This research aims to evaluate the impact of traditional games on the development of children's social interaction skills, highlighting its relevance amidst the shift in children's interests from traditional to digital games and the ongoing challenges of conventional mathematics education. Through a comprehensive literature review approach, this article analyzes the effectiveness of traditional games such as congklak, cak bur, and engklek in supporting cognitive, motor, and socio-emotional development in early childhood. The research findings indicate that traditional games significantly enhance social interaction skills, as evidenced by the effectiveness of cak bur in improving social interaction among kindergarten students and the role of congklak in the socio-emotional development of young children.

Adoption of melon (Cucumis Melo L.) cultivation innovation plays an important role in increasing productivity and efficiency. This study discusses the application of innovation adoption in melon plants with greenhouse technology, hydroponics, modern irrigation technology, post-harvest processing mechanisms for breeding. This literature review uses the Systematic Literature Review (SLR) method to compare National Journals and International Journals that are relevant to Innovation Adoption. The use of the Internet of Things (IoT) allows automatic monitoring of environmental conditions. Technology in melon cultivation has a significant impact on agricultural productivity and efficiency. In the hydroponic system of soilless cultivation in limited land conditions, each innovation has challenges in its implementation, such as high investment costs, the need for training for farmers, and limited access to certain technologies
 

Classroom management skills are one of the fundamental competencies in teaching aimed at creating and maintaining an optimal learning environment. In other words, this skill is closely related to the professional abilities of teachers to produce favorable conditions, provide enjoyment for learners, and foster a healthy learning discipline. This study aims to understand how classroom management is implemented at Private High School Utama Medan located in Medan Tembung District, Medan City. The method used in this research is qualitative descriptive. Several issues that arise in classroom management at Private High School Utama Medan include: students seeking attention, emotional students, students facing learning difficulties, students who struggle to cooperate with their group mates, groups that violate regulations, a lack of adequate learning media, and a classroom atmosphere that is not supportive.

The cultivation of character education values is an important aspect in the learning process at school. One of the effective and fun approaches to develop student character is through literary works, especially drama. This article aims to analyze the values of character education contained in the Sangkuriang drama and examine its potential as a learning medium in the classroom. This research uses a qualitative descriptive method with the content analysis technique of the Sangkuriang drama script. The results of the analysis show that the drama contains various character education values such as responsibility, honesty, and critical attitude. These values are conveyed through conflicts between characters and storylines that contain deep moral messages. By adapting this drama into learning activities, teachers can shape students' characters in a contextual and fun way. Therefore, Sangkuriang drama deserves to be used as an alternative learning media based on local wisdom.
 

This study aims to reveal the influence of various factors in digital marketing on consumer purchases on the TikTok Shop platform. This study specifically aims to assess the impact of content marketing and online customer reviews on purchasing decisions with customer trust as an intervening variable on TikTok Shop customer in Pati. This study uses a quantitative method. The population studied was TikTok Shop consumers in the Pati area, with an unknown number. A total of 97 respondents were sampled through a non-probability sampling technique with a purposive sampling approach. Data analysis was carried out using SmartPls 3 software. The results of the study showed that content marketing had an influence on purchasing decisions, while online customer reviews did not have a significant influence. In addition, content marketing and online customer reviews had an effect on purchasing decisions. However, customer trust was not proven to influence purchasing decisions. Content marketing and online customer reviews also had no influence on purchasing decisions through customer trust as an intervening variable on TikTok Shop customer in Pati.

Technological developments and changes in the global world are driving rapid transformation in various aspects.The education system needs to undergo fundamental changes to prepare the next generation to face the challenges and opportunities of the 21st century. A new curriculum needs to be designed to teach students the essential skills of this century, such as critical thinking, creativity, collaboration, and understanding digital literacy. The conventional curriculum model that focuses on mastering factual knowledge and basic skills is no longer sufficient.In order to change education, all aspects of the education ecosystem must be evaluated comprehensively, including the government, educational institutions, teachers, parents, and society as a whole. The curriculum must be updated to support project-based learning methods, cross-disciplinary research, and an emphasis on developing 21st century skills. In addition, the way of teaching must shift from a teacher-dominated approach to a student-focused approach, with the help of digital technology.

