This study aims to analyze the 4P marketing mix (Product, Price, Place, Promotion) in hydroponic lettuce marketing at SMA Negeri 1 Karangnunggal. The method used is descriptive qualitative with case studies through observation and interviews. The results of the study indicate that the 4P marketing mix emphasizes products that have good quality such as good lettuce color and shape, the use of good seeds to produce good products. The price of the product has an affordable price which is relatively cheap for premium quality and offers discounts for large purchases. In easily accessible marketing places such as buyers can visit the place of sale directly or orders can be delivered to buyers directly. As well as the promotion methods carried out offline and online through social media.

Efficiency problems in spatial planning at LSU Farm have a significant impact on the effectiveness of the production process. The proximity of raw material storage warehouses to sorting and packaging zones results in congestion that disrupts product flow and quality, as well as triggering backtracking and line crossings that are detrimental to materials management. To overcome this, the Activity Relationship Chart (ARC) method was applied which considers interactions between critical areas such as inbound, sort & repack, outbound, warehouse, employees, cold storage and outdoor offices. ARC's analysis compares the importance of connections between facilities for easier access and consumer convenience, as well as reducing unnecessary movements and improving quality control. The analysis results show that the sort & repack area with the highest Total Closeness Rating (TCR) value (117) is a priority in layout reorganization. Based on these findings, it is recommended that production input warehouses be positioned further away from sorting and packaging areas to maintain product quality and avoid chemical contamination, in line with improving overall operational efficiency.

This study aims to assess the potential development of beef cattle farming businesses for farmers in Perbaungan District, Serdang Bedagai Regency. The variables used in this research are beef cattle production and beef cattle prices as independent variables, and farmers' income as the dependent variable. The analysis approach utilizes a quantitative method with a multiple linear regression model using time-series data sourced from the Central Statistics Agency (BPS) of Perbaungan District for the period 2019–2023. The results indicate that the development of beef cattle farming businesses in Perbaungan District has significant potential to increase farmers' income and improve their welfare. The variables of beef cattle production and beef cattle prices collectively have a significant influence on farmers' income.

D2 Farm business is a business engaged in the production of broilers. This study aims to determine the level of income and financial feasibility of the D2 farm broiler business based on the criteria (R / C Ratio) and (B / C Ratio) in one year of production, which was carried out in November 2024. The location of this research was determined purposively (Purposive Sampling). The results showed that the income received by the D2 farm broiler business in one year was Rp. 486,606,603, the R / C Ratio was 5.23 and the results of the B / C Ratio calculation were 3.31, which means that the D2 farm broiler business is feasible to develop.

This research aims to analyze the relationship between feed prices and the productivity of broiler chickens in Indonesia, considering that poultry farming is the main source of animal protein needs for the community. One important component that influences production efficiency is feed prices, which often change due to changes in local and international markets. This research uses a quantitative analysis method with regression which is used in this research to find the relationship between the increase in feed prices and the level of productivity of broiler chickens, including body weight gain, feed efficiency and mortality rates. The data used includes feed prices, production costs and harvest yields from various regions in Indonesia during a certain time period. According to research results, the increase in feed prices made a significant contribution to the decline in broiler chicken productivity. These results indicate that to maintain production stability, strategies to manage feed costs and diversify local raw material sources are needed. In conclusion, to keep the poultry farming industry in Indonesia afloat, feed price stability is very important.

Maintaining the best possible relationship with customers is part of Customer Relationship Management (CRM). The goal is to keep customers loyal and make the company make more money. Leading companies have incorporated CRM into their marketing strategies in an effort to increase sales. The Farmers Market company has implemented a customer relationship management (CRM) system; however, there has been no evaluation of their CRM model to identify profitable marketing strategies or customer retention opportunities. To conduct this investigation, a survey had to be conducted on a sample of 55 current Farmers Market consumers. Using the partial least squares method, the analysis will be conducted with the help of the SmartPLS 2.0 program. The findings of the analysis show that, overall, CRM variables relating to the impact of human resources on customer loyalty and customer satisfaction provide satisfactory results. Customer satisfaction is significantly influenced by each HR variable. While all other variables did contribute to the results, they were not statistically significant. This section of the study concludes with an analysis of the impact of Farmers' Market management and suggestions for improvement.

