. This research uses a qualitative approach with a case study method, involving lecturers, students, and religious leaders as informants. The results showed that the integration of Islamic values in Islamic education is done through the Islamization of science approach, the use of technology in learning, and the creation of a religious academic environment. In addition, innovations such as Problem-Based Learning and Experiential Learning methods proved to be able to increase students' interest and understanding of Islamic teachings. In conclusion, collaboration between academics, students, and religious leaders is very important in creating Islamic Religion Education learning that is relevant, interesting, and still in accordance with Sharia law. This research is expected to provide an overview and strategic recommendations for the development of Islamic education in the modern

Poetry is part of the literary work taught to students in elementary school or madrasah ibtidaiyah, namely the ability to write and read poetry. Therefore, in order for students to have this ability, it is necessary to have the suitability and accuracy of strengthening the knowledge and abilities possessed by the teacher when poetry is taught. Writing poetry is directed at aspects of comprehension and at linguistic ability and suitability in implementing elements in poetry. Similarly, reading poetry leads to the ability to speak the written language of poetry by involving imagination, intonation, pronunciation, emphasis, and tone. The community service activity aims to provide poetry writing training for students at MI Muhammadiyah Dukuhturi Bumiayu. Service activities are carried out by the method of lectures, discussions, demonstrations, assignments, and mentoring. The steps of community service activities include the preparation stage, the implementation stage, and the evaluation stage. At the stage of implementing the service, it is carried out with 5 stages, namely (1) observation, (2) preparation of training and mentoring, (3) socialization of activities, (4) training and assistance in poetry writing training, and (5) evaluation. At the implementation stage, the implementation of student service activities is carried out in accordance with the activity schedule. The evaluation stage can be used as a benchmark for 85% success indicators and the implementation of activities. Based on the results of dedication, it is known that all students have high motivation and are able to write poems in accordance with intrinsic and extrinsic elements with the chosen poetry theme related to nature.

The issue of waste, especially plastic waste, has become a crucial problem in Indonesia, leading to ecosystem damage and environmental pollution. SDN 2 Cikalang, located in Tasikmalaya City, is one of the schools that has not yet implemented optimal plastic waste management. An Ecobrick outreach program was conducted to enhance the knowledge of fifth-grade students about plastic waste management through Ecobrick innovation. An Ecobrick is a plastic bottle filled tightly with plastic waste, which can be used as a construction material to replace bricks. This study aims to evaluate the effectiveness of the Ecobrick outreach program in increasing students' knowledge of plastic waste management. The research methods included pre-test, material delivery, hands-on practice, and post-test. The evaluation results showed a 45% increase in students' knowledge, with a significant difference between pre-test and post-test scores (p value = 0.000). This indicates that a hands-on education approach is effective in improving students' understanding of plastic waste management through Ecobrick.

Sistem persuasi dan kelayakan berbasis pergurasi untuk menggunakan terhadap pentingnya kewirausahaan sebagai pendorong ekonomi negara mencapai 3,47% pada tahun 2023 baru. Bisnis di Indonesia sedang mengalami perkembangan yang pesat. pemerintah Indonesia mendorong perguruan tinggi di wirausahawan. Hal ini karena sebelumnya pengelola menetapkan bahwa pengembalian modal/investasi akan terbayar hingga 1 tahun. Akan tetapi, berdasarkan perhitungan Payback diperoleh Period bahwa dengan jumalah keuntungan Rp 3.505.000 per bulan, maka modal/investasi akan kembali sebelum waktu yang ditetapkan yaitu 5 bulan, 7 hari. Berdasarkan perhitungan NPV diatas diperoleh bahwasannya dalam waktu dua bulan berjalan ini, usaha Kedai Barokah Mama Anis masih belum bisa menutupi modal yang telah dikeluarkan sehingga terjadi minus sebesar -Rp 13.837.800. Namun, pada praktiknya usaha Kedai Barokah Mama Anis ini sudah dikatakan layak untuk dijalankan atau layak. Hal ini disebabkan dengan rata-rata pendapatan per pesanaan per hari yang cukup besar dengan biaya yang relatif standar sehingga laba bersih yang diperoleh pada setiap pesanan cukup besar. Berdasarkan hasil perhitungan Benefit Cost Ratio (BCR) diatas maka diperoleh kesimpulan bahwasannya usaha Kedai Barokah Mama Anis sudah dikatakan layak untuk dijalankan..Dikarenakan nilai B/C Ratio bulan Januari dan Februari lebih dari 1 atau dapat dikatakan keuntungan dari usaha ini lebih besar dari pengeluarannya.

Salah satu cara melaksanakan bauran pemasaran yang mendukung promosi produk adalah dengan memanfaatkan 7P yang mencakup produk, harga, promosi, serta bukti fisik yang kesemuanya berkaitan dengan pemasaran. Ketujuh variabel tersebut merupakan suatu campuran yang mempunyai pengaruh yang sama dan merupakan satu kesatuan yang menunjang usaha dan pencapaian keberhasilannya. Dengan menerapkan strategi pemasaran yang sukses dan memanfaatkan peluang pasar, perusahaan dapat meningkatkan atau mempertahankan posisinya. Penelitian ini memiliki tujuan yakni guna mengetahui bauran pemasaran yang digunakan Vicco Kopi dan Kakao Jember. Metodologi penelitian yang dipakai ialah penelitian deskriptif kualitatif, data dikumpulkan dengan cara wawancara dengan karyawan serta pelanggan Vicco Kopi dan Kakao Indonesia. Hasil penelitian menunjukkan bahwa bauran pemasaran yang digunakan Vicco Kopi dan Kakao Jember untuk memaksimalkan penjualan biasanya dilakukan melalui penerapan produk, harga, promosi, lokasi, proses dan orang. Selain itu, bukti fisik digunakan guna memaksimalkan penjualan. Penerapan bauran pemasaran yang dilakukan oleh Vicco Kopi dan Kakao Jember bersama dengan strategi 7P sangatlah bermanfaat.