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The study aims to investigate the impact of brand image and Product Quality Performance of Oppo smartphones. The main objective of the study was to analyze the effect of product quality preference by consumers. This type of research uses a quantitative approach and multiple techniques were used for data analysis in this research. The population of this research is the citizens of Bangladesh who knows and using the smartphone Oppo products. A sample of this research is 150 respondents using the purposive sampling method. The various regression analyses were used in testing hypothesis. SPSS was used for the data -analyzing purpose in this research. The research has indicated that Brand image significantly effects Oppo Telecom performance and quality of products too. Basically research is prepared on the basis of practical observation and determines whether brand image could have a significant impact on the smartphone’s service at OPPO Mobile Company Ltd. This research was developed to learn about the practical scenario of a Telecommunications Company. These papers were conducted to find out the branding strategy of OPPO mobile performance in the telecom industry.

Background: The use of smartphones among teenagers is increasing greatly among teenagers, especially in high school students, who are not only studying but also entering the world of industry. The definition of cell phone addiction or in other terms is smartphone addiction is one of the common forms of technology addiction. Smartphones are devices that can help someone establish broad social relationships via the internet and web technology. The aim of this research is to determine the level of addiction among teenagers using smartphones. Methods: This research uses a descriptive method with a quantitative approach. The sample in this research was 374 teenage students at SMK N 1 Denpasar. The measuring tool in this research uses a questionnaire in the form of a goggle form which is then processed using computer-based analysis software, namely SPSS, with a descriptive method. Results: In the research results, the number obtained from filling out the questionnaire was 374 respondents, with the age category found that most were in the 17-25 year old age category (late teens), namely 58% and in the gender category, the majority were male, namely 74.5%. Meanwhile, in the major category, the majority of categories were multimedia majors, 33.1%. Conclusion:  Based on research, most respondents have a level of addiction to using smartphones.

The study aims to investigate the impact of brand image and Product Quality Performance of Oppo smartphones. The main objective of the study was to analyze the effect of product quality preference by consumers. This type of research uses a quantitative approach and multiple techniques were used for data analysis in this research. The population of this research is the citizens of Bangladesh who knows and using the smartphone Oppo products. A sample of this research is 150 respondents using the purposive sampling method. The various regression analyses were used in testing hypothesis. SPSS was used for the data -analyzing purpose in this research. The research has indicated that Brand image significantly effects Oppo Telecom performance and quality of products too. Basically research is prepared on the basis of practical observation and determines whether brand image could have a significant impact on the smartphone’s service at OPPO Mobile Company Ltd. This research was developed to learn about the practical scenario of a Telecommunications Company. These papers were conducted to find out the branding strategy of OPPO mobile performance in the telecom industry. 

Restoran atau warung makan merupakan salah satu usaha yang banyak terdapat diperkotaan dan perdesaan, dengan asumsi para pengusaha warung makan bahwa tiap hari manusia akan membutuhkan makanan. Digunakannya berbasis website dan android sebagai sistem operasi yang digunakan ialah dikarenakan nantinya aplikasi akan digunakan oleh konsumen yang ingin memesan makanan melalui perangkat smartphone. Sistem website dan Android ini lebih praktis, yang mana sistem ini dapat diakses dimana saja dan oleh siapa saja. Juga sistem website dan android ini dinilai lebih murah dan mudah dalam pengembangannya. Penggunaan metode prototype dikarenakan metode prototype ini dinilai mampu dalam mengakomodasi software atau perangkat lunak yang memiliki spesifikasi yang tidak terlalu terperinci. Metode prototype ini dapat digunakan pada setiap model sistem aplikasi, yang mana lebih hemat waktu, dan keterlibatan user dalam pembangunan sistem

In the modern era marked by technological advances, the use of smartphones has become an important part of everyday life. This technological advancement encourages people to continue to update the way they carry out their daily activities. Smartphones make various activities easier, including long-distance communication which now feels closer thanks to sophisticated technology. This sophistication is enjoyed by various groups regardless of age or profession. The digital payment system has experienced rapid development, providing significant convenience for its users. This technology plays a strategic role in encouraging the revitalization of MSMEs by offering fast, safe, and efficient transaction solutions. In the context of developing MSME digitalization, the digital payment system not only makes it easier for business actors to manage transactions but also increases consumer convenience in shopping. With proper implementation, digital payments support the operational efficiency of MSMEs, expand market access, and accelerate the adoption of the digital ecosystem. Based on research results, the use of digital payment systems has been proven to contribute positively to the transformation of MSMEs, helping them become more competitive and able to adapt amidst changes in the increasingly digital economic landscape. This emphasizes the importance of adopting digital payment technology as an integral part of the MSME revitalization strategy. This study aims to analyze the positive impact of the use of technology, especially in online marketing, digital payment systems on the revitalization of MSMEs.

