Publication Search

This research program aimed to improve farmers’ understanding of the Jajar Legowo rice planting system and to analyze the factors influencing their perceptions. The program was conducted with the Sukatani Farmer Group in Tukdana Village, Indramayu Regency, using a mixed-method approach that combined observation, interviews, and questionnaires with 30 farmers. The results showed that farmers’ knowledge of the Jajar Legowo system was relatively low (54.17%), while their attitude was in the moderate category (58.92%). Correlation analysis revealed a strong relationship between knowledge and attitude (r = 0.672), which together shaped farmers’ perceptions of the system. Further analysis indicated that only land area had a significant influence on farmers’ perceptions, while age and education level showed no significant effect. Qualitative findings also revealed that farmers’ perceptions were influenced by direct farming experience, agricultural extension activities, institutional support, and social influence from leading farmers. Based on these findings, efforts to increase the adoption of the Jajar Legowo planting system require participatory extension strategies, hands-on demonstrations, and strengthened farmer group involvement.

Smoking behavior among adolescents in Indonesia remains a serious public health challenge with increasing prevalence. Adolescence is a vulnerable period where psychological factors and the social environment significantly influence the decision to smoke. This study aims to review the factors influencing smoking behavior among adolescents based on the Health Belief Model (HBM) theoretical framework. This study is a literature review that analyzes various research findings related to the determinants of smoking behavior using HBM components. The analysis shows that all dimensions of HBM play a role in shaping smoking behavior. Self-efficacy and perceived susceptibility were found to be the strongest predictors. Although adolescents have a good perceived severity of the dangers of smoking, they are often hindered by high perceived barriers, such as peer pressure and psychological dependence. Consistent cues to action and perceived benefits are proven to encourage prevention and smoking cessation efforts. Adolescent smoking behavior is strongly influenced by individual beliefs in self-ability and health risks. Health interventions should focus on strengthening self-control and managing social influences to reduce the number of adolescent smokers.

The increasing public awareness of global environmental issues has encouraged the emergence of the green consumerism trend, or environmentally friendly consumption behavior, across various segments of society. This shift in consumption patterns occurs in response to growing environmental sustainability challenges and climate change, which demand consumers to be more responsible in selecting, using, and disposing of products. Consumers no longer consider only price and quality, but also the environmental impact of the products they consume. This study aims to analyze the concept of green consumers, identify the factors influencing green consumption behavior, and examine its implications for the modern business environment. The research method employed is a literature study (library research) using a qualitative descriptive approach, reviewing various sources such as scientific journals, books, research reports, and recent publications relevant to the topic of green consumerism. The results indicate that environmental awareness, sustainable lifestyle values, concern for ecological impacts, as well as social influence and digital media, are the main factors shaping green consumer behavior. Furthermore, the study finds that companies capable of adapting to the green consumption trend through eco-friendly product innovation, sustainable business practices, and the implementation of corporate social responsibility will gain a positive corporate image, increase consumer trust, and create competitive advantages in an increasingly environmentally conscious market.

Islamic economic instruments in the Indonesian economic system play an important role, such as waqf which can provide many benefits to society. Waqf instruments continue to innovate, where previously they were limited to land or buildings, now there are waqf instruments in the form of money. However, cash waqf is considered to be still not optimal because the potential of existing waqf is very far from the waqf that can be collected. This study aims to determine whether there is an influence of attitudes, subjective norms, performance expectations and social influences on intentions to endow money. The population of this study is the Muslim community in the city of Semarang. By taking a sample of 150 respondents by purposive non-random sampling. The data collection used a Googleform questionnaire, the data analysis method used SEM (Structural Equation Model) based on the SmartPLS 3.0 application. The results showed that the research model used was valid and reliable so that it was used properly. Based on the hypothesis test, the result is that attitude has a positive and significant direct effect on the intention of cash waqf. Subjective norms have a positive and not significant direct effect on cash waqf intentions. Performance Expectation has a positive and significant effect on cash waqf intentions. Social influence has a positive and insignificant effect on cash waqf intentions. The conclusion from this study is that the higher the attitude factor in a person which comes from beliefs in behaviour, the higher the intention of cash waqf, and the higher the performance expectation factor which comes from the level of confidence in obtaining profits in behaviour, the higher the intention of cash waqf. Likewise, subjective norm factors originating from social pressure have no influence on cash waqf intentions and social influence factors originating from social pressure in perceiving the use of the system have no influence on cash waqf intentions.

