Publication Search

74,541 articles from 728 journals · 2,111 citations tracked

Showing 1-20 of 111

Analytics

Aura Mumtaza Arief; Yermia Nugroho Agung Wibowo

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2026 Universitas Palan

This study aims to describe the morphological forms of slang, explain the processes of its formation, and analyze its frequency and distribution in the TikTok content of the account @shadirafirdausi. The study is motivated by the rapid development of slang on social media, particularly TikTok, as a platform where young people express identity, creativity, and social interaction. A qualitative descriptive method was employed using documentation techniques on three TikTok videos, including captions and comments with the highest numbers of views and likes during June–August 2025. Data were analyzed using the interactive model of Miles and Huberman, consisting of data reduction, data display, and conclusion drawing. The findings identified 36 slang words and phrases classified into four morphological processes: phonological modification (30.6%), shortening (30.6%), affixation (25.0%), and compounding with foreign element adoption (13.9%). Phonological modification and shortening were the dominant processes, while affixation and English borrowings further enriched the language forms. These findings demonstrate that slang in @shadirafirdausi’s TikTok content is formed through creative, productive, and adaptive morphological processes that reflect the preference of young speakers for concise, expressive, and easily understood language in digital communication.

Almira Apsarini Ramadhani; Daffa Athaya Ramadhan; Fidela Dwi Artanti; Kelita Abigail Parhusip

Jurnal Bintang Pendidikan Indonesia 2026 Pusat Riset dan Inovasi Nasional

This study was motivated by the widespread use of Indonesian language that does not conform to standard linguistic rules in Instagram content created by adolescents aged 17–20 years. As a social media platform that emphasizes speed and self-expression, Instagram encourages users to employ slang, nonstandard abbreviations, code-mixing, and various other forms of language deviation. This study aims to analyze the forms of Indonesian language errors found in adolescents’ Instagram content and to identify the factors contributing to these errors. The research employed a descriptive qualitative approach using content analysis. Data were collected through questionnaires distributed to 37 respondents and through an analysis of their language use habits on Instagram. The findings reveal that the most dominant forms of language errors include letter repetition to emphasize emotion (78.3%), nonstandard abbreviations (56.7%), code-mixing between Indonesian and foreign languages (45.9%), and the use of slang (45.9%). The main factors influencing the use of nonstandard language are the desire to appear relaxed and informal (86.5%), the need for fast and practical communication (67.6%), and the influence of peer groups and social media trends. Nevertheless, most respondents are aware that these habits may negatively affect their formal language skills. This study highlights the importance of digital language literacy to help adolescents use Indonesian appropriately according to different communication contexts.

Faisal Rafi; Abyan Ibnu Fauzan; Muhammad Hafidh Al Manaf; Enny Diah Astuti

Jurnal Mahasiswa Kreatif 2026 International Forum of Researchers and Lecturers

Language is an important part of human life. Through language, humans can communicate with each other. In addition, language is used to convey ideas, thoughts, opinions, feelings, and thoughts to others. Language also serves as a tool for self-development and interaction with others. A language must have clear meaning so that when communication occurs, there is no misunderstanding in its delivery. Currently, there are several variations of language styles used in society. The existence of these variations is triggered by the rapid development of communication technology. This development has led to different language styles being used by each generation. Each generation has its own used by each generation. Each generation has its own distinctive language style. The use of proper and correct Indonesian is currently shifting and being replaced by slang, so that many people are now accustomed to using slang. This research employs a descriptive analysis and literature review method to examine this linguistic shift. The findings indicate that the high intensity of social media usage accelerates the spread of slang, which potentially diminishes teenagers' formal language skills. Consequently, effective strategies are needed to balance the use of slang as a social dynamic while preserving the Indonesian language as a vital national identity.