With the advancement of technology and computing capabilities of computers, various applications and algorithms that were previously not applicable to portable devices such as laptops and smartphones can now be applied. Artificial intelligence (AI) is one of the increasingly popular techniques that are now a part of everyday life. AI is an umbrella term that refers to the simulation of human intelligence by machines that use big data to perform various tasks. AI has benefited many aspects of human life, including education. However, AI also has significant negative effects. This study aims to study the influence of artificial intelligence on students' critical thinking skills. This study uses qualitative research and literature analysis. However, the study also identified several negative impacts, including reliance on technology, unassured information quality, social isolation, and ethical and privacy concerns. Therefore, a balanced and strategic approach is needed in integrating AI in education to ensure that its benefits can be maximized, while its negative impact is minimized.

Habituation programs and teacher training are efforts to improve the quality of education in building a school environment with character. Improving the quality of education continues to experience changes and developments along with advances in time and technology. This research analyzes efforts to improve the quality of education at SMP Negeri 9 Bandung through optimizing teacher training programs and student habituation. The method used in this research is a descriptive qualitative approach through interviews and observations. This research aims to describe a strategy, implementation and also the results of a program to improve the quality of education at the junior high school level. The teacher training program is designed to improve teachers' technical competence and soft skills, especially in the use of learning technology. This aims to improve the quality of teaching and adapt to technological developments. Meanwhile, the student habituation program focuses on character building, such as literacy, environmental cleanliness, sports and religious activities, to foster discipline and a sense of caring. Schools also utilize technology in learning, such as using projectors and smartphones to support computer-based interactions and assessments. Apart from that, collaboration with the community and parents of students is also very important in supporting educational activities, including providing a budget for the Strengthening Pancasila Student Profile (P5) Project activities. This holistic approach creates a conducive and quality learning environment, which has a positive impact on educational outcomes and the achievement of national education goals.

Abstract. Semiotic analysis of advertising aims to uncover the hidden meanings behind visual and textual elements presented in promotional content. This study explores the semiotic features in smartphone advertising, focusing on Oppo as a case study. This study uses a comparative framework to analyze the similarities and differences between Oppo advertising and competing brands. The analysis is conducted through Charles Sanders Peirce's triadic model, consisting of representamen, object, and interpretant, as well as Roland Barthes' concepts of denotation and connotation. This study identifies symbolic, iconic, and indexical signs used in Oppo advertising to build brand identity and attract target audiences. Key findings reveal how visual elements, color schemes, and slogans emphasize innovation, premium quality, and emotional connection. Comparative insights highlight Oppo's differentiation strategies, such as integrating cultural nuances and leveraging aspirational imagery, to strengthen its market position. The results of this study provide a deeper understanding of how semiotic strategies influence consumer perception and purchasing behavior, as well as provide practical implications for marketers and advertisers. This study bridges the gap between semiotic theory and its application in modern advertising, providing a comprehensive perspective on the power of signs in shaping brand narratives.

The service was carried out at SDN Pulogebang 02 on October 17, 2024 with the theme of the role and time management in the use of smartphones. Smartphones are important for Generation Z, but many do not understand the proper use of smartphones, as well as the inappropriate use of smartphones, this is the problem of our group's research, this research aims to generation Z can understand the role and proper smartphone time management. The method used is to present material about time management in the use of smartphones. The samples in this study were 6B and 6C class students. The techniques used are Post-Test and Pre-Test, as well as doing Ice Breaking to break the atmosphere of the students who are not focused on the material we provide. Data collection techniques using interviews, questionnaires, and documentation. The results of this service show that there is a link between time management and the application of Pancasila values, namely the attitude of discipline towards students of SDN Pulogebang 02. This is shown from the results of interviews that have been conducted with 6th grade students that they have time in the use of playing Smartphone.  

