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This study investigates the utilization of Artificial Intelligence (AI) to promote ethical business practices within the evolving landscape of digital marketing in Indonesia. The research aims to elucidate the current state of AI integration, its impact on ethical considerations, and the challenges and opportunities it presents. The study adopts a qualitative approach, employing semi-structured interviews and focus group discussions with key stakeholders involved in digital marketing and AI development. Sampling techniques include purposive sampling to ensure representation across industries and snowball sampling to access knowledgeable participants. Data analysis follows thematic analysis principles, identifying recurring patterns, themes, and divergences related to ethical concerns and AI implementation. Preliminary findings indicate a nuanced relationship between AI adoption and ethical dilemmas, with emerging strategies to balance innovation with ethical principles. This study contributes to understanding the ethical implications of AI in digital marketing and offers insights for businesses, policymakers, and scholars aiming to navigate this complex terrain responsibly.

This research aims to analyze the meaning of qualisigns in the novel Bumi by Tere Liye and its implications for literature learning in vocational schools (SMK). The research method used is qualitative descriptive with semiotic analysis technique. The data used are quotations from the novel Bumi that contain qualisigns. The results show that qualisigns in the novel Bumi have various meanings, such as attentive, polite, angry, and others. These signs are presented by the author as a representation of the characters or situations presented in the novel. The quotations that become the focus of the study, namely "Dasar guru sok galak. Tidak tahu apa, tambah keriting saja rambutnya setiap kali dia marah-marah" and "Di dalam kardus berwarna pink, beralaskan talam lembut, ditutup kain sutra, hadiah ulang tahunku menunggu," contain qualisigns that have clear meanings. The implications of this research for literature learning in SMK are the importance of understanding literary semiotics as a theoretical foundation for understanding the meaning of signs in literary works. Literature learning in SMK should include an understanding of literary signs, both qualisigns and other signs, so that students can appreciate and understand literary works better

This study aims to: (1) describe the sense of ekopuitika theory; (2) describe the working mechanism of ekopuitika theory; and (3) describe the application of the ekopuitika theory in the oral literature. The theory used in this research is  ekopuitika theory, ecology theory, and poetics theory. The data collecting technique or data collection process utilized in this research are as follows: (1) recording technique, either audio or audiovisual, (2) notes, (3) rooted interview, (4) literature study and documentation analysis. The finding of the research is (1) the meaning ekopuitika theory is literary theory/knowledge of poetry which is associated with the environment. (2) the working mechanism is started from analyzing the poetics theory which consists of: 1. Sound that includes: a) rima; (b) assonance; (c) alliteration; (d) anaphora; (e) efoni; (f) kakafoni; and (g) onomatopoeic. 2. Rime (metrum and rhythm) 3. Word includes: (a) vocabulary; (b) diction; (c) figurative language; (d) imagery; and (e) linguistic factors. 4. Phrase that includes: (a) nominal phrases; (b) verbal phrase; (c) the numeral phrase; (d) the adverb phrase; and (e) the prepositional phrase. 5. Sentence/array includes: (a) declarative sentences; (b) interrogative sentences; (c) the imperative sentence; and (d) the exclamatory sentence. 6. The discourse that includes: (a) cohesion and (b) coherence. The next how it works, is further analyzed once more with the ecology theory that includes: (a) the representation of nature: plant, animal, mountain, water, sea, land, air, sun, and sky; (b) the manifestation of the representation of behavior: traditional event (ritual), religion, knowledge, cosmology, language, myth, art, moral, and housing. After the ekopuitika theory applied in the oral literature there was a result that evidently for the representation of nature related to the plant and animal, while for the representation of the behavior associated with the traditional event (ritual) and language.

Pendekatan penelitian deskriptif kualitatif digunakan dalam penelitian ini. Subjek penelitian terdiri dari 17 siswa kelas VIII SMP Katolik Santu Petrus Pontianak. Pengambilan sampel penelitian menggunakan teknik purposive sampling. Tujuan penelitian ini dalah untuk mendeskripsikan kemampuan representasi yang dimiliki oleh siswa. Indikator yang dipakai dalam penelitian ini ada tiga diantaranya adalah menggunakan representasi visual untuk menyelesaikan masalah, menggunakan representasi kata atau teks tertulis untuk menyelesaikan masalah, dan Menggunakan representasi persamaan dan ekspresi matematis. Instrumen yang digunakan berupa lembar tes essay yang terdiri dari 3 soal dengan masing – masing soal memiliki satu indikator. Dari penelitian dapat diketahui bahwa siswa memiliki kemampuan representasi matematis yang rendah berdasarkan perolehan keseluruhan nilai yang mendapatkan rata – rata 47,24. Siswa dikategorikan berdasarkan tinggi, sedang, dan rendah, dimana siswa yang mendapat nilai tinggi ada 2 orang, siswa yang mendapat nilai sedang ada 7 orang, dan yang mendapat nilai rendah ada 8 orang. Siswa dengan nilai tinggi memiliki kemampuan representasi yang tinggi dibandingkan dengan siswa yang mendapat nilai sedang dan rendah.    

The purpose of this study is to describe the representation of social values in the sack. The problem explored in this research is social values in the form of spiritual values which include (1) truth values, (2) beauty values, (3) moral values, (4) religious values. The method and approach used in this research is a qualitative descriptive approach. Qualitative descriptive approach is used to describe the social values in the karungut. Data analysis of this research was carried out by collecting data with the method of observing and recording, identifying data, classifying data, and describing data. The results of this study indicate that the representation of social values in the karutut with the form of spiritual values shows (a) the truth value in the karungut is the most dominant, there are 29 truth values, namely the values of justice, the value of obedience, the value of decency, the value of craftsmanship, the value of honesty, and the value of responsibility. (b) the value of beauty in the karungut shows 6 values of beauty, namely the value of literary works, the value of dance art and the value of the art of music (c) the moral value in the karungut shows 24 moral values, namely the value of harmony, the value of customs, the value of loving the value of wisdom, data modesty. (d) the religious value in the karungut shows 13 religious values, namely the value of prayer, the value of discipline, and the value of surrender.

During the COVID-19 pandemic and the new normal, teacher innovation is urgently needed to make their students not bored and stressed in the learning process, either virtual or face-to-face. In North Maluku, face-to-face learning has been carried out with simulations and strict protocols. Learning variations using Blended Learning become a general solution that is applied. Infographics are information graphics which are visual representations of a collection of data, information and designs. Infographics require a large amount of information in the form of writing or numbers and then converted into a simpler form, namely a combination of images and text that allows readers to quickly understand the meaning of a message or image itself. Various efforts to educate covid 19 both non-formally and formally have been carried out to prevent infection, social restrictions and the provision of social and medical assistance have been carried out by the government, but the public still does not have good awareness and discipline towards covid 19. This study aims to educate about the virus and its dangers, especially covid 19 through the development of infographic-based science teaching aids in elementary schools. Research Development with reference to 4D models with modifications. The results of the study indicate that infographic media is suitable for use as media material or science teaching aids, especially virus education for elementary school students. The use of infographics related to viruses and infection mechanisms can be used in various ways in online and offline learning for elementary school students