The Impact of Development Trends and Policy Optimization of New Energy Vehicles (NEVs) on Consumer Usage Behavior in Guizhou explores the relationship between the evolving landscape of NEVs and consumer behavior in Guizhou, with a strong emphasis on environmental con-siderations. It argues that as consumers become more aware of environmental issues, their willingness to adopt NEVs increases, influenced by both government policies and social factors.   The study highlights how effective policy optimization—such as financial incentives and educational initiatives—can enhance the adoption of NEVs. Additionally, it underscores the role of social influence in shaping consumer at-titudes and behaviors toward sustainable transportation. By examining these dynamics within the context of Guizhou's natural environment, the research provides valuable insights into creating a more sustainable transportation framework that aligns with both consumer preferences and ecological goals, based on a sample of 390 consumers.

This study aims to analyze the relationship between the intensity of playing the online game Mobile Legends and the consumptive behavior of university students at Universitas PGRI Ronggolawe Tuban. The research was motivated by the growing phenomenon of digital consumption among students, particularly through virtual item purchases via microtransactions. A quantitative correlational approach was employed, using purposive sampling involving 40 active student players of Mobile Legends. Research instruments consisted of Likert-scale questionnaires measuring two main variables: gaming intensity (frequency and duration) and consumptive behavior (impulsive buying, wastefulness, and non-rational consumption). Data were analyzed using Spearman’s rho correlation test, revealing a positive and significant relationship between gaming intensity and consumptive behavior (r = 0.558; p < 0.05). These findings indicate that higher gaming intensity increases students’ tendency toward hedonic and symbolic digital consumption. The study highlights that students’ consumptive behavior in the digital era is shaped not only by economic factors but also by social influence, self-control, and emotional gratification. The research implies the need for enhanced digital financial literacy and self-regulation awareness among students to mitigate excessive consumptive behavior.

The study try to explain the influence of perceived ease of use, perceived security, and social influence on consumer interest in adopting the QRIS as a digital payment method in Bandar Lampung. The rapid growth of digital transactions and the shift toward non-cash payments highlight the importance of understanding the factors that encourage consumer adoption of QRIS. A quantitative approach was employed, collecting primary data from 222 respondents through structured questionnaires distributed in various retail and public settings. The data were measured with Pearson correlation, and simple linear regression to measure the strength and significance of the variable’s relationships. The findings indicate that all three factors significantly influence consumer interest, with social influence showing the strongest effect, followed by perceived security and perceived ease of use. The results suggest that social norms, trust in transaction security, and ease of interaction with the system are critical in motivating consumers to adopt QRIS. These insights provide practical implications for service providers, policymakers, and merchants to enhance digital payment adoption by focusing on user-friendly designs, robust security measures, and strategies that leverage social influence to encourage broader usage.

Real analysis is one of the main branches of mathematics that serves as a fundamental foundation for the development of science and technology. This study emphasizes the understanding of basic concepts such as real numbers, limits, continuity, the principle of mathematical induction, as well as deductive and axiomatic approaches as a strong framework for mathematical proofs. This research employs the Systematic Literature Review (SLR) method by examining articles and journals related to both the theoretical aspects and the implementation of real analysis in solving mathematical problems. The findings indicate that the application of Polya’s method, visualization through demonstration, and the use of modern technology such as augmented reality (AR) can enhance the effectiveness of real analysis learning. These approaches help students connect abstract concepts with real applications, thereby strengthening logical, systematic, critical, and rigorous thinking skills. However, several learning difficulties are also identified, including the complexity of the material, weak learning habits, social influences, and inappropriate teaching strategies. Therefore, more applicative, interactive, and contextual learning strategies are needed to support the achievement of learning objectives. The conclusion of this review highlights that the integration of theoretical understanding, problem-solving methods, and innovative technology is a strategic step to improve students’ thinking quality in real analysis courses. Thus, real analysis is not only positioned as a theoretical subject but also as a medium for developing problem-solving abilities and higher-order thinking skills that are relevant to both academic needs and real-world applications.

