PT. The Indonesian China Fast Train is one of the companies operating in the field of public transportation services under the auspices of the government which was inaugurated directly by the President of Indonesia, namely Mr. Jokowi, who collaborates directly with China. This research aims at the Role of Public Relations Expert Prescriber PT. KCIC in building Brand Awareness for the Fast Train whoosh, the Role of Public Relations PT. KCIC as Communication Facilitator in building Brand Awareness regarding the Whoosh Fast Train, Role of Public Relations PT. KCIC in Communication Technician to build Brand Awareness of the Whoosh Fast Train, the Role of Public Relations as a Problem Solving Facilitator in handling the issue of the Whoosh Fast Train "Whoosh" Fast Train. The approach used in this research is qualitative with descriptive methods using data collection techniques, documentation and direct interviews with informants. Using triangulation techniques and data analysis using Dozier & Broom's Public Relations Role theory in Ruslan (2020). For the information obtained, 2 informants were interviewed, consisting of key informants, supporting informants and 1 triangulation. The results of this research found that PT Kereta Cepat Indonesia China's public relations will continue to provide updated information using social media and the available the public continues to remember the existence of the Whoosh Fast Train.

This research examines the influence of effective communication on the success of lobbying and negotiation. Lobbying and negotiation, although differing in their approaches (lobbying is one-way persuasive, negotiation is interactive and involves bargaining), both aim to influence decisions or reach agreements. The success of both heavily relies on effective communication, which includes building relationships, understanding the interlocutor, and overcoming communication barriers. Effective communication strategies involve thorough planning, persuasive communication, conflict management, and understanding the context and interests of all parties. Literature studies show that effective communication is a key success factor, building trust, delivering persuasive messages, managing conflicts, building consensus, and understanding the needs of other parties. Persuasive, assertive, and nonverbal communication also play a crucial role in reaching mutually beneficial agreements. In conclusion, effective communication increases the chances of successful lobbying and negotiation.

The development of information and communication technology (ICT) has changed governance in Indonesia, driving digital transformation to improve public services, transparency, and accountability. In this context, the Regional Civil Service Agency (BKD) of the Riau Islands Province plays an important role in developing the digital competence of the State Civil Apparatus (ASN). This study aims to identify the strategies implemented by BKD in developing ASN digital competence and the challenges faced during implementation. The research method used is a qualitative approach with a case study design, involving in-depth observation interviews. The results of the study indicate that although various strategies have been implemented, challenges such as the digital literacy gap between generations, infrastructure constraints, and cultural resistance are still significant obstacles. Recommendations for improving the development of ASN digital competence include improving IT infrastructure, ongoing training programs, and strengthening regulations. This study is expected to provide an empirical overview and recommendations to accelerate digital transformation in the local government environment.
 

This study aims to analyze the impact of deepfake content on the level of public trust in visual information on social media. Using a between-subjects experimental design, the study involved 20 active social media user respondents in Indonesia (aged 18-45 years) who were randomly divided into two groups: an experimental group (exposed to deepfake content) and a control group (exposed to original content). Data were collected through a questionnaire measuring three dimensions of trust: (1) perceived authenticity of the content, (2) source credibility, and (3) emotional impact. The t-test results showed significant differences (p < 0.05) between the two groups, with the deepfake group having lower trust scores on all dimensions (mean score: 2.4 vs. 4.2 for content authenticity; 2.8 vs. 4.4 for source credibility; 2.7 vs. 4.0 for emotional impact). Regression analysis revealed that education level (? = 0.35) and frequency of social media use (? = -0.27) significantly affected the level of trust. Pearson correlation findings also showed a strong positive relationship between perceived authenticity of content and trust levels (r = 0.72, p < 0.001). This study concludes that exposure to deepfake content significantly reduces public trust in visual information, with the effect compounded by intensive social media use and moderated by education level. The implication is that evidence-based media literacy strategies are needed to raise public awareness about deepfake technology, as well as stricter regulation of synthetic content on digital platforms.

Communication as a process of conveying information which contains persuasive messages. In development, communication is used to disseminate ideas, ideas and programs or policies from the government. Community empowerment is part of development communication that aims to improve the quality of life of the community. Communities need to be given space to participate actively in development by understanding what the problems are, finding solutions and making decisions wisely. This research has a role to know the concept of participatory communication in development communication. The method used is qualitative research through literature study, namely with a content approach and carried out by data collection techniques using books, journals and internet browsing.

This study aims to analyze the influence of social media marketing on students' purchase intention toward the Berrybenka brand. Social media marketing, including visual content, information and promotion, and brand credibility, is considered key in attracting consumer attention, particularly among younger generations. This research adopts a quantitative approach using a survey method, involving 54 active university students in Yogyakarta with active social media accounts and familiarity with Berrybenka. The findings reveal that information and promotion have the most significant impact on purchase intention, followed by visual content and brand credibility. TikTok emerges as the most effective social media platform in increasing consumer engagement through appealing visual content. Additionally, innovative promotional strategies, such as collaborations with influencers, strengthen Berrybenka's appeal among younger consumers. Based on these findings, it is recommended that Berrybenka continuously enhance the quality of visual content, expand promotional campaigns, and utilize electronic word of mouth (e-WOM) to build brand credibility. This study contributes to the development of social media-based marketing strategies to effectively reach younger generations.