Budianoor, Rahmat; Saputro, Setyo Wahyu; Abadi, Friska; Nugroho, Radityo Adi; Farmadi, Andi

Journal of Computing Theories and Applications 2026 Universitas Dian Nuswantoro

Indonesian culinary comments on social media platforms such as Instagram are characterized by informal spelling, regional language mixing, slang expressions, and emojis, posing substantial challenges for automated sentiment classification. While IndoBERT has demonstrated strong performance across Indonesian natural language processing tasks, the contribution of individual preprocessing components to fine-tuning performance on informal text remains underexplored, particularly in the culinary domain. This study addresses this gap by conducting a systematic preprocessing ablation study on IndoBERT-Base fine-tuning for Indonesian culinary sentiment classification, accompanied by a comparative evaluation against Naive Bayes with TF-IDF, SVM with TF-IDF, and BiLSTM as representative baselines. A dataset of 3,500 manually labeled Instagram culinary comments across three sentiment classes was used, with a stratified 80/10/10 split. Six preprocessing variants were evaluated under identical experimental conditions to isolate the contribution of each component. The results show that slang normalization is the most impactful single preprocessing step, yielding a macro F1-score gain of +0.0609 over the no-preprocessing baseline, while the full pipeline achieves an accuracy of 0.8800 and a macro F1-score of 0.8465. IndoBERT-Base with the full pipeline outperforms all baselines across all evaluation metrics. Per-class analysis reveals that the negative class achieves the lowest F1-score of 0.7600, with sarcastic expressions and Banjar regional vocabulary identified as primary sources of misclassification. These findings indicate that preprocessing decisions have a measurable and non-uniform effect on IndoBERT fine-tuning performance. In this study, slang normalization provides the most substantial individual contribution in bridging the vocabulary gap between informal user-generated text and the model’s pre-training distribution.

Iin Himatul Islamiah

Jurnal Manajemen dan Pendidikan Agama Islam 2026 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This study aims to analyze the phenomenon of slang usage on the TikTok social media platform as a form of linguistic adaptation in digital communication. Using a qualitative descriptive approach, this research examines how users modify language structures to create more effective, expressive, and socially meaningful interactions. Data were collected through participatory observation of content appearing on the For Your Page (FYP) feature and analyzed using textual and contextual methods. The findings reveal that slang formation on TikTok occurs within three main domains: phonological transformation through sound reduction to produce linguistic aesthetics, morphological modification through the creation of efficient acronyms, and cognitive-semantic shifts that redefine the meanings of existing vocabulary. These findings demonstrate that slang is not merely a temporary communication trend, but also functions as an important sociolinguistic instrument for constructing group identity, strengthening emotional connections, and reflecting the cognitive and cultural dynamics of contemporary digital society amid the rapid development of information technology.

Ilham Saputra; Anita Qoiriah

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The proliferation of online gambling promotional comments on Indonesian social media has become a serious issue requiring fast and accurate automated handling. This study aims to implement a Hybrid Recurrent Neural Network (RNN) and Long Short-Term Memory (LSTM) method to classify online gambling comments and compare its performance with standalone RNN and LSTM models. The research utilized a dataset of 10,230 comments subjected to comprehensive preprocessing stages, including the normalization of non-standard language using a slang dictionary. Testing was conducted across three data-splitting scenarios: 90:10, 80:20, and 70:30. Experimental results demonstrate that the standalone LSTM model achieved the highest average accuracy of 97.45%. However, the Hybrid RNN–LSTM model showed significant superiority in terms of performance stability, yielding the lowest standard deviation (0.0027) and the smallest Coefficient of Variation (0.28%) across all scenarios. These findings indicate that while the LSTM architecture is highly effective at capturing short-text context, the Hybrid approach provides better robustness against fluctuations in data proportions, making it highly relevant for implementation as an automated detection system on social media.

Agustinus Abraham

Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora 2026 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The rapid development of digital technology has transformed patterns of communication and social interaction, particularly through the widespread use of social media platforms. This study examines how language practices on social media shape youth identity formation and social relations through the philosophical perspective of Ludwig Wittgenstein’s concept of language games. Using a qualitative method with a literature review approach, the study analyzes various academic sources to interpret digital linguistic practices among young people. The findings indicate that language on social media functions not merely as a medium for transmitting information but as a social practice governed by specific rules, conventions, and contexts of use. Expressions such as emojis, memes, slang, hashtags, and other symbolic forms operate as elements of language games that enable young users to construct and display their identities, build group solidarity, and negotiate social meanings within digital communities. At the same time, these linguistic practices also reveal tensions between honesty and manipulation, as reflected in phenomena such as false self-presentation, hoaxes, and persuasive language strategies. Therefore, social media language both reflects and actively shapes contemporary social realities, influencing how individuals understand themselves, others, and the dynamics of meaning and power in digital communication.

