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This study aims to analyze the role of public relations as a key pillar in building reputation and enhancing the credibility of nature-based tourism in Jombang. The research focuses on the communication strategies employed by public relations officers in delivering information, managing public interactions, and utilizing digital media as the primary tool for strengthening destination image. The research method used is a case study with a descriptive qualitative approach. Data were collected through in-depth interviews with six informants, including public relations staff, tourism managers, representatives from the tourism department, local community members, and visitors.The findings show that public relations plays a vital role in reputation building through four main dimensions: message consistency, communication transparency, collaboration with communities and stakeholders, and the optimization of digital media. Field findings reveal that consistent use of social media strengthens tourists’ trust, while local community involvement adds authenticity to the destination’s image. Moreover, public relations also functions as a crisis communication manager by providing fast and accurate information during operational disruptions. In conclusion, the reputation of nature tourism in Jombang is not solely determined by natural beauty but also by the quality of communication managed by public relations. The optimization of digital and collaborative communication has become a key strategy to maintain the credibility and attractiveness of the destination amid increasingly competitive tourism dynamics.

Penelitian ini bertujuan untuk mengembangkan sistem pendukung keputusan yang dapat membantu tim Marketing Officer (MO) PT. Alvarel Technology Innovation dalam menentukan status pelanggan secara objektif dan terstruktur. Sistem ini dirancang menggunakan kombinasi metode Analytical Hierarchy Process (AHP) dan Weighted Sum Model (WSM). Metode AHP digunakan untuk menentukan bobot kriteria yang meliputi Potensial Pasar, Urgensi, Finansial, serta Hubungan dan Reputasi, dengan memastikan konsistensi matriks perbandingan berpasangan. Hasil pembobotan kemudian digunakan dalam metode WSM untuk melakukan perhitungan skor total pelanggan dan menyusun pemeringkatan status berdasarkan nilai tertinggi hingga terendah. Data penelitian diperoleh dari catatan internal perusahaan dan wawancara dengan Marketing Officer, dengan jumlah sampel 30 pelanggan. Hasil pengujian menunjukkan bahwa sistem dapat menghasilkan peringkat status pelanggan dalam lima kategori, yaitu potensial, prospek, pending, pasif, dan skip. Temuan utama memperlihatkan bahwa kategori prospek memperoleh skor tertinggi dan menjadi prioritas tindak lanjut. Dengan demikian, sistem pendukung keputusan berbasis AHP–WSM ini mampu mengurangi subjektivitas, meningkatkan efisiensi, serta memberikan rekomendasi yang lebih akurat dan terukur untuk mendukung pengambilan keputusan strategis perusahaan dalam pengelolaan pelanggan.

This research investigates the management of cyber incident risks in e-business environments with an emphasis on reducing financial losses and reputational impact. The increase in digitization in the business world correlates with the rise of cyber threats that can cause significant financial losses as well as long-term reputational damage. This systematic review evaluates recent research (2022-2025) from various academic databases such as PMC, IEEE Xplore, ScienceDirect, and Scopus. The aim of this study is to discover effective risk management tactics, rapid incident response mechanisms, and ways to mitigate financial and reputational losses in e-business. The literature review highlights the importance of having a comprehensive risk management framework, a direct threat monitoring system, and a planned reputation recovery strategy. Research findings indicate that a proactive approach to cyber risk management not only functions to protect financial assets but also to maintain consumer trust and business continuity. Cooperation among stakeholders such as technology, management, and regulators is key in creating a cyber-resilient e-business ecosystem.

.Public Relations (PR) plays a central role in shaping and maintaining the reputation and public trust of an organization. Through a conceptual approach and literature review, this article explores how PR functions as a strategic pillar in organizational communication. PR is not only responsible for delivering information but also for building mutual trust between organizations and the public through open, honest, and continuous communication. A strong reputation and high public trust are the result of consistent and responsive communication strategies. In the digital era, where misinformation and rapid information flow pose significant challenges, the role of PR becomes increasingly vital. The findings of this article suggest that strengthening the role of PR as a pillar of reputation and public trust should be a top priority in modern organizational communication strategies.