The service was carried out at SDN Pulogebang 02 on October 17, 2024 with the theme of the role and time management in the use of smartphones. Smartphones are important for Generation Z, but many do not understand the proper use of smartphones, as well as the inappropriate use of smartphones, this is the problem of our group's research, this research aims to generation Z can understand the role and proper smartphone time management. The method used is to present material about time management in the use of smartphones. The samples in this study were 6B and 6C class students. The techniques used are Post-Test and Pre-Test, as well as doing Ice Breaking to break the atmosphere of the students who are not focused on the material we provide. Data collection techniques using interviews, questionnaires, and documentation. The results of this service show that there is a link between time management and the application of Pancasila values, namely the attitude of discipline towards students of SDN Pulogebang 02. This is shown from the results of interviews that have been conducted with 6th grade students that they have time in the use of playing Smartphone.

The development of information and communication technology has significantly changed consumer behavior, especially in the smartphone industry. Samsung as one of the leading smartphone manufacturers, is ranked first based on data from the 2024 Top Brand Award. Superior product quality, positive brand image, and good e-WOM are estimated to play a significant role in influencing consumer decisions to make repeat purchases. This study aims to determine the effect of product quality, brand image and E-WOM on repurchase intentions. The location of this research is in Tabanan Regency. The data collection technique used is a questionnaire. The population uses the Tabanan Regency community who have used Samsung smartphones, with a sample of 100 respondents. The data analysis techniques used are Descriptive Statistical Analysis, Research Instrument Test, Classical Assumption Test, Multiple Linear Regression, t-Test, F-Test, Determination and Beta Coefficient. Based on the results of the study, it was found that product quality has a positive and significant effect on repurchase intentions, brand image has a positive and significant effect on repurchase intentions, and E-WOM has a positive and significant effect on repurchase intentions. The suggestion that can be given by the researcher is that Samsung is expected to maintain product quality, build a strong brand image, and manage e-WOM well. This is an effective strategy to increase consumer desire and encourage consumers to repurchase.

Mobile operating systems are software designed to manage the fundamental functions of devices. The most dominant mobile operating systems in today's market are Android and iOS, each capturing their respective user segments with distinct approaches. iOS is a mobile operating system developed by Apple, tailored for its smartphones, while Android is designed by the Open Handset Alliance (led primarily by Google) and developed for Android smartphones and tablets. This study employs a comparative method to analyze the performance and memory management of Android 11 and iOS 14. The findings reveal that iOS 14 is more efficient, with an average memory allocation time of 90 ms, compared to Android 11’s 120 ms. Android 11 offers greater flexibility in handling heavy applications but at the cost of higher memory consumption. Conversely, iOS 14 demonstrates superior efficiency and stability in memory usage, particularly for lightweight and medium applications.

The development of digital technology has resulted in significant transformation in various aspects of life, especially in the economic sector. A region's ability to obtain, utilize and process information has a major impact in stimulating increased economic growth. Despite technological advancements, not everyone benefits equally. The purpose of this study is to explore the role of digitalization in driving economic growth in a region, by utilizing secondary data from BPS for the period 2015–2022 using the panel data regression method. The research findings show that for smartphone users, the Human Development Index (HDI) has a significant positive impact on economic growth. The number of internet users has a significant negative impact on economic growth. On the other hand, the workforce shows that there is no significant influence on the economic growth of the province of Java.

