The aim of this research is to describe the level of needs of the main character Kinara in the novel entitled Primerose by PenieJingga02. The problem raised in this research is how the character Kinara is able to fulfill Maslow's five levels of needs and whether Kinara is able to achieve the need for self-actualization at the highest level of Maslow's needs. The method used in the research is a descriptive qualitative literary psychology approach. literary psychology approach using the study of Abraham Maslow's humanistic theory. Maslow's five levels of needs that will be analyzed in the character Kinara are the psychological needs (physiological needs), the safety needs (needs for security), the belonging and love (needs for affection), the esteem needs (self-esteem needs) , the actualitation needs (actualization needs). This research shows that the main character Kinara has not been able to actualize herself because of the five needs there are two needs that have not been fulfilled, so the character Kinara has not been able to fulfill the last need, namely self-actualization.

Micro, Small and Medium Enterprises (MSMEs) have a vital role in the Indonesian economy, creating new jobs, innovation and unique strategies. The growth phenomenon of MSMEs presents challenges and opportunities, encouraging the need for targeted strategies, in-depth market understanding and adaptability. This research explores strategic management practices in MSMEs in Dee Lestari's "Rantai Tak Putus". The strategies implemented include internal development, making the right decisions, and consistency in implementing positive values. The MSME players in this book are able to adapt strategic management to their business needs, not only for immediate business growth, but also to build a solid foundation for long-term sustainability. This creates an environment that supports business growth, strengthens competitiveness, and ensures the adaptability of MSMEs to change for sustainable business continuity.

Literary works are works of art that are expressed through the author's feelings, thoughts and experiences. One type of literary work is a novel. A novel can be studied psychologically, which is called literary psychology. This research is considered important because it relates to human behavior. The title of this research is the self-protection mechanism of the character Zee in the novel Insecure by Seplia. The problem in this research is the self-defense mechanism of the character Zee in the novel Insecure by Seplia. The purpose of this writing is to describe and analyze a person's background, attitudes and experiences which ultimately form a self-defense mechanism. The data source for this research is the novel entitled Insecure by Seplia, published by PT Gramedia Pustaka Utama, 2016. This research uses descriptive methods. The descriptive method is intended to describe and critically analyze text data in the novel. The results of this research is that the character Zee uses 5 self-defense mechanisms: denial, repression, avoidance, focus and projection. And what is often used is the self-defense mechanism of denial and avoidance.

This research aims to analyze the content of the short story entitled "Amarah Virus Pada Negeriku" by Ike Loveni Nur Safitri based on the impact of the virus on city conditions from economic, population aspects in the form of migration and transportation. The research approach used in this research is descriptive qualitative with a content analysis strategy method. This short story tells about the rapid increase in the Covid-19 virus and the policies implemented by the government to suppress its spread. From this, the impact on city conditions emerged, such as the economy in the city being disrupted, transportation within the city not running well, the migration process being disrupted, and the policies implemented apparently helping to reduce problems in the city, especially air pollution.

The creation of literary works in various genres such as short stories, poetry and even novels cannot be separated from themes related to the development of technology, including internet technology. The novel genre literary work entitled Hi-Fi by Bayu Permana, published in 2019, contains several uses of internet technology in it which will be explained more complexly in this research. In this novel, internet technology as a whole is used as a means to explore information and knowledge in the learning process, as well as as a means of entertainment for playing games, watching streaming broadcasts, downloading videos, accessing social media, and so on. The method used in this research uses a hermeneutic approach, namely by analyzing in more depth several text fragments in the novel related to internet technology. Internet technology findings in the Hi-Fi novel include internet network technology, Wi-Fi, quota or data package, Mi-Fi, and hotspot.

The aim of this research is to analyze the influence of market share in the novel "Resign" by Almira Bastari on company shares. The method used in this research is a qualitative description method. This method analyzes presentation data in the novel "Resign" by Almira Bastari. The object studied in this research is the function of market share and share on changes in the company's economy in the novel 'Resignation' by Almira Bastari. The data source for this research is the novel "Resign" by Almira Bastari. Published in 2018 by the publisher Gramedia Pustacautama. Data collection techniques in this research used reading and note-taking techniques. Based on the research results, it can be concluded that the market share strategy and increasing the company's share price index influence the running of a business in the company.

The role of economic factors is one of the problems that exist in society. This needs to be studied to see the influence of the economy on a person's character. The aim of this research is to determine the role of economic factors in character formation and conflict in literary works. The literary work used is entitled Merpati Biru by Achmad Munif. The method used is a descriptive qualitative method with a sociological approach. The research results show that the role of economic factors contained in these literary works is the social reality of poverty which is oriented towards economic needs in society which shapes characters who fall into deviant work.

The novel Negeri Para Bedebah by Tere Liye is a novel that contains Accounting Theory. This research aims to analyze economic phenomena. The data used was taken from reading the novel Negeri Para Bedebah using a descriptive approach and qualitative methods. The novel contains about fraud and manipulation of financial reports at Bank Semesta. The results of this research include asset valuation, interest rates, inflation and the purchasing power of money

This research aims to describe stock price competition in a literary work. The literary work used in this research is a short story entitled Starbucks Coffee, Suatu Senja by A. M. Lilik Agung. The method used is a qualitative approach using document study techniques. The activities carried out were reading, viewing, interpreting and analyzing the short story Starbucks Coffee, Suatu Senja. The results obtained will be described in sentence form. The research results show that there are two aspects contained in the short story Starbucks Coffee, Suatu Senja namely the social aspect and the investment aspect. The social aspect is described by the existence of rivalry/competition from both parties. Meanwhile, the investment aspect is illustrated by the decline in share prices on the stock exchange.

The novel The Last Shoe tells the story of the life of a father named Pak Marwan. The character Pak Marwan in the novel The Last Shoe is the main character of the story. Mr, Marwan is a shoe craftsman whose name is known as the “father of shoes”. Pak Marwan opened a shoe business and made the name of his village known to many people. This type of research is qualitative research which aims to understand social phenomena, including the phenomenon being studied. The descriptive method of analysis is to describe the facts followed by content analysis. The data in this research is in the form of discourse related to the object of research is the novel The Last Shoe by Toni Tegar Sahidi. The primary data source in this research is the next of the novel The Last Shoe. Data collection techniques use heuristic and hermeneutic reading methods. The results of this research are to find out the characterizations contained in the novel The Last Shoes by Toni Tegar Sahidi, namely responsible, hardworking, business style, and teaching employees to be independent.