Bonifasius Sepakat; Maria Gracela Leda Roga; Safilda Julita Mete; Rasmy Nurfahida; Katharina Woli Namang +1 more

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2026 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to explore the influence of formal language skills on the use of slang among first-semester students in the English Language and Literature Education Program at Muhammadiyah University Maumere. The method used in this study is a descriptive qualitative approach with subjects consisting of first-year students. Information was collected through observation, questionnaire distribution, and brief interviews about daily language use habits and academic contexts. The findings of this study indicate that the majority of students actively use slang when interacting informally, especially when communicating with peers and on social media platforms. The use of slang serves as a way to express identity, build social solidarity, and facilitate social adjustment. However, deficiencies in formal language skills make it difficult for some students to recognize the appropriate use of language in context, so that elements of slang often creep into academic situations, such as in class discussions and assignment writing. This study concludes that formal language skills have an impact on the use of slang. Students with high formal language skills tend to be better at switching between language varieties according to context, while those with low formal skills are at greater risk of mixing them up.

Bonifasius Sepakat; Maria Gracela Leda Roga; Safilda Julita Mete; Rasmy Nurfahida; Katharina Woli Namang +1 more

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2026 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to explore the influence of formal language skills on the use of slang among first-semester students in the English Language and Literature Education Program at Muhammadiyah University Maumere. The method used in this study is a descriptive qualitative approach with subjects consisting of first-year students. Information was collected through observation, questionnaire distribution, and brief interviews about daily language use habits and academic contexts. The findings of this study indicate that the majority of students actively use slang when interacting informally, especially when communicating with peers and on social media platforms. The use of slang serves as a way to express identity, build social solidarity, and facilitate social adjustment. However, deficiencies in formal language skills make it difficult for some students to recognize the appropriate use of language in context, so that elements of slang often creep into academic situations, such as in class discussions and assignment writing. This study concludes that formal language skills have an impact on the use of slang. Students with high formal language skills tend to be better at switching between language varieties according to context, while those with low formal skills are at greater risk of mixing them up.

Marselina Nona Peuhulu; Alasriati Alasriati; Try Try; Gilang Mahdy Saputra Surya; Yeremias Bardi

In today's digital era, social media has become an integral part of everyday life, especially for younger generations such as students. Platforms like Instagram, TikTok, Twitter, and Facebook facilitate fast and interactive communication, but often encourage the use of informal language such as abbreviations or emojis. This contrasts with the demands of the academic world. This study aims to analyze the influence of social media use on students' language styles in the academic world. The research method used was quantitative, namely observation. Observations were conducted to determine students' communication patterns on digital platforms (such as class WhatsApp group chats and comments on social media). The results showed a strong tendency to use slang, non-standard abbreviations, and code-mixing, carried over from social media habits into formal academic contexts. This phenomenon has contributed to the erosion of the boundaries between informal and formal language styles among students. This study concludes the need to strengthen formal language literacy to maintain professional communication in the academic world.

Maria Novita; Rosalinda Novita Nona; Yohanista Alventia Eva Saputri; Karmelia Selvina Nona; Hairudin Alias +1 more

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2026 Asosiasi Periset Bahasa Sastra Indonesia

This research is motivated by changes in students' academic communication patterns due to the rapid development of digital technology, which has the potential to affect the consistency of formal language use. In academic literacy, formal language plays a crucial role as a marker of professionalism and the accuracy of scientific communication. This study aims to analyze the shift in formal language use in students' academic communication and identify the factors influencing it in the digital era. The research method used a qualitative approach with a descriptive design. Data were collected through an online questionnaire in the form of open-ended questions to students at the University of Muhammadiyah Maumere who actively use digital media in academic communication. Data were analyzed by grouping respondents' answers and identifying language usage patterns. The results show that students understand the differences between formal and informal language, but their application in digital academic communication is not yet consistent. The shift is characterized by the use of abbreviations, slang, and inconsistencies in linguistic rules influenced by instant communication habits, social environments, and the nature of digital media. These findings emphasize the importance of continuously strengthening formal language literacy and academic communication ethics in higher education

