This study aims to analyze the influence of content marketing on consumer purchasing decisions for product X. Content marketing, as a strategy based on delivering relevant and valuable content, has increasingly become a key factor in building consumer engagement and influencing buying behavior. This research employs a quantitative approach using a survey method involving 150 respondents who are active social media users and consumers of product X. The data were analyzed using multiple linear regression to examine the impact of content marketing variables—namely content relevance, content consistency, content quality, and content engagement—on purchasing decisions. The results show that content marketing significantly influences consumer purchasing decisions when considered simultaneously. Partially, the variables of content relevance and content engagement have the most dominant influence compared to the other variables. These findings indicate that delivering content that is relevant to consumer needs and interactive in nature can enhance trust and buying interest. This study provides practical implications for business practitioners to strengthen their content marketing strategies by focusing on relevance and engagement to drive purchasing decisions.

Kulit terong ungu merupakan salah satu varietas yang berwarna ungu yang mengandung antosianin. Senyawa antosianin berfungsi sebagai antioksidan bagi tubuh yang dapat mencegah stress oksidasi. Kulit terong ungu memiliki potensi sebagai bahan dasar pembuatan minuman olahraga karena kandungan senyawa antosianin. Penelitian ini bertujuan untuk menganalisis karakteristik sensori dan fisikokimia. Penelitian ini menggunakan Rancangan Acak Lengkap dengan dua kali pengulangan. Terdapat 3 formulasi konsentrasi bubuk kulit terong ungu yaitu F1 (22,9 g), F2 (27,9 g), F3 (33,6 g). Minuman disimpan selama 28 hari pada suhu 20C -80C dan dianalisis setiap 7 hari. Parameter yang diamati adalah pH, total padatan terlarut, dan uji sensori (warna, aroma, kekentalan, penampakan fisik). pH dan total padatan terlarut di uji menggunakan Kruskall-Wallis, uji sensori dianalisis dengan teoritis deskriptif. Hasil pengamatan menunjukan tidak ada pengaruh yang signifikan (p > 0,05) antara perbedaan formulasi dengan nilai pH dan total padatan terlarut. Uji sensori menunjukan bahwa perubahan paling nyata terjadi pada aroma. Warna, kekentalan, dan penampakan fisik cenderung stabil.

The increasing demand for electric vehicles (EVs) due to global warming and environmental issues necessitates specialized knowledge in this field. This research develops an electric motorcycle trainer kit designed to enhance learning in vocational high schools, specifically in the Electrical Engineering and Automotive departments. The research aimed to design and validate a trainer kit that accurately represents an electric motorcycle's electrical system, facilitating hands-on learning for students. The methodology involved data collection, product design, and implementation with validation by field experts. Results showed that the trainer kit significantly improved students' understanding and practical skills related to electric vehicle systems. In conclusion, the electric motorcycle trainer kit proved to be an effective educational tool, supporting the development of competencies required for the growing electric vehicle industry. Further improvements in the aesthetic and technical aspects of the kit could enhance its future applications.

Tujuan penelitian ini untuk mendeskripsikan implementasi pendidikan karakter berbasisPancasila dan multicultural melalui mata pelajaran PKn SMPN 03 Kediri. Pendidikanpancasila di SMPN 3 Kediri secara sepintas tercermin dalam visi sekolah yang berprofilpancasila. Metode penelitian yang digunakan ialah metode kualitatif deskriptif. Hasilpenelitian menunjukkan implementasi pendidikan Kewarganegaraan berbasis pancasiladibagi menjadi tige berdasarkan tingkatan kelas. Pada kelas 7, pendidikan PKn lebihbanyak mengenalkan pendidikan kenegaraan, Pancasila, dan pendidikan multiculturalsecara keseluruhan. Selanjutnya pada kelas 8, pendidikan PKn difokuskan untuk lebihbanyak belajar praktek di masyarakat, baik dalam bentuk simulasi kecil atau langsungberkecimpung ke dunia masyarakat dengan berbagai bentuk dan varian. Berikutnya padakelas 9, pendidikan PKn lebih banyak terkonsentrasi pada pematangan pembentukankarakter berprofil Pancasila. Pengaruh pendidikan multicultural dalam PKn menjadimudah bagi siswa dalam memahami budaya dan sifat teman serta mengetahui carapenyelesaian konflik di masyarakat. Tujuannya menjadikan hubungan antar teman danmasyarakat bisa semakin rukun meskipun dengan teman yang berbeda agama serta dapatmenyelesaikan masalah dengan teman tanpa emosi.

