PT. The Indonesian China Fast Train is one of the companies operating in the field of public transportation services under the auspices of the government which was inaugurated directly by the President of Indonesia, namely Mr. Jokowi, who collaborates directly with China. This research aims at the Role of Public Relations Expert Prescriber PT. KCIC in building Brand Awareness for the Fast Train whoosh, the Role of Public Relations PT. KCIC as Communication Facilitator in building Brand Awareness regarding the Whoosh Fast Train, Role of Public Relations PT. KCIC in Communication Technician to build Brand Awareness of the Whoosh Fast Train, the Role of Public Relations as a Problem Solving Facilitator in handling the issue of the Whoosh Fast Train "Whoosh" Fast Train. The approach used in this research is qualitative with descriptive methods using data collection techniques, documentation and direct interviews with informants. Using triangulation techniques and data analysis using Dozier & Broom's Public Relations Role theory in Ruslan (2020). For the information obtained, 2 informants were interviewed, consisting of key informants, supporting informants and 1 triangulation. The results of this research found that PT Kereta Cepat Indonesia China's public relations will continue to provide updated information using social media and the available the public continues to remember the existence of the Whoosh Fast Train.

This qualitative literature review explores the role of digital marketing and operational strategies in enhancing the performance of Micro, Small, and Medium Enterprises (MSMEs). Drawing on recent empirical studies, the review highlights how digital marketing adoption, product innovation, and operational efficiency contribute to increased sales, customer satisfaction, and competitiveness in MSMEs. The study synthesizes findings from various journals to identify effective marketing strategies and operational practices that are critical for MSMEs’ sustainability. Implications for managers include prioritizing digital platforms and integrating operational improvements to optimize growth. The review also identifies gaps for future research on tailored marketing and operational frameworks in diverse MSME contexts.

This study examines the role of the Youth, Sports, and Tourism Office in developing Manggar Beach as a leading tourist destination in Balikpapan City. Using Pitana and Gayatri's theory on the role of government as a motivator, facilitator, and dynamic, this study uses a qualitative descriptive approach with data collection through observation, interviews, and documentation. The results of the study indicate that the office has implemented various strategies such as digital promotion, facility development, and stakeholder collaboration with the pentahelix concept. However, there are still challenges in the form of suboptimal facility maintenance, waste management problems, and relatively high entrance ticket prices. The office has responded with initiatives such as cleanliness campaigns, periodic ticket price evaluations, and creative economy development to increase competitiveness. This study contributes to the understanding of the dynamics of the role of local government in developing sustainable tourism for coastal destinations.

As the backbone of the global economy, Micro, Small, and Medium Enterprises (MSMEs) have a very important role. One of the success factors for SMEs is the effective management of Human Resources (HR). HR management is not only about recruiting and retaining employees, but it also involves strategies that blend human potential with business goals. Additionally, managing an employee team can be a challenge that requires the right skills and strategies. From sourcing top talent to designing effective training programs, everything needs to be well organized to support business growth and sustainability. The Community Service Activity of the Faculty of Economics and Business, Universitas Pelita Bangsa will be carried out online and offline (hybrid), located at the Alam Raya Residence Cluster Block B2 No 12A, Sukasari, Serang Baru, Bekasi Regency and also via Zoom.

Human Resource Management (HRM) is a strategic approach to managing the workforce within an organization, aiming to enhance both individual effectiveness and overall organizational performance. Job satisfaction plays a crucial role as a supplement for employees to maintain and carry out their jobs. When employees feel valued and heard, they tend to have higher intrinsic motivation, leading to improved performance. This research employs a quantitative approach with data collection techniques using questionnaires. The data analysis technique utilized is multiple regression analysis. The results of the study reveal that: Testing results indicate that discipline significantly affects the job satisfaction of employees at the Religious Affairs Office (KUA) in Banyuwangi Regency; Testing results indicate that the work environment significantly affects the job satisfaction of employees at the Religious Affairs Office (KUA) in Banyuwangi Regency; Testing results indicate that Organizational Citizenship Behavior (OCB) significantly affects the job satisfaction of employees at the Religious Affairs Office (KUA) in Banyuwangi Regency; Testing results indicate that discipline, work environment, and OCB collectively affect the job satisfaction of employees at the Religious Affairs Office (KUA) in Banyuwangi Regency. High discipline, supported by clear rules, can improve the job satisfaction of KUA employees in Banyuwangi Regency. Employees who feel comfortable in their workplace contribute to higher job satisfaction. Employees exhibiting strong OCB are more likely to experience greater job satisfaction. The synergy of high discipline, a conducive work environment, and strong OCB can significantly enhance the job satisfaction of KUA employees in Banyuwangi Regency.