The case involving Seunghan from RIIZE drew widespread attention on social media, particularly on platform X, and triggered various public responses toward SM Entertainment. This study aims to analyze public perceptions of SM Entertainment's reputation through netizen comments on digital platforms. Employing a qualitative approach and participatory observation method, the research examines 15 viral posts made by netizens related to the case. Findings reveal that public opinion is significantly shaped by the pseudo-environment formed on social media. Criticism of SM’s crisis management, disappointment among the fandom, and allegations of supporting bullying emerged as dominant themes. These results highlight the importance of transparency, speed, and social sensitivity in crisis communication in the digital era. The study recommends that entertainment agencies respond more strategically to public opinion in order to preserve their reputation in virtual spaces.  

This study examines PERHUMAS's strategies in managing its reputation as a leading organization in public relations, amidst the dynamics brought by the emergence of the IPRA and PR Indonesia. Using a descriptive qualitative approach, the research relies on in-depth interviews and observations involving relevant informants. In the identification and planning phase, PERHUMAS utilizes social media, media monitoring, and media listening while collaborating with other parties. Their strategies are based on the organization's vision, mission, values, and code of ethics. Daily activities include routine monitoring, while long-term efforts position PERHUMAS as a benchmark for public relations practices and an educator for PR professionals. The action and communication phase involves programs such as national and international forums, accreditation, competency development, and positive image-building campaigns. PERHUMAS prioritizes transparent, structured, and sustainable communication. In the evaluation phase, the focus is on impact and feedback using the AMEC Integrated Evaluation Framework and Customer Satisfaction Index surveys. These results assist in measuring success and refining reputation management strategies.

This study aims to determine the effect of company reputation, compensation and work environment on interest in applying for a job for at Pt Katolec Indonesia. Respondents to this study were 94 people (population 123 people) Pelita Bangsa students majoring in management class of 2019. This type of research is quantitative and data processing techniques use SPSS version 26.The results of this study indicate that the company's reputation variable has a significant positive effect on the intention to apply variable with a regression coefficient value of 0.319 or 31.9%, the compensation variable has a significant positive effect on the interest in applying variable with a regression coefficient value of 0.256 or 25.6 % while the work environment variable has a significant negative effect on the interest in applying variable with a regression coefficient of -0.109 or -10.9%.

This study aims to examine the effect of Corporate Social Responsibility and Islamic Advertising on Corporate Reputation with Customer Satisfaction as an intervening variable on Shopeefood application users in Bandar Lampung City from an Islamic business perspective. This study uses a quantitative approach, data collection is carried out through a survey with a questionnaire in the form of a google form. The population in this study are Shopeefood application users and domiciled in Bandar Lampung City. The sample of this study was 100 respondents using a non-probability sampling method with a purposive sampling technique, and using SEM analysis tools using PLS and the results of data processing obtained using smartpls. The results showed that the variables of Corporate Social Responsibility and Islamic Advertising have a positive and significant effect on Corporate Reputation. Customer Satisfaction has a positive and significant effect on Corporate Reputation. The Customer Satisfaction variable mediates the influence of Corporate Social Responsibility on Corporate Reputation. Meanwhile, Customer Satisfaction is unable to mediate the influence of Islamic Advertising on Corporate Reputation.

Organisasi Pengembang Indonesia berfokus pada penyediaan perumahan bagi masyarakat berpenghasilan rendah (MBR). Namun, pengelolaan data menggunakan Ms. Excel menyebabkan berbagai kendala, termasuk dalam mengelola data anggota, perumahan, produk tagihan, dan laporan periodik. Proses pembayaran manual yang sering terlambat juga mempengaruhi operasional dan reputasi organisasi. Untuk mengatasi masalah ini, diusulkan sistem informasi berbasis Web dengan Framework Laravel. Objek penelitian ini adalah pengembangan sistem tersebut dengan tujuan untuk meningkatkan efisiensi pengelolaan data, keamanan transaksi, dan komunikasi dalam organisasi. Pengembangan sistem informasi ini menggunakan metode Agile dengan pendekatan Scrum. Pendekatan ini dipilih karena memungkinkan iterasi cepat dan umpan balik berkelanjutan dari pengguna. Sistem yang dikembangkan terintegrasi dengan Midtrans sebagai Payment Gateway untuk memfasilitasi pembayaran yang aman dan efisien, serta Wablas sebagai Whatsapp Gateway untuk notifikasi otomatis. Pengujian sistem dilakukan menggunakan metode Black Box, di mana setiap fitur diuji berdasarkan fungsionalitasnya tanpa melihat ke dalam struktur kode. Hasil implementasi menunjukkan bahwa sistem informasi berbasis Web ini memungkinkan admin mengelola data anggota, perumahan, produk, dan tagihan dengan lebih efektif. Fitur-fitur yang disediakan meliputi login, master data, transaksi, pendaftaran anggota, perpanjangan keanggotaan, perumahan, produk, dan laporan. Semua fitur telah diuji menggunakan pengujian Black Box dan berfungsi dengan baik. Dengan adanya sistem ini, diharapkan dapat meningkatkan efisiensi pengelolaan data, keamanan transaksi, dan komunikasi, serta mengatasi kendala yang ada dalam proses pengelolaan data dan pembayaran di Organisasi Pengembang Indonesia.

