Manajemen Sumber Daya Manusia (SDM) dan Kewirausahaan
(Aulia Ramadhani, Dara Anindya Putri Umagapi, Tutut Arif Rachman, Wening Patmi Rahayu, Agung Winarno)
DOI : 10.58192/ebismen.v4i1.3221
- Volume: 4,
Issue: 1,
Sitasi : 0 30-Mar-2025
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| Last.22-Jul-2025
Abstrak:
Managing human resources and entrepreneurship are two crucial components of any successful organization. Human resources management focuses on recruiting, training, and retaining employees to ensure they can perform their job duties effectively. On the other hand, entrepreneurship involves the creation and development of new business ventures, products, or services. Both areas play a significant role in the overall success and growth of a company. In this paper, we will explore the intersection of human resources management and entrepreneurship, examining how these two disciplines can work together to drive innovation and organizational success. By leveraging the expertise and creativity of both HR professionals and entrepreneurs, companies can cultivate a culture of innovation and adaptability. This collaboration can lead to the development of cutting-edge products and services, as well as the implementation of forward-thinking HR practices that attract and retain top talent. However, integrating HR and entrepreneurship may also present challenges, such as balancing risk-taking with employee well-being and ensuring that organizational goals align with individual aspirations. Despite these obstacles, the potential benefits of combining these disciplines are vast, offering companies a strategic advantage in today's competitive business landscape.
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2025 |
Marketing Mix dan Kewirausahaan
(Shinta Prasetia Devi, Early Harison Mahardhika, Wening Patmi Rahayu, Agung Winarno)
DOI : 10.58192/ebismen.v4i1.3139
- Volume: 4,
Issue: 1,
Sitasi : 0 14-Mar-2025
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| Last.22-Jul-2025
Abstrak:
Entrepreneurship plays a crucial role in economic growth, especially for small and medium enterprises (SMEs). One of the main factors for entrepreneurial success is the effective implementation of the marketing mix. This paper discusses the concept of the marketing mix in entrepreneurship by highlighting the 4P elements (Product, Price, Place, Promotion) which have evolved into 7P with the addition of People, Process, and Physical Evidence. The discussion includes the implementation of the marketing mix, strategies for facing business challenges, and its impact on competitiveness and business growth. This study highlights how entrepreneurs can optimize marketing elements through product innovation, value-based pricing strategies, the use of digitalization in distribution, as well as social media-based promotion and marketing technology. Additionally, this paper reviews various challenges in the implementation of the marketing mix, such as limited capital, intense competition, and changes in consumer behavior, as well as adaptation strategies through guerrilla marketing, strategic partnerships, and data-driven approaches. The findings in this study indicate that the application of a flexible and innovative marketing mix can enhance business competitiveness and sustainability. By understanding the relationship between the marketing mix and entrepreneurship, entrepreneurs can develop more effective marketing strategies to face the ever-evolving market dynamics.
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2025 |
Korelasi Ilmu Pengetahuan, Metode Ilmiah Dan Penelitian
(Rizki Amalia Utami, Umar Hamdani, Agung Winarno)
DOI : 10.58192/sidu.v3i4.2783
- Volume: 3,
Issue: 4,
Sitasi : 0 12-Dec-2024
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| Last.22-Jul-2025
Abstrak:
Science and the scientific method are two closely related concepts that support the development of research. The scientific method provides a systematic framework for acquiring, validating, and organizing knowledge, while science serves as the theoretical foundation for further exploration. This study employs a Systematic Literature Review (SLR) approach to evaluate the relationship between science and the scientific method in advancing research. By analyzing recent literature, this article identifies patterns, challenges, and opportunities in the application of the scientific method across various disciplines. The findings reveal that the scientific method not only acts as a tool for validation but also as a mechanism for fostering innovation in multidisciplinary research. This highlights its critical role in ensuring the reliability and relevance of scientific advancements.
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2024 |
Terapan Aksiologi pada Artificial Intelligence Chatbot
(Ig Jarot Febri Setyo Wibowo, Agung Winarno)
DOI : 10.62951/switch.v3i1.325
- Volume: 3,
Issue: 1,
Sitasi : 0 11-Dec-2024
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| Last.27-Jul-2025
Abstrak:
The rapid advancement of technology has made artificial intelligence (AI), particularly generative chatbots, an integral part of everyday life. These chatbots, powered by Natural Language Processing (NLP) and deep learning technologies, are widely used in various fields such as customer service, education, and entertainment. However, the increasing prevalence of such technologies brings forth important philosophical concerns, particularly in the realm of axiology—the branch of philosophy that deals with the nature of values, including the practical and ethical implications of knowledge and technology. This study investigates the practical benefits and ethical responsibilities associated with generative chatbots, using ChatGPT as a case study. The research examines whether ChatGPT adheres to the axiological principles of science, specifically its usefulness in enhancing human life and its ethical responsibilities. Through a qualitative content analysis, this research evaluates the responses of ChatGPT to a series of questions based on the axiological framework outlined by Sumantri. The study focuses on two main aspects of science's axiological evaluation: the practical benefits of science and technology, and the ethical responsibilities tied to their application. The findings indicate that ChatGPT is capable of providing useful insights that contribute to human understanding, improve quality of life, simplify complex tasks, and offer solutions to various problems. However, the ethical considerations of AI technology, such as fairness, transparency, and accountability, remain a crucial area of concern. This research highlights the importance of balancing technological progress with ethical responsibility, emphasizing that AI systems like ChatGPT must be developed and applied in ways that align with human values to ensure their positive impact on society.
