PENINGKATAN STRATEGI PEMASARAN UMKM YOFI FISH GUNA MENINGKATKAN KEUNGGULAN BERSAING
(Elsamia Ramadhani Juairiyah, Susanti Dwi Ilhami, Syaiko Rosyidi, Angelina Salsa Faradilla, Ahmad Saiful Ade Prayoga)
DOI : 10.69714/5e1k6w72
- Volume: 2,
Issue: 2,
Sitasi : 0 30-Apr-2025
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| Last.30-Jul-2025
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Business Work Lecture (KKU) is one of the community service programs implemented by students as part of the higher education curriculum. The target of this activity is 1 business actor, namely Mr. Yokim, the owner of the Yofi Fish business, an MSME who needs help to develop his business. The purpose of this activity is to help develop his business in terms of marketing and branding. The community service activity (KKU) carried out by YPPI Rembang University Students together with the Supervisor provides assistance to MSME actors. Especially the Yofi Fish MSME which is one of the business actors in the field of catfish cultivation and processing which is facing increasingly tight market competition. The results show that optimizing marketing strategies, especially through improving product quality, adjusting competitive prices, wider distribution, and utilizing social media and digital promotions, can increase the competitiveness of the Yofi Fish MSME. The owner of the MSME, Mr. Yokim, feels very helped and very satisfied with the program. To expand the distribution network of MSME products more effectively, namely through marketing strategies using social media WhatsApp and Facebook.
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2025 |
Status Kewarganegaraan dalam Hukum Islam: Studi Kasus Muslim Minoritas di Negara Non-Islam
(Ahmad Muhamad Mustain Nasoha, Ashfiya Nur, Ananda Aulia, Rosyidatul Husna, Gayatri Kartika)
DOI : 10.59581/jhsp-widyakarya.v3i2.4897
- Volume: 3,
Issue: 2,
Sitasi : 0 28-Apr-2025
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| Last.02-Aug-2025
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This article discusses citizenship status in Islamic law, focusing on case studies of Muslim minorities in non-Islamic countries, while considering the dynamics of national law and human rights. The research highlights that in Islamic law, citizenship is often associated with membership in the ummah, although modern Muslim states have adopted contemporary citizenship systems. Developments in Indonesian citizenship policies in the last five years, particularly concerning migration and the rights of foreign nationals married to Indonesian citizens, are also analyzed. However, the implementation of these policies faces challenges due to inconsistencies between national law and Islamic principles related to religious identity. The perspective of Islamic law emphasizes the safeguarding essential rights and human worth, in addition to fairness in the treatment of all individuals. The integration of muslim communities residing in western nations poses challenges in distinguishing the majority from extremist minorities. Additionally, equality, the liberty to make individual choices, and partnership are seen as key elements in shaping the societal lives of muslims across western regions. Therefore, a comprehensive understanding of the interaction between national laws and Islamic principles is needed to guarantee the safeguarding of the rights of muslim minorities worldwide.
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2025 |
Pengaruh Konsep Diri Terhadap Perencanaan Karir Pada Mahasiswa Akhir di Universitas Gajayana Malang
(Rosyidah Rosyidah, Dwi Yulis Susanto, Risa Juliadila)
DOI : 10.62951/jem.v26i1.63
- Volume: 26,
Issue: 1,
Sitasi : 0 22-Mar-2025
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| Last.13-Aug-2025
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This study aims to analyze the effect of self-concept on career planning among final-year students at Gajayana University of Malang. The research employs a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 92 students selected using a stratified random sampling technique. Data analysis was conducted using simple linear regression to examine the relationship between self-concept and career planning. The results indicate that self-concept has a positive and significant effect on career planning, with a correlation value of r = 0.370 and a contribution of 29.5%, while the remaining 70.5% is influenced by other factors not examined in this study. The conclusion of this study is that the higher the student's self-concept, the better their career planning. Therefore, universities are advised to enhance career guidance programs to strengthen students' self-concept, making them better prepared for the workforce.
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2025 |
Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Kosmetik Y.O.U di Panda Lovely Jombang
(Hanifatur Rosyidah Fi Jannah, Khotim Fadhli)
DOI : 10.58192/ebismen.v4i1.3119
- Volume: 4,
Issue: 1,
Sitasi : 0 12-Mar-2025
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| Last.22-Jul-2025
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This research aims to explore how price and product quality influence purchasing decisions for Y.O.U cosmetics at Panda Lovely Jombang. Given the rapid growth of Indonesia's cosmetics market, Y.O.U has emerged as a local brand offering quality products at competitive prices. Panda Lovely, with its numerous branches across Java Island, is one of Y.O.U’s primary distributors. The study adopts a quantitative approach using associative methods, with data collected through questionnaires from 100 Panda Lovely Jombang customers. Multiple linear regression analysis was employed to examine the relationship between independent variables (price and product quality) and the dependent variable (purchase decisions). The findings reveal that both price and product quality, individually and combined, significantly impact purchasing decisions. Key factors influencing consumer choices include affordability, the alignment of quality with expected benefits, and product durability. This research offers valuable insights for both Panda Lovely managers and Y.O.U producers to refine marketing strategies that cater to consumer needs and preferences.
