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This study discusses the effect of store atmosphere, service quality, and layout on purchasing decisions at Sambi Swalayan. This study uses quantitative methods with the aim of knowing the extent to which these three variables influence consumer decisions in making purchases. The research sample was obtained using the Accidental Sampling technique, which is a sampling technique based on chance, where the researcher chooses respondents who are accidentally encountered at the research location and deemed suitable for sampling. The number of respondents obtained in this study was 99 people. In data processing, researchers use several statistical analysis techniques, including validity and reliability tests to test the accuracy and consistency of research instruments. In addition, a classical assumption test was carried out to ensure that the data met the requirements for regression analysis, then continued with multiple linear regression analysis to determine the relationship and influence between variables. The coefficient of determination (R²) is used to see how much the independent variable contributes to the dependent variable, while the t test and f test are used to test the effect partially and simultaneously.The results showed that the store atmosphere had a significant effect on purchasing decisions with a sig value. 0,000 < 0,05. Conversely, service quality has no significant effect because the sig value. 0,383 > 0,05. However, store layout has a significant influence on purchasing decisions with a sig value. 0,000 < 0,05. Simultaneously, the three variables have a significant effect on purchasing decisions at Sambi Swalayan with a sig value. 0,000 < 0,05.

This study aims to analyze the effect of store layout and product display on computer spare part sales at Bandung Trade Mall. The background of this study is based on the increasing competition in the computer retail business, which requires effective visual merchandising strategies to attract consumers. The research method used a quantitative approach with a survey of 20 respondents selected purposively. Data were collected through questionnaires, observations, and informal interviews, then analyzed using multiple linear regression. The results show that store layout and product display have a significant simultaneous effect on sales with an F value of 12.43; sig. < 0.05. The coefficient of determination (R²) of 0.62 indicates that both variables explain 62% of the variation in sales, while the rest is influenced by other factors outside the model. These findings reinforce the S-O-R theory that visual stimuli can increase consumer comfort, interest, and impulse buying. This study has practical implications for computer retailers to optimize store layout and product display as a strategy to improve sales performance.

This study aims to analyze the effect of retail layout on customer satisfaction levels at PT Trans Retail Medan Carrefour. In an increasingly competitive retail industry, store layout is one of the strategic factors that can affect comfort, shopping efficiency, and customer perceptions of service quality. This study uses a quantitative approach with descriptive and associative methods, involving 60 respondents who are active customers of Transmart Carrefour Medan. Data collection techniques were carried out through distributing questionnaires and direct observation. The results of multiple linear regression analysis show that retail layout has a significant effect on customer satisfaction, with a contribution of 75.9% to the variation in satisfaction levels. The layout factors that contribute the most include product placement, aisle design, lighting, signage, and ease of access between areas. These findings emphasize the importance of optimizing store layout as a strategy to improve the shopping experience and customer loyalty. Thus, retail management is advised to continue to evaluate and innovate in spatial planning in order to meet consumer expectations sustainably.  

Business competition in the era of globalization has led various companies to compete in acquiring and maintaining their market share. This includes sectors such as trade, education, transportation, and others. This condition forces companies to develop appropriate strategies to achieve competitive advantage, ensuring they retain their market and win the competition. This research focuses on Sogo Surabaya, a shopping center visited by numerous consumers daily due to its strategic location in the city center, integrated with Tunjungan Plaza, and situated along a main road, making it easily accessible. Sogo Surabaya functions as a store providing various fashion-related needs, including formal attire such as suits and kebayas, as well as casual clothing for young people and teenagers, like t-shirts and jeans. The store atmosphere follows a typical shopping center design. Elements of the store atmosphere include interior design, product layout, air circulation, spatial arrangement, wall colors, room fragrance, furniture materials, and the products sold. The data used in this research is primary data obtained through questionnaires distributed to customers shopping at Sogo Surabaya. 

Kemajuan industri e-commerce menciptakan tantangan bagi perusahaan ritel offline saat ini. Meskipun harus bersaing secara ketat dengan toko online, tetapi ritel offline masih diinginkan oleh konsumen. Ritel offline mampu bertahan karena sebagian konsumen masih memilih untuk datang ke toko dan melihat produk terlebih dahulu sebelum membelinya. Salah satu ritel besar yang populer di Indonesia adalah Transmart yang sedang mengalami penutupan 39 gerainya sepanjang 2021-2023. Tetapi ada beberapa gerai yang masih sangat potensial salah satunya adalah Transmart Cempaka Putih. Tujuan penelitian ini adalah untuk mengetahui hal-hal yang mendorong konsumen untuk berbelanja secara offline di Transmart Cempaka Putih. Responden penelitian adalah orang-orang yang pernah mengunjungi Transmart Cempaka Putih. Hasil penelitian menunjukkan bahwa previous experience berpengaruh terhadap store layout, store merchandise dan store service. Sedangkan store familiarity tidak berpengaruh terhadap store layout, store merchandise dan store service.  

Penelitian ini bertujuan untuk mengetahui apakah harga dan gaya hidup berpengaruh signifikan terhadap minat pengunjung pada three cups cafe Kota Makassar, serta unuk mengetahui eksistensi usaha kafe di Kota Makassar. Hasil penelitian menunjukkan bahwa eksistensi sebuah usaha kafe di Kota Makassar sangat dipengaruhi oleh strategi-strategi yang diterapkan oleh masing-masing para pengusahanya, diantaranya ialah; menyediakan fasilitas-fasilitas yang berkualitas seperti fasilitas Wi-Fi salah satunya, sebab Wi-Fi merupakan salah satu fasilitas yang paling populer dan paling dicari oleh para pengunjung kafe/konsumen karena kepraktisannyadalam hal mengakses internet, penentuan lokasi yan strategis, penyediakan harga yang terjangkau atau kompetitif. Adapun penelitan lainnya itu yang dilakukan oleh Meldriana dan Lisan (2010) Pengaruh Store Atmosphere Terhadap Minat Beli Konsumen Pada Resort Cafe AtmosphereBandung. Berdasarkan dari hasil penelitian ini di dapat i nilai sig. Instore Atmosphere dan Outstore Atmosphere secara berturut-turut adalah 0,000dan 0,343, dimana nilai sig. Instore Atmospere lebih kecil dari 0,05 (< 0,05), sehingga dapat disimpulkan bahwa layout internal, suara, bau, tekstur dalam ruangan dan desain interior bangunan mempengaruhi minat beli konsumen terhadap Resort Cafe Atmosphere. Sementara nilai sig. Outstore atmosphere lebih besar dari0,05 (> 0,05), sehingga dapat disimpulkan bahwa layout eksternal, desain eksterior bangunan tidakmempengaruhi minat beli konsumen terhadapResort Cafe Atmosphre. Berdasarkan uraian di atas, maka peneliti tertarik untuk melakukan penelitian dengan judul “Pengaruh Harga dan Gaya Hidup Terhadap Minat Pengunjung Pada Three Cups Cafe Kota Makassar.