Publication Search

Penelitian ini bertujuan mengidentifikasi strategi pengembangan yang diterapkan oleh toko kelontong di Kecamatan Gayungan untuk bersaing dengan toko ritel modern. Metode penelitian kualitatif digunakan dengan wawancara terhadap 22 pelaku usaha toko kelontong yang terdaftar di Dinas Koperasi UKM dan Perdagangan Kota Surabaya. Strategi pengembangan meliputi permodalan, manajemen keuangan, mutu produksi, strategi pemasaran, legalitas usaha, dan tanggung jawab sosial perusahaan. Hasil penelitian menunjukkan bahwa toko kelontong menggunakan modal internal (seperti tabungan pribadi) dan eksternal (seperti pinjaman bank dan bantuan pemerintah). Mereka juga melakukan manajemen keuangan dengan pembukuan sederhana dan penganggaran, memilih pemasok berkualitas untuk memastikan mutu produk, menggunakan strategi pemasaran online melalui aplikasi PEKEN Surabaya dan WhatsApp, mengurus legalitas usaha seperti NIB (Nomor Induk Berusaha), serta melakukan kegiatan tanggung jawab sosial. Strategi ini bertujuan mengembangkan dan mempertahankan keberlanjutan usaha toko kelontong di tengah persaingan dengan ritel modern.

This study aims to optimize marketing strategies through RFM (Recency, Frequency, Monetary) analysis on a retail transaction dataset obtained from Kaggle. The dataset contains 64,682 transactions from 5,242 SKUs involving 22,625 customers over one year. Data cleaning and RFM analysis were conducted to segment customers based on recency, frequency, and monetary values. The findings reveal that customers were segmented into groups such as Champions, Loyal Customers, and At Risk. These segments provide valuable insights for developing targeted marketing strategies, such as loyalty programs for high-value customers and retention campaigns for at-risk customers. The study demonstrates that RFM analysis is effective in identifying valuable customer segments and optimizing marketing efforts based on customer behavior. This approach can increase customer retention and improve the return on investment (ROI) in marketing campaigns.

Dalam menghadapi persaingan bisnis ritel yang semakin ketat, sangat penting untuk mengembangkan strategi yang dapat menarik lebih banyak perhatian pembeli terhadap produk. Penelitian ini bertujuan untuk menilai dampak promosi penjualan dan tampilan toko terhadap pembelian impulsif. Sampel yang digunakan terdiri dari 97 konsumen yang berbelanja di Matahari Departement Store Solo Grand Mall. Variabel yang diteliti mencakup promosi penjualan, tampilan toko, dan pembelian impulsif. Data primer dikumpulkan melalui kuesioner dan dianalisis dengan menggunakan metode Structural Equation Modeling-Partial Least Square (SEM PLS) serta SmartPLS 4.0. Hasil penelitian mengungkapkan bahwa promosi penjualan dan tampilan toko memiliki pengaruh positif dan signifikan terhadap pembelian impulsif.

This research aims to determine the influence of retail mix variables on purchasing decisions at Mai Mart Supermarket, Bima City. The sample for this research is between 30 and 500. So the number of samples in this research is 50 people with a Rurposive Sampling sampling technique, namely a data source sampling technique with certain considerations. Considering the limited number of consumers who shop at the Maimart Supermarket in Bima City. The data processing method uses multiple linear regression and the T test. The results of this research state that the Retail Mix variable does not have a significant effect on purchasing decisions at the Mai Mart supermarket in Bima City.

Management accounting plays a key role in improving the financial performance of retail companies in Indonesia. By using accurate and relevant financial data, management accounting helps management make effective strategic decisions. In the context of retail companies, management accounting helps in optimizing operational costs, planning budgets, and measuring organizational performance. In this research, we will explore the role of management accounting in improving the financial performance of retail companies in Indonesia.  

This study investigates the level of customer loyalty in e-commerce in the United States in 2020. Using e-commerce customer data from 2020 available on Kaggle, this research analyzes cohort retention to understand the number of customers from each cohort who continue to make purchases in subsequent months. Additionally, this study evaluates the implementation of data analysis to assess the effectiveness of promotional strategies and their impact on customer loyalty and retention. The results show that retention percentages decline over time, with the number of active customers decreasing after registration. However, some cohorts exhibit better retention performance. For instance, the April cohort saw a significant increase from 18.46% to 29.23%, and the May cohort experienced the highest increase from 14.29% to 30.16%. On the other hand, the January cohort showed the most drastic retention drop from 100% to 10.42% after the first month, with the largest monthly decline from 23.96% in April to 7.29% in May. These findings provide practical guidance for e-commerce companies in developing more effective strategies to improve customer retention. Further analysis is recommended to understand the specific causes of these retention trends and to develop more holistic strategies to support better business decisions and increase long-term profitability.