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2025 |
The Effectiveness of Lavender Aromatherapy in Improving Sleep Quality in Hemodialysis Patients : A Literature Review
(Liana Veranika, Nurina Aulia Hanun, Fahrun Nur Rosyid, Puji Kristini)
DOI : 10.62951/ijhsb.v2i1.301
- Volume: 2,
Issue: 1,
Sitasi : 0 18-Feb-2025
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| Last.13-Aug-2025
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Chronic Kidney Disease (CKD) is a condition caused by structural or functional abnormalities characterized by a decrease in the glomerular filtration rate (GFR). One of the treatments for CKD patients is hemodialysis (HD). Sleep disorders are among the complications of hemodialysis. Administering lavender aromatherapy is a method to improve the sleep quality of patients. This study uses a literature review method. Articles were searched on ScienceDirect, PubMed, and Google Scholar using advanced search with the keywords "Chronic Kidney Disease, Hemodialysis, Lavender Aromatherapy," resulting in 10 relevant articles to compile this review. The results showed that lavender aromatherapy was effective in addressing complications such as poor sleep quality, fatigue, pain, and anxiety in hemodialysis patients. In conclusion, lavender aromatherapy has been proven effective in improving the sleep quality of HD patients.
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2025 |
Penyuluhan tentang Pengenalan dan Penggunaan Obat Tradisional (Herbal Medicine)
(Ema Ratna Sari, Nilda Lely, Erjon Erjon, Masayu Azizah, Agnes Rendowaty, Ade Arinia Rasyad, Dewi Patmayuni, Lilik Pranata, Masayu Rosyidah)
DOI : 10.62383/harmoni.v2i1.1016
- Volume: 2,
Issue: 1,
Sitasi : 0 08-Jan-2025
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| Last.27-Jul-2025
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The introduction and use of traditional medicine is an alternative step to carry out natural and effective treatment. Traditional medicine has great potential to improve people's health. Not many people use herbs for medicinal purposes, so the community service activity team aims to increase knowledge about Traditional Medicine (Herbal Medicine), especially for teenagers. Currently, teenagers prefer to use modern medicine, so their knowledge and experience regarding traditional medicine are still very lacking. Knowledge about herbal medicine is important for teenagers because it can help them use traditional medicine appropriately. Good knowledge of herbal medicine can also help prevent traditional medicine that can heal from becoming dangerous. The activity method is carried out using education through counseling about the introduction and use of traditional medicine (Herbal Medicine), which is carried out for students at Ummul Quro Al-Hamidiyah Foundation Middle School, Masjid Kyai Muara Ogan Street, Kertapati Palembang. This activity was held on December 19, 2024, with 50 participants from Ummul Quro Al-Hamidiyah Foundation Middle School students. The activity results stated that students understood the counseling about using traditional medicine (Herbal Medicine) well.
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2025 |
Sosialisasi Pembuatan Sabun Cuci Piring dengan Inovasi Penambahan Infusa Daun Petai Cina kepada Guru-Guru di Yayasan Perguruan Islam Ummul Quro Al-Hamidiyah
(Dewi Patmayuni, Erjon Erjon, Ade Arinia Rasyad, Agnes Rendowaty, Nilda Lely, Masayu Azizah, Ema Ratna Sari, Lilik Pranata, Masayu Rosyidah)
DOI : 10.58192/sejahtera.v4i1.2907
- Volume: 4,
Issue: 1,
Sitasi : 0 08-Jan-2025
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| Last.22-Jul-2025
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An effective and environmentally friendly dishwashing soap is needed because conventional dishwashing soaps often contain harmful chemicals that can damage the environment. Petai cina leaves, or Moringa oleifera, have antibacterial and antioxidant properties, making them a natural choice for cleaning care. Housewives will not be separated from dishwashing soap, so the PkM team aims to Socialize the Making of Dishwashing Soap with the Innovation of Adding Petai Cina Leaf Infusion to Teachers at the Ummul Quro Al-Hamidiyah Islamic Education Foundation. The method used is education and explaining how to make it, although not all participants can make it, at least they know the process of making it, the number of participants is 15 teachers, carried out on December 19, 2024. The results of the activity showed that participants were enthusiastic about participating in the activity. After the educational activities and mentoring, teachers understood what was explained by the speaker.
