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This qualitative inquiry aims to explore the impact of Artificial Intelligence (AI) on promoting ethical business practices within the realm of digital marketing in Indonesia. The research model adopts a qualitative approach, utilizing semi-structured interviews with key stakeholders in the digital marketing sector. Sampling techniques involve purposive sampling to ensure representation from various sectors such as industry professionals, policymakers, and consumer advocacy groups. Data analysis employs thematic analysis, allowing for the identification of recurring themes and patterns related to the integration of AI in digital marketing practices and its influence on ethical considerations. Preliminary findings suggest that AI implementation in digital marketing facilitates transparency, personalization, and accountability, thereby fostering ethical practices among businesses operating in Indonesia's digital landscape. This study contributes to the ongoing discourse on the ethical implications of AI adoption in emerging markets, providing insights for policymakers and industry stakeholders to develop frameworks that promote responsible AI use in business operations.

This research delves into the nuanced landscape of digital marketing evolution in Indonesia, particularly at the intersection of artificial intelligence (AI) and business ethics. The study aims to elucidate the current state of digital marketing practices in Indonesia, exploring how AI technologies are integrated and the ethical considerations surrounding their implementation. Employing a qualitative research approach, the study utilizes in-depth interviews and focus group discussions with key stakeholders in the Indonesian digital marketing ecosystem. The sampling technique involves purposive sampling to ensure representation from various industry sectors and perspectives. Data analysis is conducted through thematic analysis, allowing for the identification of emerging themes and patterns related to AI adoption and ethical implications in digital marketing strategies. Preliminary findings suggest a complex interplay between technological advancements, ethical dilemmas, and regulatory frameworks, highlighting the need for a balanced approach to AI utilization in digital marketing within the Indonesian context.

This research is motivated by the importance of critical discourse analysis in the Representation of Indonesian Leaders Post Covid-19. This study aims to reveal the representation of the Indonesian government after covid-19 through covid-19 news. This research method uses a critical paradigm that focuses on multilevel methods. Discourse analysis in research also focuses on the ideology carried by online media. The approach in this study uses an approach developed by van Dijk. Research data is sourced from COVID-19 news throughout 2020. The accuracy of this research is also maintained because it uses layered search sources according to the critical discourse analysis approach in accordance with Fairclough's theory. The results of the discourse analysis show that CNN and BCC have similarities in representing the handling of Covid-19 in Indonesia, namely: the Indonesian government, under Jokowi's leadership, is not able to handle Covid-19 properly. From the point of view of critical discourse analysis, such representations contain partiality. This strengthens van Dijk's (2013) opinion that a text contains dominance and partisanship. In fact, according to Holmes & Castañeda (2016), representation can be considered as truth. The representation provided by CNI and BCI is also motivated by social elements, as stated by Fairclough (2013) that discourse is always related to social elements, including power, ideology, institutions, and other identities.

One form of text that can express emotions is lyrics. Lyrics are a type of literary work expressed in the form of words, the contents of which can express the songwriter's personal feelings, thoughts, and emotions. Therefore, the lyrics can be used as an object of research on the classification of emotions. The classification of song lyrics really requires bi-LSTM to be the input value when classifying data in the form of song lyrics in order to get high accuracy results. This research was carried out systematically and the results were measurable. Descriptive qualitative research was used in this research. The results of identification based on case studies and statistics show that the reviews of popular topics are identical. The classification of song lyrics really requires bi-LSTM to be the input value when classifying data in the form of song lyrics in order to get high accuracy results.

This research aims to determine the analysis of the application of PSAK NO 16 to the treatment of fixed assets. This research uses a literature review method which does not involve collecting primary data through direct observation or experimentation but focuses on previously existing studies. The results of this research indicate that PT Berkah Ela Pratama has conveyed that the overall financial report is in accordance with the requirements and standards for the Implementation of Financial Accounting Standards (PSAK) as the basis for preparing and presenting the current year's financial reports. PT Berkah Ela Pratama provides users with a fair representation of relevant and reliable financial information as required by standards, emphasizing full disclosure. Therefore, for most users, the purpose of viewing financial reports is still fulfilled.

In this research, the author identified the visual forms found in the G20 Indonesia 2022 logo. These forms were identified in order to determine the representation of Indonesian culture contained in the G20 Indonesia 2022 logo. The author used descriptive research with a qualitative approach.  The visual form and meaning of the G20 Indonesia 2022 logo were analyzed through preiconographical, iconographic and iconological theories which were explained by Edward Panofsky.  Visual elements such as shape, color, typography, contained in the G20 Indonesia 2022 logo were identified through this process.  These three steps examine the hidden meaning of the G20 Indonesia 2022 logo which is linked to basic cultural mentality.  These steps became the basis for researchers to analyze the data.  Researchers analyzed the visual form and meaning of the G20 Indonesia 2022 logo to determine the relationship between the logo and Indonesian culture. Analysis of the visual appearance and meaning was carried out to conclude the representation of Indonesian culture in the G20 Indonesia 2022 logo. Based on the findings of this research, it was concluded that the G20 Indonesia 2022 logo has a form and meaning that represents Indonesian culture.

