Brits Hotel Puri Indah faces challenges in increasing room occupancy amid fierce competition in the hospitality industry. This study aims to analyze effective marketing strategies for Brits Hotel Puri Indah using SWOT analysis. The methods employed include the IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), IE (Internal-External), and SWOT matrices. The target market is focused on the corporate segment. The analysis results show that Brits Hotel Puri Indah has Strengths in the appropriate corporate market segment but faces Weaknesses in the suboptimal use of digital marketing technology. From the IFE analysis, the hotel obtained a score of 3.54, which is quite good, as it exceeds the threshold score of 2.5. Similarly, the EFE results are also satisfactory, with a score of 3.31, surpassing the 2.5 benchmark. In the IE matrix, the hotel is positioned in Cell I, which is categorized as "Grow and Build," indicating that the strategic focus should be on growth and development strategies. The study recommends improving digital marketing technology and strengthening existing marketing strategies to significantly increase room occupancy.

This study aims to analyze the influence of technology-based learning on student engagement and achievement in the digital era. The development of information and communication technology has changed the way of learning and teaching, so that universities are required to adopt new approaches that are more in line with the needs of students in the digital era. This study uses a quantitative method with a survey design to collect data from 200 students involved in the technology-based learning process in various study programs. The instruments used include a questionnaire to measure the level of student engagement and analysis of academic results to assess their achievements. The results of the study indicate that technology-based learning significantly increases student engagement, both in terms of active participation in class and interaction with fellow students and lecturers. In addition, the use of technology in learning also contributes positively to improving student academic achievement. These findings indicate that technology integration in higher education can be an effective strategy to encourage deeper engagement and better achievement among students. This study recommends a broader and more strategic implementation of technology-based learning to improve the quality of education in the digital era.

Gum health and caries prevention are important aspects in maintaining overall oral health. Flossing technique or the use of dental floss is known as one of the effective methods for cleaning areas between teeth that are not reached by a toothbrush. This study aims to analyze the effect of flossing technique on gum health and caries prevention. This study used an experimental method involving 100 respondents who were divided into two groups, namely the group that routinely flossed and the control group that only relied on a toothbrush. Data were collected through gum health examinations using the gingival index and caries detection through clinical examinations for 3 months. The results showed that the group that routinely flossed experienced a significant decrease in the level of gum inflammation compared to the control group. In addition, the flossing technique was also proven effective in reducing plaque formation between teeth, which is the main factor causing caries. In conclusion, the flossing technique has a positive effect on gum health and can play an important role in caries prevention. Therefore, the use of flossing is recommended as part of an oral hygiene routine to support optimal dental and gum health.

This study aims to examine the impact of the use of artificial intelligence (AI) technology in learning on the understanding of material by young students. In today's digital era, AI is increasingly being adopted in educational environments, with the potential to personalize learning, increase student engagement, and accelerate the process of understanding material. This research method uses a quantitative approach with a quasi-experimental design. A total of 120 students from various study programs at a university in Indonesia became research respondents, who were divided into two groups: a group that used an AI-based learning platform and a group that used conventional learning methods. Data collection was carried out through pre-tests and post-tests to measure the level of understanding of the material, as well as surveys to evaluate the learning experience. The results of the study showed that the group of students who used AI technology in learning had a more significant increase in understanding the material compared to the control group. In addition, students who used AI reported a more interactive and motivating learning experience. However, this study also found challenges, such as excessive dependence on technology and disparities in access to adequate technological devices. Based on these findings, the study recommends the integration of AI into the education curriculum in a balanced manner, considering technical and pedagogical factors to maximize the potential of AI-based learning.

. Pharmacogenomics, the science that combines genetics with pharmacology, plays a vital role in determining the optimal dosage of drugs for patients, especially those with chronic diseases. In Indonesia, the use of pharmacogenomic approaches is still limited even though the genetically diverse population requires more personalized dosage adjustments. This study aims to analyze the effect of genetic variation on drug response in patients with chronic diseases, such as diabetes, hypertension, and cardiovascular disease, in Indonesia. By collecting and analyzing genetic data and patient clinical data, this study will identify genetic biomarkers associated with drug metabolism and therapeutic effectiveness. The results of this study are expected to provide guidance for more accurate and personalized drug dosage determination, which will ultimately improve therapeutic outcomes and reduce the risk of side effects. This study is also expected to encourage wider adoption of pharmacogenomic approaches in clinical practice in Indonesia, as part of the effort towards more personalized and effective medicine.

