STRATEGI BRANDING HALAL PT INDOFOOD DALAM EKSPANSI GLOBAL DI PASAR MUSLIM
(Wardah Yahya, Muhammad Gibran Akbar Pangestu)
DOI : 10.71312/mrbest.v2i3.196
- Volume: 2,
Issue: 3,
Sitasi : 0 14-Jan-2025
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| Last.22-Jul-2025
Abstrak:
His research analyzes the halal branding strategy of PT Indofood CBP Sukses Makmur Tbk in supporting global expansion in the international Muslim market. The main focus of the research is on the use of product innovation, halal certification, and local culture-based promotion as strategies to increase competitiveness and loyalty of Muslim consumers. By integrating sharia principles and Islamic business practices, Indofood has successfully expanded its product range to more than 80 countries, including the Middle East, Africa, and Asia. The results show that globally recognized halal certification and product customization to local preferences are the main factors for the success of this strategy. However, challenges such as variations in halal regulations between countries and increasing global competition are still issues that need to be addressed. This study provides recommendations for other multinational companies in optimizing halal branding as a strategic tool to expand the international Muslim market. Keywords : Global expansion, Halal branding, Islamic business strategy, Muslim market, PT Indofood CBP
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2025 |
Literature Review : Penggunaan Machine Learning Berbasis SVM untuk Klasifikasi Penyakit Diabetes
(Adih Adih, Wahyu Aji Dwi Pangestu, Muhamad Fauzi Akbar, Purnamasari Purnamasari, Farlin Wabula, Ines Heidiani Ikasari)
DOI : 10.61132/merkurius.v3i1.616
- Volume: 3,
Issue: 1,
Sitasi : 0 06-Jan-2025
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| Last.06-Aug-2025
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Diabetes is one of the diseases that poses a significant global health challenge, with a considerable impact on quality of life and mortality rates. This study examines the use of the Support Vector Machine (SVM) algorithm for diabetes classification through a literature review. SVM was chosen due to its ability to handle imbalanced and complex data. The aim of this study is to assess the effectiveness of SVM compared to other machine learning methods in detecting diabetes. The results of the literature review indicate that SVM achieves higher accuracy than other methods such as Naïve Bayes and Decision Tree, with some studies showing accuracy above 90%. This study is expected to provide deeper insights into the development of machine learning-based diagnostic systems for diabetes.
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2025 |
Effectiveness of Visual Communication of Smoking Ban on Cigarette Packaging in Thailand and Indonesia on the Decline of Smoking Prelevance : Krong Thip and Sampoerna Case Study
(Hadi Baku Pangestu, Ferry Darmawan)
DOI : 10.62951/momat.v2i1.153
- Volume: 2,
Issue: 1,
Sitasi : 0 06-Jan-2025
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| Last.13-Aug-2025
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Indonesia and Thailand, both Southeast Asian countries with high levels of cigarette consumption, have implemented health warning images on cigarette packs as a strategy to reduce smoking prevalence. This study aims to analyze and compare the effectiveness of these warning images in creating a deterrent and fear effect on smokers in both countries. Using Roland Barthes' semiotic method, this study focuses on visual elements such as image, size, and text message. The findings show that in Indonesia, images of lung cancer victims with scary textual warnings are pasted on the packaging, whereas in Thailand, the images used are more varied and larger in size, creating a stronger visual impact. Data from the Indonesian Ministry of Health and Thailand's Global Action to End Smoking revealed that there will be 70 million smokers in Indonesia by 2024 and 11.5 million in Thailand by 2022. The comparative results suggest that the larger and more varied health warnings in Thailand may be more effective in attracting attention and triggering emotional responses compared to the more homogenous approach in Indonesia. In conclusion, the results of this study suggest that effective visual warnings can influence smokers' awareness and behavior, providing important insights for the development of more dynamic public health policies tailored to each country's cultural context in tobacco control efforts.
