This study examines the marketing strategy for Ubique (Ubi Crème Brulee), an innovative product based on sweet potatoes, using the 4P marketing mix approach (Product, Price, Place, Promotion). A qualitative case study method was employed through interviews, observations, and analysis of marketing materials. The findings reveal that product innovation combining local ingredients with international flavors, affordable premium pricing strategies, creative distribution channels such as Demo Day, and promotion through digital media and Word of Mouth were key success factors. These results highlight further development opportunities to expand market reach and enhance Ubique's competitiveness.

This research is entitled Determinants and Strategies of Enhancing Economic Growth in Jambi City. The objectives of this research are: (1) to analyze the conditions of economic growth, population, infrastructure, Human Development Index (HDI), investment, and capital expenditure in Jambi City; (2) to examine the effects of population, infrastructure, HDI, investment, and capital expenditure on economic growth in Jambi City; and (3) to formulate strategies to enhance economic growth in Jambi City. The results of the study indicate that there is a relationship between the population, infrastructure, HDI, investment, and capital expenditure with economic growth in Jambi City period 2004-2023 with percentage of contribution on 69.12%. Based on multiple linear regression analysis, these variables collectively have a significant and positive effect on economic growth in Jambi City during the 2004–2023 period. Partially, population, HDI, investment, and capital expenditure show a significant and positive influence, while infrastructure has a positive but not significant effect. Using the Analytical Hierarchy Process (AHP), the recommended strategies for enhancing economic growth in Jambi City include the development of basic infrastructure, facilitation of investment, support for regional leading sectors and UMKM, and human resource development.

Mobile vehicle tax service is one of the regional government initiatives designed to facilitate tax compliance and increase regional revenue. This study aims to examine the contribution of mobile tax units in boosting local revenue in Sukabumi Regency. The methodology applied in this research is a descriptive qualitative approach, with data collection conducted through direct observation. The findings reveal that the implementation of mobile tax units produces significant effects on increasing the number of taxpayers, resulting in higher local revenue from the vehicle tax component. This service has also successfully reached remote areas previously difficult to access by conventional tax offices. Therefore, mobile tax units can be considered effective as a sustainable strategy to optimize regional income.

This study examines the effect of ESG disclosure on firm value and the moderating role of competitive advantage in energy sector companies listed on the Indonesia Stock Exchange during 2020–2023. Using a quantitative approach with purposive sampling and multiple linear regression analysis, the results show that ESG disclosure has a positive and significant effect on firm value. However, when competitive advantage is introduced as a moderating variable, the direct effect of ESG becomes insignificant, while the interaction between ESG disclosure and competitive advantage shows a positive and significant impact on firm value. These findings imply that ESG practices alone may not be sufficient to enhance firm value unless accompanied by a strong competitive position. The study highlights the importance of integrating ESG strategies with the company’s core competencies to maximize value creation, particularly in highly competitive industries like energy.

This study aims to examine the effectiveness of the LingoDeer application as a learning medium for basic level Japanese language learners. A quantitative approach was employed using a One Group Pretest Posttest design involving 50 students from the Vocational School of IPB University. The research instrument consisted of pretest and posttest assessments focusing on three key areas: vocabulary, grammar, and reading skills. Based on the results of the paired sample t-test, a significant improvement was found in all aspects after the use of the application, with the average score increasing from 60.97% to 81.25%. The greatest improvement was observed in vocabulary, followed by reading and grammar. These findings suggest that LingoDeer, with its structured learning system, spaced repetition feature, and interactive exercises, can effectively support the development of Japanese language skills at the beginner level. This study is expected to serve as a reference for educators in selecting appropriate technology-based learning tools to enhance language acquisition.

Indonesian Migrant Workers (PMI) abroad often face various social, legal, and cultural challenges that can increase their vulnerability in everyday life. One effort to minimize these vulnerabilities is through the establishment of regional community organizations as a platform for solidarity, advocacy, and cultural identity preservation. This community service activity aims to assist in the formation of the Ikatan Warga Ponorogo di Hong Kong (IWPH) — an association of PMI from Ponorogo working in Hong Kong. The methods employed include community needs assessment, facilitation of organizational meetings, formulation of organizational statutes and bylaws, and basic community-based advocacy training. The results of this activity showed high enthusiasm among PMI from Ponorogo to participate in this community as a forum for sharing information, social protection, and preserving regional cultural traditions abroad. Moreover, IWPH has begun to actively voice issues faced by PMI, such as overcharging, gender-based violence, and unclear employment contracts. The establishment of IWPH is expected to serve as a model for strengthening social networks and advocacy based on regional community groups, enhancing the bargaining power of Indonesian migrant workers abroad. This activity also reflects the contribution of higher education institutions in supporting the protection and empowerment of Indonesian migrant workers in various destination countries.

