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Computers in one of the network companies at PT. Estrada uses the Fortinet operating system. The final result expected through this implementation is to comprehensively see the capabilities of the firewall on Fortinet in overcoming the problem of blocking social media applications and streaming platforms during working hours. Blocking the application in question is the ability to filter web processes such as Facebook, Instagram, YouTube, etc. In the tests carried out, web filtering was able to block applications on social media and streaming platforms, which proves that the performance of web filtering is quite good. In analyzing web filtering performance, use the office hour rule tool by carrying out the rule schedule in the Fortinet network and displaying all the information in detail. The final result obtained in the network application filtering simulation process using Fortinet is that every network sent cannot be entered (blocked) on both social media applications and streaming platforms.

This study aims to develop a sentiment classification method for YouTube user comments related to the game Love and Deepspace using the Naïve Bayes algorithm, focusing on improving the text data processing and understanding user perceptions. Comment data were collected through scraping from YouTube videos, followed by preprocessing including text cleaning, normalization, stopword removal, stemming, and translation into English. Initial labeling was conducted using TextBlob, then the data were randomly sampled for training the Naïve Bayes model. Evaluation involved comparing sentiment distributions and visualization using Word Cloud and bar charts. The Naïve Bayes model achieved an accuracy of 77.36% in sentiment classification. The sentiment distribution shows differences between TextBlob (positive: 1,011, neutral: 1,312, negative: 575) and Naïve Bayes (positive: 901, neutral: 1,627, negative: 370), with Naïve Bayes being more conservative. The Word Cloud visualization identifies dominant words such as "bang," "game," and "main," while the bar chart shows the largest proportion of neutral sentiment. Naïve Bayes is effective for sentiment classification on informal comment data, with significant differences from rule-based methods like TextBlob. This research contributes to the development of text data processing techniques and user perception analysis, as well as opening up optimization opportunities with other algorithms like SVM for better accuracy.

This research examines digital charity practices within Christian media communication on YouTube, focusing on two distinct donation formats: marapthon live stream donations (e.g., 24‑hour fundraising events) and sermon‑based donations (offerings collected during or after online worship services). Despite the rapid growth of faith‑based online giving, a critical problem remains: the absence of an integrated system that aligns these two donation models with Christian values of transparency, accountability, and community stewardship. Existing platforms often treat live marapthon and sermon donations separately, leading to fragmented donor experiences and inefficient fund utilization. Therefore, this study aims to develop a conceptual framework for an integrated digital charity system by comparatively analyzing media communication strategies in both donation contexts. The proposed method is a netnographic comparative analysis, involving systematic observation of YouTube comments, chat logs, and video descriptions from 10 Christian channels (5 marapthon‑focused, 5 sermon‑focused) over six months, supplemented by semi‑structured interviews with content creators and donors. The main findings reveal that marapthon donations emphasize urgency and real‑time social proof, while sermon donations rely on theological framing and pastoral trust. The synthesis proposes a hybrid system architecture incorporating real‑time donation tracking, automated acknowledgment, and weekly theological reflection modules. In conclusion, integrating both models into a single development framework enhances donor engagement and aligns digital charity with Christian communication ethics, offering practical guidelines for church‑based YouTubers and platform developers.

Copyright is an exclusive right granted to creators to protect their intellectual works. The importance of copyright protection has increased with advances in digital technology and the widespread use of social media as a means of content distribution. Digital platforms such as YouTube, Instagram, TikTok, and various other streaming services facilitate the distribution of digital works, but also give rise to problems such as piracy and the use of works without the permission of the copyright owner. This digital piracy can result in economic and moral losses for creators. This study aims to analyze the application of copyright in the context of social media and examine the legal regulations governing copyright protection to address digital piracy in Indonesia. The method used in this study is a normative legal research method with a statutory and conceptual approach. The results show that legal protection for digital works is regulated by Law Number 28 of 2014 concerning Copyright and is strengthened by Law Number 1 of 2024 concerning Electronic Information and Transactions. These two regulations provide a legal basis for protecting the moral and economic rights of creators and authorize the government to block access to content that infringes copyright. These regulations are expected to reduce digital piracy and create a digital ecosystem that respects intellectual property rights.