This study aims to determine the effect of peer pressure on smoking behavior among adolescents at SMP Negeri 16 Kupang. The background of this study is based on the phenomenon of increasing smoking behavior among adolescents, which is greatly influenced by the dynamics of social relationships, especially peer groups. Adolescents are at a developmental stage where social acceptance and the need to be part of a group are very important, so they are vulnerable to the influence of the social environment, including peer pressure to try smoking behavior. This study uses a quantitative approach with the product moment correlation analysis method. The study sample consisted of 223 adolescent respondents aged 11–17 years who were selected proportionally from various classes at SMP Negeri 16 Kupang. The research instrument was a questionnaire that had been tested for validity and reliability. The results showed a significant relationship between peer pressure and smoking behavior, with a significance value of p = 0.000 (p < 0.05), which means the hypothesis is accepted. The correlation value (R) of 0.317 indicates a positive relationship between the two variables, although in the moderate category. The coefficient of determination (R Square) of 0.100 indicates that peer pressure influences smoking behavior by 10%, while the remaining 90% is influenced by other factors such as family environment, media influence, self-esteem, and adolescent psychological conditions. The correlation between peer pressure and smoking behavior was mostly moderate. Interestingly, the results also showed that female adolescents in this study were more likely to exhibit high smoking behavior than male adolescents, indicating a shift in social behavior patterns in female adolescents. These findings have important implications for educators, parents, and policymakers in designing more effective smoking prevention programs that take into account social pressure factors and gender differences.

This study aims to analyze the influence of Online Advertising on purchasing decisions for Skintific products by considering the mediating role of Trust and Social Media Engagement. Skintific, as a digital-native skincare brand, actively utilizes digital marketing strategies through various social media platforms such as Instagram, Tiktok, or e-commerce like Shopee to increase consumer appeal, especially in Malang City. This study uses a quantitative approach with the Partial Least Squares Structual Equation Modeling (PLS-SEM) method to test the relationship between variables. The sample was obtained through a purposive sampling technique with 114 respondents who are active consumers of Skintific. The results of this study indicate that Online Advertising has a significant effect on purchasing decisions, both directly and through the mediation of Trust and Social Media Engagement. Theoretically, this study extends the application of the Theory of Reasoned Action (TRA) in explaining the formation of attitudes and subjective norms of consumers towards digital advertising, as well as the Technology Acceptance Model (TAM) which shows how perceived ease and usefulness of digital advertising content affect user engagement. Customer Trust Theory in E-Commerce is used to explain how trust is formed in online transactions, while Relationship Marketing Theory emphasizes the importance of long-term interactions between brands and consumers. The Theory of Planned Behavior (TPB) expands this framework by adding the construct of behavioral control, which explains how consumers' perceptions of ease and barriers contribute to purchasing decisions. Social Influence Theory is used to understand the influence of social norms and online community opinions on purchase intentions, and Uses and Gratifications Theory (UGT) to examine consumer motivations in accessing and interacting with digital content based on information needs, affection, and self-identity. This research provides theoretical contributions in strengthening the relevance of integrating several consumer behavior theories in a digital context.

