The advancement of digital technology has revolutionized marketing from traditional methods to online approaches. Digital marketing, leveraging digital media and the internet, including e-commerce and social media, has become a crucial element in promoting products and services. According to Kotler and Keller (2023), digital marketing not only boosts sales but also strengthens brand identity and fosters customer relationships. In Indonesia, Micro, Small, and Medium Enterprises (MSMEs), which significantly contribute to the local economy, can utilize digital marketing to expand their market reach and improve efficiency. This study was conducted in Ngampel Kulon Village, Kendal Regency, Central Java, focusing on MSME operators and aspiring entrepreneurs who have not fully utilized digital platforms such as WhatsApp Business. The research method involved observation, economic potential identification, and training using a Participatory Rural Approach. The training covered four main components: an introduction to digital marketing basics, copywriting techniques, digital marketing strategies, and hands-on practice with guidance. Results showed that 34 local residents and 15 KKN students exhibited high enthusiasm and successfully applied promotional strategies through social media. The evaluation indicated an improvement in knowledge and skills in using WhatsApp Business for product marketing. The conclusion is that the training successfully enhanced MSMEs' understanding and skills in digital marketing, including digital content creation and social media utilization. The program also emphasizes the need for policy makers' involvement in planning and managing local product marketing to compete globally and adapt to ongoing technological trends.

The digital revolution frontiers have rippled across society today – with various web content shared online for users as they seek to promote monetization and asset exchange, with clients constantly seeking improved alternatives at lowered costs to meet their value demands. From item upgrades to their replacement, businesses are poised with retention strategies to help curb the challenge of customer attrition. The birth of smartphones has proliferated feats such as mobility, ease of accessibility, and portability – which, in turn, have continued to ease their rise in adoption, exposing user device vulnerability as they are quite susceptible to phishing. With users classified as more susceptible than others due to online presence and personality traits, studies have sought to reveal lures/cues as exploited by adversaries to enhance phishing success and classify web content as genuine and malicious. Our study explores the tree-based Random Forest to effectively identify phishing cues via sentiment analysis on phishing website datasets as scrapped from user accounts on social network sites. The dataset is scrapped via Python Google Scrapper and divided into train/test subsets to effectively classify contents as genuine or malicious with data balancing and feature selection techniques. With Random Forest as the machine learning of choice, the result shows the ensemble yields a prediction accuracy of 97 percent with an F1-score of 98.19% that effectively correctly classified 2089 instances with 85 incorrectly classified instances for the test-dataset.

In the world of education, we really need every support from every circle because a student's success in learning is due to this support. Determine the right model needed to help this progress by determining the right model according to the problems faced by students. In this research, the researcher aims to collaborate between teachers and parents to help the learning progress of elementary school students at SDI Harekakae. The sample I took was 30 students with different abilities so that researchers could measure the extent of collaboration between parents and teachers to help students develop progress. Initial observations in this study provided data from 8 statements, each of which had a weight that did not meet the target of <80% with an average score of 40%. So in this implementation the researcher held a meeting with parents and teachers to enter into a collaboration agreement. In this meeting the teachers agreed to carry out 8 statements by signing the activity contract. During the implementation, researchers carried out monitoring by providing activity observations. However, the results obtained were that 2 statements did not meet the target, while 6 statements met, meaning that out of 8 statements, 80% were successful. So it can be concluded that in collaboration there are several obstacles, in this case family finances also influence.

Transactional analysis counseling was developed from Sigmund Freud's psychoanalytic theory and the discovery of the workings of the brain. The aim of this research is to find out about transactional analysis counseling philosophically based on the results of literature studies. This research uses qualitative methods with a literature study type. The method used in this type of literature study is to search for data or material by reviewing and collecting information from various credible and relevant sources such as scientific journals, articles, books and others related to the topic discussed, namely transactional analysis counseling based on ego state counseling theory. Then note down the important points that are appropriate to the research problem. (1) The results of this research include the Basic Philosophy of Transactional Analysis Counseling. (2) Main Concepts of Transactional Analysis Counseling (3) Objectives of Transactional Analysis Counseling, (4) Ego state theory, (5) Role and function of the counselor in transactional analysis counseling, (6)Counselee experience in counseling. (7) Procedure for Transactional Analysis Counseling Stages. (8) Transactional Analysis Counseling Techniques.