Fenomena rasisme berbasis suku di media sosial, seperti diskriminasi terhadap Suku Madura yang sering dikaitkan dengan stereotip negatif, menunjukkan urgensi solusi berbasis nilai untuk meredam konflik sosial. Artikel ini mengeksplorasi konsep moderasi (wasathiyah) dalam Al-Qur'an sebagai pendekatan alternatif untuk menangani permasalahan ini. Penelitian ini menggunakan metode analisis literatur dengan pendekatan kualitatif, menelaah ayat-ayat Al-Qur'an yang relevan seperti Al-Baqarah: 143 dan Al-Hujurat: 13. Hasil penelitian menunjukkan bahwa nilai-nilai moderasi, seperti toleransi, keadilan, dan inklusivitas, memberikan panduan praktis untuk menciptakan harmoni sosial di media sosial. Studi kasus diskriminasi terhadap Suku Madura memperkuat pentingnya pendekatan ini dalam menghilangkan stereotip negatif. Simpulan penelitian ini menegaskan bahwa nilai moderasi dapat diterapkan melalui kampanye edukasi, moderasi konten, dan dialog lintas komunitas. Penelitian ini memberikan kontribusi praktis dan konseptual untuk mengatasi rasisme di media sosial sekaligus mempromosikan interaksi yang inklusif.

Community Service Activities were carried out at Madrasah Aliyah Negeri (MAN) 1 Mojokerto with the target of understanding legal socialization related to preventing deviant behavior from an Islamic legal perspective. Implementation of community service The main aim of this activity is to increase insight and knowledge regarding the prevention of deviant behavior from an Islamic Law perspective at MAN 1 Mojokerto. In order to increase knowledge and insight regarding deviant behavior carried out by teenagers and how it is regulated in Islamic law. Therefore, the socialization carried out at MAN 1 Mojokerto, Mojosari District, Mojokerto Regency is very important to carry out. Where adolescence is a transition period from childhood to adulthood, where children are not yet fully able to be independent. At this time, teenagers are at the stage of searching for self-identity which is full of various problems. One of the problems experienced by teenagers in their lives is related to deviant behavior. Deviant behavior is chaotic behavior that causes a teenager to be nervous, nervous and act uncontrollably. This behavior is often a reflection of anti-social personality in teenagers, we can see this from behavior that does not heed religious and social norms. Trigger factors can come from the individual teenager himself (internal) or outside the teenager himself (external). As parents, educators (teachers) should naturally contribute to resolving deviant behavior in adolescents. Emotional development in adolescents has not yet reached stability, so to help solve the problem we must understand its characteristics.

This research is motivated by the support of to apply for Halal certification through MIT-18 Post-109 UIN Walisongo Semarang KKN Students. This service aims to help micro, small and medium enterprises in Krajankulon village to apply for Halal certification independently through the Free Halal Certification Program. The activity carried out by MIT-18 Post-109 UIN Walisongo Semarang KKN students lasted for one month starting from July 2024 involving 15 stakeholders. The methods used include lectures, questions and answers, and online registration tutorials in collaboration with Pendampingan Produk Halal (PPH) of the Ministry of Religion of Kendal Regency. The results of this activity show an increase in participants' awareness and understanding of the importance of Halal certification, as well as the acceleration of the business legalization process through an easily accessible and free independent declaration system. This support is expected to increase the value of products and support business sustainability through strong legitimacy. Micro, small and medium enterprises play an important role in the Indonesian economy, especially in Muslim-majority societies where halal products are highly regarded. Halal certification is not only important for consumers, but also makes products more competitive in the market. However, there are still many in Indonesia that have not received halal certification, including in Krajangkulon Village, Kendal Regency. This is due to lack of information, lack of understanding of the certification process, and administrative obstacles such as obtaining a Company Identification Number (NIB). Therefore, this study highlights the importance of intensive support and socialization to increase awareness and understanding of Halal certification in order to support sustainable economic growth and provide assurance to consumers.

Abstract: Over time, humans have experienced many adaptations and changes. This underlies and guides everyone to be responsive to every change that exists. Education develops along with the advancement of technology and science in every individual since childhood. To realize all of that, small meaningful steps are needed, such as introducing the world of technology to the younger generation. The goal to be achieved is to familiarize the younger generation with technological developments. This is implemented directly to grade 5 students of SDN Jatipasar. The results of this program are that students are enthusiastic about computer devices. In addition, students' interests and abilities have increased significantly.

This research aims to explore students' perceptions of a short video entitled "Gender Discrimination". This video was created to convey messages regarding issues of gender discrimination that individuals may face in everyday life. The research method used is a qualitative study by conducting in-depth interviews with a number of students representing various backgrounds and views. The research results show variations in students' perceptions of the messages conveyed in the video, as well as how this video influences their understanding of the issue of gender discrimination.
 
 

This research aims to analyze the feasibility of a rice milling business in Krangkong Village, Kepohbaru District, Bojonegoro Regency. The analysis used to determine the feasibility of the business is cost analysis, revenue analysis, profit analysis and business feasibility analysis with Rvenue Cost Ratio (R/C Ratio), Benefit Cost Ratio (B/C Ratio) and Return On Infestment (ROI). The results obtained from this research are that the average costs used are IDR 176,475,461/month, the average income obtained is IDR 204,075,000/month and the average profit obtained is IDR 27,599,539/month. Calculating the feasibility analysis of the business, it can be seen that the average value of Revenue Cost Ratio (R/C Ratio) is 1.15, the average value of Benefit Cost Ratio (B/C Ratio) is 0.15 and the average value of Return On Investment (ROI) of 8%. It can be concluded that the rice milling business in Krangkong Village Kepohbaru District Bojonegoro Regency is feasible to run.