The short story "Gubrak" by Seno Gumira Ajidarma is an interesting short story to analyze. This research analyzes the intrinsic elements of the short story 'Gubrak' by Seno Gumira Ajidarma which aims to determine the important elements used in the short story 'Gubrak' by Seno Gumira Ajidarma. The problem that will be answered in this research is what elements are in the short story "Gubrak" by Seno Gumira Ajidarma. The aim of this research is to determine the intrinsic elements of short stories. The research method used is a qualitative method because it is descriptive and leads to analysis by presenting an analysis of the intrinsic elements of the short story. The results of this research show that there are elements found in the short story 'Gubrak' by Seno Gumira Ajidarma including theme, characters,  plot, setting, point of view, and message. This analysis is useful for finding out what elements are in the short story 'Gubrak' by Seno Gumira Ajidarma. The benefit of this research is that it allows viewers of literary works to feel the emotions contained in the literary work, especially literary works in the form of writing, so that the intrinsic elements can reflect individual expressions and are a means of depicting the atmosphere of the story. And literary works become more beautiful and do not abandon the aesthetic value of a literary work.

This study aims to analyze the influence of social media marketing on students' purchase intention toward the Berrybenka brand. Social media marketing, including visual content, information and promotion, and brand credibility, is considered key in attracting consumer attention, particularly among younger generations. This research adopts a quantitative approach using a survey method, involving 54 active university students in Yogyakarta with active social media accounts and familiarity with Berrybenka. The findings reveal that information and promotion have the most significant impact on purchase intention, followed by visual content and brand credibility. TikTok emerges as the most effective social media platform in increasing consumer engagement through appealing visual content. Additionally, innovative promotional strategies, such as collaborations with influencers, strengthen Berrybenka's appeal among younger consumers. Based on these findings, it is recommended that Berrybenka continuously enhance the quality of visual content, expand promotional campaigns, and utilize electronic word of mouth (e-WOM) to build brand credibility. This study contributes to the development of social media-based marketing strategies to effectively reach younger generations.

The background of this study, based on the results of observations that have been conducted, highlights the need for adjustments between leaders and subordinates. The leadership style currently exhibited appears monotonous and requires further adaptation to achieve better synergy. The purpose of this research is to examine the influence of situational leadership applied by the Village Head on the work motivation of staff at the Masing Village Office, Lilirilau District, Soppeng Regency. This study employs a census method, where the data source includes the entire population as the sample, using questionnaires as the primary data collection technique. The sample in this research consists of 17 respondents. Data collection techniques include observation, questionnaires, and documentation. Data analysis techniques employed are descriptive quantitative analysis, correlation analysis, and simple regression analysis. Based on the analysis and discussion conducted, the writer concludes that The situational leadership of the Village Head of Masing falls into the very good category. The work motivation of staff at the Masing Village Office is also categorized as very good. Situational leadership positively influences the improvement of staff work motivation at the Masing Village Office. The findings of this study indicate that there is a positive influence of the Village Head's situational leadership on the work motivation of staff at the Masing Village Office, Lilirilau District, Soppeng Regency.

The Class 1 Immigration Office of East Jakarta plays a vital role in providing efficient immigration services, including passport and visa issuance, residence permits, and monitoring violations. These services are regulated by Law No. 6 of 2011 on Immigration, Government Regulation No. 31 of 2013, and internal policies. This study aims to analyze the communication strategy used by the office in implementing immigration services through a qualitative approach, collecting data via interviews, observations, documentation, and literature studies. The study identifies three main components of the communication strategy: Knowledge Core, Shared Expectations, and Participative Culture. Findings show that the office’s communication strategy focuses on transparency, technology utilization, community engagement, external collaboration, and employee training. These efforts have helped maintain strong public relations and a positive image, as evidenced by the Public Service Quality Perception Survey (SPKP) results.

This study aims to analyze the role of information technology in improving the effectiveness of public administration in Indonesia. Using a descriptive qualitative approach, this research highlights how technology supports administrative simplification, transparency, and responsiveness to public needs. The study finds that national platforms such as SP4N-LAPOR!, OSS-RBA, and SIPD have contributed to reducing bureaucratic barriers and enhancing public service quality. However, challenges such as digital literacy gaps and infrastructure inequality persist, requiring continuous improvement strategies. The conclusion emphasizes that adaptive policies and human resource capacity development are key to maximizing the benefits of technology in public administration.

This study aims to describe and analyze: How is the Dynamic Capability of the Special Class I Immigration Office of Surabaya in Passport Making Services.  The research method to be used is qualitative descriptive.  Data Collection Techniques include: Interviews, Observations, Documentation. The research informant is the Head of the Suarabaya Special Class I Immigration Office. The data analysis technique using interactive model analysis was developed by Miles et al., (2014), namely data condensation, data presentation, and conclusion drawn. The results of the study show that the dynamic capability of the Surabaya Special Class I Immigration Office in the implementation of passport services is able to produce various positive changes in service, which has an impact on improving the quality of passport services better in the eyes of the public. However, there are still several aspects that need to be improved in the implementation of this dynamic capability, especially in exploring feedback from passport applicants in more depth as part of the thinking again mindset, as well as studying service practices from the private sector or foreign immigration to realize a thinking across mindset. The process of forming dynamic capabilities at the Surabaya Special Class I Immigration Office begins with the leadership role of the head of the immigration office who regularly holds meetings with employees. This encourages employees to create various innovations in service, which is a manifestation of the thinking ahead mindset. Service performance evaluation activities that are carried out regularly bring changes in service policies, as an implementation of the thinking again mindset. In addition, an open attitude to learn service practices from other parties through comparative studies with other immigration offices is also part of the application of a thinking attitude mindset.