Tujuan dari penelitian ini adalah (1) Mengembangkan media pembelajaran Pendidikan Pancasila menggunakan situs web Kodular, dan (2) Mengukur tingkat kelayakan media pembelajaran Pendidikan Pancasila menggunakan situs web Kodular yang dikembangkan pada materi hak dan kewajiban di lingkungan sekolah dan masyarakat pada elemen NKRI Fase E di SMA Negeri 1 Teras dengan luaran media pembelajaran berupa aplikasi smartphone android. Jenis penelitian adalah penelitian pengembangan dengan menerapkan model Sukmadinata yang terdiri tahap studi pendahuluan, pengembangan, pengujian. Sumber data adalah guru dan siswa SMA Negeri 1 Teras, dosen validator. Pengumpulan data menggunakan teknik wawancara,angket dan tes.  Uji validitas data menggunakan penilaian validasi dari va Tujuan dari penelitian ini adalah (1) Mengembangkan media pembelajaran Pendidikan Pancasila menggunakan situs web Kodular, dan (2) Mengukur tingkat kelayakan media pembelajaran Pendidikan Pancasila menggunakan situs web Kodular yang dikembangkan pada materi hak dan kewajiban di lingkungan sekolah dan masyarakat pada elemen NKRI Fase E di SMA Negeri 1 Teras dengan luaran media pembelajaran berupa aplikasi smartphone android. Jenis penelitian adalah penelitian pengembangan dengan menerapkan model Sukmadinata yang terdiri tahap studi pendahuluan, pengembangan, pengujian. Sumber data adalah guru dan siswa SMA Negeri 1 Teras, dosen validator. Pengumpulan data menggunakan teknik wawancara,angket dan tes.  Uji validitas data menggunakan penilaian validasi dari validator ahli. Hasil penelitian : (1) Hasil pengembangan media pembelajaran mendapatkan respon siswa pada uji terbatas yaitu “sangat baik” dengan skor 83.6, dan 95.1 yang berarti “sangat baik” pada uji luas. Nilai pretest dan posttest menunjukkan peningkatan rata-rata nilai 12,1 % dan mendapatkan skor N-gain 0.75 yang berarti media berkategori tinggi. (2) Kelayakan materi memperoleh  kriteria “layak” dengan skor 80 dan media memperoleh kriteria “sangat layak” dengan skor 98 . Dari hasil penelitian dapat disimpulkan dari segi materi layak dan media sangat layak sebagai media pembelajaran. lidator ahli. Hasil penelitian : (1) Hasil pengembangan media pembelajaran mendapatkan respon siswa pada uji terbatas yaitu “sangat baik” dengan skor 83.6, dan 95.1 yang berarti “sangat baik” pada uji luas. Nilai pretest dan posttest menunjukkan peningkatan rata-rata nilai 12,1 % dan mendapatkan skor N-gain 0.75 yang berarti media berkategori tinggi. (2) Kelayakan materi memperoleh  kriteria “layak” dengan skor 80 dan media memperoleh kriteria “sangat layak” dengan skor 98 . Dari hasil penelitian dapat disimpulkan dari segi materi layak dan media sangat layak sebagai media pembelajaran.

The rapid use of smartphones and the internet in the modern era has brought significant impacts, especially in the spread of animal abuse content. In 2021, there were 5,480 animal abuse contents spread around the world, with 1,626 contents coming from Indonesia. The Art Director's role as the supervisor and director of art and visual elements in various creative projects, including public service announcements, is crucial. Art Directors are responsible for ensuring the aesthetic and creative vision of a project is in line with the objectives and target audience. This research aims to explain the importance of concept preparation in the creation of public service advertisements to readers or audiences. The general benefit of this study is to increase public understanding of the role of the Art Director as the conceptualizer behind public service advertisements. This study focuses on a public service announcement titled "Stop Animal Torture as a Means of Entertainment," which aims to remind people about the human rights of animals. Considering that Indonesia is the world's top producer of animal torture content, this ad calls for improving this bad data as it highlights the importance of the issue. With around 1,600 animal abuse content originating from Indonesia out of a total of 5,480 global content, this ad is an effort to reduce the negative impact on living beings and raise awareness of the issue.

The purpose of the study is to describe Art Performances in a Series of Wedding Parties in Pondok Tinggi District, Sungai TFull City, Jambi Province. The type of research used is qualitative research with the method used is descriptive analysis. The object of this study is Art in a series of wedding parties, namely art activities in the form of joyful performances of Rentak Kudo. The research instruments or tools are the researchers themselves and are assisted by supporting instruments such as smartphone cameras, voice recorders and flash disks. The data collection techniques used are literature studies, direct observation, interviews, and documentation. The steps taken by the researcher in analyzing the data are data reduction, data display, and drawing conclusions. The results of the study show that the Art Performance at the Wedding Party is described in accordance with the conceptual framework which includes: 1) The relationship between the community of Sungai TFull City and the art performance at the wedding. 2) The relationship between the meaning of art performances based on textual, which consists of movement, expression, floor patterns, dancers, costumes, music, makeup, and performance venues with contextual, namely consisting of wedding parties, wedding processions and social values