This activity aims to increase student involvement and role in entrepreneurial activities as well as foster students' interest in entrepreneurship through entrepreneurship education through marketing and product sales strategies. This activity shows that students' entrepreneurial interest is very high, the marketing and sales skills demonstrated are the main reference in developing their ideas for business. So, this activity shows how to develop through training strategies towards product sales simulations and group work carried out by students. The student's role in developing this strategy succeeded in significantly improving marketing and sales skills. The results of this entrepreneurial practice provide valuable insight for students regarding the factors and keys to success in entrepreneurship.

The use of social media, especially Instagram, has become a widely utilized platform for promoting tourist destinations. Instagram @tanjongtinggi_official is one such social media channel used by Tanjung Tinggi Beach for promotion. Through the use of photo and video features on Instagram, it becomes easier to promote Tanjung Tinggi Beach to tourists who are not yet familiar with it. This research aims to explore the promotional planning through the @tanjongtinggi_official account in increasing tourist visits to Tanjung Tinggi Beach in Belitung. The research method employs qualitative research to elucidate the uniqueness of @tanjongtinggi_official on Instagram in promoting its tourism. This study adopts a case study design. Data collection is conducted through observation and interviews, with informant selection using purposive sampling technique. Interviews are conducted with key informants, namely the admin of @tanjongtinggi_official and Instagram users who have visited Tanjung Tinggi Beach. Data analysis utilizes the Interactive Model technique, and validity is ensured through triangulation of data collection techniques including informant interviews, observation, and documentation. The results indicate that the planning carried out by the @tanjongtinggi_official Instagram account utilizes visually appealing content presentation and captions, leverages the following feature on Instagram, relevant hashtag usage, photo postings, reposts, mentions, tagged photos, and active interaction with followers to facilitate the promotion of Tanjung Tinggi Beach to tourists, thereby increasing tourist interest in visiting.

Waste management is an important concern in efforts to maintain cleanliness and environmental sustainability. The Waste Bank has been proven to be an effective solution in managing waste with a sustainable approach. This research aims to implement a Waste Bank website as a means of information and waste data management in Pekelingan Village. The system development method used is the Waterfall method which consists of the stages of requirements analysis, system design, implementation, testing and maintenance. In the needs analysis stage, the needs of related parties are identified, such as the management of the Waste Bank and the community using the Waste Bank's services. System design includes designing a user interface and database structure to store waste transaction information, member data and financial reports. Website implementation involves developing web-based applications using PHP and MySQL technology. Testing is carried out to ensure that the website functions properly and meets requirements. The result of the implementation is a Waste Bank website that can be used to register members, record waste transactions, check balances, and manage waste data efficiently. With this website, it is hoped that the management of the Waste Bank in Pekelingan Village can be more organized and transparent. This case study can also be an example for other sub-districts in developing information technology-based Waste Banks to increase the efficiency and effectiveness of waste management.

The learning process at the Merdeka Campus is one manifestation of student-centered learning which is very essential. Learning on the Independent Campus provides challenges and opportunities for developing innovation, creativity, capacity, personality and student needs, as well as developing independence in seeking and finding knowledge through the realities and dynamics of the field such as ability requirements, real problems, social interaction, collaboration, self-management, performance demands, targets and achievements. Through a well-designed and implemented independent learning program, students' hard and soft skills will be strongly formed.In the series of introductions to new students, the MBKM team was asked to be a resource for introducing MBKM to new students. The aim of this activity is to provide knowledge to new students regarding MBKM. There are several benefits that students can get by participating in MBKM activities, one of which is additional competency skills outside campus, learning experiences outside campus and recognition of a maximum of 20 credits for MBKM activities so that they can speed up graduation. Students and students have the skills desired by industry.

This research was conducted because of the background of the use of the Legal Aid Post of the Sukabumi Religious Court which was deemed not fully effective so that the author was interested in examining the services provided by the Legal Aid Post of the Sukabumi Religious Court to the Disadvantaged Community. This research was also conducted to determine the implementation of the service provision of the Legal Aid Post of the Sukabumi Religious Court. The author uses an empirical juridical method that is guided by the Law and examines directly in the field by conducting interviews. The existence of posbakum among the public is still unfamiliar and there are still many people who do not know about posbakum and use the services of advocates who require the public to pay. This results in a lack of information for the wider community about the role of the Legal Aid Post which functions as legal aid for the poor.