This study aims to analyze the influence of social media and social environment on the hedonistic lifestyle among contemporary adolescents. A hedonistic lifestyle, which prioritizes the pursuit of personal pleasure and material satisfaction, has become increasingly prevalent among adolescents with the rapid development of technology, especially social media. This research employs a qualitative approach using in-depth interviews and case studies involving adolescents who are active social media users in several major cities in Indonesia. The results indicate that social media plays a significant role in shaping ideal life standards that emphasize luxury, social status, and instant gratification, which influences adolescents to pursue similar lifestyles. Additionally, the social environment, particularly family and peer groups, further strengthens adolescents' desire to gain recognition and social status through a consumerist lifestyle. The study also finds that although a hedonistic lifestyle provides momentary satisfaction, its long-term effects can be detrimental both psychologically and financially, and can worsen self-image and emotional well-being among adolescents. Therefore, it is important to provide more comprehensive education to adolescents on the wise use of social media and support the development of healthier life values within family and school environments.

Background: Smoking among adolescents in Pidie, Aceh, is a growing public health concern, marked by increasing prevalence and significant household expenditure despite known health risks. This behavior persists due to cultural and social influences and a lack of motivation to quit, with adolescents' perceptions of risk, though crucial, not fully understood. Method : This analytical cross-sectional survey of 303 male high school students in Pidie used Partial Least Squares (PLS) to examine the relationship between Health Belief Model (HBM) factors and smoking cessation efforts. Result : The findings revealed that perceived barriers (t-statistic = 4.284 > t-table = 1.96), perceived susceptibility (t-statistic = 2.050 > t-table = 1.96), and perceived benefits (t-statistic = 4.082 > t-table = 1.96) had a direct significant relationship with cessation attempts, while perceived severity did not. Conclution: This study concluded that perceived barriers actually motivate quitting, with negative experiences like health problems for themselves or family acting as triggers. Therefore, understanding both the benefits and barriers is key to increasing smoking cessation motivation among adolescent males.

This study aims to determine the extent to which the social environment influences the tendency of students' career choices. The approach used is quantitative, with the analysis method in the form of multiple linear regression. A total of 150 active students from Nurul Huda University, East OKU acted as respondents in this study. Data collection was carried out through the distribution of closed questionnaires designed with a Likert scale, covering several main indicators such as the influence of family, friendship environment, and the role of educational institutions. The results of the analysis showed that the three aspects of the social environment had a significant influence on students' career preferences, with the influence of family factors as the most dominant. The conclusion of this study states that students' career choices are not only influenced by internal motivation, but also determined by the social environment in which they interact. Therefore, active involvement from family, educational institutions, and the surrounding environment is very important in supporting students' career direction optimally.

The strengthening of the digital ecosystem has changed the way people make purchasing decisions. This study aims to analyze consumer purchasing decisions in live shopping on the TikTok platform for fashion products. The study was conducted using a descriptive qualitative approach. The research data was sourced from digital searches and observations. The results of the study indicate that consumer purchasing decisions in live shopping on TikTok are influenced by several key factors, namely seller credibility, promotional systems, interactivity, transaction ease, and social influence. These factors interact with one another and shape a satisfying shopping experience for consumers, thereby encouraging them to make purchases. By understanding these factors, businesses can design more effective marketing strategies to maximize sales through the TikTok platform.

This study aims to determine and analyze the key factors that influence and significantly contribute to online purchasing decisions among consumers in Manado City, North Sulawesi. The research adopts a quantitative approach with factor analysis as the main method of data analysis. Judgmental sampling was employed to select participants who have experience in online shopping. Based on the results, seven dominant factors were identified that affect consumer decisions when making online purchases. These factors include: (a) Consumer Limitations and Access, which refer to time constraints and limited access to physical stores; (b) Desire and Technology, highlighting the role of consumer interest and technological literacy; (c) Product and Price Limitations, involving the lack of product variety and pricing differences; (d) Flexibility, which represents the freedom to shop anytime and anywhere; (e) Efficiency, such as time and cost savings; (f) Convenience, referring to the ease of the purchasing process; and (g) Economy and Social, which include discounts, promotions, and social influences. The study contributes to a better understanding of consumer behavior in digital commerce and provides useful insights for businesses and marketers to improve online customer experiences, particularly in regional markets such as Manado. The findings underscore the multidimensional nature of online shopping behavior in a rapidly growing digital economy.