This research aims to evaluate strategies for increasing beef cattle productivity through optimizing concentrate feed based on local ingredients in Perbaungan, Serdang Bedagai Regency. Surveys and interviews were conducted to collect data regarding feeding patterns, costs and production efficiency. The research results show that concentrate feed, although more expensive than forage, provides higher efficiency in supporting daily weight gain in beef cattle. Local ingredients such as rice bran, palm oil cake and tofu dregs have great potential for use in concentrate formulations, thereby reducing costs and increasing the sustainability of livestock businesses. Optimal strategies include providing concentrate as needed, combining with forage, and managing feed stock. This optimization has been proven to be able to increase beef cattle. productivity and support national meat self-sufficiency efforts

The demand for sweet corn continues to increase in line with the rapid development of the food industry. Therefore, every company must be able to develop a strategic business plan to achieve the company's goals, whether short-term, medium-term, or long-term. One Day Promotion is one of the promotional activities with a gift given for every purchase of MADU-59 F1 sweet corn seeds, which is held at the Agricultural Store. This activity aims to know, implement, and identify the effectiveness of One Day Promotion (ODP) to increase sales. This activity was conducted in Karangploso, Malang, East Java, using two methods: collecting primary data through interviews, observations, recordings, and documentation, as well as collecting secondary data through literature references such as journals, books, and the internet. The One Day Promotion activity was conducted at three agricultural stores in Karangploso, Malang, East Java. This activity is considered effective in increasing brand awareness and serving as an educational medium for farmers to know the advantages of MADU-59 F1 sweet corn seeds. Additionally, the One Day Promotion activity aims to help achieve the company's goal of increasing product sales volume. With the One Day Promotion strategy, it will attract consumer interest and provide satisfaction to consumers, thus accelerating and expanding the market for MADU-59 F1 sweet corn seeds.
 

Mango (Mangifera indica L.) is a fruit that is loved by people all over the world. This research aims to determine the morphological characteristics of mango fruit in Panyileukan District, West Java, Indonesia. This research was conducted in four villages, namely Mekar Mulya, Cipadung Kidul, Cipadung Wetan and Cipadung Kulon. This research aims to determine the morphological characters of mangoes in Panyileukan District. Field data collection was carried out by observing the mango varieties planted by the community in their home gardens. A total of eight varieties of mango were found at the research location: mango gedong, garifta, arumanis, cengkir, kaweni, grogot, simanalagi and apple. Each mango variety has different morphological characteristics. Botanical identification was carried out by comparing the morphological characteristics of mango trees using several publications, including journals, magazines and websites. There were 8 types of mango, namely; gedong, garifta, arumanis, cengkir, keweni, grogot, simanalagi and apple

Petrochemical-based synthetic plastics pose significant environmental concerns due to their non-biodegradable nature. Bioplastics, particularly those derived from corn starch, offer a promising alternative because of their biodegradability and renewable origin. This article presents a narrative review analyzing the effects of various additives on the characteristics of corn starch-based bioplastics, including tensile strength, water absorption, and biodegradability. The review focuses on scientific publications from 2015 to 2025.  Three types of additives were examined: cellulose fibers, graphene oxide (GO), and polyvinyl alcohol (PVA). The results show that the combination of starch and PVA with glycerol yields the best overall performance, achieving the highest tensile strength (1.8 MPa), moderate water resistance 60%, and rapid biodegradation within 6–10 days. While cellulose improves mechanical properties, it tends to slow down the degradation rate. GO provides only slight enhancements in mechanical and water-resistant properties. Overall, the starch–PVA blend appears to be the most promising formulation for developing eco-friendly and applicable bioplastics in the future.