This study explores the factors influencing consumer decisions to use digital payments in conventional stores. As digitalization grows in the retail sector, understanding the key drivers and barriers of adoption becomes essential. Using a quantitative approach, data were collected via surveys from 100 respondents across urban and rural areas in Indonesia. To minimize bias, both online (Google Forms) and offline (printed) questionnaires were used to ensure inclusion of digitally inexperienced respondents. The variables analyzed include perceived security, ease of use, promotional strategies, and trust. The multiple linear regression analysis showed that all four variables positively and significantly influenced adoption. The comparison between urban and rural users highlighted digital divide issues, emphasizing the need for tailored strategies to support adoption in underserved areas.

Modern organizations are implementing artificial intelligence (AI) applications to improve human resource management practices through increased decision transparency and improved efficiency outcomes. Decision flexibility, employee acceptance issues, and the risk of bias create significant challenges in AI adoption in HR. This study examines the implementation of AI in the HR function to evaluate its impact on operational efficiency and employee well-being, using a comprehensive theoretical framework integrating Task-Technology Fit, Sociotechnical Systems, Job Demands-Resources, and Explainable AI. The study implemented a mixed-methods design involving explanatory sequential elements to analyze the effectiveness of AI systems and employee perceptions. Quantitative analysis revealed that AI technology improves HR efficiency by up to 45% despite posing challenges in decision-making flexibility. Qualitative exploration identified differences in AI acceptance across organizational levels, with 80% of employees indicating limited understanding of AI decision mechanisms and 60% concerned about potential bias. The study findings suggest that optimal AI implementation requires a collaborative human-AI model that combines algorithmic analysis with human oversight, especially for complex scenarios that require contextual interpretation. This study highlights the importance of algorithmic transparency and targeted communication strategies to increase technology adoption. Organizations should develop comprehensive Explainable AI mechanisms that effectively communicate decision rationales in accessible language, while simultaneously implementing monitoring protocols to evaluate and address potential patterns of bias. This research contributes to the understanding of specific factors that influence successful AI implementation in the HR context, emphasizing that technology optimization and human-centered design represent complementary priorities.

This research aims to determine the influence of green marketing and social media promotion on purchasing decisions in the city of Solo Raya. This research uses quantitative methods using primary data through distributing questionnaires online on the Instagram platform. The questionnaire was taken using a non-probability sampling technique with the number of samples used in the research being 100 respondents. This research uses data analysis using SmartPLS software. The results of this research show that the green marketing variable has a positive and significant influence on purchasing decisions and the social media promotion variable has a positive and significant influence on purchasing decisions.

The financial sector has experienced significant transformation with the adoption of Artificial Intelligence (AI) technology, particularly in improving business decision-making. This study aims to analyze the impact of AI on decision-making quality, focusing on risk analysis and portfolio management in Indonesia's financial sector. A mixed-method approach was utilized, combining quantitative and qualitative data to provide a comprehensive view of AI’s role in financial decision-making processes. Quantitative data were gathered through surveys of 50 respondents from various financial institutions, while qualitative data were obtained from semi-structured interviews with industry executives. The findings indicate that AI significantly enhances risk analysis accuracy by 25%, optimizes portfolio management, accelerates decision-making processes, and improves operational efficiency by automating manual tasks and reducing human errors. Despite these benefits, the study also identifies challenges such as data quality issues and high implementation costs, which hinder the broader adoption of AI in the financial sector. The study concludes that AI offers substantial potential to improve decision-making in the financial industry, but addressing data infrastructure and training needs is critical for achieving optimal outcomes

This study aims to determine and analyze the effect of market orientation and innovation on business performance with competitive advantage as an intervening variable (a case study of salted egg UMKM in Brebes district). This study used a quantitative research type with the research sample calculated using total sampling technique and obtained a total sample of 50 respondents. Data collection techniques using a questionnaire. Data analysis used linear regression analysis. Market orientation partially has a positive and significant effect on business performance in salted egg SMEs in Brebes Regency. The research results show that Innovation partially has no effect on business performance in salted egg SMEs in Brebes Regency. Market orientation partially has a positive and not significant effect on competitive advantage in salted egg SMEs in Brebes Regency. Innovation partially has a positive and significant effect on competitive advantage in salted egg SMEs in Brebes Regency. Competitive advantage partially has a positive and significant effect on business performance in salted egg SMEs in Brebes Regency. Market orientation using the Sobel model 1 test has a greater effect on business performance through competitive advantage in salted egg SMEs in Brebes Regency. Innovation in the Sobel model 2 test does not have a greater effect on business performance through competitive advantage in salted egg SMEs in Brebes Regency.