ABSTRACT This study aims to discuss Yura Yunita's song, "Ujar Batin". This song has a meaning about a woman's self-acceptance. Given the many problems experienced by women regarding anxiety, depression, fear, beauty standards, toxic femininity. This research includes qualitative descriptive research based on the constructivism paradigm. The method used in this study was Roland Barthes' semiotic analysis. This research shows the existence of selflove messages conveyed by songwriters, especially regarding the process of self-acceptance which is very complex according to what many women experience.       

Nusantara song 1 (one) is one of several koes plus songs with an archipelago (Indonesia) theme. The objectives of this study include (1) to reveal the meaning contained in the lyrics of the song Nusantara 1 (one) by Koes Plus, (2) to describe the representation of nationalism contained in the lyrics of the song Nusantara 1 (one) by Koes Plus, (3) what figurative language which is contained in the 1 (one) archipelago song by Koes Plus. The problem contained in representing this 1 (one) archipelago song is that the lyrics of this song tell about the beauty of the archipelago (Indonesia) and contain an invitation to people to unite with each other and mutually protect the integrity of the archipelago (Indonesia), but many are represented as lyrics. songs that lead to something that smells of romance, so many people misinterpret the lyrics of the song, making it a complex matter to be discussed in this study. With a different meaning of the lyrics of the archipelago 1 (one) song regarding the reality of the original lyrics made by the creator. Through research methods that are analytical descriptive by concluding data through literature study. Based on the results of the research, the views of the wider community regarding the 1 (one) archipelago song produced by Koes plus its meaning become clear and detailed, namely telling about the beauty of the archipelago which is packaged in poetic words that contain many meanings using association figures of speech.

This article explores the importance of phonetic symbols in English language learning. In the context of English language acquisition, phonetic symbols serve as tools to depict language sounds in a clear and consistent manner. The main objective of this article is to delve into why phonetic symbols play a significant role in improving English pronunciation and comprehension skills. By analyzing the benefits and practical applications of phonetic symbols, this article aims to provide valuable insights and guidance for language learners and educators seeking to enhance their proficiency in English. This article delves into the significance of phonetic symbols in the process of learning the English language. Phonetic symbols serve as a visual representation of speech sounds, aiding learners in accurately producing and distinguishing sounds that may be unfamiliar or challenging. The article explores the benefits of incorporating phonetic symbols in English language instruction, such as improving pronunciation accuracy, enhancing listening skills, and promoting effective communication. Additionally, it highlights the role of phonetic symbols in developing learners' phonological awareness and their ability to decode and comprehend spoken English. By understanding the importance of phonetic symbols, educators can employ effective strategies to support learners in acquiring accurate pronunciation and fluency in English.

This research investigates the interplay between tax compliance and various factors including tax incentives, tax justice, profitability, and ethical leadership. The study aims to discern the nuanced relationships among these variables in the context of compliance behavior. Employing a qualitative research design, semi-structured interviews are conducted with key stakeholders from diverse organizational settings. Sampling techniques involve purposive sampling to ensure representation across sectors and organizational sizes. Data analysis utilizes thematic analysis techniques to identify patterns and themes emerging from the interviews. Preliminary findings suggest complex interactions between tax incentives, perceptions of justice, financial performance, and leadership ethics, shedding light on the multifaceted nature of tax compliance determinants. This research contributes to a deeper understanding of factors influencing tax compliance behaviors and informs policy and organizational strategies aimed at enhancing tax compliance.

Arrangements for Complaints on the Stabilization Budget are regulated in Elucidation of the Principles of Monetary Bookkeeping (ACCOUNTING NORM) Number six five. Apart from the accounting norms number six five, there are two other accounting norms which also direct several views related to the Fiscal Consolidation plan, in particular, accounting norms number fifteen concerning representing interests in related organizations and accounting norms number two two concerning representing a mixture of businesses. ACCOUNTING NORM No. six five characterize the steps of the trade union and define the solidification methodology. Meanwhile, NORM ACCOUNTING No. One Five manages ventures that are properly represented using value techniques, which are closely related to United Reports. Then again, ACCOUNTING Rule No. dua dua regulates the accounting treatment for the business mix to take over in the form of bid procurement as well as net resources. This article examines the use of the three ACCOUNTING NORMs in preparing Solidified Fiscal complaints. The discussion began with a Business Blend Representation (ACCOUNTING NORM Number two two), followed by Speculation Bookkeeping with a Value Strategy (ACCOUNTING NORM Number One Five), finally discussing the United Report (ACCOUNTING NORM Number Six Five).