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2025 |
Menumbuhkan Rasa Percaya Diri Siswa Sekolah Dasar Melalui Permainan Bingo yang Menyenangkan dan Interaktif
(Risma Hanifatur Rosyida, Silvia Dwi Anjelika, Idris Salam Septiyanto, Muhammad Nofan Zulfahmi)
DOI : 10.61132/pragmatik.v3i1.1329
- Volume: 3,
Issue: 1,
Sitasi : 0 02-Jan-2025
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| Last.06-Aug-2025
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This study discusses how bingo games can increase students' self-confidence at the primary school level. Bingo was chosen due to its interactive and fun nature, which is expected to create a learning environment that supports the development of students' self-confidence. This study aims to evaluate the effect of using bingo games on students' courage to actively participate in class. The approach used is a literature study, by reviewing various sources such as journal articles, books, previous research, and other relevant documents published in the last five years. The analysis process was carried out through the stages of collecting literature sources, categorizing data, synthesizing information, and drawing conclusions. The results of the literature review show that the implementation of bingo games in learning has significant potential in increasing students' confidence, which is reflected in the increased courage to speak in front of the class, actively answer questions, and interact with peers. This study concludes that bingo games can be an effective alternative learning method to develop elementary school students' self-confidence.
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2025 |
Pengembangan Media Wayang Interaktif untuk Pembelajaran Bahasa Jawa Siswa Kelas IV Sekolah Dasar
(Ratna Sari, Sripit Widiastuti, Desy Anindia Rosyida)
DOI : 10.58192/insdun.v4i1.2850
- Volume: 4,
Issue: 1,
Sitasi : 0 24-Dec-2024
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| Last.22-Jul-2025
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This study aims to develop an interactive puppet learning media to enhance the interest and understanding of fourth-grade students in the Javanese language. The method used is Research and Development (R&D), which includes needs analysis, design, development, and media trials. Observational results show that students struggle with understanding Javanese vocabulary and etiquette, which affects their comprehension. The interactive puppet media is expected to serve as a solution to capture students' attention and enrich their learning experience. This media presents content visually and engagingly, facilitating the understanding of difficult concepts, and offering a more interactive learning experience. Validation from content, language, and media experts indicates that this media is suitable for use in Javanese language learning. This study is expected to improve the quality of Javanese language education in elementary schools, particularly in fourth-grade classes, and encourage students to further explore Javanese culture.
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2024 |
Konflik Regulasi dan Masalah Kelayakan pada Kebijakan Izin Usaha Pertambangan bagi Ormas Keagamaan
(Afifudin Nur Rosyid Astinda, Wahyu Pujo Pratama, Muhammad Bagas Haidar)
DOI : 10.26623/julr.v7i3.10900
- Volume: 7,
Issue: 3,
Sitasi : 0 21-Dec-2024
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| Last.09-Jul-2025
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This study aims to examine the regulatory conflict regarding the granting of Mining Business Permits (IUP) to religious organizations and to assess whether, from a business law perspective, religious organizations are eligible to manage mining operations. This research employs a normative legal research method based on statutory regulations, specifically Law Number 3 of 2020 and Government Regulation (PP) Number 25 of 2024. The study also adopts a literature review approach, where the researcher examines literature discussing mining permits through research findings, reports, scientific studies, and other regulations related to the cases analyzed in this study, utilizing the business law perspective applicable in Indonesia. The study concludes that granting Mining Business Permits (IUP) to religious organizations is still not compliant with regulatory provisions. Furthermore, the eligibility of religious organizations to manage mining operations needs to be thoroughly assessed, particularly in terms of administrative compliance, financial capability, waste or environmental management, and technical requirements as stipulated in Law Number 3 of 2020 concerning Mineral and Coal Mining.
Penelitian ini bertujuan untuk mengkaji konflik regulasi pemberian Izin Usaha Pertambangan (IUP) bagi Ormas keagamaan dan mengkaji apakah Ormas keagamaan dalam perspektif hukum bisnis layak untuk mengelola usaha pertembangan. Penelitian ini menggunakan metode penelitian hukum normatif yang didasarkan pada peraturan perundang-undangan Undang-Undang Nomor 3 Tahun 2020 dan Peraturan Pemerintah (PP) Nomor 25 Tahun 2024. Penelitian yang dilakukan juga menggunakan pendekatan studi literatur di mana peneliti mengkaji literatur yang membahas tentang izin pertambangan melalu hasil penelitian, laporan, kajian ilmiah dan peraturan lain yang berkaitan dengan kasus yang dikaji di dalam penelitian ini dengan menggunakan perspektif hukum bisnis yang berlaku di Indonesia. Penelitian ini menyimpulkan bahwa Izin Usaha Pertambangan (IUP) untuk Ormas keagamaan secara regulasi masih tidak sesuai dan kelayakan Ormas keagamaan dalam mengelola pertambangan masih perlu diuji baik secara administratif, kemampuan finansial, pengolahan limbah atau lingkungan, dan syarat-syarat teknis yang diatur dalam Undang-Undang Nomor 3 Tahun 2020 tentang Pertambangan Mineral dan Batubara.
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2024 |