This research discusses the impact of Corporate Social Responsibility (CSR) on company financial performance. Findings from various studies show a positive relationship between CSR and financial performance, where CSR activities influence profitability and company value. However, this relationship with renewable energy companies remains unclear, highlighting the need for further research in this area. Overall, investing in socially responsible initiatives may not always have a direct impact on firm value and performance, highlighting the complexity of the relationship between CSR and financial outcomes.

ABSTRACT
The growth of the both traditional and fast-food culinary sector has been rapid and to maintain consumer satisfaction, it is a crucial factor for determining the progress of culinary business growth. Therefore, the objective of the study is to examine the influence of prices, promotions, and quality of service on consumer satisfaction at McDonald's Restaurant Semarang. The data was collected through the completion of questionnaires and it was analysed by using the double linear regression. The research findings indicate that the factors of price, promotion, and quality of service affect significant impact on consumer satisfaction at McDonald's Restaurant Semarang. Through the partial test, it revealed that consumer satisfaction is significantly impacted by both promotion and quality of the service, while the price has no significant influence on customer satisfaction.
 
ABSTRAK
Perkembangan industri kuliner terjadi dengan sangat pesat dan tidak terbatas pada makanan tradisional, namun juga restoran cepat saji. Kepuasan konsumen menjadi indikator penting dalam menentukan arah pengembangan bisnis kuliner. Tujuan riset ini ialah guna menganalisis dampak harga, promosi, dan kualitas pelayanan akan kepuasan konsumen restoran McDonald’s Semarang. Data diperoleh dari pengisian kuisioner dan dianalisis menggunakan regresi linear berganda. Keluaran penelitian mengunjukkan bahwa harga, promosi, dan kualitas pelayanan mempunyai dampak signifikan secara simultan akan kepuasan konsumen restoran McDonald’s Semarang. Uji Parsial (Uji t) mendapati bahwa promosi dan kualitas pelayanan mempunyai dampak signifikan akan kepuasan konsumen sementara harga tidak mempunyai dampak signifikan akan kepuasan konsumen.
 

Penelitian ini memiliki tujuan guna menganalisa viral marketing, celebrity endorser, serta inovasi produk terhadap keputusan pembelian pelanggan pada brand Scarlett Whitening. Jumlah populasi pada penelitian ini sejumlah 100 responden yang berada di wilayah Magelang dan Semarang. Teknik purposive sampling dipakai guna memperoleh sampel yang selaras pada syaratnya. Metode analisis penelitian menggunakan uji reliabilitas, validitas, t, f, analisa regresi linier berganda, serta koefisien determinasi. Alat analisanya memakai IBM SPSS versi 26. Hasil penelitian menunjukkan bahwa viral marketing secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, celebrity endorser secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian serta inovasi produk secara parsial berpengaruh postif dan signifikan terhadap keputusan pembelian. Hasil seluruh variabel yaitu viral marketing, celebrity endorser, dan inovasi produk secara simultan berpengaruh terhadap keputusan pembelian pelanggan brand Scarlett Whitening.
Kata Kunci: Viral Marketing, Celebrity Endorser, Inovasi Produk, Keputusan Pembelian

Samsung and iPhone are popular brands in Indonesia's smartphone market, attracting many users. Nowadays, smartphones serve not only for communication but also as tools for digital marketing. This study focuses on examining how social media marketing, content marketing, and brand image affect the choices of university students in Semarang when it comes to buying Samsung and iPhone smartphones. We collected data from 100 students selected using a specific sampling method. We used a Likert scale questionnaire and IBM SPSS 25 for analysis. The results showed that social media marketing doesn't influence purchase decisions for Samsung and iPhone. However, content marketing and brand image significantly influence both brands. In general, these factors positively impact purchase decisions, with Samsung having a slightly higher impact compared to iPhone. There's no significant difference between the two brands. These findings can help businesses improve their marketing strategies for better targeting consumers.

Industri kecantikan secara keseluruhan mengalami pertumbuhan dari tahun ke tahun. Kemampuan kritis memerlukan suatu produk atau jasa tertentu agar mampu memahami keberadaan dirinya secara utuh. Produk perawatan kulit merupakan barang kecantikan yang menandakan tumbuhnya bisnis terkait. Tujuan dari penelitian ini untuk menganalisis pengaruh influencer, live streaming, dan program flash sale terhadap keputusan pembelian netizen pada produk skincare Somethinc. Data survei awal dikumpulkan melalui link google form dan jumlah sampelnya 140 responden yang sebelumnya pernah membeli dan menggunakan skincare Somethinc menggunakan aplikasi TikTok Shop untuk penelitian kuantitatif. Hasil penelitian menunjukkan bahwa live streaming dan program flash sale tidak signifikan terhadap keputusan pembelian netizen, namun influencer memiliki pengaruh yang signifikan terhadap keputusan pembelian netizen. Meskipun perusahaan telah menggunakan live streaming dan program flash sale dengan masif, nampaknya pelanggan tidak tertarik untuk melakukan pembelian. Para netizen lebih tertarik untuk membeli produk skincare Somethinc karena adanya influencer. Sebaiknya perusahaan mengkombinasikan ketiga variabel tersebut menjadi suatu program pemasaran yang komprehensif agar kinerja bisnis meningkat dan pangsa pasar semakin luas.