This study aims to reveal the anomaly of female domination: the moral message in Djarum 76 advertisement version of the genie is afraid of the wife, by representing something that is not visible on the surface. This article is a qualitative descriptive research type with Roland Barthes' semiotic analysis based on Stuart Hall's representation theory. Primary data through observation of text and audio-visual images from advertisements, and secondary data from relevant literature, then analyzed based on the concept of The Codes of Television. The results of the study show: in the Djarum 76 advertisement, the version of the genie is afraid of his wife, builds the image that men are afraid of their wives, which can be seen from the activities, sounds, expressions, camera techniques, and existing ideology. This anomaly is a reality that occurs a lot in the reality of society where a household is dominated by the wife. The research implication, narrative experience brings the consumer's mood to the narrative which is carried as a moral message. More specific research is needed to reveal the atmosphere of the relationship built on the research focus.  

This research was conducted to find out the message to be conveyed by the lyrics and music video Tutur Batin by author Yura Yunita. Pop vocalist Yura Yunita has hit the Indonesian music scene since childhood. One of the songs written and performed by Yura Yunita is called Inner Speech and features her singing. This is what interests academics to conduct a more in-depth analysis of the music video for the song Tutur Batin. By breaking the video clips into various scenes related to the representation of feminism and categorizing them according to Barthes's view system which includes denotative meaning, connotative meaning, and myth, the analysis technique used in this research is data analysis using Roland Barthes semiotics. The research findings show that the videos depict strong women who can express themselves by being themselves. She had the choice to be like other women in society's eyes, but she chose to be herself. This is the same as the principle of self-acceptance feminism, which states that in order for women to live as equals in society, they must have the freedom to express themselves however they choose.  

This study investigates the impact of character formation, religious education, and school environment on digital literacy-driven communication. The research aims to understand how these factors shape individuals' abilities and behaviors in digital communication. Employing a qualitative research model, data collection will involve interviews and observations. The sampling technique will employ purposive sampling to ensure representation across various demographics. Data analysis will employ thematic analysis to identify patterns and themes within the collected data. The study anticipates revealing insights into how character formation, religious education, and school environment interact to influence digital literacy and communication practices, contributing to a deeper understanding of the dynamics between traditional values and digital engagement.      

This research aims to find out the results of research analysis of students abilities through the Two Stay Two Stray (TSTS) type cooperative learning model from various literature, as well as to analyze the difficulties of students mathematical communication skills through the Two Stay Two Stray model. This type of research is descriptive qualitative and uses a literature study research method which was carried out at the Digital Library, Medan State University in July – September 2022. The instrument in this study was the author himself. The steps of this research are: (1) Designing the research. (2) Carry out the research design. (3) Analyze and provide conclusions on the results of the analysis. The analysis technique used in the selection of information related to data analysis techniques is the Miles and Huberman analysis technique. The data source used secondary data consisting of 5 journals. The conclusions of the results of this study show that: (1) The average results of tests of students mathematical communication abilities through the application of the TSTS model are: (a) The indicator of mathematical representation is 51.93%, (b) The indicator of writing/explaining mathematics was 40.31%, (c) The indicators describe is 37.94%. (2) There are several difficulties experienced by students and teachers are: (a) Students have difficulty connecting real objects, pictures, and diagrams into mathematical models, (b) Students lack confidence in communicating arguments and ideas in mathematical problems, ( c) Students are less thorough in working on questions, (d) Students have difficulty expressing mathematical ideas in the form of graphs, pictures, or tables, (e) Low student skills in understanding mathematical communication problems and drawing conclusions about mathematical communication problems, (f ) The role of the teacher is less than optimal in carrying out learning activities.

This research used a qualitative method. The data were utterances uttered by characters in the Paranorman movie, whereas the contexts were dialogues. The research used the Paranorman movie script and movie as sources. The researcher was the primary instrument, with the data sheet as a secondary. The researcher collected data through analyzing documents by note-taking. The data were analyzed using a reference. The results of the research are as follows. First, other characters in Paranorman use four types of impoliteness strategies. They are bald on record impoliteness, positive impoliteness, negative impoliteness, and sarcasm. Second, each impoliteness strategy has its own representation. Direct, clear, and unambiguous statements are used to express impoliteness. Positive impoliteness occurs as disassociating from others, calling the other names, and using of taboo words. Negative impoliteness occurs as condescending, scorning, or ridiculing the other. Sarcasm or mock politeness is only performed by using insincere politeness. This is the most representation. Third, the movie shows three responses: no response, accepting, and countering the face attack. Countering a face attack has two parts: offensive and defensive.