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2025 |
Analisis K-Means Clustering pada Sistem Presensi Mobile dengan Fitur GPS Radius dan Foto Selfie untuk Pegawai Non-PNS di Puskesmas Kosambi
(Adih Adih, Wahyu Aji Dwi Pangestu, Muhamad Fauzi Akbar, Purnamasari Purnamasari, Saprudin Saprudin)
DOI : 10.62951/modem.v3i1.324
- Volume: 3,
Issue: 1,
Sitasi : 0 14-Dec-2024
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| Last.27-Jul-2025
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Puskesmas Kosambi employs Non-PNS staff whose discipline, particularly regarding attendance and work location, needs to be evaluated. The previous manual attendance system was found to be ineffective in monitoring staff discipline. This study aims to develop a mobile-based attendance system equipped with GPS radius and selfie photo features to improve the accuracy and management of attendance. The GPS radius feature ensures that staff can only clock in within the designated area, such as the Puskesmas area, while the selfie photo feature verifies the identity of the staff member clocking in. This study involved 24 Non-PNS staff members and used the K-Means Clustering algorithm to group staff based on their discipline levels. The results showed that the system was effective in improving staff discipline, with 11 employees categorized as highly disciplined, 10 as moderately disciplined, and 3 as lowly disciplined. The implications of this study suggest that the implementation of a mobile-based attendance system can improve attendance monitoring and enhance work discipline at Puskesmas Kosambi.
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2024 |
Peran Kepemimpinan Kepala Sekolah dalam Pengelolaan Anggaran Pendidikan
(Prayogo Pangestu, Ilham Gandasacita, Maftuhah Maftuhah)
DOI : 10.54150/thawalib.v5i2.514
- Volume: 5,
Issue: 2,
Sitasi : 0 05-Oct-2024
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| Last.31-Jul-2025
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Management at Darul Huda Integrated Private Junior High School focuses on budget management that relies on the School Operational Assistance Fund and external donations. The aim is to assess the role of the principal in the effectiveness of budget management and its impact on the use of those funds. The research was conducted using mixed methods, with data collection through interviews, observations, documentation, and questionnaires. Data processing involved condensation, presentation, verification, and ended with a t-test. The results show: (1) The principal acts as an educational manager by prioritizing the school's needs and involving staff in planning. As an educational entrepreneur, the principal ensures budget transparency and seeks alternative funding sources. As a supervisor, the principal conducts periodic evaluations of budget usage. (2) The principal's role as a manager, educational entrepreneur, and financial supervisor significantly impacts the management of educational budgets. Conclusion: The principal has maximized financial management to meet the school's needs.
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2024 |
Rancang Bangun Sistem Monitoring Suhu dan Kelembapan Berbasis IoT Pada Filter G4 Ventilasi PV Box
(Rafly Hadi Pangestu, Paniran Paniran)
DOI : 10.61132/uranus.v2i2.174
- Volume: 2,
Issue: 2,
Sitasi : 0 24-Jun-2024
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| Last.06-Aug-2025
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As time goes by, the rapid development of technology has brought various conveniences to people's daily activities. An example of the continuation of technology is microcontrollers and electronic devices that can be connected to the network. One of them is the industrial sector in the PLTS plant at the 7 Mwp On-Grid PLTS Pt. Infrastructure Terbarukan Cemerlang Sengkol which has PV Box generating equipment that requires temperature and humidity control to determine the cause of corrosion that occurs in the PV Box.This study is intended as a solution in monitoring PV Box generating equipment. This technology development uses the Internet of Things (IoT) which combines the physical and virtual worlds. In this research, the method used is the experimental measurement method, making the system created more real and detailed. In research using DHT11 equipment which has the advantage of being able to estimate temperature and humidity. NodeMCU ESP32 as a microcontroller connected to the blynk platform via the internet functions to manage hardware, show evidence of sensors, secure data, depict data, and others. The results of the research on designing a temperature and humidity monitoring system at the 7 Mwp On-Grid PLTS Pt. Infrastructure Terbarukan Cemerlang Sengkol were successfully created and produced positive effects by being monitored using the blynk platform. This research was carried out in real time using a cell phone wherever you are. This research shows that temperature measurements from the DHT11 sensor obtained an average temperature of 31.78%, while the average humidity value was 85.96%, which indicates that the room being measured had high humidity. By considering these two findings, it can be concluded that the cause of corrosion in the room is high humidity and redox reactions from various substances in the environment.