Indomaret, Indonesia's largest mini market, uses a management information system (SIM) for its sales. When it comes to utilizing SIM, Indomaret employs a variety of methods, including the acquisition of business and personnel in the ritel sector. The process of using the operational Indomaret SIM and implementing it for business purposes is an important aspect. Because of this, the purpose of this article is to investigate a variety of SIM Indomaret features. In order to address a variety of Indomaret functions, including inventories, logistics, SDM, keuangan, and penjualan management, the SIM was developed with the help of a large and persistent Estonian market. The SIM Indomaret system includes hardware such as a hard drive, a memory stick, a database, and software such as a computer and a telephone.

The Ritel business in Indonesia is growing and increasing every year because it is considered a promising investment with great potential for significant profits. This study aims to understand and evaluate the layout of Retail Lestari's business. The method used in analyzing the data is the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) method. Based on the results of the Activity Relationship Chart (ARC) analysis of Ritel Lestari, the facility prioritized for first construction is the cashier, as the cashier has the highest Total Closeness Rating (TCR) value of 76. Therefore, to facilitate the operational process, the placement of other facilities is prioritized based on their highest relationship values to the warehouse to be in close proximity.

 Indonesia has quite rapid development of the retail business. This requires actors who have retail businesses to be involved in consumer purchasing decisions. There are several factors that influence consumer purchasing decisions, one of which is a good and strategic layout of facilities. Cahaya Abadi is a shop that runs a retail business. Cahaya Abadi Store provides various products for daily consumer needs. This research was conducted using the Activity Relationship Chart (ARC) method and Total Closeness Rating (TCR) calculations in data processing. The research uses the Activity Relationship Chart (ARC) method and Total Closeness Rating (TCR) calculations. This research uses primary and secondary data and the methods used are qualitative and quantitative methods. The layout is based on providing convenience for consumers in shopping and it is hoped that consumers will have an efficient and effective time in shopping.

Designing the layout is an important key in ensuring company operations run efficiently in the long term. Several problems have been identified at Sejahtera Mart, especially regarding the layout of frozen food and chillers, as well as shopping baskets that are less efficient. A layout that is not optimal can make it difficult for customers to find the items they need, thereby affecting customer satisfaction. This research uses the Activity Relationship Chart (ARC) method to analyze the relationship between facilities, and Total Closeness Rating (TCR) to evaluate the benefits of a layout that suits the product material flow and the shortest material flow distance that can be achieved. The research results show that the placement of the chiller and shopping basket layout in the layout solution has changed. Based on TCR analysis, the display rack shows the highest score with a TCR of 330, followed by the cashier with a score of 217. This research aims to redesign the layout of the facilities at Sejahtera Mart to be more efficient and effective in placing products and organizing space. It is hoped that these changes will improve sales, customer experience and maximize space use.

Kegiatan penyuluhan ini dilakukan kepada para pemilik ritel di wilayah Cangakan, Nusukan, Banjarsari, Surakarta. Luaran dari kegiatan ini adalah: 1) Meningkatnya pengetahuan dan wawasan peserta dalam rangka mempertahankan bisnis ritel dalam menghadapi persaingan yang kompetitif, 2) Meningkatnya pengetahuan peserta dalam manjemen pengelolaan usaha, dimana pelaku harus mampu memisahkan dalam peran manajemen keuangan, manajemen operasional, manajemen sumberdaya manusia dan manajemen pemasaran, agar usahanya tetap eksis, 3) Meningkatnya pengetahuan peserta dalam pemasaran online, karena untuk mendapatkan barang langsung dikirim ke toko, 4) Kegiatan ini dapat berlanjut, sehingga ada prinsip kemitraan antara tim pengabdian dan para pemilik ritel. Kegiatan ini dilakukan dengan tahapan sebagai berikut: 1) Pemilihan peserta pengabdian kepada masyarakat, yaitu pemilik bisnis ritel/kelontong di wilayah Cangakan, Nusukan, Banjarsari, Surakarta, 2) Penyampaian materi penyuluhan tentang bagaimana strategi mempertahnkan bisnis ritel dalam persaingan kompetitif, 3) Pelaksanaan evaluasi. Evaluasi dilakukan dengan cara: sebelum penyuluhan, dilakukan tanya jawab untuk mengetahui pengetahuan awal setiap peserta tentang bisnis ritel/toko kelontong; setelah penyuluhan, dilakukan tanya jawab lagi tentang materi yang sama. Dengan membandingkan hasil jawaban, maka akan diketahui apakah ada peningkatan pengetahuan peserta tentang pengelolaan bisnis ritel dan ruang lingkupnya.Kata kunci: strategi, bisnis ritel, persaingan yang kompetitif