This study aims to analyze the financial performance of PT Perkebunan Nusantara I Regional 5 Surabaya for the 2019-202 period. The method used in this research is quantitative descriptive method. To determine the financial performance of PT Perkebunan Nusantara I Regional 5 using financial ratio analysis techniques. The ratio analysis used in this study are liquidity ratios (current ratio, cash ratio and quick ratio), solvency ratios (DER ratio, DAR ratio and LTDtER ratio), activity ratios (total asset turnover, receivable period turnover and inventory turnover) and profitability ratios (GPM, NPM, ROE, ROI and ROA). Quantitative data in this study are in the form of financial statements of PT Perkebunan Nusantara I Regional 5 for the 2019-2023 period. Based on the liquidity ratio, PT Perkebunan Nusantara I Regional 5 in 2019-2023 experienced a significant increase from 2020-2023 and its liquidity was better in 2023. The financial performance of the solvency ratio of PT Perkebunan Nusantara I Regional 5 for the 2019-2023 period shows a healthy and stable condition. The financial performance of the activity ratio of PT Perkebunan Nusantara I Regional 5 for the 2019-2023 period shows efficiency in managing receivables and inventories, but the use and utilization of assets to generate income needs to be improved. The financial performance of the profitability ratio at PT Perkebunan Nusantara I Regional 5 is classified as unfavorable which can increase the Company's losses. In general, the Company's performance for the 2019-2023 period is less healthy.

Penelitian ini berlandaskan pada perubahan perilaku dalam keuangan mengenai investasi, tingginya minat investasi di masyarakat dalam perdagangan bursa efek menjadikan topik yang perlu dibahas dari sudut pandang perilaku. Dimana dalam penelitian ini menggunakan theory of planned behaviour sebagai teori dalam mengembangkan variabel. Sehingga variabel yang peneliti pilih yaitu financial attitude, risk perception, dan locus of control. Penelitian ini bertujuan untuk menganalisis tentang pengaruh financial attitude, risk perception, dan locus of control terhadap investment intention pada generasi milenial. Lokasi penelitian ini dilakukan di Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan pengambilan sampel menggunakan teknik non probability sampling dengan metode purposive sampling. Dalam penelitian ini melibatkan 100 responden yang tersebar DKI Jakarta. Dalam menganlisis data peneliti menggunakan analisis regresi linier berganda. Berdasarkan hasil penelitian menunjukkan bahwa secara simultan financial attitude, risk perception, dan locus of control berpengaruh positif dan signifikan terhadap Investment Intention.

Cases of biological food poisoning can be caused by several causative factors, one of which is a food processing site that does not meet health requirements. According to the BPOM report (2016) cases of food poisoning in Indonesia in 2016 reached 1,068 cases. In 2016, 60 extraordinary events (KLB) of food poisoning were reported by 31 BB/BPOM throughout Indonesia. From the many cases of food poisoning that occur, it is necessary to take action in prevention by processing data on existing cases of poisoning to follow up on existing problems to reduce the number of cases of food poisoning by using a system on a computer so that the managed data can be processed quickly to obtain further information. Therefore the author wants to use a system with the clustering method to assist in processing data on biological poisoning cases grouping objects based on the characteristics of each object. Based on the research conducted, it can be seen that in cluster 2 in the dasta group of biological poisoning cases there are 11 data with centroid point age (x) 2, namely 12-16 years, centroid point on the type of poisoning (y) 6.36, namely sandwiches, and centroid point on the causative factor (z) 2.9, namely Gram-negative rod-shaped bacteria which are usually found in the intestines of humans and warm-blooded animals.

Anemia is one of the problems in adolescents in Indonesia. Anemia is more common in female adolescents than male adolescents. The purpose of this community service activity is to determine the level of adolescent knowledge about anemia and the importance of preventing anemia. The methods in community service activities include providing pretests and posttests, health education about anemia, the importance of preventing anemia. Community service activities use media in the form of leaflets, powerpoint presentations and videos. Knowledge measurement with questionnaires. This activity was carried out at Mts Al-Muhajirin Ambon class IX with 45 students. The results of the activity showed an increase in knowledge based on the results of the posttest, namely 73.4% of students had good knowledge about anemia. In conclusion, health education for adolescents through leaflets, powerpoint presentations and videos can increase knowledge for adolescents at Mts Al-Muhajirin Ambon. This activity needs to be improved by coordinating with the school and local health center to carry out continuous follow-up activities. The need for the formation of peer groups or health information corners at schools in increasing efforts to prevent anemia in adolescents.

Perkembangan teknologi informasi telah menjadi kunci bagi UMKM dalam memanfaatkan media sosial sebagai sarana pemasaran yang efektif. Sistem informasi yang terstruktur menghadirkan manfaat besar bagi bisnis, mulai dari meningkatkan efisiensi proses hingga memperkuat kerja tim untuk meningkatkan daya saing. E-commerce menjadi solusi bagi tantangan yang dihadapi UMKM, dengan biaya pemasaran terjangkau dan kemampuan untuk mempromosikan produk tanpa infrastruktur fisik yang mahal. Melalui pendampingan dan workshop, pelaku bisnis di Desa Dadapayam, Kabupaten Semarang, diberi pengetahuan dan keterampilan untuk memanfaatkan teknologi secara optimal dalam bisnis mereka, dengan fokus pada media sosial, marketplace, dan website. Tahapan pendampingan mencakup survey, sosialisasi, dan pembuatan desain promosi, dengan tujuan mengatasi kendala utama terkait kurangnya pemahaman dan kesulitan dalam menggunakan media digital untuk promosi dan penjualan. Langkah-langkah strategis telah dirumuskan untuk memberikan pemahaman yang lebih baik tentang pentingnya teknologi dalam bisnis dan menyediakan wadah bagi UMKM untuk mempelajari dan menerapkan teknologi tersebut secara efektif.