This article explores the communication language employed by Ustadzah Oki Setiana Dewi in her preaching activities. The aim of this study is to examine the effectiveness of the language in enhancing audience understanding and acceptance of preaching messages. The methodology involves a literature review with qualitative analysis of Ustadzah Oki’s sermons available on digital platforms. The findings reveal that Ustadzah Oki’s communication style is characterized by simplicity, friendliness, and empathy. These traits enable her preaching to be well-received by diverse groups, particularly the younger generation. Furthermore, Ustadzah Oki often uses inspiring stories and analogies closely related to everyday life, making it easier for the audience to grasp the messages. Her soft tone and choice of positive words also create a comforting and engaging atmosphere. This approach not only effectively conveys the message but also builds emotional connections with the audience. The study also highlights positive feedback from audiences, evident from various comments and responses on social media. Many feel motivated and inspired by her inclusive preaching style, which transcends social, age, and educational backgrounds. This article suggests that similar approaches should be widely adopted in preaching to ensure that religious messages are universally accessible. In conclusion, Ustadzah Oki’s friendly, simple, and empathetic communication approach significantly enhances the effectiveness of her preaching and strengthens emotional bonds with her audience. This model of communication is relevant in modern preaching contexts and serves as an inspiration for other preachers to integrate universal Islamic values with creative and heartfelt communication methods. Thus, preaching becomes not only a medium for conveying religious teachings but also a tool for fostering broader social harmony.

The Sharia insurance industry in Indonesia has demonstrated robust growth, bolstered by increasing public literacy in Islamic finance. However, operational efficiency remains a critical challenge in achieving sustainable competitiveness. This study aims to assess the technical efficiency of Sharia insurance companies in Indonesia through a Data Envelopment Analysis (DEA) approach. The analysis includes eleven Sharia-compliant insurers—both general and life insurance units—over the period 2015 to 2019. An input-oriented DEA model with Variable Returns to Scale (VRS) was employed, using total assets, administrative expenses, and claims paid as inputs, and premium income along with investment income as outputs. The findings indicate that only a select few companies, such as Tokio Marine and Panindai-Ichi, consistently reached optimal efficiency levels. In contrast, firms like ACA and Prudential exhibited fluctuating and relatively low efficiency. Notably, 2017 marked the highest average efficiency across all companies. These insights highlight the need to optimize cost structures, adopt effective Sharia-compliant investment strategies, and advance operational digitalization to improve overall industry efficiency.Keywords: Efficiency, Sharia Insurance, Data Envelopment Analysis, DEA, Islamic Finance Industry

General Elections (Pemilu) are one of the important moments in democratic life in Indonesia. Indonesian elections are a true expression of democracy and a means for the people to declare their sovereignty over the state and government. Elections are based on Pancasila and the 1945 Constitution of the Republic of Indonesia and are held in the Unitary State of the Republic of Indonesia (NKRI) based on the principle of direct, universal, free elections. , confidential, honest and fair Political participation in a democratic country shows that the people fulfill the highest legitimacy of state power (popular sovereignty), this is manifested in the form of participation in democratic political parties (elections) for the welfare of the people. A very interesting group of voters to follow and study Furthermore, novice voters or new voters are voters who are taking part in an election for the first time, especially the millennial generation, who have a crucial role in determining the future direction of the nation. This research aims to explore the understanding and perceptions of novice voters towards the election process, through the film "Kejarlah Janji". This research uses a qualitative approach with data collection techniques through in-depth interviews and analysis of the film "Kejarlah Janji". The research results show that first-time voters tend to have a limited understanding of the election process, but the film "Kejarlah Janji" is able to raise political awareness and motivate them to take part in the election.

This study aims to describe and analyze: The Implementation of Regional Regulation 19 of 2022 concerning the Authority of the Civil Service Police Unit in the Control of Street Vendors in Situbondo Regency. 2. The obstacles faced and what solutions have been carried out by the Civil Police in Controlling Street Vendors in Situbondo Regency. The research is a qualitative descriptive analysis. The data analysis technique uses a technique developed by McNabb (2002), namely Grouping the data according to key constructs, identifying bases for interpretation, developing generalizations from the data, Testing Alternative interpretations and Forming and/or refining generalizable theory from case study. The results of the study show that the Pamong Praja Police Unit in controlling Street Vendors in Situbondo Regency Based on article 19 of 2022 article 2 has been running in accordance with its duties and functions. In regulating street vendors, four policy implementation models are Communication Factors, Disposition Resources or Attitudes and Bureaucratic Structures.  The obstacles faced include human resource factors, both in terms of communication skills and approaches, as well as the number of members. The solutions carried out include Improving the Quality and Quantity of Human Resources at Satpol PP. By conducting an intensive coaching program to improve the competence and expertise of Satpol PP members in collaborating with the community to create community security and increase the number of Satpol PP members who are tasked with controlling street vendors. Improve socialization programs to the community and improve themselves by taking a persuasive approach and acting elegantly by not prioritizing arrogance as a security apparatus.