The development of digital technology, especially social media platforms such as TikTok, has had an impact that has driven changes in communication culture in society, one of which is related to the phenomenon of politeness crisis. This study aims to analyze the application of the principle of politeness in language in the speech used by the owner of the TikTok account "riezky.kabah". The method used in this study is a qualitative descriptive methodological approach and a pragmatic theoretical approach with SBLC (Simak Bebas Libat Cakap) data collection techniques and notes. The data source in this study was taken from video uploads on the TikTok account "riezky.kabah" in the period 2023-2025. The data for this study is in the form of speech in the video, especially video content with a school background as a limitation in data analysis. The results of the interim analysis show that there are 2 utterances of compliance and 50 utterances of violation, with details of the maxim of wisdom (tact maxim) found compliance as much as 1 data and violation as much as 13 data, the maxim of generosity (generosity maxim) found violation as much as 13 data, the maxim of modesty (modestness maxim) found compliance as much as 1 data and violation as much as 3 data, the maxim of approval (approval maxim) found violation as much as 18 data, the maxim of agreement (agreement maxim) found violation as much as 2 data, and the maxim of sympathy (sympathy maxim) found violation as much as 1 data.

This research analyzes representative speech acts in public speaking video tips on Sherly Annavita Rahmi's YouTube channel. There are two approaches in the research, namely methodological approach and theoretical approach. In the methodological approach, a qualitative descriptive approach is used, while in the theoretical approach, a pragmatic approach is used to analyze representative speech acts. The data collection technique in this study used free listening and note-taking techniques. The data that has been collected is analyzed using the commensurate method. Data presentation is done informally, besides that in this research also used presentation table to simplify and clarify the data analysis. A total of 109 representative speech acts were found with 7 types of representative speech acts namely stating, admitting, reporting, showing, mentioning, testifying, and speculating. The number of utterances found from 7 types of representative speech acts are 28 utterances of stating, 20 utterances of admitting, 9 utterances of reporting, 11 utterances of showing, 18 utterances of mentioning, 10 utterances of giving testimony, and 13 utterances of speculating. With this research, it is hoped that it can add insight for readers related to types of speech, especially representative speech acts.

Representative speech acts are an important aspect in pragmatics that helps understand the application of speech acts, especially in the context of learning videos on digital platforms such as YouTube. This study aims to provide readers, especially students of the Indonesian Language and Literature Education study program, with an understanding of the meaning, various types, and application of representative speech acts contained in the "Pengantar Sastra Indonesia" video on the "Restu Bias Primandhika" YouTube channel. This research sees video not only as a medium of information, but also as a tool that influences the interaction between speakers and listeners. This research uses a pragmatic approach by using a qualitative descriptive method. The data collection technique in this research uses the method of free listening and recording technique, which allows researchers to observe and record speech acts in their original context. The research found 113 representative speeches divided into eight main categories: stating, showing, mentioning, informing, suggesting, explaining, giving examples, and speculating. Of the 113 utterances, there are 16 utterances of stating, 6 utterances of mentioning, 14 utterances of showing, 23 utterances of informing or telling, 17 utterances of suggesting, 18 utterances of explaining, 13 utterances of giving examples, and 6 utterances of speculating. These findings show the various ways speakers use language effectively and persuasively. This study is expected to provide insight for readers regarding representative speech acts and become a reference for further studies in diverse communication contexts.

Pragmatics is a branch of linguistics that studies the intent of speech. The material of this research is directive speech acts. Directive speech act is one type of speech act used by speakers to tell others to do certain actions. This research analyzes the directive speech acts in the Science Around Us learning video on the Pahamify YouTube Channel. The approach used to examine this research is using theoretical and methodological approaches. The theoretical approach used is a pragmatic approach while the methodological approach used is a qualitative descriptive approach. This research method uses a pragmatic and descriptive qualitative approach. Data collection in this analysis is through listening and note-taking techniques, and using the derivative technique of simak bebas libat cakap. Then, the data analysis technique uses the commensurate technique. And using formal and informal data presentation techniques. The results show that there are various types of directive speech acts used by speakers, such as asking, commanding, ordering, inviting, asking, pleading, suggesting and forcing. The act of asking dominates, showing the speaker's effort to actively involve the audience. The findings indicate that directive speech acts play an important role in creating effective interaction in science learning through video media. This research contributes to a better understanding of more in-depth about language use in the context of online learning.

The rapid development of language means that young people, such as students, must understand the proper and correct use of language.  People need information for learning and entertainment purposes. For this reason, educational viewing is needed to uphold the factuality and up-to-dateness of the information on YouTube. This research focuses more on analyzing facts about animals, in addition to analyzing elocutionary speech acts in videos. This research is based on two reasons, namely practical and theoretical reasons. For practical reasons for conducting this research, it was found that many elocutionary speech acts on the Sisi Terang YouTube channel had an animal theme, in the playlist, we found discussions about animal facts. Apart from that, this research was conducted to provide information about things correlated with illocutionary speech acts, which are widel implemented in human life and can classify the form, function, and types of illocutionary speech acts. Qualitative research is included in this research methodology so that it can produce descriptive data. The techniques used in this research are note-taking techniques and pragmatic analysis techniques to produce data. Matched data and collection techniques are also used in this analysis when presented as formal and informal data. Based on the study on the Bright Side YouTube Channel with an Animal Theme in the Form of Locutionary Speech Acts, 62 news sentences, 32 question sentences, and 49 command sentences were found. In addition to being used in this research to analyze the form of illocutionary speech acts on the Animal-Themed Bright Side YouTube Channel, this research also has the benefit of adding new insight into the study of pragmatics, specifically in the use of social media.