The high growth of the cosmetics industry also creates problems in the form of business competition between companies and marketers operating in the cosmetics industry. This creates opportunities for the Indonesian cosmetics industry, with many new products entering the market, resulting in very tight competition. This provides opportunities for the cosmetics industry in Indonesia, so that many new products appear on the market which creates quite tight competition. This research aims to determine the influence of consumer experience and company reputation on consumer satisfaction and consumer loyalty. The research method uses descriptive causality in this study the population studied is those who have used Maybelline at least 2 times in the Kebon jeruk area. The sample in this study amounted to 180 respondents using the structural equation model (SEM) method. Based on the test results, it is known that consumer experience has a positive effect on consumer loyalty and consumer satisfaction has a positive effect on consumer loyalty. Consumer experience and company reputation have no effect on consumer satisfaction. Company reputation has no influence on consumer loyalty.      

Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan kinerja bisnis para pelaku usaha Bakso SARJANA dengan memberikan pendampingan dalam manajemen sumber daya manusia (SDM) dan legalitas usaha. Pemilik usaha kecil sering mengalami kesulitan dalam mengelola sumber daya manusia dan mematuhi persyaratan hukum yang dapat menghambat pertumbuhan bisnis mereka. Kegiatan ini melibatkan memberikan pelatihan, mendampingi, dan memberikan konsultasi yang intensif kepada para pengusaha di Bakso SARJANA. Hasil dari kegiatan ini menunjukkan adanya peningkatan dalam efisiensi operasional, ketaatan terhadap peraturan, dan daya saing bisnis. Pelatihan manajemen sumber daya manusia membantu pengusaha mengelola tenaga kerja secara lebih efektif, sementara pendampingan legalitas bisnis memastikan kepatuhan terhadap peraturan yang berlaku. Menyediakan pendampingan bukan hanya untuk mengurangi kemungkinan terkena masalah hukum, tapi juga untuk meningkatkan reputasi dan daya saing bisnis di pasar. Meningkatkan pendampingan dan meningkatkan kemampuan pelaku usaha sangat penting untuk mencapai hasil yang lebih baik di masa yang akan datang.

This paper discusses efforts to maintain the trust and reputation of the Medical Tourism industry in Indonesia. The industry has grown rapidly in recent years, with many international patients coming to Indonesia for medical treatment. The success of this industry relies heavily on consumers' trust in the quality of medical services and the protection they receive throughout the treatment process. Medical ethics, licensing and consumer protection regulations play a key role in ensuring that international patients receive safe, quality and ethical care in Indonesia. Medical ethics regulations will regulate the behavior of medical professionals and direct the standards of care that must be adhered to. Licensing functions as a mechanism for monitoring and controlling the quality of medical facilities and existing medical practices. Meanwhile, consumer protection is important to ensure that patients' rights are maintained during the treatment process, including the right to accurate information, transparent procedures and fair dispute resolution. In the context of Medical Tourism, reputation plays a central role. A good reputation will attract more international patients and help build long-term relationships with satisfied patients. However, reputation is also susceptible to negative changes due to bad patient experiences or violations of medical ethics. Therefore, efforts to prevent, manage and recover from adverse situations are very important in maintaining the industry's reputation.In the Indonesian context, harmonization between medical ethics regulations, licensing and consumer protection needs to be improved to create an environment that supports the sustainable growth of the Medical Tourism industry. The involvement of all stakeholders, including governments, medical institutions and medical professional associations, is key to achieving this goal. By maintaining service quality, high medical ethics, and effective consumer protection, Medical Tourism Indonesia can continue to develop and maintain a good reputation in the eyes of the international community.    