Maria Novita; Rosalinda Novita Nona; Yohanista Alventia Eva Saputri; Karmelia Selvina Nona; Hairudin Alias +1 more

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2026 Asosiasi Periset Bahasa Sastra Indonesia

This research is motivated by changes in students' academic communication patterns due to the rapid development of digital technology, which has the potential to affect the consistency of formal language use. In academic literacy, formal language plays a crucial role as a marker of professionalism and the accuracy of scientific communication. This study aims to analyze the shift in formal language use in students' academic communication and identify the factors influencing it in the digital era. The research method used a qualitative approach with a descriptive design. Data were collected through an online questionnaire in the form of open-ended questions to students at the University of Muhammadiyah Maumere who actively use digital media in academic communication. Data were analyzed by grouping respondents' answers and identifying language usage patterns. The results show that students understand the differences between formal and informal language, but their application in digital academic communication is not yet consistent. The shift is characterized by the use of abbreviations, slang, and inconsistencies in linguistic rules influenced by instant communication habits, social environments, and the nature of digital media. These findings emphasize the importance of continuously strengthening formal language literacy and academic communication ethics in higher education

Riva Sulsi Putri; Cinta Putri Syailin; Dara Yuniza Putri; Nurul Kurnia Ramadhani; Putri Nurhairin +1 more

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2026 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to examine the influence of slang language usage on the use of Indonesian language in WhatsApp communication among students of Class F, Indonesian Language and Literature Education Study Program, Universitas Negeri Padang, academic year 2025/2026. This research employed a quantitative descriptive method with a correlational approach. The population and sample consisted of 35 students selected using total sampling technique. Data were collected through questionnaires using a Likert scale and analyzed using descriptive analysis, Pearson correlation test, and simple linear regression. The results indicate that the use of slang language is categorized as high, while the use of standard Indonesian language is categorized as moderate. The correlation analysis shows a negative relationship between slang usage and the use of Indonesian language in WhatsApp communication. These findings suggest that higher intensity of slang usage tends to reduce the use of proper Indonesian language. This study is expected to raise students’ awareness of the importance of using appropriate Indonesian language according to communication contexts, particularly in academic settings.

Riva Sulsi Putri; Cinta Putri Syailin; Dara Yuniza Putri; Nurul Kurnia Ramadhani; Putri Nurhairin +1 more

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2026 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to examine the influence of slang language usage on the use of Indonesian language in WhatsApp communication among students of Class F, Indonesian Language and Literature Education Study Program, Universitas Negeri Padang, academic year 2025/2026. This research employed a quantitative descriptive method with a correlational approach. The population and sample consisted of 35 students selected using total sampling technique. Data were collected through questionnaires using a Likert scale and analyzed using descriptive analysis, Pearson correlation test, and simple linear regression. The results indicate that the use of slang language is categorized as high, while the use of standard Indonesian language is categorized as moderate. The correlation analysis shows a negative relationship between slang usage and the use of Indonesian language in WhatsApp communication. These findings suggest that higher intensity of slang usage tends to reduce the use of proper Indonesian language. This study is expected to raise students’ awareness of the importance of using appropriate Indonesian language according to communication contexts, particularly in academic settings.

Naila Kinanti; Eryne Adelia; Khairunnisah Tanjung

Jurnal Rumpun Ilmu Bahasa dan Pendidikan 2026 Asosiasi Periset Bahasa Sastra Indonesia

This study examines the phenomenon of K-Pop slang usage among young generations and its influence on lifestyle and social identity formation. The research background reveals that K-Pop culture has significantly impacted language practices, particularly through the adoption of specific terms within fan communities. The objective is to analyze how K-Pop slang functions as a linguistic creativity tool and identity marker among Indonesian youth. Using a qualitative descriptive approach, data were collected from social media platform X (Twitter) through purposive sampling of posts containing K-Pop slang terms. Findings indicate that K-Pop slang encompasses semantic shifts, acronyms, abbreviations, and new terminology that strengthen community solidarity and collective identity. The implications suggest that while K-Pop slang serves as creative expression and social bonding mechanism, excessive usage may affect proper Indonesian language proficiency in academic contexts. This research contributes to understanding the balance between linguistic creativity, global cultural influence, and Indonesian language preservation.

