This study analyzes advertising ethics violations in Hanasui’s Instagram advertisement, which claims its serum product as the “No.1 Serum in Indonesia” without adequate data substantiation. The digital era and the high penetration of social media have transformed the advertising landscape but have also opened up opportunities for practices that violate the Indonesian Advertising Ethics (EPI). This research uses a qualitative approach with content analysis and case study methods to examine Hanasui's Instagram advertisements. The analytical framework is based on EPI articles related to honesty, responsibility, and substantiation of advertising claims. The findings indicate that the superlative claim “No.1 Serum in Indonesia” violates fundamental EPI principles, particularly in the aspects of honesty and responsibility, due to the absence of clear supporting data or methodology. This violation not only misleads consumers but also creates unfair competitive advantages and risks eroding consumer trust in the local cosmetics industry. The study also reveals challenges in implementing EPI in the context of social media, where the unique characteristics of digital platforms require adaptations to the existing regulatory framework. Recommendations include strengthening EPI enforcement mechanisms for digital advertising, developing specific social media guidelines, enhancing coordination with digital platforms, and implementing a peer-review mechanism within the advertising industry. This research contributes to the literature on communication ethics and provides practical insights for regulators, advertising practitioners, and academics in addressing advertising ethics challenges in the digital era.
 

The short story "Gubrak" by Seno Gumira Ajidarma is an interesting short story to analyze. This research analyzes the intrinsic elements of the short story 'Gubrak' by Seno Gumira Ajidarma which aims to determine the important elements used in the short story 'Gubrak' by Seno Gumira Ajidarma. The problem that will be answered in this research is what elements are in the short story "Gubrak" by Seno Gumira Ajidarma. The aim of this research is to determine the intrinsic elements of short stories. The research method used is a qualitative method because it is descriptive and leads to analysis by presenting an analysis of the intrinsic elements of the short story. The results of this research show that there are elements found in the short story 'Gubrak' by Seno Gumira Ajidarma including theme, characters,  plot, setting, point of view, and message. This analysis is useful for finding out what elements are in the short story 'Gubrak' by Seno Gumira Ajidarma. The benefit of this research is that it allows viewers of literary works to feel the emotions contained in the literary work, especially literary works in the form of writing, so that the intrinsic elements can reflect individual expressions and are a means of depicting the atmosphere of the story. And literary works become more beautiful and do not abandon the aesthetic value of a literary work.

This study aims to analyze the influence of social media marketing on students' purchase intention toward the Berrybenka brand. Social media marketing, including visual content, information and promotion, and brand credibility, is considered key in attracting consumer attention, particularly among younger generations. This research adopts a quantitative approach using a survey method, involving 54 active university students in Yogyakarta with active social media accounts and familiarity with Berrybenka. The findings reveal that information and promotion have the most significant impact on purchase intention, followed by visual content and brand credibility. TikTok emerges as the most effective social media platform in increasing consumer engagement through appealing visual content. Additionally, innovative promotional strategies, such as collaborations with influencers, strengthen Berrybenka's appeal among younger consumers. Based on these findings, it is recommended that Berrybenka continuously enhance the quality of visual content, expand promotional campaigns, and utilize electronic word of mouth (e-WOM) to build brand credibility. This study contributes to the development of social media-based marketing strategies to effectively reach younger generations.

The background of this study, based on the results of observations that have been conducted, highlights the need for adjustments between leaders and subordinates. The leadership style currently exhibited appears monotonous and requires further adaptation to achieve better synergy. The purpose of this research is to examine the influence of situational leadership applied by the Village Head on the work motivation of staff at the Masing Village Office, Lilirilau District, Soppeng Regency. This study employs a census method, where the data source includes the entire population as the sample, using questionnaires as the primary data collection technique. The sample in this research consists of 17 respondents. Data collection techniques include observation, questionnaires, and documentation. Data analysis techniques employed are descriptive quantitative analysis, correlation analysis, and simple regression analysis. Based on the analysis and discussion conducted, the writer concludes that The situational leadership of the Village Head of Masing falls into the very good category. The work motivation of staff at the Masing Village Office is also categorized as very good. Situational leadership positively influences the improvement of staff work motivation at the Masing Village Office. The findings of this study indicate that there is a positive influence of the Village Head's situational leadership on the work motivation of staff at the Masing Village Office, Lilirilau District, Soppeng Regency.

The Class 1 Immigration Office of East Jakarta plays a vital role in providing efficient immigration services, including passport and visa issuance, residence permits, and monitoring violations. These services are regulated by Law No. 6 of 2011 on Immigration, Government Regulation No. 31 of 2013, and internal policies. This study aims to analyze the communication strategy used by the office in implementing immigration services through a qualitative approach, collecting data via interviews, observations, documentation, and literature studies. The study identifies three main components of the communication strategy: Knowledge Core, Shared Expectations, and Participative Culture. Findings show that the office’s communication strategy focuses on transparency, technology utilization, community engagement, external collaboration, and employee training. These efforts have helped maintain strong public relations and a positive image, as evidenced by the Public Service Quality Perception Survey (SPKP) results.

This study aims to analyze the role of information technology in improving the effectiveness of public administration in Indonesia. Using a descriptive qualitative approach, this research highlights how technology supports administrative simplification, transparency, and responsiveness to public needs. The study finds that national platforms such as SP4N-LAPOR!, OSS-RBA, and SIPD have contributed to reducing bureaucratic barriers and enhancing public service quality. However, challenges such as digital literacy gaps and infrastructure inequality persist, requiring continuous improvement strategies. The conclusion emphasizes that adaptive policies and human resource capacity development are key to maximizing the benefits of technology in public administration.