The rapid development of e-commerce and social media has encouraged the emergence of impulsive buying behavior, especially among students. Social factors and hedonic shopping motivation are thought to be the main triggers in making unplanned purchasing decisions. This study aims to analyze the effect of social influence and hedonic shopping motivation on impulsive buying behavior with financial literacy as a moderating variable in students of Departemenet of Management Class of 2024, Nusa Putra University. This research uses a quantitative approach with a survey mwthod. The sample consisted of 105 respondents selected using purposive sampling technique. Data collection was carried out through distributing questionnaires, and analyzed using SPSS software version 25. The results showed that social influence, hedonic shopping motivation had a positive and significant effect on impulsive buying behavior. Meanwhile, financial literacy does not moderate the influence of social influence and hedonic shopping motivation on impulsive buying behavior in Generation Z Manaement Departement Studendent Class of 2024.

The abstract on the purchasing intention of tourists for Guizhou's intangible cultural heritage batik products explores the interplay of cultural significance, consumer attitudes, and social influence. It highlights how the rich history and craftsmanship associated with batik create a strong emotional connection for tourists, enhancing their willingness to purchase these items as authentic souvenirs. Positive consumer attitudes, shaped by prior experiences and appreciation for cultural heritage, further contribute to purchase intentions. Additionally, social  influence plays  a  crucial  role, as  recommendations  from peers  and  social  media endorsements significantly impact tourists' perceptions and decisions. The study underscores the importance of effectively promoting these cultural products through storytelling, community engagement, and leveraging social proof to boost sales and preserve cultural traditions through the survey of 390 Guizhou residents.

The study investigates the influencing mechanisms behind Shaoxing High School parents' purchase intentions regarding online courses for their children's education. It identifies three primary factors: convenience, social influence, and performance expectations. Convenience pertains to the ease of access, flexibility, and user-friendliness of online platforms, significantly enhancing parents' willingness to enroll their children. Social influence highlights the impact of recommendations from peers and community members, reinforcing parents' confidence in their choices. Performance expectations focus on parents' beliefs about the educational outcomes of online courses, emphasizing the importance of perceived effectiveness and quality of instruction. These factors reveal a comprehensive framework that educational providers can leverage to tailor their offerings, thereby improving enrollment rates and student success in online learning environments. The findings underscore providers' need to address these key dimensions to enhance parental engagement and satisfaction in selecting educational programs based on the sample population of 380 high school parents.

The rapid advancement of information technology has brought about new challenges for society, one of which is the widespread practice of online gambling. With unrestricted access across time and space, online gambling is easily accessible through mobile devices and the internet, making the public—especially those facing economic hardship, social influence, and easy access—highly vulnerable. Online gambling not only violates the law but also poses serious social and economic consequences, such as addiction, debt, family breakdowns, and a rise in criminal behavior. Through a Community Service (PkM) activity conducted by lecturers from the Faculty of Law, Sunan Bonang University, Tuban, in Panyuran Village, legal and social education regarding the dangers and sanctions of online gambling was provided. This activity used participatory and descriptive approaches through lectures and interactive discussions. The results showed an increase in participants’ understanding of the mechanisms, impacts, and legal consequences of online gambling, while also fostering awareness to avoid engaging in such illegal practices. Preventive efforts such as continuous education and family-based supervision are expected to serve as strategic measures to minimize the spread of online gambling within society.    

The fast-paced modern lifestyle has led teenagers to favor fast food over healthier home-cooked meals. This study aims to analyze the effects of fast food consumption on obesity risk among adolescents through a review of 20 relevant studies. The findings indicate that excessive consumption of fast food, along with low physical activity and social influences, significantly contributes to the increasing rates of adolescent obesity in Indonesia. Key factors include easy access, affordability, aggressive marketing, sedentary lifestyles, and a lack of nutritional education. As a result, there is a heightened risk of degenerative diseases such as type 2 diabetes, hypertension, and heart disease, as well as psychological issues related to low self-esteem. To address the rising trend of adolescent obesity, comprehensive interventions are necessary, including nutrition education, dietary regulation, and the promotion of active lifestyles.