ABSTRACT
The growth of the both traditional and fast-food culinary sector has been rapid and to maintain consumer satisfaction, it is a crucial factor for determining the progress of culinary business growth. Therefore, the objective of the study is to examine the influence of prices, promotions, and quality of service on consumer satisfaction at McDonald's Restaurant Semarang. The data was collected through the completion of questionnaires and it was analysed by using the double linear regression. The research findings indicate that the factors of price, promotion, and quality of service affect significant impact on consumer satisfaction at McDonald's Restaurant Semarang. Through the partial test, it revealed that consumer satisfaction is significantly impacted by both promotion and quality of the service, while the price has no significant influence on customer satisfaction.
 
ABSTRAK
Perkembangan industri kuliner terjadi dengan sangat pesat dan tidak terbatas pada makanan tradisional, namun juga restoran cepat saji. Kepuasan konsumen menjadi indikator penting dalam menentukan arah pengembangan bisnis kuliner. Tujuan riset ini ialah guna menganalisis dampak harga, promosi, dan kualitas pelayanan akan kepuasan konsumen restoran McDonald’s Semarang. Data diperoleh dari pengisian kuisioner dan dianalisis menggunakan regresi linear berganda. Keluaran penelitian mengunjukkan bahwa harga, promosi, dan kualitas pelayanan mempunyai dampak signifikan secara simultan akan kepuasan konsumen restoran McDonald’s Semarang. Uji Parsial (Uji t) mendapati bahwa promosi dan kualitas pelayanan mempunyai dampak signifikan akan kepuasan konsumen sementara harga tidak mempunyai dampak signifikan akan kepuasan konsumen.
 

Penelitian ini memiliki tujuan guna menganalisa viral marketing, celebrity endorser, serta inovasi produk terhadap keputusan pembelian pelanggan pada brand Scarlett Whitening. Jumlah populasi pada penelitian ini sejumlah 100 responden yang berada di wilayah Magelang dan Semarang. Teknik purposive sampling dipakai guna memperoleh sampel yang selaras pada syaratnya. Metode analisis penelitian menggunakan uji reliabilitas, validitas, t, f, analisa regresi linier berganda, serta koefisien determinasi. Alat analisanya memakai IBM SPSS versi 26. Hasil penelitian menunjukkan bahwa viral marketing secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, celebrity endorser secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian serta inovasi produk secara parsial berpengaruh postif dan signifikan terhadap keputusan pembelian. Hasil seluruh variabel yaitu viral marketing, celebrity endorser, dan inovasi produk secara simultan berpengaruh terhadap keputusan pembelian pelanggan brand Scarlett Whitening.
Kata Kunci: Viral Marketing, Celebrity Endorser, Inovasi Produk, Keputusan Pembelian

Industri kecantikan secara keseluruhan mengalami pertumbuhan dari tahun ke tahun. Kemampuan kritis memerlukan suatu produk atau jasa tertentu agar mampu memahami keberadaan dirinya secara utuh. Produk perawatan kulit merupakan barang kecantikan yang menandakan tumbuhnya bisnis terkait. Tujuan dari penelitian ini untuk menganalisis pengaruh influencer, live streaming, dan program flash sale terhadap keputusan pembelian netizen pada produk skincare Somethinc. Data survei awal dikumpulkan melalui link google form dan jumlah sampelnya 140 responden yang sebelumnya pernah membeli dan menggunakan skincare Somethinc menggunakan aplikasi TikTok Shop untuk penelitian kuantitatif. Hasil penelitian menunjukkan bahwa live streaming dan program flash sale tidak signifikan terhadap keputusan pembelian netizen, namun influencer memiliki pengaruh yang signifikan terhadap keputusan pembelian netizen. Meskipun perusahaan telah menggunakan live streaming dan program flash sale dengan masif, nampaknya pelanggan tidak tertarik untuk melakukan pembelian. Para netizen lebih tertarik untuk membeli produk skincare Somethinc karena adanya influencer. Sebaiknya perusahaan mengkombinasikan ketiga variabel tersebut menjadi suatu program pemasaran yang komprehensif agar kinerja bisnis meningkat dan pangsa pasar semakin luas.

Samsung and iPhone are popular brands in Indonesia's smartphone market, attracting many users. Nowadays, smartphones serve not only for communication but also as tools for digital marketing. This study focuses on examining how social media marketing, content marketing, and brand image affect the choices of university students in Semarang when it comes to buying Samsung and iPhone smartphones. We collected data from 100 students selected using a specific sampling method. We used a Likert scale questionnaire and IBM SPSS 25 for analysis. The results showed that social media marketing doesn't influence purchase decisions for Samsung and iPhone. However, content marketing and brand image significantly influence both brands. In general, these factors positively impact purchase decisions, with Samsung having a slightly higher impact compared to iPhone. There's no significant difference between the two brands. These findings can help businesses improve their marketing strategies for better targeting consumers.