Cine Crib is a YouTube channel that routinely reviews both international and Indonesian films, with a primary focus on Indonesian cinema. The review content, presented in a relaxed, informative, and entertaining manner, possesses significant potential to influence audience decisions to watch films in cinemas. In the digital era, social media platforms, including YouTube, have emerged as primary information sources that play a vital role in shaping consumer perceptions, preferences, and behaviors concerning movie-watching interest, particularly in theaters. This study aims to determine the influence and the magnitude of the impact of review content on the Cine Crib YouTube channel toward the interest in watching films in cinemas. The research employs a quantitative approach utilizing a survey method. Data were collected by distributing questionnaires to 100 respondents consisting of Cine Crib channel subscribers. Data analysis includes validity and reliability tests, simple linear regression, t-tests, F-tests, and the calculation of the coefficient of determination ($R^2$). Research findings indicate that film review content on YouTube has a positive and significant influence on the interest in watching films in cinemas, albeit with a weak correlation. Variations in watching interest are influenced by film review content, while the remaining factors are influenced by variables outside the scope of this study. Consequently, the Cine Crib channel represents an effective strategy for increasing interest in cinema-going.

Digital transformation has significantly altered early childhood learning patterns. Platforms such as YouTube have become dominant media consumed by preschool children. Exposure to digital content during the golden age potentially affects moral development, as children remain in a critical phase of imitation and value internalization. This study aims to conceptually analyze the role of parents in assisting early childhood moral development amid YouTube exposure from an Islamic education perspective. The research employs a qualitative approach using a systematic literature review of reputable national and international journals published between 2020–2026. The analysis involves identification, inclusion-exclusion selection, thematic categorization, and critical synthesis. Findings reveal that effective moral development is strongly influenced by parental mediation patterns, including active mediation, screen-time limitation, Islamic value-based content selection, reflective dialogue, and digital role modeling. The study proposes an integrative Islamic-based digital parenting model combining modern moral development theory and Islamic tarbiyah principles. Theoretically, this study contributes by integrating family digital literacy with Islamic moral education within contemporary educational discourse.

The increasing integration of internet technology in educational institutions requires structured network governance to ensure that digital resources support academic activities effectively. Unrestricted access to online platforms often leads to non-academic usage such as online gaming and social media engagement during instructional hours, which may reduce learning concentration and degrade network performance. This research develops and evaluates a network access control simulation using a MikroTik RouterBoard RB951Ui-2HnD device. The system applies firewall filtering mechanisms, hotspot-based authentication, and bandwidth allocation strategies through Simple Queue configuration. Network segmentation is implemented to differentiate teacher and student access privileges. The study adopts a Research and Development (R&D) approach to design, configure, test, and evaluate the proposed system. Testing results indicate that the firewall configuration successfully restricts access to selected online games (Mobile Legends, Clash of Clans, Roblox) and social media platforms (YouTube, TikTok, Shopee, Instagram, Telegram). Furthermore, bandwidth management demonstrates effective traffic prioritization, ensuring more stable allocation for teacher accounts in accordance with configured maximum limits. The findings confirm that structured firewall and bandwidth policies can improve network discipline, enhance performance stability, and support a controlled digital learning environment in schools.

Sentiment analysis on social media is widely used to represent public perceptions of sports performance, particularly in international competitions. This study aims to analyze the sentiment of YouTube user comments regarding the performance of the Indonesian National Football Team during the FIFA World Cup 2026 Asian Qualifiers. The data were collected from user comments on videos related to the matches and analyzed using a machine learning–based sentiment analysis approach. Sentiment classification was performed using the Naive Bayes algorithm. The results indicate that the proposed approach is able to effectively identify public sentiment toward the national team’s performance during the qualification matches. The findings of this study are expected to provide insights into public perceptions and contribute to sentiment analysis research in the field of sports.

The growth of digital media consumption has propelled YouTube to become an important platform for environmental campaign organizations such as Greenpeace Indonesia to disseminate information through various content formats, including podcasts. The Ngobrol Lingkungan podcast program aims to explore environmental issues in depth through focused conversations. This study aims to explain the management of podcast production using the POAC framework, which includes planning, organizing, executing, and controlling, as well as identifying obstacles that arise at each stage of production. The study uses a descriptive qualitative approach with primary data in the form of observations of the production workflow and semi-structured interviews with the production team, as well as secondary data from supporting documents and literature. Data collection was conducted from August to October 2025. The research results are expected to map production practices at each stage, identify technical and non-technical obstacles and their impact on process continuity and output quality, and produce concrete recommendations for improving future episodes. These findings are expected to enrich the study of POAC-based podcast production management and provide practical guidance for similar programs in campaign or public education organizations.