Dermawan, Keisha Jovie; Sabrina, Nur Amalina; Michelle, Greycia Febrina; Ayunda, Afifah Trista; Dermawan, Keisha Jovie +3 more

JUISI : Jurnal Ilmiah Sistem Informasi 2026 LPPM Universitas Sains dan Teknologi Komputer

Popularitas platform gim Roblox di Indonesia tercermin dari tingginya volume interaksi pengguna di media sosial TikTok. Namun, data komentar yang masif tersebut bersifat tidak terstruktur dan banyak menggunakan bahasa tidak baku (slang), sehingga menyulitkan pengembang untuk mengidentifikasi preferensi pemain secara spesifik terhadap genre tertentu. Penelitian ini bertujuan untuk menganalisis sentimen pengguna dan melakukan studi komparatif preferensi terhadap tiga kategori gim utama dalam ekosistem Roblox, yaitu Roleplay, RPG, dan Horror. Metodologi penelitian dimulai dengan pengumpulan 3.000 data komentar melalui teknik scraping pada video TikTok yang diunggah periode Juni hingga Desember 2025. Data tersebut melalui tahapan pra-pemrosesan yang komprehensif, meliputi pembersihan data, normalisasi teks berbasis kamus slang, dan ekstraksi fitur menggunakan TF-IDF. Klasifikasi dilakukan menggunakan algoritma Multinomial Naïve Bayes dengan penerapan teknik oversampling untuk menangani ketidakseimbangan kelas data. Hasil pengujian model menunjukkan performa yang baik dengan tingkat akurasi global sebesar 77,78% dan nilai Presisi pada kelas Negatif mencapai 91%. Temuan penelitian mengungkapkan bahwa distribusi sentimen global didominasi oleh sentimen Netral (40%) dan Negatif (33%), sedangkan sentimen Positif hanya 26%. Analisis komparatif menunjukkan bahwa genre RPG memiliki rasio sentimen negatif tertinggi akibat keluhan teknis seperti lag, sedangkan genre Horror mencatat sentimen positif yang signifikan di mana respon emosional "takut" diinterpretasikan sebagai kepuasan. Kesimpulannya, stabilitas teknis dan pengalaman emosional menjadi faktor determinan utama dalam preferensi pemain.

Syauqiatul Latifah; Ilmi Amalia Maghfiroh; Esa Nur Faizah

Jurnal Miftahul Ilmi: Jurnal Pendidikan Agama Islam 2025 STIKes Ibnu Sina Ajibarang

The development of digital technology has made social media an integral part of children's lives, including students of Madrasah Ibtidaiyah (MI). This study aims to explore the impact of social media on the language patterns of class 5C students at MI Hasyim Asy'ari. Using a qualitative method with a case study approach, data were obtained through semi-structured interviews and participant observations of 14 students who regularly access social media. The findings show that platforms such as TikTok, Instagram, and YouTube are the main sources of new vocabulary acquisition, such as the terms "kepo", "narsis", and "anjir". These words reflect changes in students' language styles that are increasingly informal and often deviate from standard Indonesian language rules. Although social media can contribute to enriching vocabulary and increasing children's interest in communicating, negative impacts such as the dominance of slang, misuse of meaning, and reduced concern for the correct use of Indonesian are also very real. Therefore, the role of educators and parents in supervising and directing the use of social media is very important. The language learning curriculum in schools needs to be adjusted to the development of the digital era without abandoning appropriate linguistic values. With the right strategy, social media can be used as a useful language learning tool without reducing the essence of Indonesian as a national identity.