Entrepreneurship is often considered as a possible strategy for providing job possibilities. Despite this, many people are afraid to establish their own enterprises owing to indecision. Fortunately, technological advancements, notably the e-commerce system, have proven to be quite beneficial in this area. E-commerce enables individuals to create online enterprises that are accessible to a large number of people. Furthermore, entrepreneurship necessitates the management and presentation of reliable information, notably in accounting. Putting in place an accounting information system may substantially help entrepreneurs manage numerous business operations. A research at Bandar Lampung University's Faculty of Economics and Business investigated the influence of e-commerce and accounting information systems on entrepreneurial interest. The study relied on original data gathered from a survey sent to 224 people utilizing purposive sampling. The investigation found that e-commerce had a favorable influence on individuals' interest in entrepreneurship, whereas accounting information systems had a positive effect. However, when e-commerce and accounting information systems were coupled, both had a favorable influence on entrepreneurial interest.

In the digital age, efficient sales transaction management is crucial for business success. Point of Sale (POS) systems, such as Wingpos, are a solution for transaction recording, inventory management, sales reporting, and data analysis. However, software errors can disrupt operations and compromise security aspects. This research aims to assess the functionality and quality of the Wingpos website by using the Black Box Testing method, which tests software by comparing actual outputs to expected results based on given inputs. The Equivalence Partitioning technique was applied to focus on testing functional aspects of the login and register features. Through this testing, technical insights into the quality of the Wingpos software were gained, as well as a systematic approach to web-based application testing. The results of the study are expected to improve user experience and serve as a reference in the development of similar systems in the future.

One of the CPU scheduling methods that is frequently used to reduce waiting time and average execution time is Shortest Job First (SJF). However, this algorithm's accuracy is largelbravy dependent on how well the job execution time is predicted. The purpose of this study is to enhance work execution time estimates by optimizing the SJF algorithm through the use of the Random Forest Regression model. The model in this study is trained using historical job data. The test results demonstrate how Random Forest Regression may be included into SJF to greatly increase system efficiency, especially in terms of throughput and waiting time reduction.

PT Jadi Kaya Raya Bersama, which was founded in 2024 in Banyumas , Indonesia, focuses on providing solution recording reliable finance? for Micro , Small and Medium Enterprises (MSMEs) through fintech applications . Although application This own potential big , a number of problem technical hinder its performance , including disruption in WhatsApp Bot API, error authentication users , and the lack of integration with system banking as well as digital wallet . Problems This influence accuracy recording transactions , efficiency operational , and user data security . For identify reason problems and provide the right solution , conduct a system audit with use COBIT framework . The audit results showed that API disruptions are caused by instability network and errors configuration , while problem authentication related with weak login mechanism . Inability application For integrated with service banking and e-money are obstacles comfort users . Therefore that , it is recommended For do API optimization , improving system authentication with authentication two factor (2FA), as well as develop integration with service banking and e-money. Improvements This expected can increase efficiency , safety and quality service PT Jadi Kaya Raya Bersama fintech application , which in the end support growth of MSMEs in Indonesia.
 

The study aims to find a structural fit model related to students’ readiness to face the digital economy in the perspective of irrational behavioral economic theory. The study uses quantitative Explanatory research with a population of undergraduate students of Economics Education at the East Java PGRI College and uses a proportional random sampling with total of 351 students. Data were collected by questionnaires using linkert scale and were analysed by SEM-PLS data analysis . The findings show that digital economic skills don’t significantly mediate the relationship between herd behavior, loss aversion, and student readiness. However, the digital economy succeeded in mediating the influence of confirmation bias on student readiness because of helped reduce the impact of confirmation bias on student readiness by offering access to diverse information and developing critical thinking skills. This study contributes are become theoretical literature on the functional relationship between irrational behavior, digital economic skills, social support and student readiness studied in the context of behavioral economics. It can be a reference for developing educational models in digital era learning and reference for further researchers to develop appropriate policy recommendations by involving several related stakeholders.

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia contribute 60% of regional income and absorb 97% of the workforce, yet many do not have a Business Identification Number (NIB). This activity aims to support government programs by improving capacity, access to capital, and business legality. The community service activity was conducted at the Market Day of SMK Nusantara, Ciputat, using the Participatory Action Research approach, involving 15 lecturers and students from STIE Ganesha. Results showed: 85% of participants were satisfied, but 40% faced difficulties using OSS, and 30% desired additional sessions. Participants' suggestions included follow-up programs, digital training, longer activity duration, and collaboration with financial institutions. Recommended follow-up includes continued assistance, digital literacy training, extended activity duration, and broader collaboration to strengthen the impact of the community service for business actors.