This study aims to analyze the cultivation process and marketing management strategies of ornamental plants applied by Ganda Nursery as one of the MSMEs in the horticulture sector. The research method used is descriptive qualitative with data collection techniques through observation, in-depth interviews, and documentation. The results of the study indicate that Ganda Nursery has succeeded in implementing sustainable ornamental plant cultivation techniques, including through the selection of superior seeds, the use of organic planting media, and pest control based on botanical pesticides. From a management aspect, Ganda Nursery utilizes digital marketing strategies through social media such as Instagram and WhatsApp to expand market reach and increase sales. This success cannot be separated from the application of sustainability principles and Islamic values ??that emphasize the importance of managing natural resources wisely and responsibly. The obstacles faced include fluctuations in market demand, business competition, and limited resources, but are overcome by product innovation and improving service quality. This study is expected to be a reference for other MSMEs in developing sustainable and highly competitive ornamental plant businesses.

The purpose of this study is to investigate how Social Studies is taught in private primary schools using the National Curriculum framework, namely the Independent Curriculum. The study focuses on teaching methods, character education integration, and the various enabling and impeding elements that influence curriculum implementation. To gain a thorough understanding of instructors' experiences presenting the curriculum, a qualitative research approach with a basic qualitative design was employed. Three teachers from grades 4, 5, and 6 at MIS Hayatul Islamiyah, Depok, were selected using purposive sampling, and the population consists of social studies instructors at private primary schools. Semi-structured interviews accompanied by field notes and documentation were used to gather data. An open-ended interview guide encompassing topics such as lesson planning, teaching techniques, evaluation tactics, and the integration of character education served as the primary tool. As teachers navigate opportunities and challenges in connecting their curriculum with national education goals, the data reveal a range of dynamics in the implementation process. In addition to offering suggestions for improving the standard of Social Studies education moving forward, this study provides a comprehensive overview of current practices in private school settings.

Learning the concepts of Greatest Common Factor (GCF) and Least Common Multiple (LCM) at the elementary school level faces significant challenges due to their abstract and complex nature. This study aims to develop and evaluate the effectiveness of innovative learning strategies using the congklak game in enhancing students' understanding of GCF and LCM concepts. The research employed a Research and Development (R&D) methodology with the ADDIE model, involving 14 fifth-grade students from SDS Nahdlatul Ulama Medan as research subjects. The congklak game was developed as an interactive learning tool that integrates traditional game elements with mathematical concepts. Implementation was conducted through structured phases including needs analysis, media design, prototype development, learning implementation, and outcome evaluation. Research findings demonstrate significant improvements in students' conceptual understanding and learning outcomes. The use of congklak media successfully created contextual learning experiences that enabled students to visualize abstract GCF and LCM concepts through manipulation of congklak seeds. This strategy also increased active student engagement, promoted collaborative learning, and created an enjoyable learning atmosphere. Data analysis showed improved average student scores and higher learning mastery rates compared to conventional teaching methods. This study provides practical contributions to the development of mathematics teaching strategies at the elementary school level, particularly in teaching GCF and LCM concepts. The research findings recommend the use of congklak media as an effective alternative for enhancing the quality of meaningful mathematics learning oriented toward conceptual understanding.

The purpose of this study is to analyze the effects of store atmosphere and customer lifestyle on purchasing behavior, focusing specifically on Parewa customers. Employing a quantitative survey methodology, the research integrates an explanatory approach with a correlational design to explore the relationships between these variables. The study follows a cross-sectional framework, with data collected at a single point in time. The individual purchaser serves as the unit of analysis, and the research is carried out within a natural, real-world environment. The findings demonstrate a statistically significant and positive correlation between store atmosphere and customers' purchasing decisions. This implies that an inviting and comfortable store environment increases the likelihood of customer purchases at Parewa. Additionally, the results show a significant positive correlation between lifestyle and purchasing behavior, suggesting that customers with enhanced lifestyles are more inclined to purchase Parewa products. These insights underline the importance of aligning store ambiance and customer lifestyle preferences to drive sales effectively.