Cattle farming is crucial to the economy, particularly in agricultural countries, providing meat, milk, and leather, as well as raw materials for related industries. In Indonesia, cattle farming is growing rapidly, with Perbaungan, Serdang Bedagai Regency, North Sumatra, showing significant development due to favorable conditions such as fertile land and abundant feed resources. This study evaluates the fattening of Madras cattle through field experiments, using a balanced mix of concentrate and grass. The results suggest that fattening cattle is a viable business, contributing to national beef production and food security. The total monthly production cost for 70 cattle is Rp 59,283,000, indicating economic feasibility for further development.

This research aims to analyze the relationship between feed prices and the productivity of broiler chickens in Indonesia, considering that poultry farming is the main source of animal protein needs for the community. One important component that influences production efficiency is feed prices, which often change due to changes in local and international markets. This research uses a quantitative analysis method with regression which is used in this research to find the relationship between the increase in feed prices and the level of productivity of broiler chickens, including body weight gain, feed efficiency and mortality rates. The data used includes feed prices, production costs and harvest yields from various regions in Indonesia during a certain time period. According to research results, the increase in feed prices made a significant contribution to the decline in broiler chicken productivity. These results indicate that to maintain production stability, strategies to manage feed costs and diversify local raw material sources are needed. In conclusion, to keep the poultry farming industry in Indonesia afloat, feed price stability is very important.

This research aims to analyze the relationship between feed prices and the productivity of broiler chickens in Indonesia, considering that poultry farming is the main source of animal protein needs for the community. One important component that influences production efficiency is feed prices, which often change due to changes in local and international markets. This research uses a quantitative analysis method with regression which is used in this research to find the relationship between the increase in feed prices and the level of productivity of broiler chickens, including body weight gain, feed efficiency and mortality rates. The data used includes feed prices, production costs and harvest yields from various regions in Indonesia during a certain time period. According to research results, the increase in feed prices made a significant contribution to the decline in broiler chicken productivity. These results indicate that to maintain production stability, strategies to manage feed costs and diversify local raw material sources are needed. In conclusion, to keep the poultry farming industry in Indonesia afloat, feed price stability is very important.

The growth of Indonesia's cattle population and productivity, and the factors contributing to these changes. Government policies, livestock health conditions and a shortage of quality feed have transformed Indonesia's cattle sector in recent years. Although the Special Effort for Mandatory Breeding Cattle (Upsus Siwab) programme has resulted in an increase in the cattle population, the implementation of this programme is still uneven across the country. In contrast, Foot and Mouth Disease (FMD) outbreaks and feed limitation issues are major constraints to increasing productivity. As the results show, regions that have better access to artificial insemination technology and high-quality feed have better results compared to other regions. To achieve sustainable cattle growth in Indonesia, more equitable policies, strengthened animal health systems, and improved feed distribution and quality are needed.

The beef cattle farming industry plays an important role in supporting food security and national economic growth. North Sumatra Province is an area with supportive geographical potential and great opportunities for developing this sector. However, several challenges such as low productivity, market competition, and infrastructure limitations still hinder its development. This study aims to analyze the potential and comparative advantages of North Sumatra Province in the development of beef cattle farming and to predict its growth in the future. The methods used are Location Quotient (LQ) analysis and the Growth Ratio Model (MRP). The data used are secondary data from the last three years (2020-2022) obtained from the Central Bureau of Statistics (BPS) of North Sumatra Province, the Directorate General of Livestock and Animal Health, and the North Sumatra Provincial Livestock Office. LQ analysis is used to identify leading commodities in the livestock sector, while MRP is used to predict the growth of the beef cattle industry. The analysis results show that several districts in North Sumatra, such as Deli Serdang, Simalungun, and Asahan, have an LQ greater than 1, indicating that beef cattle farming is a leading sector. Meanwhile, several districts, such as Langkat and Karo, have an LQ less than 1, indicating that this sector has not yet become a base for beef cattle farming. With an MRP of 4.0%, Simalungun shows the highest growth rate, followed by Deli Serdang and Asahan. This research provides an important overview of the potential and challenges of beef cattle farming in North Sumatra Province for appropriate policy-making and the future development of this sector.

To find out  the beef cattle business in Perbaungan sub-district is potentially profitable from a financial, social and environmental perspective. Primary data were collected through interviews with farmers and secondary data from relevant agencies. Descriptive-analytical method was used. Benefit-Cost Ratio (BCR), Net Present Value (NPV), and Internal Rate of Return (IRR) were used to assess business feasibility. The results showed that the beef cattle business is financially viable with a BCR value of 1.35, NPV of 25,000,000, and IRR of 18 per cent. In addition, the business has a positive impact on income generation, job creation, and farmer welfare. But there are some problems, such as changes in feed prices and cattle waste management. Even if feed prices and cattle selling prices change significantly, the business is still viable, according to the sensitivity analysis. To make the business more sustainable, the government should help through training programmes, feed subsidies and access to finance. Beef cattle enterprises have great potential to grow and have a positive impact on both the environment and the community if managed properly.

 In this study to see how small to medium-scale farmers face problems when developing beef cattle farming businesses in Perbaungan District, North Sumatra. The research utilised a descriptive survey to collect data through field observations, structured interviews and desk research. The research involved beef cattle farmers from various business scales. Livestock production, feed use and capital constraints were included in the quantitative and descriptive analyses.The results showed that low-quality feed, capital availability and technical knowledge affected livestock productivity in the area. Large-scale farmers use commercial feed to get better results, while small-scale farmers rely more on natural feed. Improved access to high-quality feed, technical training and low-interest business credit are some of the development plans. Thus, to achieve sustainability of the sector, beef cattle enterprise development requires a holistic approach with government support, continuous training and cooperation with relevant institutions.

This study aims to analyze the effect of sapta production on cattle fattening in Serdang Bedagai. With the increasing demand for cattle in the local market, it is important to understand the factors that influence the productivity of cattle farming. The method used in this study is a quantitative survey, with data collection through questionnaires distributed to cattle farmers in cattle fattening businesses in Serdang Bedagai. Production variables included production cost, feed amount, maintenance, and yield per period. Analysis was conducted to determine the relationship between production variables and farmers' income. The results of the study are expected to provide insight into the dominant factors affecting the production and income of cattle farmers. The findings provide insight for farmers on the importance of production management to increase profits and business sustainability. This study is expected to serve as a basis for the development of more effective production strategies in the cattle farming sector in Serdang Bedagai.

In this era of globalization, the native chicken business in Indonesia has such high potential that it is very suitable for business actors and chicken farmers in Indonesia. Designing strategies and ways of marketing processed chicken products is very important in increasing product sales. To meet the public demand for native chicken meat, marketing activities are needed that can distribute the meat from producers to consumers. Where marketing is essentially the flow of goods from producers to consumers. Marketing activities are an important factor that will determine the success of an entrepreneur. This research aims to develop and implement an effective digital marketing strategy for chicken farmers in Parbaungan District, Serdang Bedagai Regency, in order to increase sales and product competitiveness through the use of digital technology. In this study, the method used by the author is a qualitative research method by conducting a case study of the object under study. According to Sugiyono (2019: 16) qualitative research methods are as research methods based on natural philosophy (experiments) where researchers are instruments, data collection techniques and data analysis are inductive / qualitative and emphasize meaning. Word of mouth marketing is a promotional method that comes from consumers, by consumers, and for consumers. Satisfied customers will not only repurchase but they are also a walking, talking billboard for the business.