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This research uses visitor satisfaction as a mediating variable to examine and ascertain how emotional marketing and destination image affect positive electronic word-of-mouth in relation to Siantar Zoo tourism. Tourists who have been to Siantar Zoo made up the study's population. There are 271 responders in the sample utilized in this investigation. A questionnaire survey is the method used in this research to gather data. Descriptive analysis and the Structural Equation Model (PLS) were used in the data analysis process. Smart-PLS version 4 was utilized for data processing in the research. According to the study's findings, tourist satisfaction was positively but marginally impacted by emotional marketing. Tourist satisfaction was positively and significantly impacted by destination image. Positive Electronic Word of Mouth was significantly and favorably impacted by emotional marketing. Positive Electronic Word of Mouth is significantly and favorably impacted by destination image. Positive Electronic Word of Mouth is positively and significantly impacted by visitor satisfaction. Positive Electronic Word of Mouth via Visitor Satisfaction is not much impacted by emotional marketing. Through visitor satisfaction, destination image significantly influences positive electronic word-of-mouth. Determination Coefficient studies show that destination image, emotional marketing, and visitor satisfaction account for 56% of positive electronic word-of-mouth.

This research aims to describe the potential and facilities for tourism development in the Lembang Park Zoo tourist attraction and identify future developments regarding the facilities and potential of tourist attractions. The background of this research is because Lembang Park Zoo is one of the tourist destinations in Bandung that is child-friendly. There are also problems found in the field including 1. how to develop facilities 2. How to maintain potential 3. How to Promote Tourist Attractions in the Current Era of Globalization 4. How to manage food for animals Of course, with the method of observation and direct interviews, regarding the potential and development of facilities at Lembang Park Zoo, to local managers, the results of this study show the Potential and Development of Facilities at Lembang Park Zoo In addition, this study can recommend that Lembang Park Zoo has very adequate potential and environmental facilities.

Organizational Citizenship has a positive impact on organizational effectiveness. One factor that can effect OCB is servant leadership, namely a leadership style that focuses on serving team members. Job satisfaction acts as a intervening variable in this research, where job satisfaction is a variable that bridges the effect of servant leadership on OCB. This research aims to analyze and explain the effect of servant leadership on OCB with job satisfaction as a mediating variable. By using a quantitative approach, this research is expected to provide insight into how servant leadership can encourage OCB behavior by increasing employee job satisfaction. This research was conducted on employees of the CV operational division. Bali Harmoni Bali Zoo, with a total sample of 75 employees obtained using the saturated sampling method. Data collection was carried out by interviews and distributing questionnaires. The analysis technique used is Structural Equation Modeling (SEM) using the Partial Least Square (PLS) approach. The results of the analysis show that 1) servant leadership has a positive and significant effect on employee OCB, 2) servant leadership has a positive and significant effect on employee job satisfaction, 3) job satisfaction has a positive and significant effect on employee OCB, 4) job satisfaction mediates the effect of servant leadership on Employee OCB. The implications of this research theoretically support the findings of previous research through the perspective of social exchange theory. The practical Behavior is extra-role behavior carried out voluntarily by employees and implications of this research provide a policy reference for organizational leaders and management to increase employee OCB through servant leadership and job satisfaction.