There are so many food and beverage (fnb) businesses competing in Indonesia, one of which is Haus! that is still surviving today. The aim of this study is to assess the impact of Brand Image, Co-Branding, and Celebrity Endorsement on purchasing decisions. The population under investigation consists of consumers of Haus! Graha Raya in South Tangerang. This study utilizes a survey method involving 96 respondents selected using non-probability sampling techniques, specifically purposive sampling. Data analysis was conducted using SPSS version 26. All variables tested have met validity and reliability standards and have passed classical assumption tests, making the study deemed appropriate. The research findings reveal that Brand Image, Co-Branding, and Celebrity Endorsement have a significant impact on the purchasing decisions of Haus! Graha Raya consumers in South Tangerang.

This research aims to examine the influence of price perceptions, product quality and service quality on purchasing decisions.  Sampling in this study used a purposive sampling technique with a total of 135 respondents.  Data was collected through a questionnaire with a Likert scale which was processed using Microsoft Excel 2019 software and SPSS version 26 software. The research method used was multiple linear regression.  The results of this research show that the variables of price perception, product quality and service quality have a positive and significant effect on purchasing decisions.  The results of the research are expected to provide information that perceptions of price, product quality and service quality can improve consumer purchasing decisions for Kopi Dari Hati Petrocafe.

Currently, the food & beverages business faces intense competition in Indonesia, one of which is in selling donuts. Dunkin is a company in the food & beverages sector that sells donuts as its main product. This study is motivated by Dunkin experiencing a slowdown in growth, which is supported by J.Co as its main competitor, expanding with additional product varieties and branches in Indonesia. Moreover. The author's objective in this research is to understand the influence of Brand Image, price perception, and promotion on purchase decisions, and to identify alternative solutions to address the increasing purchase decision issue. The research method employed is quantitative associative, collecting questionnaire data from 100 respondents who are Dunkin customers at the Metro Permata branch in Tangerang, using the Lemeshow formula due to an unknown exact population size. SPSS 25 was used to process the data. Based on the findings of this research, it shows that Brand Image, price perception have an influence on purchase decisions, and promotion does not have an influence on purchase decisions.

This research aims to determine and test the influence of several financial ratios, namely liquidity, leverage, sales growth and debt maturity on financial performance. This type of research is quantitative research that uses secondary data sourced from the website www.idx.co.id. The population in this study are food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange with an observation period of 2018-2022. The sampling technique used a purposive sampling method and a total sample of 44 companies was obtained. The analysis method in this research uses a multiple linear regression test with the research results showing that the current ratio and sales growth have a significant effect in a positive direction on financial performance, while leverage and debt maturity have a significant effect in a negative direction on financial performance.

This research aims to determine the influence of product quality, price perception, and promotion on purchasing decisions at Baihaqi Clothing Muslim Tanah Abang, Central Jakarta. This type of research is quantitative. The population in this study is unknown. The sample used was 100 respondents, with the sampling method using a non-probability sampling technique with the accidental sampling method. The data collection technique is through a questionnaire with a Likert scale which has been processed using SPSS Version 23 software. The data analysis used is validity and reliability testing, classical assumption testing, hypothesis testing and multiple linear regression. The results of this research show that the variables product quality, price perception and promotion, each have a significant influence on purchasing decisions.

This research aims to determine the influence of the Korean Wave, Word of Mouth, and Brand Image on Purchase Decisions among consumers of Romand Korea Cosmetic Products in South Jakarta, Indonesia. This research is of a quantitative type. The population of the study consists of 800 individuals. The sample used includes 127 respondents, selected using a non-probability sampling technique with an accidental sampling method. Data collection was done through a questionnaire with a Likert scale that was processed using SPSS Version 22 software. The data analysis involved validity and reliability tests, classical assumption tests, hypothesis testing, and multiple linear regression. The results of this study indicate that the variables Korean Wave, Word of Mouth, and Brand Image each have a significant influence on Purchase Decisions.

Successful companies will always practice logistics, supply chain and inventory management in order to reduce costs and provide services and operational effectiveness. Logistics in the current state of business coordinates and integrates all physical and non-physical movements and unites them with the organization, as well as information aspects. This study aims to analyze the impact of corporate logistics management which includes transportation, warehousing, packaging, inventory and information management to improve efficiency and effectiveness. Reducing the cost of each logistics activity will affect the total cost burden and improve company performance. This article will determine and define what logistics activities are key to the success of the company. Empirical research is based on articles that have been adapted and abstracted and become hypotheses that are generally understood after validation and proven by the results of the findings in these articles. Adequate inventory, storage, warehousing, transportation and information management are the main keys that logistics managers should practice to reduce the overall cost of the company. These findings include the affirmation of the need for logistics managers to optimally manage all logistics activities in order to achieve cost reduction, service improvement and operational effectiveness.