Penelitian ini bertujuan untuk menghasilkan produk berupa buku penuntun praktikum kimia berbasis lingkungan pada materi asam basa. Penelitian pengembangan dengan menggunakan model ADDIE yaitu Analyze, Design, Development, Implementation, dan Evaluation. Validasi dilakukan oleh validator produk, respon guru dan observer keterlaksanaan. Uji coba dilakukan terhadap 20 peserta didik. Berdasarkan analisis data dapat diambil kesimpulan bahwa penuntun praktikum kimia berbasis lingkungan dinyatakan valid oleh validator produk (rerata 83%), dinyatakan sangat praktis dilihat dari hasil respon guru (rerata 94%) dan dilihat dari observer keterlaksanaan (83%). Keefektifan dilihat berdasarkan hasil post-test (rerata 75%) dan angket respon peserta didik (rerata 87%). Buku penuntun praktikum kimia dinyatakan valid, praktis dan efektif untuk digunakan.

Literasi  keuangan  adalah cara  mengetahui  mengelola  uang  dengan  bijak.  Pada kenyataannya banyak  orang  kesulitan  dengan  literasi  keuangan.  Hal  ini  sering  kali  disebabkan  oleh  kesalahpahaman  atau  kurangnya  pemahaman  tentang  apa  yang  dimaksud  dengan  literasi  keuangan. Dengan demikian literasi keuangan memiliki arti penting bagi semua orang terkait dengan kondisi keuangan individu, keluarga, dan masyarakat. Untuk itu diperlukan pelatihan literasi keuangan untuk indivisu, keluarga, ataupun masyarakat agar semua individu dan yang terlibat di dalamnya memiliki keterampilan literasi keuangan. Menyadari hal tersebut, salah satu lembaga yang biasa disebut dengan FPBN atau  Forum Pendamping Buruh Nasional mengadakan pelatihan literasi keuangan untuk para pendamping sehingga pendamping dapat membagikan pengalamanannya kepada siapa saja yang diampingi. Pelatihan literasi keuangan dimaksudkan agar para peserta memiliki pemahaman tentang keuangan, mengetahui cara menyusun anggaran, melek finansial, dan mempraktikkan pengelolaan keuangan dalam hidupnya. Semua peserta yang hadir dalam pelatihan mengikuti beberapa langkah. Pertama, semua peserta diajak berefleksi tentang keuangan berdasarkan spiritualitas keuangan. Kedua, peserta diajak untuk memahami tentang keuangan dan pengelolaannya. Ketiga, peserta diajak mempraktikkan bagaimana cara mengelola keuangan. Proses pelatihan literasi keuangan ini melalui beberapa tahap, yaitu 1) Tahap persiapan, 2) Merefleksikan pengelolaan keuangan dari sisi spiritualitas, 3) Mengikuti pelatihan, 4) Menyusun perencanaan pengelolaan keuangan. Akhirnya, diharapkan para peserta yang merupakan para pendamping buruh dapat menularkan pengetahuan pengelolaan keuangan kepada para dampingannya.

Forecasting the number of electricity customers is a crucial aspect of resource planning and management at PT PLN Tasikmalaya. One method that can be used to improve forecasting accuracy is Lagrange Interpolation, which constructs an interpolation polynomial based on known data points. Although this method has been widely applied in various fields, its use in forecasting the number of electricity customers remains rare. Therefore, this study aims to explore the application of the Lagrange Interpolation method in forecasting the monthly number of electricity customers at PT PLN Tasikmalaya.In this study, historical electricity customer data was used as the basis for constructing an interpolation polynomial, which was then utilized to forecast the number of customers from January 2024 to May 2024. The forecasting results indicate an increase in the number of electricity customers each month. After rounding, the estimated number of customers is 274,952 in January 2024, 278,142 in February 2024, 284,402 in March 2024, 296,031 in April 2024, and 316,391 in May 2024.The findings of this study demonstrate that the Lagrange Interpolation method can be applied to forecast the monthly number of electricity customers at PT PLN Tasikmalaya. However, to improve forecasting accuracy, it is recommended to compare this method with other forecasting techniques and consider external factors that may influence the number of customers, such as government policies, economic growth, and changes in electricity consumption patterns.

The transformation of journalism in the digital age has led to the emergence of local online media platforms operating without formal editorial structures. This study investigates the news production process of a public service article published by a semi-professional online portal, focusing on how editorial routines are adapted—or bypassed—in decentralized environments. The selected article, which listed hospitals affiliated with the national health insurance program, was widely circulated yet contained factual inaccuracies that impacted readers' real-life service access. Using a qualitative case study design, the research draws on interviews with the editor, observational data, document analysis, and reader responses. The results reveal a linear, individualized editorial workflow in which a single actor handled all stages of production without verification protocols. Visual design elements such as structured layouts and official-like typography were employed to simulate credibility, resulting in what this paper terms aesthetic misinformation. While the article was produced to serve the public, the absence of institutional oversight contributed to its unreliability. The findings contribute to media and communication studies by highlighting the tension between visual legitimacy and journalistic integrity in grassroots media production. The study recommends adopting lightweight editorial standards and reflexive design practices to promote ethical information dissemination in non-institutionalized news environments.