Penelitian ini bertujuan untuk mengetahui pengaruh celebrity endorser, brand image, dan kualitas produk berpengaruh terhadap keputusan pembelian produk scarlett, studi empiris konsumen produk scarlett di klaten. Metode penelitian ini menggunakan penelitian deskriptif kuantitatif, data dikumpulkan dengan menyebarkan kuesioner dengan teknik non probability sampling, yang bertujuan untuk mengetahui persepsi responden terhadap masing-masing variabel. Analisis yang digunakan dalam penelitian ini meliputi uji instrument dengan menggunakan alat IMB SPSS versi 25, sampel dalam penelitian ini 170 responden.
Hasil penelitian ini menunjukkan bahwa celebrity endorser, brand image, dan kualitas produk secara  simultan berpengaruh terhadap keputusan pembelian. celebrity endorser, brand image, dan kualitas produk secara parsial berpengaruh positif terhadap keputusan pembelian. Temuan pada penelitian ini adalah bermunculan ide-ide dalam bidang pemasaran. Celebrity endorser merupakan sebagai pilihan yang tepat untuk menyampaikan atau menginformasikan produk yang dimiliki.

Lulusan SMK yang diharapkan memiliki kualifikasi pengetahuan, kecakapan dan keahlian ternyata masih banyak kendala dan tantangan.  Ada kesenjangan (gap) antara pengetahuan dan ketrampilan para lulusan SMK dengan spesifikasi keahlian yang diminta dunia kerja. Pemerintah terus mendorong  akselerasi pengembangan ekosistem kewirausahaan untuk mempercepat pemulihan dan pembangunan ekonomi.   Perrguruan tinggi dapat berkontribusi dalam meningkatkan minat siswa SMK terhadap entrepreneurship berdasarkan pengetahuan dan inovasi. Sekolah Tinggi Ilmu Ekonomi Studi Ekonomi Modern (STIE STEKOM) melakukan Pengabdian Kepada Masyrakat untuk mengedukasi pentingnya pengenalan entrepreneurship kepada siswa-siswi SMKN 6 Sukoharjo. Penguatan kewirausahaan yang efektif dilakukan  diharapkan dapat meningkatkan kecakapan siswa siswi sebagai calon entrepreneur muda dengan memberikan penyuluhan membahas penilaian diri sebagai modal emtrepreneurship, cara berkomunikasi yang efektif dalam berbisnis, rencana bisnis model canvas, strategi berbisnis di era digital dan modal usaha untuk keberlangsungan bisnis.

This research is a quantitative research with the object of research is the passenger of PT. KAI Argo Lawu at Solo Racing Station. The sample in this study were 100 people. Data collection techniques through questionnaires. From the results of data processing, There is an influence of Service Quality on the ticket purchase decision of PT. KAI Argo Lawu at Solo Balapan Station, the arena with a significant level of service quality and a promotion effect on the ticket purchase decision of PT. KAI Argo Lawu at Solo Balapan Station. The value of the coefficient of determination is 0.578 or 57.8%. This means that the quality of service and promotion affect the decision to buy tickets PT. KAI Argo Lawu at Solo Balapan Station was 57.8%, while the remaining 42.2% was influenced by other factors not examined.

The results of multiple linear regression analysis obtained the equation Y = -1.824 + 0.595X1 + 0.471X2 + 0.268X3. The t-test analysis of the results for t-count service quality is 8,194 > ttable 1,986, so there is a positive and significant influence on the purchasing decision of Grabfood Online in Boyolali City. Analysis of the t-test results for t-count prices of 8.313 > ttable 1.986, then there is a positive and significant effect of the variable on the purchasing decision of Grabfood in Boyolali City. The t-test analysis obtained for t-count Promotion is 4,394 > ttable 1,986, so there is a positive and significant effect of promotion variables on Grabfood purchasing decisions in Boyolali City. Based on the analysis of the F test, the results obtained for the magnitude of the calculated F of 108,491 > F table 2,311, then together there is a significant influence between independent. Variables of Service Quality, Promotional Prices, To Purchase Decisions for Grabfood in Boyolali City. There is an influence between variables, namely Service Quality, Price, Promotion, Grabfood purchasing decisions in Boyolali City by 76.5%, while 23.5% is influenced by other factors that are not examined on customer satisfaction, customer loyalty, image or brand.

Consumer behavior has changed from offline shopping to online. The e-commerce business is growing along with the rapid development of technology and information. Consumer purchasing decisions through online-based transactions, among others, need to consider Online consumer reviews (OCR) and trust. This study aims to determine the effect of OCR and trust on purchasing decisions at Tokopedia. The sample used was 100 respondents with random sampling technique. The data was processed using multiple linear regression analysis. The results showed that OCR and trust partially or simultaneously had a significant effect on purchasing decisions. OCR and trust are able to explain 86.4% of consumer perceptions in purchasing decisions, the remaining 13.6% is the influence of other factors that are not explained in this study.