This study was motivated by the low levels of student motivation and cognitive learning outcomes in the Islamic Education (PAI) subject at SMK Pasundan 1 and SMK Bunga Persada Cianjur. The phenomenon was identified through preliminary observations showing that 45% of students scored below the Minimum Mastery Criteria (KKM) and demonstrated low engagement during the learning process. The school’s efforts to improve student motivation and learning outcomes have not been optimal, as teaching methods and media are still largely limited to conventional approaches. Therefore, innovation in learning through the use of technology-based interactive multimedia such as Google Classroom, YouTube, and Quizizz is needed to create more engaging and effective learning experiences. The objectives of this study were to identify: (1) the implementation of Google Classroom, YouTube, and Quizizz multimedia in PAI learning; (2) students’ learning motivation; (3) students’ cognitive learning outcomes; (4) the influence of multimedia implementation on students’ learning motivation; (5) the influence of multimedia implementation on students’ cognitive learning outcomes; and (6-8) the qualitative findings that expand and deepen the quantitative results regarding multimedia implementation, learning motivation, and cognitive learning outcomes at SMK Pasundan 1 and SMK Bunga Persada Cianjur. This research employed a Mixed Methods approach using a sequential explanatory design, combining quantitative and qualitative methods in sequence. Data were collected through questionnaires, interviews, observations, and document analysis.

The development of social media has shifted the way humans interpret spirituality and construct self-identity, giving rise to the phenomenon of digital religiosity that is all-visual, instant, and performative. This study aims to analyze how representations of spirituality in social media culture contribute to the crisis of self in modern humans, by interpreting this phenomenon through the metaphysical perspective of Seyyed Hossein Nasr. Using a qualitative approach with a descriptive-analytical design that enriches digital ethnography, this study collects data through documentation of spirituality-themed content on TikTok, Instagram, and YouTube, as well as a literature review of Nasr's works and literature related to digital spirituality. Thematic analysis shows that spirituality in social media is formed through symbolic aestheticization, the commodification of religious values, and identity performances oriented towards algorithms and public validation. These findings demonstrate the symptoms of the desacralization of modernity as criticized by Nasr, namely the erosion of spiritual depth due to the dominance of images and the narrowing of transcendent meaning. This study emphasizes that social media is not just a medium, but a space for the formation of consciousness that can facilitate and endeavor the spiritual search of modern humans. Theoretically, this research contributes to the study of digital spirituality and the critique of modernity; In practice, he encourages more critical digital literacy so that people can manage spiritual experiences more authentically.

This community service program aims to implement a technology-based digital marketing mix strategy to promote the education program of the Barisan Mujahid Matita (BMM) Da'wah House to teenagers in the Titipapan area, Medan. The methods used include digital audience analysis to identify the characteristics of Generation Z, planning data-driven content strategies using artificial intelligence (AI) tools, and implementing integrated digital campaigns through various social media platforms such as Instagram, TikTok, and YouTube. The activities also include intensive mentoring and practical training for adolescents in creative content creation, da'wah copywriting, social media management, and digital campaign performance evaluation. The results of the program showed an increase in adolescent participation in BMM's education program by 65%, a growth in social media engagement by 200%, and the formation of an independent and sustainable adolescent digital content team. This program proves that the integration of digital technology in religious education marketing strategies is not only effective in reaching adolescents, but also encourages active engagement, creativity, and positive digital literacy in the community.