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2024 |
Urgensi Prinsip Logika sebagai Pengantar Ilmiah dalam Bidang Ilmu Ekonomi
(Satrio Ahmadtul Firdaus Romadhoni, Dewi Sinta Puspitasari, Agung Winarno)
DOI : 10.61132/manuhara.v3i1.1400
- Volume: 3,
Issue: 1,
Sitasi : 0 06-Dec-2024
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| Last.08-Aug-2025
Abstrak:
This study explores the role of logical principles as a scientific foundation in economics, highlighting how logic supports theory development, empirical analysis, and decision-making in this discipline. As the foundation of scientific methodology, logic ensures consistency, validity, and coherence in research, helping to avoid cognitive biases and logical fallacies that often arise in economic analysis. Using the Systematic Literature Review (SLR) method, this study synthesizes findings from various academic sources to explain the importance of logical principles such as deduction, induction, and probability in building economic theories and addressing challenges in modern economic research. In conclusion, the proper application of logic not only improves the quality of research but also the credibility of the resulting economic policies.
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2024 |
Analisis Pengaruh Aliran- Aliran Filsafat pada Kehidupan Sehari-hari
(Shinta Prasetia Devi, Agung Winarno)
DOI : 10.58192/sidu.v3i4.2698
- Volume: 3,
Issue: 4,
Sitasi : 0 25-Nov-2024
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| Last.22-Jul-2025
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Philosophy has long been an integral part in shaping human thought patterns and behavior. However, in the context of everyday life, the influence of philosophical schools is often hidden in the moral, social and individual decisions we make. This research aims to analyze how various philosophical schools, such as rationalism, empiricism, existentialism, pragmatism, analytical philosophy, and moral philosophy, influence everyday life through a systematic literature review. By collecting and analyzing scientific articles, books and related research, this research assesses the practical application of philosophical principles in aspects of human life, from individual ethics to social and political impacts. The findings of this study show that philosophical schools contribute significantly to the formation of views of life, ethical decision making, and social relationships. However, its implementation often faces challenges in the complex context of modern life. This research suggests the importance of understanding philosophy in improving the quality of personal and societal life. Apart from that, this study also opens up space for further research regarding the role of philosophy in the context of technology and globalization
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2024 |
Epistemology of Science in Scientific Research
(Yaumi Rohmah, Nur Afika Fitriani, Agung Winarno)
DOI : 10.55606/jubima.v2i4.3430
- Volume: 2,
Issue: 4,
Sitasi : 0 25-Nov-2024
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| Last.13-Aug-2025
Abstrak:
Epistemology is a branch of philosophy known as the epistemology of science that focuses on basic questions about scientific knowledge, such as how knowledge is acquired, developed, and validated. The methods used in idea articles are useful for developing new ideas, critiquing existing theories, or providing new insights into the issues or problems being discussed. There are several reasons why people should study epistemology: first, strategic reasons because strategy is fundamental to achieving certain goals. Second, cultural reasons, because culture is part of knowledge and is important in every aspect of culture. Third, educational reasons, because education is a conscious effort to develop views of life, attitudes, and perspectives.
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2024 |
Kebenaran dan Tanggung Jawab dalam Praktik Kepemimpinan: Studi Filosofis tentang Etika di Perusahaan
(Siget Fitrianto Haribowo, Agung Winarno)
DOI : 10.58192/ebismen.v3i4.2699
- Volume: 3,
Issue: 4,
Sitasi : 0 25-Nov-2024
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| Last.22-Jul-2025
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Truth and responsibility are fundamental ethical principles that shape leadership practices in corporate settings. This study explores the philosophical foundations of truth and responsibility and their applications in leadership ethics within organizations. Using a systematic literature review approach, the research synthesizes findings from various philosophical schools, such as deontology, utilitarianism, and virtue ethics, to examine how leaders can navigate ethical dilemmas, foster integrity, and build trust. The results reveal that embracing truth and accountability enhances decision-making processes, strengthens organizational culture, and mitigates ethical risks. This study highlights the significance of philosophical reflection in addressing modern leadership challenges, particularly in fostering transparency and ethical responsibility in complex business environments. Future research should focus on integrating these principles into leadership development programs to promote sustainable and ethical organizational growth.
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2024 |
Pemanfaatan Sosial Media Marketing Dalam Upaya Meningkatkan Penjualan Umkm Pada Produk Bubuk Kopi Robusta (Gubuk Angin) Di Kecamatan Bumiaji Kota Batu
(Miftahul Zanna Arsyad, Muh K Bonesaputra Rukman, Agung Winarno, Agus Hermawan)
DOI : 10.55606/kreatif.v2i4.790
- Volume: 2,
Issue: 4,
Sitasi : 0 25-Nov-2022
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| Last.19-Aug-2025
Abstrak:
UMKM use the internet as an online marketing tool to gain a satisfying market share. Everyone in the world has easy access to the internet, including MSME entrepreneurs who have used the internet as a medium for providing and developing information sharing about products offered to consumers online. The purpose of this service is to help businesses use social media as a medium for selling Robusta ground coffee products (Gubuk Angin) in Bumiaji District, Batu City. The method used in this business is to provide attractive packaging improvements, socialize social media marketing, help set up social accounts, and create promotional media such as pictures, photos and videos.
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2022 |