The Allisa Cake business was founded by Mrs. Nora in 2016, a housewife located in Krapyak, West Semarang, Semarang City, Central Java. The products produced are cakes or bread which are marketed offline and online. However, online marketing has not met the expected targets, so appropriate promotional media is needed, in order to introduce the product to the public and to optimize promotional media. This research designs Instagram content that makes it easier to understand products and designs Instagram content that follows trends.The method used in this research is ADDIE developed by Dick and Carry, the development design with the ADDIE design aims to develop and validate the product. Meanwhile, the software used includes Corel Draw and Adobe Photoshop.Data collection was carried out by interviewing business owners, making observations and studying literature. After getting the data, create a product design and then apply it to the Instagram Feed design concept. The design stages are in the form of Thumbnail visualization, Tightissue and Final Design. The research produces Instagram content that contains information to make it easier to understand the product and the content design follows trends as the main promotional media.

Identity is a way that distinguishes the character or innate nature of living things, things, or humans themselves that characterize them. Brand Identity is a sign of identifying an identity of a brand as a differentiator from other brands. Brand Identity design can be notarized successfully when the brand identity represents a brand, in its delivery in the form of logos, applications, on stationary sets and on promotional media.Coconut Orchids Nursery is an orchid flower cultivation place that has a fairly complete orchid collection. Coconut Orchids Nursery plans to develop its business. In order for the planning to be measurable, it is necessary to design strategic planning in the form of strategy plots and work programs. Brand identity design is needed as a standard strategy program in a business / company. In order to be effective, a brand identity must be distinguishable from competing brands and be able to represent the product, service, or company over time. Efforts in achieving brand identity must be done with full commitment and consistency because the benefits will be worth it if successful.

Problems faced by mosque youth service partners include: Not all MSMEs have good access to stable internet. This can hinder their ability to manage their online store, update inventory, or interact with customers efficiently. Many MSMEs have limitations in terms of human resources, technical expertise and technological infrastructure. This makes it difficult for them to manage the e-commerce platform effectively. Packaging and labels must match the product itself, both in terms of size, shape and other physical characteristics. Finding practical and attractive packaging that also protects the product well can be a challenge. Good packaging design can sometimes involve additional costs, such as graphic designer fees or custom packaging production. For MSMEs with limited budgets, this can be an obstacle.
This service activity was carried out in the Gunungpati Village hall on Jalan Magersari Gunungpati, Gunungpati District, Semarang, which included lectures, training and direct mentoring and step-by-step direct assistance. This activity was carried out over 2 days and was attended by 17 participants from MSME actors in the Gunungpati Village area in Gunungpati District, Semarang City and guided by 7 presenters/lecturers from the University of Computer Science and Technology.
Training activities along with assistance on product packaging labeling received a good response from partners and participants. Partners, in this case, the Gunungpati Village, appreciates this activity because it can help in developing the MSMEs of its fostered partners in increasing their knowledge and skills regarding labeling. Product labeling will be more perfect if it can be completed with halal legality and a production permit, so education needs to be carried out through training and mentoring regarding this matter, especially for MSMEs in business. Increased understanding of MSME business actors regarding the importance of packaging and label design on products sold, increased quality of product packaging through brands and labels printed on the packaging, and increased income from MSME business actors in Gunungpati Subdistrict.

Tujuan dari penelitian ini adalah mengetahui apakah terdapat pengaruh antara rekrutmen, pelatihan dan pengembangan karir terhadap kinerja pegawai pada CV. Sumber Baru. Penelitian ini menggunakan pendekatan kuantitatif dengan kuesioner dalam mendapatkan data dari responden yang berjumlah 39 karyawan, dan seluruh populasi digunakan sebagai sampel. Metode analisis statistik menggunakan software SPSS V.24. Pengujian di dalam penelitian ini menggunakan teknik uji validitas, reliabilitas, uji normalitas, uji heteroskedastisitas, uji multikolinearitas, uji T, uji F, serta koefisien determinasi. Berdasarkan dari hasil penelitian yang telah dilakukan, mampu ditarik kesimpulan bahwa rekrutmen, pelatihan dan pengembangan karir secara bersamaan berpengaruh positif signifikan terhadap kinerja pegawai. Secara parsial variabel rekrutmen berpengaruh positif signifikan terhadap kinerja pegawai. Variabel pelatihan berpengaruh positif dan signifikan terhadap kinerja pegawai. Variabel pengembangan karir berpengaruh positif signifikan terhadap kinerja pegawai.

Wifi@id internet is a public service of technology-based Wifi / Hotspot provided by TELKOM Group. WiFi@id wifi is a promising business for the company because of its CDMA business declined previously lived. Problems that occur at this time is the lack of information between users with id being wifi locations. It causes the user to access the wifi en manual are based on the location, while the location of wifi id contained in the shared location. Design website information systems and route search nearby directions wifi @ id is located. This website system enables users to find the location nearest wifi id with the position where the user is located. This mapping information design using a model of the development of the SDLC (system development life cycle), namely the development of a model system in stages starting from the analysis, the initial design, through implementation phase object-oriented programming is UML (unified modeling language), the data collection techniques namely observation and interviews. Conclusion of this website information system that can manage data wifi, managing user data, and know the location of the user's location.