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2024 |
Perencanaan Keuangan Untuk Mendorong Investasi Siswa SMAN 4 Depok
(Ossi Ferli, Bambang Budhijana, Ajeng Rida Riyanti, Catur Nugrahani, Yola Pangestu Anggraeni, Rama Aldian Putra)
DOI : 10.61132/mengabdi.v2i3.707
- Volume: 2,
Issue: 3,
Sitasi : 0 24-Jun-2024
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| Last.07-Aug-2025
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Financial planning to encourage investment in SMAN 4 Depok students is carried out so that SMAN 4 Depok students understand the concept of financial planning and investment so that students start getting to know about investment from an early age. Qualitative methods were used in this study with data obtained from pre-test and post-test questionnaires to students of SMAN 4 Depok. The result obtained by researchers after conducting socialization is an increase in students' understanding of personal financial planning and investment so that they can make wise financial decisions early. The focus of material suggestions expected by SMAN 4 Depok students is advanced material related to investment, such as more specific submissions related to investment instruments. Based on the community service activities presented and the suggestions provided by the students, there is a keen interest in delving deeper into advanced investment topics. This proves that delivering financial planning and investment material with the right approach can enhance students' financial awareness and interest.
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2024 |
Optimization of Alkaline Water Production from Rainwater through Electrolysis Method: Effect of Voltage and Time on pH and TDS
(Savira Rinda Erliana, Isnina Noor Ubay, Indra Sakti Pangestu, Moh. Umar Dani Atik, Almas Diqya Wafa)
DOI : 10.15294/sainteknol.v22i1.12507
- Volume: 22,
Issue: 1,
Sitasi : 0 23-Jun-2024
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| Last.10-Jul-2025
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Alkaline water is known to have health benefits due to its higher pH than ordinary water. In this study, the production of alkaline water from rainwater using electrolysis method was optimized, with variations in voltage and time to evaluate its effect on pH and Total Dissolved Solids (TDS). The experiment involved three voltage levels (12 Volt, 24 Volt, and 36 Volt) and three time intervals (10 minutes, 20 minutes, and 30 minutes). The results showed that increasing the voltage and electrolysis time contributed significantly to the increase in water pH, which reached the highest value at 36 Volt for 30 minutes. However, increasing the voltage and time also increased the TDS value linearly, which can affect the water quality if it exceeds a certain limit. This study concludes that the optimal voltage for producing alkaline water with suitable pH and TDS is 24 Volt with an electrolysis time of 20 minutes. Thus, this method offers an efficient and simple solution to produce alkaline water from rainwater, which could potentially benefit public health in areas with limited access to high-quality drinking water.
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2024 |
Analisis Akuntabilitas dalam Pengelolaan Keuangan di Kecamatan Magelang Selatan Kota Magelang
(Septiana Putri Pangestu, Ayu Alfina Wijiyanti, Muhammad Muhaiminul Azizul K, Elvira Ayu Lestari)
DOI : 10.59581/jap-widyakarya.v2i2.3646
- Volume: 2,
Issue: 2,
Sitasi : 0 21-Jun-2024
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| Last.02-Aug-2025
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Appropriate financial management is key in managing regional finances that are vulnerable to risk. Even though financial risk exists, this does not always indicate a violation. Good financial management in the regions is the key to demonstrating the effectiveness and efficiency of the use of public funds. This study uses a qualitative approach with primary data sources through interviews and direct observation in the field. The research results show that the South Magelang District OPD has implemented accounting procedures in accordance with regulations, achieving a full level of accountability with optimal transparency in administration and financial accountability. However, continued efforts are needed in financial management, supervision and reporting to maintain public trust and increase the effectiveness of financial management in the future.
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2024 |
Analisis Beban Kerja Dokter di Klinik Pratama Ubhara Jaya dengan Metode Full Time Equivalent
(Arya Hadid Pangestu, Alan Setiyawan, Teuku Alfiansyah, Hedi Sutiawan, Dwi Aliega Fauzi, Nurli Dian Stefani Sianturi)
DOI : 10.61132/lokawati.v2i4.966
- Volume: 2,
Issue: 4,
Sitasi : 0 12-Jun-2024
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| Last.06-Aug-2025
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This study aims to analyse the workload of doctors at Ubhara Jaya Primary Clinic in order to improve the efficiency and quality of medical services. Effective human resource management, particularly in managing doctors' workload, is essential to provide fast, precise, and quality health services. This study uses the Full Time Equivalent (FTE) method to measure and analyse doctor workload. Interviews and direct observation were used to get primary data, while secondary data was collected from relevant documents such as doctors' work schedules, monthly reports, and medical records. The research method used is descriptive with a quantitative approach, as well as literature review as a theoretical basis. The overall results of the various activities carried out by doctors at the Ubhara Jaya Primary Clinic show that the FTE index value is below the normal limit, these results indicate the need for additional workload and do not require additional labour for each activity performed.
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2024 |