Learning activities can run smoothly if accompanied by the availability of appropriate learning media. Learning in the Machining Technology course requires direct practical activities, for example in understanding the use of lathes. The limitations of students' mastery of knowledge when facing the teaching and learning process that tends to be lecture-oriented, causing students' lack of understanding during practice. Learning media that is less interesting causes failure in delivering material, thereby reducing students' interest in learning. This study aims to examine the effectiveness of Real Time Augmented Reality (RT-AR) Lathe media in the learning process of the Machining Technology course in the D-III Study Program, Department of Mechanical Engineering, Faculty of Engineering, Padang State University (FT-UNP). RT-AR media is designed to present interactive visualizations that describe the lathe work process in real time, so that it is expected to improve students' conceptual understanding and practical skills. The study used a quasi-experimental method with a pre-test and post-test design in two groups: the experimental group using RT-AR media and the control group using conventional learning methods. The results showed that there was a significant increase in the learning outcomes of students in the experimental group compared to the control group. In addition, RT-AR media is also able to increase students' motivation and active participation during the learning process. These findings indicate that RT-AR Lathe media is an effective and relevant learning innovation to be applied in vocational engineering education, especially in mastering lathing material.

Health centers have an important role in providing effective and efficient health services to the community. However, the problem of long and unorganized queues often hinders the quality of service. This study aims to design and implement a web-based queue management system at the Stabat Lama Health Center. The methods used include system requirements analysis, database design, and software development. This system allows patient registration, queue number retrieval, and automatic patient calling, thereby reducing waiting time and increasing operational efficiency. The implementation results show that this system is able to create a more orderly service flow, minimize errors in the queuing process, and increase patient satisfaction. With the integration of information technology, this system is expected to support the transformation of more modern and responsive health services.

The maritime industry operates in a complex, rapidly evolving global environment where decision-making accuracy is critical for operational efficiency, sustainability, and risk mitigation. Traditionally, maritime leadership has relied heavily on experience-based decision-making, often leading to cognitive biases and strategic inefficiencies. This study examines the role of scientific paradigms in managerial decision-making, emphasizing how structured epistemological reasoning enhances strategic accuracy and reduces decision-making errors. This research provides original value by addressing the limited integration of structured decision-making models in maritime leadership, which has been largely overlooked in previous studies. While scientific reasoning has transformed decision-making in industries such as finance and healthcare, its application in maritime management remains underdeveloped. The study explores the following research questions: To what extent do scientific paradigms influence managerial decision-making in maritime leadership? How can structured reasoning reduce bias and improve decision accuracy? Using a qualitative approach, semi-structured interviews were conducted with maritime experts, lecturers, and postgraduate students, followed by thematic analysis and comparative evaluation. Results indicate that structured decision frameworks significantly improve managerial effectiveness, yet barriers such as industry conservatism and limited competency development hinder widespread adoption. The study concludes that integrating scientific reasoning into maritime leadership training programs can enhance decision accuracy, promote evidence-based management, and ensure sustainable strategic planning.

MSMEs face complex challenges in building brand equity and customer loyalty in the digital era, where global competition and dynamic consumer preferences require innovative marketing strategies (Lasrado et al., 2022). This research aims to analyse the role of experiential marketing in improving brand equity and customer loyalty of MSMEs in international markets, with case studies on the creative sector (fashion/culinary) in three regions: ASEAN, Middle East, and Europe. Using an explanatory quantitative approach, data was collected from 400 active customers through a structured questionnaire and analysed with SEM-AMOS. Results show experiential marketing has a significant effect on brand equity. Practical implications include data analytics-based budget allocation recommendations and cultural adaptation in marketing strategies. The findings contribute to the global MSME digital marketing literature and offer operational guidance for businesses.