This study explores the use of locutionary speech acts in the podcast “Self-Development” by Andreass Bodres which is currently popular on the spotify application. Podcasts as digital audio media have become a forum for various discussions, including the topic of self-development. The methodological approach and theoretical approach are applied as an approach to the analysis of this research. Methodological approach uses a qualitative descriptive method, and the theoretical approach in analyzing speech acts uses analytical methods in the field of pragmatics. Locutionary speech acts, which are related to the literal meaning of an utterance, are considered crucial in conveying messages effectively in the context of podcasts. This study aims to identify the dominant types of locutionary speech acts in the podcast, and to analyze how these speech acts contribute to building the narrative and inspiring listeners. By analyzing the podcast transcripts, this research is expected to provide a deeper understanding of the communication mechanisms in self-development podcasts. The analysis results contained in the 6 “Self Development” podcasts on Andreas Bodres' spotify channel include 13 declarative or news speech acts, 6 questioning speech acts, and 15 reminding speech acts. To produce 34 data in the form of locutionary speech acts. This research is expected to contribute to the knowledge and insight of researchers about the analysis of speech acts carried out on the “Self Development” podcast on Andreas Bodres' spotify channel. This research is expected to contribute to the field of linguistics, especially pragmatics, and provide insight for podcast creators, listeners, and other researchers. In addition, this study also reveals how the context and purpose of communication affect the choice of speech acts used, as well as their impact on audience understanding and engagement.

Humans as social creatures need language as a communication tool to share thoughts, feelings, and information. Language is a complex social phenomenon that is influenced by culture and social context. Pragmatics, which is a branch of linguistics that studies meaning in context, focuses on speech acts as a basic element in communication. This study aims to analyze the illocutionary speech acts (directive, expressive, commissive, declarative, and representative) that often appear on Neuron's YouTube channel, especially on playlists related to sex education. This research uses descriptive qualitative method and pragmatics theoretical approach, and collects data through literature study by referring to various scientific literatures relevant to the topic discussed. The focus of the study is to analyze the illocutionary speech acts in sex education videos on Neuron's YouTube channel, which discuss important issues such as HIV/AIDS, contraception, and transgender. Of the six videos in the “Sex Education” playlist analyzed, 91 illocutionary speech acts were found, consisting of 28 directive speech acts, 8 expressive speech acts, 11 commissive speech acts, 15 declarative speech acts, and 29 representational speech acts. This research is expected to provide insight into the use of illocutionary speech acts in Neuron's YouTube channel playlist and help viewers understand the messages conveyed in these sex education videos.

This article discusses the use of noun phrases in health news in Suara Merdeka newspaper in September 2024. The purpose of writing this article is to identify the use of noun phrases by analyzing the types of noun phrases in depth, research data along with an explanation of the types of phrases based on modificative noun phrases, coordinative noun phrases, and appositive noun phrases. The research method in writing this article uses a descriptive method, a theoretical approach to language, based on data collection using the simak catat technique, and using agih analysis to select data in the study. This research uses informal and formal data presentation techniques delivered in narrative or explanatory form, and presented in tabular form. The result of this research shows some discussion: (1) Identification of modificative noun phrases found as much as 29 data, (2) Identification of coordinative noun phrases found as much as 3 data, (3) Identification of appositive noun phrases found as much as 2 data. This research is expected to be useful as a learning medium, especially in the syntactic field unit, namely noun phrases.

This research examines adjective clauses in the book “Rahasia Lancar Berkomunikasi” by Mulasih Tary & Devy Ardiyanti. The study aims to analyze and reveal the formation, types of meanings, and functions of adjective clauses in the book, as well as their relation to real-life situations in society. The research uses a descriptive qualitative method with a theoretical approach, analyzing adjective clauses based on data by considering their structural formation and classifying them descriptively align with relevant theory. The adjective clauses found in the book “Rahasia Lancar Berkomunikasi” include those with meanings related to physical conditions, inner qualities, and emotional states. By understanding the formation, the type of meanings, and functions of adjective clauses in connection with everyday life, it is hoped that readers will gain better insight into effective language use. Knowledge of the role of adjective clauses in daily communication can serve as a foundation for society to interact more wisely and build good social relationships and it can assist in related fields.

A phrase combines words with one function, and its use is essential in language. Many phrases were discovered in various media, one of which is in the historical text of Borobudur Temple, published in the World History Encyclopedia. This research aims to discover the category or grouping of phrases in historical texts, especially adjectival phrases and prepositional phrases. The method in this research is descriptive qualitative with a qualitative approach that produces descriptive data in the form of written words. The research results show that there are eight adjectival phrases and fifteen prepositional phrases in the historical texts studied. “Very close” is one of the adjectival phrases found in the historical text, while “Toward the northwest” is one of the prepositional phrases in historical text. This research aims to understand the use of adjectival phrases and prepositional phrases in a sentence to make effective sentences.