This study aims to evaluate the impact of Work-Life Balance, Employee Internal Marketing, and Corporate Culture on Organizational Citizenship Behavior (OCB) among employees of PT XYZ Cikarang. OCB is a voluntary action taken by employees to improve organizational performance beyond their official responsibilities. An optimal work-life balance can improve employee well-being and strengthen their commitment to the company. Internal Employee Branding serves to strengthen employees' identity and relationship with the company, while Corporate Culture forms values and norms that encourage constructive behavior in the work environment. This study applies a quantitative method with a multiple regression analysis approach. Information was obtained through questionnaires distributed to employees of PT XYZ Cikarang. The research findings indicate that work-life balance, internal marketing for employees, and organizational culture have a positive and significant impact on OCB, both separately and together. The main factor that is most influential in strengthening OCB is Organizational Culture, which shows the important role of company values and norms in shaping employee attitudes. The findings suggest that companies should improve work-life balance, strengthen internal brands, and create a supportive organizational culture to encourage employees to perform behaviors that go beyond their responsibilities.

Masculinity is a social construct often internalized in society through various forms, including literary works. This study aims to analyze the representation of masculinity in Boy Candra's novel Trauma, particularly through male characters interacting with the protagonist, Kimara. This research employs the approaches of literary sociology, gender theory, and trauma theory to understand how masculinity is depicted. Data were collected through a critical reading technique applied to the novel's text. The analysis reveals that masculinity is represented in various forms, ranging from emotional dominance to expressions of affection, as well as the influence of trauma in shaping gender dynamics. These findings emphasize that masculinity in Trauma is not an innate trait but a social construct influenced by emotional and social contexts. The study contributes to gender studies and Indonesian literature, while also enhancing readers’ understanding of the complexity of masculinity in literary works.

The purpose of this study is to implement semantic web technology to search for tourist objects in Pati Regency using ontologies. Search engines are currently unable to provide the exact information that users need. While search engines that use semantics can provide relevant information because the data can be understood according to meaning and are interconnected. Ontology is used to store data in the form of objects that are interconnected with each other. The ontology approach was chosen as an alternative to current storage media (relational based), because the data is easier to present. Pati Regency has a lot of tourism potential to be developed. Statistical data on the number of tours in Pati every year has increased, including religious tourism, cultural tourism, nature tourism, educational tourism and industrial tourism. However, the existence of these many tours has not made the city of Pati a tourist destination for both local and foreign tourists. The results of this study are the presentation of data models for tourist destinations which include cultural tourism, educational tourism, nature tourism, historical tourism, industrial tourism, craft tourism and culinary tourism in Pati Regency which contains some information such as the name of the tour, type of tour, description, the location of the tour and the telephone of the tour.

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Kepemimpinan dan Lingkungan Kerja terhadap kinerja pegawai Pada Badan Pengawas Pemilihan Umum Republik Indonesia. Jumlah populasi dalam penelitian ini sebanyak 47 orang pegawai pada Biro Keuangan dan BMN Badan Pengawas Pemilihan Umum Republik Indonesia. Metode pengumpulan data dalam penelitian ini dilakukan dengan cara menyebarkan kuesioner kepada 47 responden pegawai pada Badan Pengawas Pemilihan Umum Republik Indonesia. Metode penelitian yang digunakan adalah metode kuantitatif yang bersifat asosiatif dengan menggunakan data primer. Hasil ini menunjukan bahwa Kepemimpinan berpengaruh positif dan signifikan terhadap kinerja pegawai dengan nilai t hitung lebih besar dari t tabel 3,313 2,015 dan nilai signifikan 0,002 0,05, Lingkungan Kerja berpengaruh positif dan signifikan terhadap kinerja pegawai dengan nilai t hitung lebih besar dari t tabel 4,039 2,015 dan nilai signifikan 0,000 0,05. Secara bersama-sama Kepemimpinan dan Lingkungan Kerja berpengaruh positif dan signifikan terhadap kinerja pegawai dengan nilai F hitung lebih besar dari F tabel 54,496 3,21 dan nilai signifikan 0,000 0,05.Kata kunci: Kinerja Pegawai, Kepemimpinan dan Lingkungan Kerja.

Stock investments that provide high returns, but the higher the benefits offered, the higher the risk that will be faced in investing, especially if it is not supported by knowledge of analyzing stocks. This study utilizes the Data Mining prediction technique with the Linear Regression algorithm on the shares of PT. Aneka Tambang Tbk or ANTM. The dataset that will be used is downloaded through the Yahoo Finance website in the period January 2016 - March 2021. In this study the analytical method used is SEMMA (Sample, Explore, Modify, Model, Assess). With RapidMiner Studio 9.9 tools. The result of testing the RMSE (Root Mean Squared Error) value is 17.135, MSE (Mean Squared Error) is 293.599 and the MAPE (Mean Absolute Percentage Error) value is 1.87%. Based on the MAPE, the accuracy of the Linear Regression algorithm in predicting the stock price of PT. Aneka Tambang Tbk provides high-accuracy predictions.

This article analyzes the representation of culture shock in Andrea Hirata's novel Edensor, focusing on the experiences of the main characters, Ikal and Arai, as they interact with European culture. Using Kalvero Oberg's culture shock theory, which includes the stages of honeymoon, crisis, recovery, and adjustment, this study explores how both characters undergo shifts in mindset and attitudes when confronted with foreign cultural values. The paper also discusses the impact of culture shock on their character development and its relevance in today's global socio-cultural context, including migration and international education. Through this analysis, it is understood that culture shock is not merely a clash of cultures, but also a crucial process for learning and personal growth. The findings of this study are expected to contribute to interdisciplinary literary studies, particularly in understanding the relationship between literature and social-cultural phenomena.