This study aims to analyze the influence of social media marketing on students' purchase intention toward the Berrybenka brand. Social media marketing, including visual content, information and promotion, and brand credibility, is considered key in attracting consumer attention, particularly among younger generations. This research adopts a quantitative approach using a survey method, involving 54 active university students in Yogyakarta with active social media accounts and familiarity with Berrybenka. The findings reveal that information and promotion have the most significant impact on purchase intention, followed by visual content and brand credibility. TikTok emerges as the most effective social media platform in increasing consumer engagement through appealing visual content. Additionally, innovative promotional strategies, such as collaborations with influencers, strengthen Berrybenka's appeal among younger consumers. Based on these findings, it is recommended that Berrybenka continuously enhance the quality of visual content, expand promotional campaigns, and utilize electronic word of mouth (e-WOM) to build brand credibility. This study contributes to the development of social media-based marketing strategies to effectively reach younger generations.

The short story "Gubrak" by Seno Gumira Ajidarma is an interesting short story to analyze. This research analyzes the intrinsic elements of the short story 'Gubrak' by Seno Gumira Ajidarma which aims to determine the important elements used in the short story 'Gubrak' by Seno Gumira Ajidarma. The problem that will be answered in this research is what elements are in the short story "Gubrak" by Seno Gumira Ajidarma. The aim of this research is to determine the intrinsic elements of short stories. The research method used is a qualitative method because it is descriptive and leads to analysis by presenting an analysis of the intrinsic elements of the short story. The results of this research show that there are elements found in the short story 'Gubrak' by Seno Gumira Ajidarma including theme, characters,  plot, setting, point of view, and message. This analysis is useful for finding out what elements are in the short story 'Gubrak' by Seno Gumira Ajidarma. The benefit of this research is that it allows viewers of literary works to feel the emotions contained in the literary work, especially literary works in the form of writing, so that the intrinsic elements can reflect individual expressions and are a means of depicting the atmosphere of the story. And literary works become more beautiful and do not abandon the aesthetic value of a literary work.

The development of social media platforms in today's digital era has experienced a significant increase in all circles. In this context, many online news portals have converged by utilizing Instagram as a medium for disseminating up to date information. Instagram itself, is able to disseminate information widely because it is relatively easy to access by anyone at any time. Indozone.id itself is an online media web portal part of PT. Indozone Media Indonesia which has also converged by utilizing Instagram. Has 4.2 million active Instagram followers, with the well-known characteristic with the tagline #KAMUHARUSTAU Indozone.id has successfully presented content that is educational, informative and adds insight and the latest information to its followers in order to build a better generation of Indonesia and be able to have a positive impact on generations Millennials and Gen Z. The current research uses a descriptive quantitative approach and seeks to determine the resulting influence of the @Indozone Instagram account in meeting the information needs of its followers specifically for Stikom Interstudi broadcasting students. The data collection technique is through the Google form with a scale measurement level such as 4 points and the data confirmation test technique uses the Validity Test and Reliability Test. While the data analysis technique uses the Simple Linear Analysis Technique with the help of IBM SPSS V.26 software with research results showing that Instagram @Indozone has a significant and positive effect on fulfilling the information needs of Stikom Interstudi broadcasting students.

This article discusses the role of Kyai Arsantaka, who is considered one of the key figures in the formation of Purbalingga, a region in Central Java. As a revered historical figure, Kyai Arsantaka made significant contributions to the spread of Islamic teachings, as well as in establishing the social and cultural foundations of Purbalingga. Beyond his religious endeavors, his contributions can also be seen in infrastructure development, the strengthening of local traditions, and fostering harmonious social relationships within the community. This article explores the enduring legacy of Kyai Arsantaka spiritually, socially, and culturally which continues to be felt to this day. With a historical and anthropological approach, it provides an in-depth analysis of how the values championed by Kyai Arsantaka remain relevant and serve as guiding principles in the lives of the people of Purbalingga today.

Tuberculosis (TB) remains one of the main challenges in the health sector in Indonesia, with a fairly high number of cases each year. This study aims to analyze the distribution of TB cases based on occupation and identify community groups that are at higher risk of spreading this disease. The data used in this study were obtained from estimates of the 2022 TB epidemiology report. The results of the analysis show that informal workers, such as laborers and traders, are the group with the highest number of TB cases, at 36.0%. This is followed by formal workers (21.6%), farmers/fishermen (17.3%), housewives (14.4%), students (6.5%), and unemployed or retired groups (4.2%). The high prevalence of TB in informal workers is caused by several factors, including an unhygienic work environment, limited access to health services, and unhealthy lifestyles. Based on these findings, a more effective strategy is needed in efforts to prevent and control TB, especially for groups with high levels of vulnerability. Health education, increasing access to health services, improving work environment sanitation, and early detection programs are important steps in reducing the spread of TB. With the right intervention, it is hoped that the number of TB cases in Indonesia can be reduced significantly.