Peers play a very important role in character formation, especially students' disciplined character. One of the roles of peers is to provide encouragement or motivation to other friends. The aim of this research is to find out the role of peers in forming disciplined character and the impact of the role of peers. The method in this research uses descriptive qualitative methods using words or narratives to analyze and describe certain phenomena. The results of this research are that peers can help in forming a disciplined character, in the end a person must have internal motivation and personal commitment to remain disciplined.
 

This activity aims to train junior high school students on Moa Island, Southwest Maluku Regency, Maluku Province to develop their speaking skills through Speech activities. This is a response to the importance of one of the four English skills: listening, speaking, reading, and writing. By carrying out this activity, students can develop their speaking skills.

This study focused on UNIMED Biology Department students and aimed to find Indonesian language errors in their WhatsApp conversations with lecturers. The data included messages sent by UNIMED biology students to lecturers via WhatsApp. A qualitative analysis was conducted to compare this data with language error standards set in good and correct Indonesian language rules, such as EYD, PUEBI, and KBBI. The results showed that some of the language mistakes that often occur in conversation include incorrect word use, incorrect punctuation, and ineffective sentences

The creative industry in Indonesia has experienced rapid growth in recent years, causing increasingly tight trade competition and various innovations in product marketing. This research focuses on the handicraft industry, especially accessories such as bracelets, necklaces and rings. Even though stringing looks easy, the biggest challenge is creating a unique design and ensuring the strength of the connecting rope so that it doesn't come loose easily. As technology develops, handicraft producers are now utilizing digital marketing to expand their market reach. Digital marketing, which involves the use of social media for promotion, has become a key strategy in the industry. This research specifically highlights the use of the social media platform TikTok as a digital marketing tool. TikTok, which is popular among teenagers and young adults, provides e-commerce features such as TikTok Shop and live shop, which allow manufacturers to sell their products directly through the app. Through this research, we explore the effectiveness of TikTok as a digital marketing medium for handicraft producers, as well as how this platform can support the growth of the creative industry in Indonesia.

Health is a human right and is an element of welfare because health is a community need and must be realized. One of the health supports is medicine, the function of medicine is prevention, healing, recovery, health improvement, and contraception, for humans. Based on its function and the dangerous consequences of drug consumption, its manufacture and distribution must be under the supervision of the Food and Drug Monitoring Agency, by Presidential Regulation Number 80 of 2017 concerning the Food and Drug Monitoring Agency.Under his supe rvision, illegal drugs remain widespread and consumed in inappropriate doses by the public, including hard drugs and narcotics. As a result of dependence, many drug traffickers are caught and repeat the same actions (recidivists). Drug recidivism is regulated in Law Number 5 of 2009 concerning Narcotics Article 144 paragraph (1). However, the distribution of narcotics continues to occur. From the results of this research, the author found that BPOM's efforts as a supervisory body need to be increased, not only collaborating between agencies but also inviting the community, this is also to realize Chapter XIII concerning Community Participation, Law Number 35 of 2009 concerning Narcotics. Also, apply the most severe sanctions to create a deterrent effect so that there is no repetition of criminal acts of narcotics trafficking.
 
 

A traffic violation is an act or action carried out by a person driving a motorized vehicle or a pedestrian which is contrary to the laws and regulations in the field of traffic and road transportation. Therefore, traffic management and engineering is needed so that every motorized vehicle user has regulations in traffic so that they understand the use of road directions and lanes and the law is a guide to the rules and regulations of a society and must be obeyed. The main problems in this research are: (1) What is the process for resolving traffic violation cases committed by TNI-AD soldiers in the Legal Area of ??Military Court III-15 Kupang? (2) How are criminal sanctions imposed on TNI-AD soldiers who commit traffic violations in the Legal Area of ??Military Court III-15 Kupang?. This research is empirical normative research, so the data sources used are primary data sources, secondary data and tertiary data. Primary data was obtained from interviews, secondary data was obtained from libraries, journals and the internet, and tertiary data was obtained from dictionaries, Wikipedia and encyclopedias. Data were analyzed descriptively-qualitatively. The results of this research show that (1) The process of resolving cases of road traffic violations committed by the TNI-AD was examined using a rapid examination process based on Law Number 31 of 1997 concerning Military Justice and Law Number 22 of 2009 concerning Traffic and Transport Roads. (2) The criminal sanctions imposed on the TNI-AD who commit traffic violations are fines and imprisonment.