The CSR program is a business commitment to act ethically, legally, and contribute to improving the quality of life of the workforce as well as their families, local communities and the wider community. According to Marnelly (2012), the CSR concept involves responsible partnerships between government, companies and local communities that are active and dynamic. CSR is an action carried out by business actors or stakeholders through responsible behavior towards society. Business people focus their attention on 3 things, namely economic, social and environmental. This is focused as a mutually sustainable activity and improving reputation is one way to prevent crises (Sari, 2010)

Struktur jalan yang lambat laun semakin disesaki oleh kendaraan pribadi membuat pemerintah bertindak cepat untuk bisa mengatasi persoalan ini. Suatu tindakan preventif bahkan kuratif sudah dicanangkan dan dilakukan untuk meminimalisir adanya penumpukkan kendaraan pribadi. Pemerintah memiliki suatu terobosan untuk menciptakan moda transportasi umum yang bertujuan untuk mengurai penggunaan kendaraan pribadi. Tentunya dibutuhkan sesuatu yang dapat mengintegrasikan masyarakat untuk digunakan sebagai wadah mereka untuk bisa mencapai tempat tujuan yang mereka inginkan. Bukan hanya yang dapat mengintegrasikan saja, akan tetapi suatu terobosan yang memiliki infrastruktur dan moda transportasi yang memadai, memiliki dimensi kualitas yang baik, kompeten, fleksibel, dan tidak mengganggu jalan yang sudah ada sebelumnya. Oleh karena itu, di Jakarta sendiri terdapat moda transportasi umum yang dinamakan Kereta Moda Raya Terpadu (MRT) yang dijadikan sebagai jawaban dari permasalahan tersebut. Menurut reputasi yang diperoleh dalam pengumpulan data yang diambil dari masyarakat menunjukkan kelebihan dari transportasi ini tidak hanya dapat mengintegrasikan saja, akan tetapi infrastruktur atau konstruksi yang memiliki konsep di bawah tanah atau underground dan beberapa fasilitas yang memiliki kualitas menjadi salah satu dari kelebihan yang dimilikinya. Kelebihan dari transportasi ini tidak hanya dapat mengintegrasikan masyarakat saja, akan tetapi infrastruktur atau konstruksi yang memiliki konsep di bawah tanah atau underground menjadi salah satu dari kelebihan yang dimilikinya.

Underpricing merupakan sebuah fenomena initial public offering yang sering terjadi di pasar modal dan telah dibuktikan oleh para peneliti. Penelitian ini bertujuan untuk menganalisa pengaruh current ratio, return on asset, debt to equity ratio, reputasi undewriter dan jenis industri terhadap underpricing. Metode sampling yang digunakan adalah purposive sampling pada sampel perusahaan yang melakukan initial public offering (IPO) yang terdaftar di Bursa Efek Indonesia selama periode 2020-2021.  Metode penelitian yang digunakan adalah Analisis Regresi Linear Berganda, dengan bantuan Microsoft Excel dan Eviews9. Dengan hasil penelitian menunjukkan bahwa secara simultan current ratio, return on asset, debt to equity ratio, reputasi undewriter dan jenis industri mempengaruhi underpricing sebesar 55.35%. Secara parsial current ratio berpengaruh negatif terhadap underpricing sebesar 0.0480 < 0.05 dan debt to equity ratio berpengaruh positif terhadap underpricing sebesar 0.0002 < 0.05, sedangkan return on asset, reputasi undewriter dan jenis industri tidak berpengaruh secara signifikan terhadap underpricing.

The main thing of the operational activities of a business company is to make a profit. In fact, maximizing profit is the main goal of all business decisions and activities. The company will go bankrupt if it does not make a profit. This study discusses the Factors Affecting Income Smoothing in Manufacturing Companies Listed on the Stock Exchange 2016-2020. Therefore, the purpose of this study is to test and analyze the effect of firm size, financial leverage, profitability, cash holding, and auditor reputation on income smoothing in manufacturing companies listed on the IDX. The method used in this research is a quantitative method with a descriptive approach. The results of this study can be said that company size, profitability, and cash storage have no significant effect on earnings performance. Meanwhile, financial leverage and auditor reputation have a negative and significant effect on earnings management in manufacturing companies.