Communication within the family is an important foundation in shaping children's character and mindset, especially when facing conflicts or sensitive issues such as teenage pregnancy. The film Dua Garis Biru by Gina S. Noer realistically depicts the dynamics of communication between family members when faced with surprising and stressful situations. This study aims to examine how family communication patterns are represented in the film, and how these communication messages reflect the social conditions of Indonesian society. This study uses a qualitative method with a content analysis approach, especially in scenes showing interactions between the main characters and their respective parents. The results of the study show that this film represents a family communication pattern that is authoritative, closed, but slowly develops into a more open and empathetic one along with the ongoing conflict. The film Dua Garis Biru not only presents teenage conflicts, but also reflects the importance of openness and emotional support in family communication. This representation can be a reflection for parents and teenagers in building healthy and solution-oriented communication within the family.
 

SP4N-LAPOR is a platform developed by the Ministry of Administrative and Bureaucratic Reform to facilitate the public in submitting complaints, aspirations, and suggestions related to public services. The number of SP4N-LAPOR! reports in Tanjungpinang City was 252 reports from 2019 to 2023. In 2023, the number of reports increased by 73. Based on data and information gathered during the preliminary research, out of the 73 reports, 54 were completed, 12 were processed, and 7 were archived. The increase in the number of reports prompted the researcher to examine the effectiveness of the resolution process. The research question in this study is: How effective is the resolution of public grievances and complaints through online services in the city of Tanjungpinang in 2023? This study aims to analyze the effectiveness of the resolution of public aspirations and complaints online at several agencies in Tanjungpinang City in 2023. The theory used in this study is Campbell J.P.'s theory, which consists of four aspects: program success, target success, input and output levels, and overall goal achievement. The method used is a qualitative approach. The research results from the program success indicators show that the steps taken in verifying and resolving reports are in accordance with the SP4N-LAPOR! SOP. In the target success indicators, the researcher found that all complaint reports for 2023 have been completed. Although there are still some unfinished reports on the SP4N-LAPOR! website, they are still being followed up by the relevant agencies.

This research is a study in the field of Public Administration aimed at describing community empowerment management through the Holistic Village Development and Empowerment Program (PHP2D) in the development of Kebon Winduaji Coffee in Winduaji Village, Paguyangan District, Brebes Regency in 2020. The research method employed a descriptive qualitative approach with a case study design. The research targets were stakeholders involved in community empowerment activities through the PHP2D program. The selection of informants in this study used purposive sampling technique. Data sources for the research utilized both primary and secondary data. This research focused on aspects including available strengths and opportunities, while simultaneously minimizing weaknesses and threats faced in the development of Kebon Winduaji Coffee. Data analysis used an interactive model with descriptive design. The research findings indicate that successful community empowerment through local products requires a balance between two important elements: preserving local culture and traditions, and adapting to contemporary market demands. The long-term success of community empowerment programs depends not only on the availability of funding and support from various parties. More importantly, it is the ability to build a robust system that can withstand various external changes, while maintaining the distinctive characteristics and authenticity of local products as a sustainable competitive advantage.

This research aims to describe government cooperation in handling the clean water crisis. With a qualitative descriptive approach, the research uses data collection techniques through interviews, observation and documentation. The results of the analysis relate to handling the water crisis by the government, NGOs and the community, making infiltration wells and greening the area around the springs. Regarding power and coercion, he emphasized that there has not been good cooperation between institutions, but each institution has its own participation in handling the water crisis, such as carrying out traditional rituals, using village funds to manage the water crisis, but there are problems such as, there is no good collaboration, management is still based on secular ego, participation between government, private sector and society is still limited. The crisis shows that every government and non-government institution, and the community, has a way to be involved in managing the drinking water crisis, such as coordinating with various parties, creating joint discussions involving the entire government and community, managing rivers, and cleaning water sources. The conclusion of the research is that there is good cooperation between government and non-government institutions starting from the community, village government, district sub-district through related agencies.

This study investigates the influence of overprotective parenting on independent character development among out-of-town university students enrolled in a Home Economics Education Program. Independence in emerging adulthood encompasses emotional, behavioral, and value-based autonomy, essential for functioning as responsible adults. Using a quantitative approach with simple linear regression analysis, data were collected from 103 students selected through purposive sampling. The results show a negative relationship between overprotective parenting and student independence; however, the effect was not statistically significant (p = 0.744). These findings suggest that while overprotective parenting may inhibit autonomy to some extent, student independence is more significantly shaped by broader contextual factors such as peer interaction, campus engagement, and experiential learning. Peer interaction can provide opportunities for students to practice independence in a supportive environment, while campus engagement and experiential learning can foster autonomy by encouraging students to take initiative and make decisions. The study highlights the need for holistic strategies within higher education to foster independence beyond family influences alone. Implications of this study indicate that universities should create structured programs that support student autonomy and self-regulation. At the same time, future research is encouraged to explore mediating variables that may better explain the development of independence during emerging adulthood.