The prevalence of insomnia in Indonesia is still high compared to other countries, especially in adolescents. The prevalence is about 67% including low insomnia at 55, 8% and moderate insomnia at 23, 3%. The impact of insomnia on adolescents such as body weakness, lethargy, lack of concentration, and enthusiasm until it becomes a serious problem such as sleep disorders, heart attack, cancer, obesity, and other various lethal diseases. This study aimed to determine the correlation between smartphone addiction and stress levels on the incidence of insomnia in adolescents at SMA Negeri 8 Banda Aceh. The research method used was an analytical design with a cross-sectional approach. The population was 537 teenagers and the sample was 84, chosen using the Proportional Random Sampling technique and Univariate and bivariate analysis using the Chi-Square test. The data were gathered using the Perceived Stress Scale (PSS) questionnaire, Smartphone Addiction Scale Short Version (SAS-SV), and Biological Psychiatry Study Group Jakarta Insomnia Rating Scale (KSPBJ-IRS). The result showed that of 84 respondents, most of them did not experience insomnia 41 respondents (48,8%), did not experience smartphone addiction 43 respondents (51,2%), and experienced low stress 48 respondents (57,1%). So there was a relationship between smartphone addiction (p=0,002) and stress level (p=0,007) toward insomnia in adolescents. In conclusion, there was a correlation between smartphone addiction and stress levels toward the incidence of insomnia in adolescents. This research suggests that research institutes concerned with health education conduct cross-sector collaboration regarding smartphone usage, such as the Health Office and Public Health Centres.

In this research, a semiotic analysis of the Apple commercial version of "Privacy on iPhone - Data Auction" is carried out using the Roland Barthes model. Also this research uses descriptive qualitative methods with data collection techniques of interviews and documentation studies. The purpose of this research is to find out the representation of personal data protection in the advertisement by analyzing the meaning of denotation, connotation and myth. The results of the analysis show that this advertisement clearly illustrates the risks that will occur to the personal data of smartphone owners and users if the data can be accessed easily by irresponsible parties. This commercial also proves the truth of the myth widely circulated in society that Apple devices are more secure than other brands. Apple wants to emphasize that they attach great importance to and care about the confidentiality and security of the personal data of Apple users. Therefore, Apple strives to provide security guarantees and personal data protection on its products so that Apple customers feel comfortable and confident that their data is safe.

The rapid development of information and communication technology has caused significant changes to people's lives, especially in terms of communication. People's needs in this era of globalization in the form of smartphones are high because technology continues to experience development. This study aims to determine the effect of Brand Experience, Price and Customer Satisfaction, on Oppo Smartphone Customer Loyalty. In this study, the population studied was all people who bought and used an Oppo smartphone. The sample in this study amounted to 200 people using a purposive sampling technique. The data is then processed using the Lisrel Structural Equation Model (SEM) method. Based on the test results, it is known that Brand Experience has an effect on Customer Satisfaction. Price has no effect on Customer Satisfaction. Brand Experience has no effect on Customer Loyalty. Price has an effect on Customer Loyalty. Customer Satofaction has no effect on Customer Loyalty.

Apple's strategy to enter the Japanese smartphone market was one of its most successful historical moves. One of the critical reasons for Apple's success in Japan was its strategic cooperation with Softbank, one of the country's largest mobile service providers. Softbank was instrumental in bringing the iPhone to Japan and introducing it to Japanese consumers. This collaboration gave Apple access to Softbank's extensive distribution network and powerful promotion, significantly increasing the appeal of iPhones among smartphone users in Japan. This innovation, highlighted by the high product quality and elegant design, makes the iPhone stand out compared to its competitors. More recently, Apple has gained popularity by providing exceptional customer service. Customer loyalty has been extreme in the consumer community due to efficient customer service, consistent user experience, and a well-integrated product ecosystem (such as iCloud and antenna interoperability systems). In addition to outstanding innovation and service, Apple has positioned the iPhone at a competitive pricing point in Japan. While the iPhone is sometimes regarded as a premium product with a high price tag in many areas, Apple can offer a lower price tag in Japan than specific domestic and international competitors. This makes the iPhone more appealing to Japanese consumers, who want higher-value things.