Hasugian, Masni; Rina Evianty

Jurnal Rumpun Ilmu Bahasa dan Pendidikan 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study examines youth slang (Jugendsprache) in the film Into the Beat (2020) through semantic and morphological approaches. The background of the research is based on the phenomenon of youth language development, which is dynamic, creative, and rich in socio-cultural meaning, yet often difficult for foreign speakers to understand. Youth language is chosen as the object of study because it reflects identity, group solidarity, and the communicative creativity of young people, and frequently appears in media, particularly films. The theoretical framework refers to experts’ perspectives on the characteristics of youth language, including the use of Anglicisms, abbreviations, metaphorization, and the formation of neologisms. The research method applied is descriptive qualitative, with data sources taken from the dialogues and subtitles of the film Into the Beat. The analysis is carried out based on Helmut Henne’s theory of youth language characteristics. The results reveal that youth slang in the film functions not only as a means of communication but also as a medium of emotional expression, lifestyle, and identity construction among German adolescents. Vocabulary such as alter, bro, krass, cool, and scheiße demonstrates creativity in morphological processes, including abbreviation, prefixation, and borrowing from foreign languages. The study concludes that youth slang plays an essential role in shaping characters, inter-character relationships, and the authenticity of the storyline. Furthermore, youth language reflects the evolving cultural and social dynamics of adolescents. This research is expected to contribute to linguistic studies, particularly semantics, and to serve as a valuable resource in German language learning by expanding vocabulary and fostering an understanding of authentic communication patterns among German teenagers.

Ni Ketut Alit Ida Setianingsih; Ketut Santi Indriani

International Journal of Multilingual Education and Applied Linguistics 2025 Asosiasi Periset Bahasa Sastra Indonesia

The presence of colloquial expressions in public signage commonly referred to ba- hasa gaul has increasingly become a linguistic hallmark in various tourism and recreational ar- eas in Indonesia. This study investigates the use of informal language on public signage at Pantai Kelan, Bali, and analyzes such linguistic choices that reflect social dynamics, youth identity, and evolving modes of communication in public space. Grounded in sociolinguistic perspectives, the research highlights the role of signage as not only a medium of information, but also a space for constructing shared meaning and fostering engagement through culturally resonant expressions. This qualitative research employed observational and documentation methods. It focused on twelve public signs installed at Pantai Kelan. Data were collected through field observations, photographic documentation, and subsequent transcription and analysis of the linguistic forms. The analysis fo- cused on identifying dominant lexical patterns, stylistic choices, and communicative functions of the language used. The signs were then interpreted with reference to their potential cultural, social, and interactional implications within the broader framework of linguistic landscape studies. The findings indicate that the use of bahasa gaul in signage serves multiple purposes: capturing atten- tion, expressing local identity, evoking humor, and connecting with a predominantly young and digital-native audience. Rather than being perceived as informal or inappropriate, such language use contributes to the effectiveness of public communication in specific contexts. The study con- tributes to the growing body of literature on language in public space and emphasizes the impor- tance of cultural relevance and sociolinguistic awareness in designing public signage that is both meaningful and impactful

Stefiana Hardianti Juang

Jurnal Motivasi Pendidikan dan Bahasa 2025 International Forum of Researchers and Lecturers

This study aims to identify the forms of implicature and language styles employed by netizens when commenting on the TikTok account @owner daviena skincare. Using a qualitative descriptive method with a pragmatic approach, this research explores the linguistic phenomena occurring in the comment section of selected posts. Data collection techniques include non-participant observation, attentive listening, note-taking, and documentation. The theoretical framework is based on the concept of implicature, which covers both conventional and non-conventional implicatures. The findings reveal that the comment section displays a variety of implicatures, with the dominant purposes being to offer advice, deliver criticism, and express support toward the content creator. Conventional implicatures appear when the meaning conveyed is closely tied to specific linguistic expressions, while non-conventional implicatures are identified in cases where the intended meaning relies on contextual interpretation. In terms of language style, the majority of comments utilize informal and conversational expressions, characterized by colloquial vocabulary, slang, and abbreviations that are common in online interactions. The analysis also highlights that the interplay between implicature and informal language style reflects the spontaneous and dynamic nature of digital communication on social media. Such interactions not only serve as a platform for engagement but also illustrate how language is adapted to suit the immediacy and brevity of online discourse. The study concludes that understanding implicature in social media contexts is essential for interpreting the underlying meanings beyond the literal content of user comments. Furthermore, the predominance of informal styles demonstrates the influence of digital culture on contemporary language use, particularly among netizens engaged in beauty and skincare communities.