Public relations is a communication activity between a company, agency or organization and the public. Therefore, public relations plays an important role for an organization to establish good relations with the public. This research uses a qualitative descriptive approach, namely by analyzing behavior or actions that occur narratively. The data sources in this research use primary and secondary sources. Primary data is data obtained from observation, interviews and documentation. Meanwhile, secondary data is data obtained from research journals, books and research articles. The sampling technique in this research used a purposive sampling technique. The purposive sampling technique is a sampling technique that takes information from an informant who has the potential to know the data needed in the research. The aim of this research is to understand the role of public relations in depth at PT. Prima Mitra Elektrindo. The results of this research indicate that the role of public relations at PT. Prima Mitra Elektrindo has done this optimally.

The development of technology in the digital era is currently so rapid that all kinds of human activities are very dependent on technological advances. Digitalization has penetrated all sectors of modern human life, including data archiving activities. Archives are very important for an organization or government if the archives are managed properly and correctly. Because the completeness of data and information is very dependent on the filing system. The purpose of this study is to determine the effect of implementing digital archives for storing digital documents. This type of research uses a qualitative approach. This qualitative research seeks to explore and understand different truths by different people. In a qualitative approach, one type of approach that is often used is the case study approach. The data analysis technique used is an interactive model data analysis technique. The results of this study explain the effects of implementing digital archives for storing digital documents.