Porter’s Five Forces, which include Supplier Bargaining Power, Threat of New Entrants, Intensity of Competitive Rivalry, and Buyer Bargaining Power, are crucial factors that companies must consider, as they can have a significant and negative impact on business operations. This approach enables companies to understand and map their strategic position within the industry. By analyzing these forces, MSMEs can identify external factors that either hinder or support their competitiveness. This study employs a quantitative descriptive research method using a survey in the form of a questionnaire. The population in this research consists of 183 individuals, including business owners and employees working at Banana Chips MSMEs in Bandar Lampung. The findings, which examine the influence of Porter’s Five Forces strategy on competitive advantage, indicate that implementing this strategy significantly enhances the competitiveness of Banana Chips MSMEs in Bandar Lampung. Porter’s Five Forces strategy, encompassing industry competition analysis, the threat of new entrants, supplier bargaining power, buyer bargaining power, and the threat of substitute products or services, serves as an essential tool for understanding a company’s position in a competitive market. By applying this strategy, Banana Chips MSMEs in Bandar Lampung can identify market opportunities and challenges, enabling them to develop effective strategic measures to maintain their competitive advantage over rivals. Therefore, Porter’s Five Forces strategy has proven to be highly relevant in fostering competitive advantage within the MSME sector.

Generation Z grew in the midst of rapid technological developments, including the use of Characters. Al, an artificial intelligence-based platform that allows interaction with virtual characters. This article explores the role of Character. Al supports self-expression, trains social skills, and overcomes loneliness in Generation Z. Findings show that this technology can provide significant benefits, especially in aspects of mental health and communication. However, challenges such as potential dependencies and data privacy issues are also a concern. By understanding the role and impact of Character. Al, Generation Z can use this technology wisely to support their social lives.

This study explores the role of mathematics in economics, focusing on the application of set theory and market equilibrium models. (1) Set theory provides a framework for organizing economic data and analyzing relationships between variables, such as market segmentation and consumer behavior. Meanwhile, market equilibrium is determined by solving demand (Qd = a?bPQ_d = a - bPQd?=a?bP) and supply (Qs = c+dPQ_s = c + dPQs? = c+dP) functions, where their intersection defines the balance between supply and demand. (2) The research demonstrates how mathematical tools enhance the understanding of economic dynamics, offering precision in modeling and decision-making. The study underscores the significance of mathematics in optimizing economic analysis and contributing to effective policy formulation. This integration of theoretical mathematics and practical economics highlights its essential role in addressing real-world economic challenges.

Labour law reform in Indonesia is a strategic step to create welfare for workers in the face of the challenges of globalization and an ever-evolving labour market. With the fast-paced changes in the work environment, along with globalization and technological advancements, it is important to make regulatory adjustments that can effectively protect workers' rights while also considering the needs of employers. This research takes a closer look at the importance of labor law reform in Indonesia, particularly focusing on improving workers' welfare. We use normative legal research methods with statutory and conceptual approaches.  The data we collected included relevant laws regarding labor, legal literature, and official documents.  The results show that several aspects of labor law in Indonesia still need to be reformed, including the wage system, social security, protection of contract and outsourced workers, and industrial relations dispute resolution mechanisms. We hope that these reforms will pave the way for a more equitable, responsive and adaptable labor law system that can truly improve workers' welfare in a sustainable manner

This research aims to design a new warehouse layout at Alfamart with a dedicated storage method to increase material storage capacity. The instrument cluster assembly process at Alfamart is very dependent on the smooth supply of materials. The increase in production capacity from 2,500 units/day to 3,000 units/day in 2021 causes a larger need for storage space. The main problem identified is the limitation of the material placement area in the old warehouse. In this study, an analysis was carried out on the types of goods placement policies and optimal facility layout. The research method used is a combination of literature study and data collection from the research site. The results of the analysis show that the new layout design can increase the storage capacity up to 30%, from 240 pallets to 312 pallets. The new layout not only improves the placement of goods, but also increases operational efficiency through wider lanes, clear zoning systems, and better lighting. Thus, this research makes a significant contribution to warehouse management at Alfamart, ensuring that all materials can be stored and accessed in accordance with the established standards.