Traditional arts in Indonesia face a growing threat not from physical displacement, but from algorithmic distortion. This study examines how social media algorithms shape and distort public perception of Indonesian traditional arts — specifically jaranan and barongan — through the lens of Van Dijck's (2013) popularity principle: the principle that content distribution is determined by interaction volume rather than cultural value. Employing qualitative thematic content analysis, this study analyzes comments on five viral social media videos sourced from YouTube and TikTok, each depicting riots or tension at traditional art performances. Findings demonstrate that the popularity principle operates consistently and cumulatively across all five samples: algorithmically provocative titles, emotional polarization in comment sections, and micro-behavioral signals such as watch duration and replay collectively function as interaction signals that drive the platform to distribute riot content far more widely than culturally substantive footage. The consequences extend beyond perception: event organizers suffer long-term reputational and economic damage, while collective stereotypes — associating jaranan with violence and disorder — become sufficiently entrenched to surface spontaneously in unrelated contexts. A comparative analysis of a Kangen Band concert video reveals that these stereotypes have already achieved the status of cultural reference points. This study argues that strategic resistance is possible: the same algorithmic logic that amplifies negative content can be deployed to circulate culturally rich content, provided that artists, communities, and government commit to producing content designed to generate high-quality interaction. The challenge is to transform social media from a distorting mirror into an instrument of cultural preservation.

The development of digital technology has encouraged companies to adjust their marketing strategies, one of which is by utilizing social media. Shopee, as one of the largest e-commerce platforms in Indonesia, actively uses social media to expand its market reach, enhance its brand image, and attract consumers. This study aims to analyze how Shopee uses social media in its marketing strategy, focusing on the types of strategies used and their effectiveness in influencing consumers. The research method used is a Google form. The analysis is conducted by collecting questionnaire results from people who have filled it out and comparing them with other results. The results show that Shopee uses social media through various approaches, such as collaborating with influencers, creating creative content, and running interactive promotional campaigns on platforms such as Instagram, TikTok, and YouTube. These strategies have proven effective in increasing brand awareness, building interactions with consumers, and encouraging customer loyalty and purchasing decisions. This study concludes that social media plays an important role in supporting the success of Shopee's marketing strategy. These findings are expected to serve as a reference for e-commerce companies and other businesses in developing effective digital marketing strategies.

Pendidikan seks kepada anak sejak dini dan pemilihan jenis tontonan yang sesuai dengan usia anak perlu menjadi perhatian orang tua sebagai upaya untuk mencegah kekerasan seksual yang terjadi pada anak. Namun faktanya pendidikan seksual kepada anak usia prasekolah belum dilakukan secara optimal oleh orang tua sehingga pemahaman seksual pada anak masih terbatas selain itu juga anak suka menonton video di aplikasi yang beresiko munculnya video tidak sesuai usia anak. Belum optimalnya orang tua dalam melakukan pendidikan seksual juga ditemukan di TK GMIM Alfa Omega dan TK Pembina, dimana orang tua mengungkapkan tidak mengetahui cara untuk melakukan pendidikan seksual dan anak suka menggunakan youtube untuk menonton. Berdasarkan hal tersebut dibentuk kegiatan pemberdayaan orang tua dalam bentuk kegiatan pelatihan metode story telling.dan pemanfaatan youtube kids. Program pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan orang tua dalam melakukan pendidikan seksua dengan metode story telling dan penggunaan youtube kids. Pelaksanaan kegiatan terdiri atas 3 tahapan yaitu sosialisasi, pelatihan serta monitoring dan evaluasi yang diikuti oleh orang tua anak usia prasekolah di Tk GMIM Alfa Omega dan TK Pembina. Hasil dari pelaksanaan kegiatan ini yaitu adanya peningkatan pengetahuan orang tua dan keterampilan orang tua dalam melakukan pendidikan seks kepada anak usia prasekolah dan pemanfaatan aplikasi youtube kids. Kesimpulan dari kegiatan pengabdian masyarakat ini membawa dampak positif terhadap kemampuan orang tua melakukan pendidikan seksual dan pengunaan youtube kids sebagai alternatif tontonan bagi anak.

Content commodification has become a dominant phenomenon within Indonesia’s digital ecosystem, where communication messages are no longer oriented toward use value such as education and enlightenment, but toward exchange value determined by algorithms, virality, and monetization potential. This transformation is evident in the behavior of content creators, online media, politicians, and government institutions that adjust their message formats to align with the logic of platforms such as TikTok, Instagram, and YouTube. Political content during the 2024 Election, clickbait practices in online journalism, and the aestheticization of public campaigns such as Bangga Buatan Indonesia(BBI) and Gerakan Kamis Pakai Lokal (GASPOL) demonstrate that content today is produced primarily to capture attention rather than to strengthen social literacy. Using a constructivist paradigm and a descriptive qualitative approach, this study analyzes how exchange value dominates meaning-making processes in digital spaces. Through the lenses of media political economy, cultural industries, and surveillance capitalism, the study shows that content commodification shifts the function of communication from a deliberative public sphere to a commercial arena governed by algorithms. These findings highlight the urgent need for digital literacy and communication ethics to safeguard the social role of media in Indonesia.