Inovasi teknologi untuk pendidikan mutlak dibutuhkan di era Revolusi Industri 4.0, karena teknologi digital dapat memberikan solusi terhadap permasalahan masyarakat di sektor pendidikan. Fleksibilitas, efektifitas dan efisiensi penggunaan teknologi yang tepat dapat menembus ruang dan waktu dalam menjembatani komunikasi antar para pemangku kepentingan dalam proses pendidikan. Penerapan sistem monitoring pembelajaran online sebagai kegiatan pengabdian kepada masyarakat oleh Departemen Teknik Kelautan FTK-ITS dengan mitra sekolah Al Uswah Surabaya, menjadi solusi terhadap sistem yang masih konvensional yang kurang efektif dan efisien serta rentan terhadap ketidakakuratan akibat kesalahan manusia. Pada akhirnya, dengan sistem ini dapat memperbaiki pelayanan dan kinerja, sehingga efektivitas dan efisiensi proses tersebut meningkat. Parameter penting yang direkam menjadi database oleh sistem monitoring pembelajaran terkait kehadiran siswa, kehadiran guru dan durasi waktu proses belajar mengajar dapat dianalisis secara statistik deskriptif. Fitur sistem yang mampu diakses orang tua siswa, bahkan dapat menjadi media promosi untuk meningkatkan reputasi sekolah serta peran serta orang tua/wali siswa dalam mendukung kesuksesan kegiatan pendidikan. Sistem elektronik ini tidak akan memberikan hasil optimum jika tidak diiringi dengan perubahan pemahaman dan perbaikan budaya belajar mengajar guru, siswa, serta manajemen sekolah. Atau sebaliknya, dengan kehadiran sistem ini secara tidak langsung dapat memaksa untuk terjadinya perubahan budaya belajar-mengajar ke arah yang lebih baik secara bertahap. Dalam penelitian ini parameter penting terkait kegiatan proses belajar mengajar selanjutnya dianalisis untuk menemukan hubungan yang mendukung hipotesis terkait peningkatan budaya belajar mengajar dan reputasi sekolah melalui penggunaan sistem berbasis teknologi komunikasi dan informasi ini.

This research analyzes the effect of perception on customer orientationand perception on company reputation on perception of strategic serviceorientation and its impact on customer satisfaction. The research problem isbased on 2 (two) issues: first is research gap based on previous researchbackground for example, referring to the borders and direction of researchwill come on and inconsistent with previous findings such as in Homburg etal., ( 2002); Chenet et al., (2000); Pelham, (1997); Doney and Cannon(1997). And the second comes from the research problems, which is found inthe data that gives an overview of the condition of PT. MandalatamaArmada Motor deals with the targets and sales realization of "Honda"brand products in Semarang region, where in 2005 PT. MandalatamaArmada Motor can not meet the targeted marketing of 869 units and canonly be realized 725 or 83% only.A model has been developed and five hypotheses have been formulatedto address this research problem. Sampling technique is purposive method(purposive sampling). Respondents from this study amounted to 120respondents, where respondents are customers of PT. Mandalatama ArmadaMotor. The data analysis tool used is Structural Equation Modeling (SEM)in AMOS 4.01 program. The results of this research data analysis show themodel and research results can be received well. And furthermore the resultsof this study prove the influence of perceptions on customer orientation toperceptions of strategic service orientation is a significant positip.Perceptions of a company's reputation have a positive effect on perceptions ofstrategic service orientation. Perceptions of customer orientation have apositive effect on customer satisfaction. And the influence of perceptions onthe company's reputation on customer satisfaction is a significant positively.As well as perceptions of the orientation of strategic services positively affectcustomer satisfaction

The purpose of this research are to analyze the practice of social responsibility disclosure on companies listed in the Jakarta Islamic Index (JII) and to test the effect of disclosure of corporate social responsibility toprofitability ROA (ratio of return on assets) and ROE (ratio of return on equity) as well as the company's reputation measured from the stock price. This research are conducted using a sample of 39 go public companies that has been registered at the Jakarta Islamic Index (JII) using annual reports from 2012 to 2014. Methods of sample selection using purposive sampling. The analysis model is a simple regression. The results showed that the level of social responsibility disclosure of significant effect on ROA on firm, level of social responsibility disclosure a significant effect on ROE and the company's reputation.