Islamic education in the era of globalization faces the challenge of remaining relevant to the times without losing its Islamic identity. Al-Irsyad Satya Islamic School, as one of the leading educational institutions, implements the Cambridge curriculum integrated with Islamic values to provide quality education that is internationally oriented. This study aims to analyze the implementation of the Cambridge curriculum at the preschool level at Al-Irsyad Satya, focusing on the implementation strategy, the challenges faced, and the impact on learning development.This study uses a descriptive qualitative method with a phenomenological approach. Data were collected through semi-structured interviews with teachers and principals, as well as direct observation of the learning process in preschool classes. Data analysis was conducted through data reduction techniques, data presentation, and conclusion drawing based on qualitative analysis steps. The results showed that the implementation of the Cambridge curriculum at Al-Irsyad Satya is done through the integration of Cambridge-based academic materials with Islamic values, such as noble morals and Islamic manners, which are taught in every learning activity. Challenges faced include adjusting the international curriculum to local needs and training teachers to ensure a deep understanding of both aspects. Nevertheless, the impact is very positive, especially in developing students' academic abilities, Islamic character and social skills as a whole. This study concludes that the integrative approach implemented by Al-Irsyad Satya Islamic School can serve as a model for other Islamic education institutions in adopting the international curriculum without losing Islamic values.

This study aims to explore the importance of learning media in increasing students' interest and motivation to learn at SDN Pasirbatang. The method used is descriptive qualitative with semi-structured interviews as the main instrument. The results show that varied, creative, and innovative learning media, such as videos, interactive apps, and other aids, can significantly increase students' interest and motivation to learn. Teachers at SDN Pasirbatang implement technology-based learning strategies and methods such as Problem-Based Learning (PBL) and Cooperative Learning to create an interesting and relevant learning atmosphere. However, limited facilities, technology constraints and senior teachers' lack of skills in using technology are the main challenges. Solutions implemented include individualized approaches, learning media innovation, and student empowerment in media making. Based on the questionnaire results, 82% of students supported the use of learning media, showing the effectiveness of visual and interactive media in improving students' understanding and participation. This research confirms the importance of the role of teachers in utilizing learning media to create more meaningful, effective, and efficient learning, so as to improve the quality of education in primary schools, especially in areas with limited facilities.

Along with the development of the times, the presence of digital media has provided new choices for politicians and political parties as a medium in political promotion efforts. This is also utilized by the Gerindra Party, with the @Gerindra TikTok account created since 2022. The @Gerindra TikTok account has succeeded in handling public complaints in an innovative and responsive way. The purpose of this study is to see how political communication, public opinion, and media impact people's behavior. The method used is a descriptive method because it explains the problem in the study which contains a description of the incident to describe it systematically. The results of this study show that in the digital era, media is the most effective means of forming public opinion and public participation in the world of politics is also influenced by the process of political communication and public opinion circulating among them.

Educational supervision is a training process that aims to improve the quality of learning and teacher performance. Implementation of supervision requires certain techniques that are tailored to the needs, conditions, and characteristics of the school. There are three main categories in supervision techniques, namely individual techniques, group techniques, and a combination of both. Individual techniques include classroom observation, personal conversations, and class visits, which aim to provide direct guidance to teachers. This technique is effective in identifying specific problems faced by teachers and providing solutions directly. Supervision groups include workshops, discussion groups, and joint training, which aim to improve teacher competence through collaboration and sharing experiences. This technique encourages innovation in teaching and creates a culture of learning among educators. In addition, a combination of individual and group techniques, such as mutual observation or project-based training, can provide more comprehensive results. The application of supervision techniques must be carried out in a planned and sustainable manner with the principles of involvement, openness, and training. Effective supervision also requires technological support to facilitate data collection and evaluation, such as using learning videos or analytical software.