This study examines the phonological disorder in the form of mild articulatory dysarthria experienced by actress Junior Roberts in an entertainment media interview on the Cinema 21 YouTube channel. The study was conducted using a phonological approach, specifically articulatory phonetics, to analyze the inaccuracy of pronunciation of language sounds in spontaneous speech. This study used a qualitative descriptive method with the Free Listening and Speaking (SBLC) technique as a means of data collection. The analysis results indicate that the phonological disorder experienced by the subject is evident in the phoneme /r/ through three main processes: substitution (/r/ is replaced by /l/ or /y/), elision (the /r/ sound is lost), and distortion (the /r/ sound is heard muffled). This disorder is caused by articulatory muscle weakness due to neuromotor dysfunction. Despite this, the subject displayed a positive attitude and made her speech characteristics a personal identity in the entertainment world. This study confirms that the study of phonology does not only focus on the sound aspects of language but also encompasses the physiological, psychological, and social dimensions that influence human speech production.

Schools play a strategic role in fostering an understanding of entrepreneurship from an early age to equip students to face future challenges. Strengthening entrepreneurial concepts is necessary to build knowledge and an adaptive mindset relevant to the dynamics of the workplace and everyday life. This Community Service (PkM) activity, conducted at Muhammadiyah Bontomarannu High School, aimed to foster students' entrepreneurial spirit through practical logo creation using the Canva app, as an effort to foster a culture of innovation within the school environment. The program was implemented in the odd semester and included a method that included explaining basic entrepreneurial concepts through presentations, educational YouTube videos, explanations of digital business opportunities, and hands-on practice in product logo creation. Nineteen students from grades 10, 11, and 12 participated in this activity. The results showed that students were able to understand the concepts of creativity and innovation more concretely. They also developed critical thinking and creative problem-solving skills through the logo design process using digital applications on mobile devices. These findings reflect the developing adaptive, creative, and solution-oriented abilities of Muhammadiyah Bontomarannu High School students. Overall, this activity is an initial step in instilling an entrepreneurial mindset while strengthening a culture of innovation within the school environment and in daily life.

This study aims to analyze the change in word choice in Indonesian children's songs from the classical to modern times as a reflection of the shift in the social environment in the digital era. This study uses a descriptive qualitative approach with a content analysis method on eight children's songs, consisting of four classic songs by A. T. Mahmud and four popular modern songs on digital platforms such as YouTube. The results showed that classical songs highlight concrete and local vocabulary that describe children's closeness to nature, family, and moral values, while modern songs are dominated by global, repetitive, and phonetic vocabulary that reflect the influence of globalization and the digital lifestyle of today's children. In addition, modern songs tend to contain simple expressions that are easy to remember, but have minimal educational value compared to classical songs that are more loaded with moral messages. This shift shows that the language in children's songs not only serves as a medium of entertainment, but also reflects the changing social and cultural values of Indonesian society. Therefore, the study of children's song language is important to understand the dynamics of popular cultural development that affects the process of character formation of the younger generation.

This study aims to analyze the use of social media as a means of regenerating Minangkabau traditional music among the younger generation through the role of traditional music content creators. The background of this research stems from the declining interest of young people in traditional music due to the dominance of popular culture and modernization. However, the emergence of content creators who utilize digital platforms such as YouTube, TikTok, and Instagram has opened new opportunities for the preservation of traditional music. This study employs a descriptive qualitative approach with data collected through in-depth interviews, observations, and documentation of several Minangkabau music content creators. The results show that social media plays a crucial role in the regeneration process of traditional music through three main functions: information (promotion), interaction, and motivation. By presenting engaging visuals, combining traditional music with modern elements, and encouraging interactive audience participation, social media effectively attracts young people to learn and appreciate traditional music. In addition, regeneration is the process of inheriting cultural values ​​through efforts to maintain the sustainability of performing arts by adapting the presentation methods and performance spaces to suit the times, so that traditional arts remain acceptable to modern society.