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In the 5.0 industrial revolution, the field of education has been impacted by the sophistication of technology. The use of ChatGPT, commonly known as AI, greatly assists users in obtaining information, one of which is the use of ChatGPT among students in completing their assignments. This research aims to analyze the factors influencing the acceptance of ChatGPT users using the Technology Acceptance Model (TAM) method among students at Amikom Purwokerto University. The TAM method is used to evaluate two main variables, namely Perceived Usefulness (PU) and Perceived Ease of Use (PEOU), as well as their impact on user attitude (Attitude Toward Using), intention to use (Behavioral Intention to Use), and actual usage by users (Actual System Use). This research uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to students of Universitas Amikom Purwokerto. The analysis results show that PU and PEOU have a significant influence on user attitudes, which affects the intention to use ChatGPT, encouraging users to use ChatGPT more frequently in their activities.

This research aims to reveal racism in a number of posts on X's social media regarding Chinese ethnicity. These posts were studied using Theo Van Leeuwen's qualitative critical discourse analysis approach. This approach will reveal the process of inclusion and exclusion in posts about Chinese ethnicity. This process shows the existence of racist attitudes towards this group. The data analyzed are uploads, comments and interactions related to Chinese ethnicity on the social media platform X. The data collection techniques used in this research are documentation techniques and note-taking techniques. This research concludes that the exclusion processes found were passivation and nominalization, while the inclusion processes found were objectivation, abstraction, nomination, determination, indetermination, assimilation, and association. Through this analysis, it was revealed that the discourse in the upload reflected the attitude of the account user towards ethnic Chinese through the upload that had been written.  

Online loans are currently increasingly popular among the public with the development of technology.  The sophistication of this technology has had a very significant impact on the survival of society, which will make people more consumptive through the arrival of electronic or non-cash means of payment, without cash this will create impulsive shopping behavior where someone buys products without planning.  This research aims to analyze the influence of financial knowledge on online loan interest behavior, to determine the influence of financial behavior on online loan interest and to determine financial attitudes towards online loan interest in the Kupang city community.  This research uses primary data by distributing questionnaires online to 100 respondents in Kupang City who are online loan users.  This research uses non-probability purposive sampling.  Data analysis in this research uses multiple linear regression analysis with the results of the research showing that financial knowledge, financial behavior and financial attitudes have a significant effect on interest in online loans among people in Kupang City.

The COVID-19 pandemic has profoundly changed the business landscape, especially in the use of digital applications. During the pandemic period, digital applications have become the main means for individuals and organizations to stay connected, transact and carry out various activities. However, the pandemic has also exposed several weaknesses in digital application infrastructure and services, such as reduced performance and weaknesses in data security. In facing these challenges, inter-organizational collaboration becomes increasingly important. Such collaboration can help in establishing new industry standards and increase user confidence. On the other hand, innovation in digital application services is also key in meeting user needs after the pandemic. The impact of post-pandemic organizational changes also affects application usage patterns and demand for digital services. This research uses a quantitative survey method by collecting data through questionnaires to understand user attitudes and perceptions towards post-pandemic digital application services.

In the digital era, communication ethics has become increasingly crucial because the rapid development of information and communication technology has changed the way people interact and share information. Digital ethics involves the principles and norms that govern user behavior in creating, disseminating, and consuming content responsibly. Ethics and morals are related to each other. Morals are attitudes or actions while ethics are the values ​​contained therein. So, ethics is a rule of human behavior or habits that emphasizes what is good and what is bad. This research aims to find out how important communication ethics is in the digital era. The research method used is a literature study by collecting various journals and articles related to ethics and communication in the digital era. The results of this research reveal that ethics is very important in this digital era.

The stigma given to drug users will make them tend to act in accordance with what is given to them. Positive stigma has a strong meaning, so it tends to have a positive impact on individuals, while negative stigma is given to someone who is considered to deviate from the norm. Stigma towards drug users will become more complex if the handling is not sustainable and can affect the self-concept of drug users. Therapeutic Community is often referred to as the “community method”. Therapeutic Community members interact in structured and unstructured ways to influence attitudes, perceptions, and behaviors related to drug use. Within the Therapeutic Community there is a group approach that provides help to a number of people deliberately grouped based on the problems that person has, where a group is used as a medium to change a behavior.    

This study examines the quality of outpatient public services for BPJS Health patients at the Regional General Hospital of Dumai City. The purpose of this research is to assess how service quality is experienced by patients and how effectively outpatient services are delivered. A qualitative descriptive approach was used, with data collected through direct observation, in-depth interviews, and documentation. Informants included outpatient service staff and BPJS patients selected purposively to represent both service providers and service users. The analysis focuses on five dimensions of service quality: physical facilities, service reliability, responsiveness, assurance, and empathy. The results indicate that outpatient services are generally perceived as adequate, particularly in terms of physical facilities, diagnostic accuracy, and staff professionalism. However, delays in registration and service processes remain a major concern, mainly due to high patient volume and administrative procedures. In addition, differences in staff communication and interpersonal attitudes lead to variations in patient experiences. Overall, the study highlights the importance of improving service responsiveness and strengthening empathetic communication to enhance patient satisfaction and the effectiveness of public hospital outpatient services.

The rise of eco-friendly products, makes advertising connected with protection efforts. One of the pioneer companies in green marketing to socialize zero waste is The Body Shop Indonesia. The Body Shop often emphasizes the attitudes of social values ​​and concern for the environment and then issues a campaign and advertisement which is often called Bring Back Our Bottles (BBOB). The purpose of this study was to determine the effect of green advertising version of #BBOB and green brand image on user attitude at The Body Shop Indonesia. Using a quantitative method by distributing questionnaires to 100 respondents with non-probability sampling. This study uses the S-O-R (Stimulus -Organism - Response) theory which is in accordance with the research phenomenon. The results show that green advertising and green brand image affect user attitudes in the bring back our bottles ad from The Body Shop Indonesia. Based on the results of research that has been tested using SPSS software through various tests and using the S-O-R theory it can be concluded that there is an influence of green advertising and green brand image which can be the latest innovation in developing marketing ideas so that they can influence user attitudes at The Body Shop Indonesia in a bring back our bottles advertisement.

This research aims to examine the influence of financial literacy, financial technology and financial attitudes on shopping interest in e-commerce (case study of students at the Faculty of Ereconomy and Business, Bhayangkara University, Greater Jakarta, users of the Shopee application). Quantitative Research Method and for the sample in this study the author used a purposive sampling method. The sample size used in this research was 96 respondents and focused on Shopee users who were also students at the Faculty of Economics and Business, Bhayangkara University, Greater Jakarta. The analysis method uses the Multiple Linear Regression method and the research scale uses a Likert scale. The results of this research show that partially the Financial Literacy variable (X1) has a positive and significant effect on Shopping (Y) of 3.787 > 1.986 with a significant value (0.000 < 0.05), the Financial Technology variable (X2) has a positive and significant effect on Shopping Interest (Y) is 2.610 > 1.986 with a significant value of (0.011 < 0.05), the Financial Attitude variable (X1) has a positive and significant effect on Shopping (Y) of 5.097 > 1.986 with a significant value of (0.000 < 0.05). Then simultaneously there is a positive and significant influence on Shopping Interest with a result of 33,670 > 2.70 with a significant value of 0.000 < 0.05.