The 2024 General Election in Indonesia marked a significant shift in the landscape of political communication from conventional media to the digital sphere. Political campaigns conducted through social media and online platforms have opened new opportunities for persuasive effectiveness but also introduced serious challenges in terms of communication ethics, particularly in advertising. This study aims to analyze digital political campaign practices during the 2024 election through the lens of the Indonesian Advertising Ethics Code (Etika Pariwara Indonesia/EPI), which serves as a self-regulatory standard in the advertising industry. This research employs a qualitative approach using a case study method, supported by documentation analysis, digital observation, and literature review. The findings reveal that many digital political advertisements violate key EPI principles, including honesty, transparency, and social responsibility. The most prominent violations include negative campaigning, the use of religious symbols to construct candidate images, and undisclosed endorsements by political influencers. Weaknesses in digital monitoring systems exacerbate these issues, allowing unethical content to spread massively and uncontrollably. This study concludes that the implementation of EPI in digital political campaigns remains weak and requires a more adaptive, collaborative, and technology-based monitoring approach to safeguard democratic integrity in the digital communication era.

This study aims to describe and analyze: positive impacts with negative impacts as a result of Illegal Indonesian Migrant Workers and How Legal Protection in Indonesian Migrant Workers Ilega.  The research is a qualitative descriptive analysis. The data analysis technique uses the technique developed by McNabb (2002), namely Grouping the data according to key constructs, Identifying bases for interpretation, Developing generalizations from the data, Testing Alternative interpretations and Forming and/or refining generalizable theory from case study. The results show that the current migration process, due to its intense dynamics, has a strong social and economic impact. The impact affects almost all sectors of society. In addition, it has an impact on the sending and receiving countries, especially its human resources. Positive and negative impacts of international labor migration on human capital in sending and receiving countries.  Legal protection for Indonesian Migrant Workers has been comprehensively regulated through various laws and regulations, with the aim of providing maximum protection from various aspects. The state ensures protection for Indonesian Migrant Workers in three main stages: before work, during work, and after work. This protection includes administrative, technical, social security, security, as well as complaint assistance and management of work results after returning to Indonesia. The Indonesian Migrant Workers Protection Agency (BP2MI) is a non-ministerial body formed based on Law Number 18 of 2017 and Presidential Regulation Number 90 of 2019 to provide integrated services and protection for Indonesian Migrant Workers. BP2MI has various authorities, including the implementation of policies, services, social security supervision, issuance of recruitment permits, document verification, and coordination of protection during employment. BP2MI is also tasked with managing facilities, rehabilitation, reintegration, and social and economic empowerment for Indonesian Migrant Workers and their families. BP2MI collaborates with various stakeholders from the central government to villages to ensure optimal services and protection for Indonesian Migrant Workers.

This study aims to describe and analyze: Governance Capacity of the Jombang Regency Regional Government in the Implementation of the Upper Secondary Education Policy and Factors Inhibiting the Capacity of the Governance Capacity of the Jombang Regency Regional Government in the Implementation of the Upper Secondary Education Policy. The research is a qualitative descriptive analysis. The data analysis technique uses a technique developed by McNabb (2002), namely Grouping the data according to key constructs, identifying bases for interpretation, developing generalizations from the data, Testing Alternative interpretations and Forming and/or refining generalizable theory from case study. The results of the study show that there are 4 (four) factors that affect the Governance Capacity of the Jombang Regency Regional Government in the Implementation of the Upper Secondary Education Policy. First: The communication pattern carried out by the Jombang Education Office is ineffective so that the aspirations and problems that arise cannot be accommodated properly. Second: Resources & Funding, namely the implementer (policy implementer) of the resource aspect shows that Human Resources at the Jombang Regency Education and Culture Office is supported by 266 employees. Third: Implementer Attitude (Dispositions). show a positive attitude and sufficient willingness to carry out a good secondary education program. Fourth: The bureaucratic structure is quite clear, namely the Jombang Regency Education Office, the school and the Board of Education/community leaders, but the bureaucratic procedures are still long. The factors that hinder the implementation of education policies in Jombang Regency are factors that come from within are the existence of facilities and infrastructure, the motivation of teachers and students. Then the factor that comes from outside is the school's accessibility to a variety of sources, both resources and funds

The development of technology is very rapid and has undergone a significant transformation, especially with the emergence of technology 5.0. In this development, Generation Z is experiencing communication challenges in the development of the 5.0 technology which is increasing. The purpose of this research is to analyze the Communication Challenges of 5.0 in the Digital Age and Understand Generation Z in communicating with the rapid advancement of 5.0 technology. This research is a literature study. Data collection uses documentation from Google School. The data analysis used is the Systematic Literature Review (SLR) method. The vast and growing expansion of the field of communication 5.0 through various digital platforms, such as social media, has made it difficult to communicate 5.0 in the current digital era, especially when connecting with Generation Z. The problem of communication in the current digital era is The current digital era, especially when interacting with Generation Z, is the rapid growth of the field of communication through various digital platforms, including social media, instant messaging, online content, other media, and so on. The characteristics of Generation Z, such as their tendency towards concise communication, strong visuals, and video, influence their communication style. Building a solid and productive partnership requires knowledge of the partnership and customization of your communication approach. In addition, it must be recognized that Generation Z is very tech-savvy, which can lead to privacy and security issues that need to be handled carefully if you want to establish effective communication with this generation.