. An appropriate marketing strategy is definitely needed by companies from small to large scale, there are no companies engaged in the property sector. This is because currently there are many similar property businesses with their respective attractiveness and advantages in the minds of the people. This study focuses on factors such as price, location and promotion. The method in this study is descriptive associative, namely analyzing the data by describing the data and knowing the relationship between variables. The research location is in Sidoarjo Regency. Samples were taken by accidential technique. There are 100 respondents involved in this study. Regression analysis for analysis uses SPSS version 26. This study proves that purchasing behavior is significantly affected by price partially. Location has a significant role in buying behavior. The role of promotion can significantly influence buying behavior. Likewise, buying behavior is influenced by price, location and promotion simultaneously.

Retail business is a form of business that is increasingly popular among the public. Traditional retail business began to develop into a retail business that is processed with a more modern system. One of the retail businesses in Indonesia is Lotte Mart. Retail business in Indonesia continues to grow so that market competition emerges to increase customer loyalty. This study was conducted to determine the effect of lifestyle, physical environment, and price perception on customer loyalty. The population determined in this study are Lotte Mart customers who are in Surabaya City and Sidoarjo Regency. Researchers get 100 respondents obtained by purposive sampling technique. The data obtained through the questionnaire responses will be analyzed using multiple linear regression. The results of the study show that lifestyle has an influence on the formation of customer loyalty. In addition, customer loyalty is also influenced by the physical environment. Price perception has been shown to have a significant effect on customer loyalty.